(ADOTAT) Oracle's Ad Business: A Fall Guy Fiasco
Published: Mon, 07/01/24
Updated: Tue, 07/02/24
A Plot Twist Straight Out of *The Fall Guy* http://www.adotat.com Was this column forwarded? Signup here ADOTAT YouTube Channel Listen to our Podcast…
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(ADOTAT) Paul Atreides’ Guide to CTV: Leading Your Brand Through the Desert of Disruption
Published: Fri, 06/28/24
Updated: Mon, 07/01/24
10 Ways Streaming Advertising Problems Mirror the Movie Dune 2 http://www.adotat.com Was this column forwarded? Signup here ADOTAT YouTube Channel…
(ADOTAT) The Trade Desk vs. Yahoo: The Adtech Smackdown Over Faux-Stream Ads
Published: Thu, 06/27/24
Updated: Sun, 06/30/24
Why is Yahoo the bad guys now? http://www.adotat.com Was this column forwarded? Signup here ADOTAT YouTube Channel Listen to our Podcast on Spotify…
(ADOTAT) Decoding the DNA of Incrementality with David Pollet on The ADOTAT Show
Published: Wed, 06/26/24
Updated: Thu, 06/27/24
Clicks and Tricks: Decoding the Dark Arts of Ad Metrics http://www.adotat.com Was this column forwarded? Signup here ADOTAT YouTube Channel Listen to…
(ADOTAT) The Yahoo Faux-Stream Fiasco: A Lesson in AdTech Shenanigans
Published: Tue, 06/25/24
Updated: Wed, 06/26/24
In-Stream? Out-Stream? Yellow-Stream? http://www.adotat.com Was this column forwarded? Signup here ADOTAT YouTube Channel Listen to our Podcast on…
(ADOTAT) AI Alchemy: How Zack Rosenberg Turns Content into Gold
Published: Mon, 06/24/24
Updated: Mon, 06/24/24
Qorte : The Startup That Went from Streaming Peanuts to Ad-Tech Gold http://www.adotat.com Was this column forwarded? Signup here ADOTAT YouTube…
(ADOTAT) 8 Billion and Counting? The Real Deal with X's Video View Numbers
Published: Thu, 06/20/24
Updated: Sat, 06/22/24
8 Billion Views? X's Magic Trick E posed http://www.adotat.com Was this column forwarded? Signup here ADOTAT YouTube Channel Listen to our Podcast on…
(ADOTAT) From ESPN to Clickbait: The Trade Desk's Curated List of Digital Darlings
Published: Wed, 06/19/24
Updated: Sat, 06/22/24
The Trade Desk’s Top 100: Premium Publishers or Just a Digital Beauty Contest? http://www.adotat.com Was this column forwarded? Signup here ADOTAT…
(ADOTAT) Amazon Ads: Ready to Knock Out Google and Facebook with a $47 Billion Punch
Published: Tue, 06/18/24
Updated: Wed, 06/19/24
mazon's Ad Game: Ready to Knock Out the Competition! http://www.adotat.com Was this column forwarded? Signup here ADOTAT YouTube Channel Listen to our…
(ADOTAT) How Clive Sirkin Turned Advertising Savvy into ScreenDragon Magic
Published: Mon, 06/17/24
Updated: Wed, 06/19/24
Discover Clive Sirkin's secret recipe for transforming chaos into corporate gold. http://www.adotat.com Was this column forwarded? Signup here ADOTAT…