Scott Schiller VIDEO Interview Link

Published: Wed, 10/30/24

Updated: Sat, 11/02/24

Apologies for the slip-up, everyone! We dropped the ball by not including the link to Scott Schiller’s interview in the last newsletter, and it’s too good to miss. Scott dives deep into the realities of ad tech and media today with his usual no-nonsense style, tackling everything from the consumer’s real power over platforms like Google and Amazon to his refreshingly human take on AI and “perfect” metrics.

Scott also gives a rare look into what’s actually moving the industry forward, challenging the obsession with automation and reminding us why instinct and creativity still matter. If you’re tired of the usual jargon and buzzwords, you’re going to want to watch this one.

Catch the full interview here: https://www.youtube.com/watch?v=eUdcbj-OcsY.

Thanks for your patience, and stay tuned for more insights.

Best,
Pesach Lattin
Editor, ADOTAT

Alright, here’s the real scoop on Scott Schiller’s interview on The ADOTAT Show – and let’s just say, he didn’t hold back. If you’re in ad tech, media, or anything resembling a digital platform, you’ll want to see what Scott had to say, because he’s got insights that could make your data dashboard blush.

Schiller brings in the big names and hits hard: Amazon, Google, Disney, Netflix (yep, he called them the “Mongolian Army” of streaming), The Trade Desk, TikTok, Spotify, HBO, Publicis – they’re all here. Add to that Tony Robbins, Stephen Colbert, Jimmy Kimmel, Jennifer Aniston’s sweater (it’s relevant, trust me), Lou Pascalis, and Evan Shapiro from NYU, and you’ve got a who’s who of media’s elite. Schiller pulls them all together to make one thing clear: ad tech’s obsession with “perfect metrics” is blinding everyone to what really matters – consumers who just want ads that don’t make them hit “skip.”

Some highlights: Schiller’s take on AI? “It’s a tool, not the second coming,” he deadpans, as ad tech folks cling to machine learning like it’s going to singlehandedly solve engagement. And then there’s the bit on mentorship: “Mentorship isn’t a deli counter,” he laughs. “You don’t just take a number and ask for a CEO intro. It’s a relationship, people.” He’s fed up with the transactional mindset that’s creeping into the industry and makes a case for good, old-fashioned listening.

Scott’s stance? Let’s cut the buzzwords, stop worshipping at the altar of “precision,” and make advertising human again. It’s time for ad tech to drop the nonsense and remember what’s actually driving the industry – a reality Scott’s all too happy to share.

Get the full scoop on The ADOTAT Show, where Schiller dishes out unfiltered truths with a dose of hard-earned wisdom. This isn’t your standard industry fluff piece; it’s Schiller unplugged, with all the names, insights, and side-eye the ad world needs right now.
Thank you for your support -- Pesach Lattin
Pesach Lattin
12112 N Rancho Vistoso Blvd Ste 150-731
Tuscon AZ 85775
USA

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