Welcome to ADOTAT
This is
where adtech’s dirtiest laundry gets hauled out, aired for all to see, and flambéed with a side of schadenfreude. If you thought the industry was safe from accountability, think again.
We’ve bulldozed our way past 12,000 YouTube subscribers, with The Drum lagging at 11,000 and
AdTech Today at 785? Bless their adorable, scrappy little efforts—they’re not even in the same league.
Here’s the deal: ADOTAT is the heavyweight champion of cutting through the BS in advertising, leaving everyone else fumbling for relevance.
The Pesach Lattin Legacy
Pesach Lattin didn’t just walk into adtech; he practically built the house, laid the bricks, and wrote the rulebook. For 35 years, this industry giant has been redefining the game, working with powerhouses like Google and Shopify, launching the first-ever gaming ad network (when most
of us were still trying to figure out how email worked), and becoming a founding member of the IAB when that title actually meant something.
ADOTAT isn’t just his brainchild; it’s his megaphone for calling out the fraudsters, hype machines, and con artists who think they can slide by
unnoticed. Pesach’s message is simple: “Not on my watch.”
New Rules, Same Hard Hits
If you thought we were pulling punches before, you’re about to be sorely disappointed. We’ve updated our policies to keep ADOTAT the no-nonsense juggernaut the industry fears (and secretly
respects). Here’s the expanded playbook:
No Space for Scammy AdTech
Your shiny “solution” is a glorified slideshow with buzzwords like “AI-enabled” and “blockchain synergy”? Please. We’ve seen toddlers with finger paint show more creativity. If your product doesn’t actually solve a problem—or worse, doesn’t work at all—don’t waste our time. Your buzzword salad belongs
in the trash, not our inbox.
This is why we've been promoting companies that actually do something to change the industry, not hang onto buzzwords (think Audigent as a great example of change)
Countries That Oppress? Hard No
If your government treats human rights like an optional suggestion, you’re not welcome here. Dubai, you’re on notice. No amount of glass-and-steel skyscrapers can distract from a history of exploitation, misogyny, and antisemitic nonsense. Wrap that up in all the PR spin you want; we’re not buying it. ADOTAT doesn’t do complicity.
Legal Threats? Bring It On
Oh, your lawyers are mad? Good. Tell them to queue up behind the others. We love legal threats almost as much as we love dragging shady business practices into the light. Go ahead, send the cease-and-desist letter—we’ll make it public, frame it, and use it as kindling for the next takedown article.
Investors Pushing Lies, Prepare for the Spotlight
Hey, investors, if you’re bankrolling junk companies and hyping up garbage tech, don’t act surprised when your name pops up here. You don’t get to lie to the media, pump up valuations, and then cry foul when it all collapses. ADOTAT is here to remind you: your mess is yours to clean up, and we’ll be documenting every misstep along the way. We will no longer allow investors on the company to promote their ventures.
PR Teams, Do
Better
If your grand strategy is dodging questions and buying your way onto softball podcasts, just stop. We don’t have patience for “no comment” or press releases that say absolutely nothing. PR is supposed to stand for public relations, not pointless rambling. Step up your game, or step aside.
Solutions, Not Just Problems
We’re not here to throw tomatoes and call it a day. ADOTAT isn’t just about criticism; it’s about pushing for real change. For every fraud we expose, we’re shining a light on the people actually fixing things. Accountability isn’t just about dragging the bad guys—it’s about lifting up the innovators who make this industry worth saving.
Why ADOTAT Stands Out
Let’s be blunt: the adtech world is a cesspool of scams, fake promises, and bloated egos. And most media outlets are too busy chasing clicks to call it out. Not here. ADOTAT doesn’t cozy up to anyone, and we certainly don’t pretend everything’s fine when the house is on fire. We’re the loud, relentless disruptor the industry desperately
needs.
Tired of echo chambers, fake solutions, and media fluff? Welcome home.
We’re not just growing; we’re dominating.
And we won’t stop until the industry gets its act together—or burns itself down trying.
Stay Bold. Stay Curious. And Know More Than You Did Yesterday.
