Meet Clive Sirkin. If you don’t know the name, it’s time to crawl out from under that rock. This guy’s career is a high-octane roller coaster that’s left more than a few jaws on the floor. He’s gone from the throne of Leo Burnett to shaking up Kimberly Clark and Kellogg’s, and now he’s the mastermind behind ScreenDragon, turning project management into something you might actually
care about. Spoiler alert: it’s not your typical corporate snooze fest.
The Real Deal
Let’s get one thing straight – Clive Sirkin doesn’t do corporate fluff. Ask him how he’s doing and he’ll tell you he’s grateful for all the good stuff, but he’s also worried. Not about market shares or quarterly reports – he’s worried about the world turning into a cesspool of hostility. People have become as civil as a
cage fight, and that’s bad for business, bad for humanity, bad for everything.
Sure, on the surface, Clive's doing great. He's got a career most people would kill for, and he's genuinely thankful for it. But dig a little deeper, and you’ll find a man deeply concerned about the direction in which humanity is headed. It’s not just a passing worry, either. Clive thinks about this a lot – how people have become increasingly hostile and less willing to listen to each
other. In a world where shouting matches have replaced conversations, he sees a troubling trend that’s impacting everything, including the business landscape.
Obsessions: Cycling, Not TikTok Dances
Clive has his obsessions, but TikTok dance videos aren’t one of them. Every morning, he’s got a new fixation. Part of his manic charm, really. But his true escape is cycling. When the world’s noise gets too loud,
Clive hops on his bike and pedals like there’s no tomorrow. Tour de France? Not in this lifetime, but hey, he’ll watch it. It’s about the journey, not the yellow jersey.
Forget TikTok dances and Instagram reels; Clive’s got a healthier obsession. Cycling is his sanctuary, his escape from the madness. When the noise of the world gets too loud, he gets on his bike and just rides. It’s a simple pleasure but one that brings clarity and peace in a way that scrolling
through social media never could. Clive isn’t aiming for a yellow jersey or the Tour de France. He’s not even trying to win a local race. It’s all about the journey – the feeling of freedom and the meditative rhythm of the ride.
The ScreenDragon Magic
Now, let’s talk ScreenDragon. This isn’t just another project management tool; it’s the secret sauce that makes the whole corporate stew palatable.
ScreenDragon isn’t about slapping a tech band-aid on business boo-boos. It’s about getting to the root of process friction – those annoying little hiccups that turn work into a bureaucratic nightmare. And Clive is particularly proud of its no-code flexibility. Clients can do things their way without drowning in a sea of complex coding. Think of it as the Swiss Army knife of project management.
ScreenDragon is Clive’s latest baby, and he’s not shy about showing it
off. In a world full of cookie-cutter project management tools, ScreenDragon stands out. It’s not just another platform promising to streamline your workflow; it actually delivers. The secret? Tackling process friction head-on. Instead of adding layers of complexity, ScreenDragon strips them away, making life easier for everyone involved.
Clive is particularly proud of the platform’s no-code flexibility. This isn’t just tech for tech’s sake. It’s designed so
clients can customize it to fit their unique needs without needing a degree in computer science. Whether you’re running a small agency or managing a global brand, ScreenDragon molds itself to your way of working, eliminating those frustrating bottlenecks that plague so many other systems. It’s the Swiss Army knife of project management tools – versatile, reliable, and always handy.
The Big Challenges
But
it’s not all sunshine and roses. Clive knows the headaches that come with growth. Scaling a company while keeping its soul intact is like juggling flaming swords. One wrong move, and you lose what makes you special. Clive’s mission? Grow fast but stay true to the core. It’s like trying to sprint while doing yoga – tricky, but not impossible.
Running a company is hard enough, but growing one without losing your identity? That’s a whole other level of difficulty. For
Clive, this is the biggest challenge. ScreenDragon is in a phase of rapid growth, and with that comes the risk of losing what makes it unique. How do you scale without becoming just another faceless corporation? It’s a balancing act, one that Clive takes seriously.
He’s committed to maintaining the intimate, client-focused approach that has set ScreenDragon apart from the beginning. It’s about retaining the human touch, even as they expand. Bringing on new talent,
securing funding, and pushing the envelope on innovation – all while ensuring that the company’s core values remain intact – is a high-wire act. But if anyone can pull it off, it’s Clive Sirkin.
The Corporate Goliaths
Adobe and their Workfront platform are the Goliaths in ScreenDragon’s world. And Clive, ever the David, respects them. Good competition keeps you sharp, after all. Losing to them might sting,
but it’s a chance to learn, adapt, and come back swinging. It’s a love-hate relationship, minus the love.
Let’s not mince words – Adobe Workfront is the Goliath in this story. They’re the big, bad competitor everyone fears, but Clive isn’t shaking in his boots. He respects them because good competition keeps you sharp. Losing a client to Adobe isn’t fun, but it’s a learning opportunity. It’s a chance to understand what went wrong, adapt, and come back even
stronger. This isn’t a fairy tale where David always wins, but it’s not a nightmare either. It’s business, and Clive is more than ready for the fight.
A Human Touch
At the heart of it all, Clive believes in one thing: relationships. Building them, nurturing them, and fixing them when they break. Whether it’s dealing with a difficult client or managing a massive team, it’s all about empathy and understanding.
He’s the guy who listens, really listens, and then makes you feel like your idea is the next big thing – even if it’s not.
In a world increasingly driven by data and automation, Clive’s focus on human relationships feels almost radical. For him, it’s all about empathy and understanding. It’s about truly listening to people – not just hearing the words they say, but understanding the meaning behind them. This approach has served him well throughout his career,
helping him build strong, lasting relationships with clients and colleagues alike.
Whether he’s managing a massive team or dealing with a difficult client, Clive’s ability to connect on a human level sets him apart. He’s the guy who can make you feel like your idea is the next big thing, even if it’s not. It’s this human touch that has made Clive such a respected figure in the industry, and it’s something he’s determined to maintain as ScreenDragon grows.
The Roller Coaster Career
Clive’s career is nothing short of a wild ride. He spent 17 years at Leo Burnett, where he learned the ins and outs of the advertising world. From there, he moved to the client side, spending over a decade at Kimberly Clark and Kellogg’s. Now, as an investor and the head of ScreenDragon, he’s helping other people fulfill their dreams. Each chapter of his career has been about learning,
growing, and pushing boundaries.
Reflecting on his career, Clive can’t pick a favorite chapter. Each phase has been rewarding in its own way. At Leo Burnett, he cut his teeth in the advertising world, learning the craft and building relationships. Moving to the client side at Kimberly Clark and Kellogg’s was a whole new ballgame, filled with challenges and opportunities to disrupt the status quo. Now, as an investor and leader at ScreenDragon, Clive is focused on
helping others achieve their dreams. It’s a full-circle moment, bringing together all the skills and experiences he’s gathered along the way.
Lessons from the Trenches
What’s the biggest lesson Clive has learned in his career? Relationships matter. It’s not just about the work you do; it’s about the people you work with. When relationships are built on trust and respect, great things happen. But when they’re
broken, it can be a nightmare. Clive’s ability to build and maintain strong relationships has been a key factor in his success.
One story that stands out is his experience with a difficult client named Bev at Leo Burnett. Despite his best efforts, Bev seemed to hate everything Clive did. It wasn’t until she sat down with him and explained that his actions were undermining her that Clive realized what he was doing wrong. Once he understood her perspective, they were
able to work together as a team and build a strong, productive relationship. It’s a lesson that has stayed with Clive throughout his career – the importance of listening, understanding, and building trust.
The Future of ScreenDragon
So, what’s next for ScreenDragon? Clive has big plans. From integrating AI in meaningful ways to creating deeper partnerships and expanding their vertical solutions, the future
looks bright. But the core focus remains the same – reducing process friction and making life easier for their clients.
As ScreenDragon continues to grow, Clive is focused on maintaining the qualities that have made it successful. It’s about intelligent, commercial use of AI, not just random acts of tech wizardry. It’s about creating deeper integrations and partnerships to streamline processes and improve outcomes for clients. And it’s about expanding their
solutions to meet the specific needs of different industries. It’s a big challenge, but one that Clive and his team are more than ready to tackle.
Final Thoughts
Clive Sirkin is a corporate maverick with a heart. He’s navigated the tumultuous waters of advertising and marketing with a blend of grit, empathy, and a no-nonsense attitude. He’s not afraid to call out the BS and get to the heart of what matters.
So next time you’re stuck in a corporate rut, think of Clive. Get on your bike, clear your head, and figure out how to cut through the noise. Because if there’s one thing Clive Sirkin has taught us, it’s that success is about more than just the bottom line – it’s about making a real impact.
