🎬 Hey you, yes you—stuck on your couch deciding whether to binge-watch or snack. Why choose? With Origin's slick CTV ads, you can do both! Imagine seeing an ad for pizza and being able to order it by simply scanning a QR code on your screen. Game-changer, right? Thanks to Origin, your lazy Sunday just got lazier! Shop, watch, and chill—let your remote do the heavy lifting. Origin: Because shopping from your sofa should
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From Catwalk Queen to Data Diva: The Fabulous Phoenix Ha
Hold onto your spreadsheets, people, because today we’re talking about Phoenix Ha—a powerhouse who ditched the glamour of Vogue for the grit of data crunching at AdBeacon. Picture a supermodel who can strut in stilettos and then pivot to dominate a boardroom, all without smudging her lipstick. That’s Phoenix for you: a whirlwind of brains,
beauty, and boundless ambition, wrapped in one fabulous package. The Aha Moment: From Runways to ROIImagine Phoenix Ha in her prime, gliding down the runway with the grace of a gazelle in Gucci. Now fast forward, and there she is, not in designer duds but knee-deep in data, finessing click-through rates like they’re haute couture. So, what lured her from the catwalk to the world of conversion tracking? Was it the allure of spreadsheets? Hardly. Instead, it
was a blend of necessity and sheer curiosity. Broke but not broken, Phoenix found herself interning at a creative agency during the boom of experiential marketing, rubbing elbows with giants like Nike and Modelo. The thrill of turning art into tangible ROI was intoxicating. Phoenix didn’t just pivot; she pirouetted from modeling to media with the elegance of a ballet dancer and the tenacity of a pit bull. The “aha” moment wasn’t a spotlight epiphany but more of a
creeping obsession. Media buying snagged her heart because, unlike the nebulous world of high fashion, it offered clear, quantifiable results. The real kicker came when she started working on the Brain Brixton account, facing high-powered executives who made her sweat like a nervous pageant contestant. Instead of crumbling, Phoenix rose to the challenge, becoming addicted to the adrenaline of data-driven marketing. Channeling Creativity into CampaignsPhoenix Ha's creative background wasn’t left on the runway; it was just the beginning. Transitioning from the glitz and glamour of high fashion to the analytical world of media buying, she didn't abandon her flair for the dramatic. Instead, she harnessed it, bringing a refreshing boldness to the field. Imagine her
approach as a fusion of avant-garde fashion and meticulous data analysis—a blend of daring creativity and precision. While many in the industry play it safe, adhering to conventional strategies, Phoenix is the outlier. She’s the rogue artist who refuses to conform, coloring outside the lines and infusing her campaigns with a unique vibrancy that sets her apart. In a world where most media buyers follow a script, Phoenix is constantly asking, “What if?” This
question drives her to explore uncharted territories, to experiment and innovate in ways others might find too risky. Her background in modeling and experiential marketing taught her the importance of standing out and capturing attention, skills she now applies to media buying with the finesse of a seasoned artist. She sees beyond the data points and metrics, envisioning campaigns as works of art that can inspire and engage on a deeper level. This perspective allows her to push the boundaries of
what’s possible in digital advertising, challenging the status quo and daring her peers to think bigger and bolder. Phoenix’s approach is not just about being different for the sake of it; it's about driving real results through creative innovation. By merging the audacious imagination of a top designer with the analytical precision of a Wall Street quant, she creates campaigns that are not only visually striking but also strategically sound. This rare combination
of skills makes her a formidable force in the industry, capable of seeing opportunities where others see obstacles. Her willingness to take risks and think outside the box has earned her a reputation as a visionary in media buying, someone who is not afraid to disrupt the norm and set new standards for creativity and effectiveness in advertising. AI & First-Party Data: The Crown Jewel of AdBeaconIn the post-iOS 14.5 apocalypse, where digital advertisers faced an unprecedented nosedive in tracking capabilities, many were left scrambling in the murky waters of lost data. The update's stringent privacy measures rendered traditional tracking methods nearly obsolete, causing widespread panic across the industry. Yet, amid this chaos, Phoenix Ha saw a golden opportunity. While others floundered, she boldly navigated these treacherous waters, diving headfirst into the
realm of first-party data. Her vision led to the creation of AdBeacon, a guiding light for advertisers struggling to adapt. This wasn't just a new tool; it was a lifeline, a beacon of hope illuminating the path forward in a dark, data-deprived world. AdBeacon emerged not merely as a product but as a labor of love, meticulously crafted with the finesse of a top-tier designer and the precision of a master jeweler. Every feature and function was designed with the
end-user in mind, offering a seamless integration of creativity and analytics that transformed the media buying landscape. Phoenix envisioned AdBeacon as more than just a data tool; it was a revolution. This platform was built to empower media buyers, giving them the tools they needed to not only survive but thrive in the new era of digital advertising. With its sophisticated AI and robust first-party data capabilities, AdBeacon quickly became an indispensable asset for advertisers looking to
reclaim their lost edge. Phoenix's ultimate goal with AdBeacon was ambitious yet profoundly impactful: to turn junior media buyers into seasoned pros. By leveraging the power of AI and first-party data, she aimed to democratize expertise in media buying, making advanced strategies accessible to all. AdBeacon's intuitive design and powerful analytics offered a training ground where novice buyers could hone their skills and achieve results previously reserved for the
industry's elite. In this way, AdBeacon was positioned to become the Versace of the ad tech world—synonymous with excellence, innovation, and unparalleled quality. Phoenix's vision was not just to create a tool but to set a new standard in the industry, fostering a new generation of media buying maestros equipped to navigate the complexities of the digital landscape with confidence and creativity. Personal Life: Beyond the BoardroomPhoenix's ultimate goal
with AdBeacon was ambitious yet profoundly impactful: to transform junior media buyers into seasoned pros. This vision was rooted in the belief that expertise in media buying should not be an exclusive club but a skill accessible to all willing to learn and adapt. By leveraging the power of AI and first-party data, AdBeacon sought to democratize the media buying process, offering tools that simplified complex strategies and provided clear, actionable insights. This approach ensured that even
those new to the field could quickly grasp advanced techniques and deliver exceptional results. Phoenix understood that knowledge is power, and AdBeacon was her way of distributing that power widely. AdBeacon’s intuitive design and powerful analytics were central to this mission. The platform was crafted to be a training ground where novice buyers could learn, experiment, and refine their skills. By providing real-time feedback and robust data analysis, AdBeacon
allowed users to understand the impact of their decisions instantly, fostering a hands-on learning environment. This experiential learning model was a game-changer, enabling new media buyers to achieve results that were once thought to be the domain of the industry's elite. Through its user-friendly interface and comprehensive features, AdBeacon bridged the gap between theory and practice, making high-level media buying both approachable and effective. In this way,
AdBeacon was positioned to become the Versace of the ad tech world—synonymous with excellence, innovation, and unparalleled quality. Phoenix's vision extended beyond creating a useful tool; she aimed to set a new standard in the industry. By fostering a new generation of media buying maestros, AdBeacon empowered users to navigate the complexities of the digital landscape with confidence and creativity. This new standard was not about following trends but about setting them, driving the industry
forward through continuous improvement and groundbreaking innovation. Phoenix’s commitment to excellence ensured that AdBeacon was not just another tool in the market but a revolution that would shape the future of media buying.. If Phoenix could text her younger self, she’d keep it simple: “Stop being so dramatic. You’re going to be fine.” And fine she is—proving every day that you can pivot from the catwalk to the data
dungeon and still come out on top, heels and all.
WATCH THE FULL INTERVIEW
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THREE STORIES THAT YOU NEED TO KNOW in a format that isn't TL:DR summarized for the busy executive
Omnicom’s second-quarter earnings report reads like a strategic masterclass in growth, boasting a 5.2% organic revenue hike,
translating to an extra $188.3 million in the coffers. The big cheese, CEO John Wren, credits this boost to robust performance in key markets like the US and UK, with notable triumphs in Latin America and the Middle East. Their media agencies are the star pupils, showing the most impressive gains, while experiential marketing got a nice lift from the Paris Olympics. Despite some regional hiccups and a conservative client outlook due to unmet government action expectations, Omnicom is
sticking to its guns with a full-year growth forecast of 4-5%. The cherry on top? Wren's ambitious plan to make Omnicom a top production player, powered by fresh talent and strategic consolidation. Watch out, world—Omnicom’s on a roll.
When Todd Kaplan exited PepsiCo with a mysterious "Stay tuned," he clearly had bigger fish to fry—like Kraft Heinz’s $22 billion North American portfolio. As the new CMO, Kaplan will report to Pedro Navio
and aims to sprinkle some of his Pepsi magic dust to reanimate Kraft Heinz's brands through cutting-edge creativity and cultural connections. Kaplan's Pepsi tenure was a masterclass in brand revival, with stunts like reinventing the Pepsi Super Bowl Halftime Show. Kraft Heinz, basking in the glow of 22 Cannes Lions awards, is banking on Kaplan to navigate recent sales dips and boost marketing spend by 30% by 2024. In the immortal words of Heinz: "It has to be Todd."
Snapchat is teaming up with VideoAmp to sprinkle some clarity fairy dust over its user data and ad reach. With VideoAmp's media-measurement magic, agencies can now plan campaigns that span linear TV, streaming, and digital platforms, all while keeping Snapchat’s 800 million active users in mind. This partnership promises to illuminate the impact of Snap ads on TV buys and viewer engagement. With 300 million daily AR enthusiasts,
Snapchat's ad game is stepping up, integrating video and AR into VideoAmp’s tools. Omnicom Media Group is already seeing the light, raving about the newfound transparency and cross-channel planning prowess. Big Pharma needs to stop acting like an awkward uncle at a TikTok party and start getting its groove on, according to Worldcom’s latest “Digital Health Monitor” report. The analysis of pharma firms' digital footprints shows that they're missing out on TikTok's massive ad audience, which Datareportal claims could be 30% bigger than Instagram's. Meanwhile, they're still clinging to the sinking ship that is X/Twitter, now at a
dismal 9% of its potential usage. With TikTok's potential and Facebook’s pivot to short-form video, pharma companies are urged to invest in engaging content and diversify their social media strategies. Roche is leading the digital charge, while Bayer shines on Facebook and YouTube. It's time for Big Pharma to ditch the old playbook, embrace dynamic digital channels, and prepare to dance if they want to stay relevant and reach the masses
effectively.
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Hold onto your hats, folks, because the AI hype train is barreling toward what looks like a brick wall. Investors are sweating bullets, wondering if they've thrown billions into the next big thing or the next big flop. The whispers in Silicon Valley are getting louder: Is this the second coming of the dot-com crash?
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If you’ve ever wondered who’s steering the ship in the choppy waters of media measurement, meet Jon Watts, the Brit at the helm of the Coalition for Innovative Media
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Today, we're delving deep into the dynamic realm of Connected TV (CTV) advertising alongside industry luminary Julian Zilberbrand. With his unparalleled expertise, Julian sheds light on the revolutionary strategies and cutting-edge ad experiences reshaping our streaming interactions. CTV has emerged as a pivotal arena
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*Dune 2*. If you’ve seen Denis Villeneuve’s sequel, you’ll understand the complexity, the intrigue, and the constant struggle for balance and control. So, let’s dive into how the streaming ad world is a lot like Arrakis—full of giant challenges and relentless quests for dominance. READ THE STORY
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Festival. Imagine this: Musk, the tech world’s most notorious provocateur, standing before a crowd of industry bigwigs, dropping truth bombs about AI-induced doom and the moral imperatives of free speech. It’s like watching a dystopian TED Talk crossed with a high-stakes sales pitch, delivered by a man who seems equally comfortable predicting the end of humanity and asking for your ad dollars. READ ENTIRE STORY
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8 Billion and Counting? The Real Deal with X's Video View Numbers. Ladies and gentlemen, grab your popcorn, because X (formerly Twitter) is back with some eye-popping claims about its video content. They’re shouting from the rooftops that they’re
racking up 8 billion video views per day. Yep, you heard that right—8 billion, with a ‘B’. And just to spice things up, they’re flaunting a 35% increase year-over-year. But before you start planning a ticker-tape parade, let’s break down what’s really going on here. READ MORE
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