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Five Ways Bid Duplication Mirrors
HBO's Succession
In the ever-twisting and often absurd world of online advertising, bid duplication emerges as a story that could rival the dramatic arcs and sharp wit of the hit TV show "Succession." As part of our adtech prompt series, we've invited industry experts to distill their wisdom into 190 words, each crafting a narrative that is as richly layered and subtly ironic as the series itself. These vignettes don't just dissect
the technicalities of bid duplication; they reveal the human comedy behind the clicks and codes, mirroring the dark humor and complex characterizations found in "Succession."
Imagine this digital realm as a stage, reminiscent of Shakespearean drama but set in the high-speed world of the internet. Here, each player in the adtech game navigates a labyrinth of duplicated bids, echoing the cunning schemes and power plays of the Roy family in "Succession." The irony,
however, is thicker than a plot twist in a soap opera. As these experts pull back the curtain on bid duplication, they reveal a spectacle where ambition collides with absurdity, and strategy often slips into farce. This series is more than just an exploration of a digital dilemma; it's a dive into a narrative as complex and entertaining as the best of TV dramas, where each twist in the tale reflects the larger, often humorous, human condition. 1. The
Kafkaesque Auction: A Comedy of Clones Rich Kahn, CEO and Co-Founder of Anura Solutions, likens bid duplication to a surreal auction where one unwittingly bids against their own doppelgängers. It's a comedic, yet unsettling scene, reminiscent of "Succession's" own absurd power plays. Imagine bidding for a prized relic, only to realize the competition is your mirror image, multiplied. It's a digital hall of mirrors, each reflection a distorted echo of
desire and strategy, much like the convoluted machinations of the Roy family. 2. The Ethical Labyrinth: A Corporate Chess Game Mark Donatelli, Managing Partner at Cimply, views bid duplication as an ethically grey chess game, akin to the strategic maneuvers in "Succession." It's not just about placing a bid; it's about outwitting an invisible opponent who might just be your own shadow. In this game, the pawns are
duplicity and deception, moving across a board where the rules are as fluid as the characters' allegiances in the TV series. 3. The Self-Destructive Opera: A Symphony of Hubris Shiv Gupta from U of Digital highlights the self-sabotaging nature of bid duplication, drawing a parallel to "Succession's" tragic opera of hubris. Like the show's characters, who often engineer their own downfalls, bid duplication is a
short-sighted strategy that backfires in the long run. It's an act of digital hubris, a symphony where each note is a bid, building to a crescendo that ultimately collapses under its own weight. 4. The Dystopian Mirror: Reflecting a Twisted Reality Pesach Lattin of ADOTAT sees programmatic auctions as a dystopian reflection, akin to a bad sci-fi movie where cloning runs amok. This mirrors the bizarre and often twisted
reality of "Succession," where truth is stranger than fiction. In this world, every bid is a carbon copy, a monotonous echo in a landscape starved of originality and diversity, much like the repetitive and predictable nature of the power struggles within the Roy family. 5. The Inertia Waltz: A Dance of Resistance The reluctance of publishers to tackle bid duplication, for fear of revenue loss, echoes the resistance to
change in "Succession." Characters in the series are often trapped in a waltz of inertia, clinging to the familiar dance of power and control. Similarly, publishers find themselves in a delicate dance, where taking a step to address bid duplication could mean stepping off the revenue stage they've grown accustomed to.
In the grand finale of our foray into the world of bid duplication, an odyssey as rich and unpredictable as an episode of "Succession," we find
ourselves at a crossroads of comedy and calamity. Our experts, like seasoned scriptwriters, have delivered their lines with precision, each 190-word insight a cleverly crafted subplot in this digital drama. In the end, what unfolds is not just a tale of technological tangles but a Shakespearean comedy of errors set in the digital age.
Bid duplication, much like a "Succession" season cliffhanger, leaves us both bewildered and
beguiled. It's a narrative where DSPs dance a delicate tango with duplicates, publishers play a high-stakes game of chicken, and everyone is a little unsure whether they're in a tragedy or a farce. As we close the curtains on this series, it's clear that the world of online advertising, with all its quirks and quandaries, is as ripe for drama as any TV show. And perhaps, in this tale of digital duplicity, the real lesson is that in the adtech world, as in "Succession," the only predictable
element is unpredictability itself.
READ THE FULL PROMPT ON LINKEDIN
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All the news you need today, in a format that isn't TL:DR summarized for the busy executive.
🚀🌈 Responsible Resourcing Agency (RRA) is the dynamic duo's answer to the DE&I puzzle in advertising. 🧩💡 With Adele Bridgeman and Alison Filkin at the helm, they're turning diversity and inclusion from a buzzword into a rocket-fueled success story. 🚀📈 Say goodbye to old-school thinking; in 2024, it's all about profits, innovation, and embracing the rainbow of talent. 🌈💼 Get ready to
navigate the DE&I maze with RRA's expert guidance—it's a colorful journey to success! 🗺️🌟
🍺🚆 Molson Coors is reviving its Coors Light brand for the Super Bowl, aiming to capture the attention of Gen Z consumers. The iconic silver bullet train concept from 2005 is back, now known as the "Coors Light Chill Train," complete with beer can-shaped train cars. This sleek locomotive, upgraded with tech, will digitally insert 100 fans into its
cars during the commercial, encouraging user-generated content on social media. Coors Light plans to release a slowed-down version on YouTube for fans to explore the passengers and Easter eggs. Winners can even reserve spots on the Chill Train and receive $500 in talent fees. Get ready to chill! 🏈❄️🍻
🤖 Publicis Groupe is making a bold move, investing €300 million to transition from a platform company to an "intelligent system company" with its
proprietary "CoreAI" backbone. This shift follows a successful 2023, with organic net revenue growth exceeding expectations at 6.3%. Publicis is set to lead the pack among its competitors. The company released an hour-long presentation explaining the integration of AI across its operations, aiming to connect enterprise knowledge to individual employees and operate at the speed of AI. Tasks that once took weeks or months will now be done in minutes, with personalization at scale and
faster media planning thanks to CoreAI. This investment is focused on upskilling staff and technology enhancements, with no dilutive impact on operating margin. 🤑🤖💼
🔒 New Jersey takes the lead in 2024 by passing comprehensive privacy legislation. Governor Phil Murphy signed Senate Bill 332 into law, allowing residents to opt out of companies selling their personally identifiable information. This move empowers consumers to regain control
over their personal data. The law applies to companies with at least 100,000 consumers' data or those processing data of 25,000 consumers and profiting from it. Similar to California's law, it defines a "sale" as sharing or transferring data for compensation, possibly affecting third parties like ad-tech vendors. While there are exceptions, such as data for payment transactions, residents can't sue companies directly for privacy violations, relying on the Attorney General for enforcement. Other
states, like New Hampshire, are following suit with their privacy legislation. 🛡️📜🔐
📺✨ Media companies and marketers gathered at CES with a more positive outlook on advertising for 2024, with a focus on maturing ad formats and measurement options, and increased competition in the ad-supported streaming space. Last year's anticipated recession didn't materialize, and the streaming landscape has grown more crowded, leading to greater
innovation in advertising. Shoppable ads, expanded formats, and increased measurement dominated discussions. Streaming is moving toward more standardized measurement, taking cues from digital platforms like Google and YouTube. As the industry evolves, companies like Disney and Amazon are positioning themselves well in this changing landscape. 🌟📈📊
🍪🔍 LiveRamp's big move! They're scooping up Habu for a cool $200 million, jazzing up their data
collaboration game. As cookies crumble, LiveRamp's gearing up for a cookieless future with Habu's data clean room expertise. 📈🛡️ This deal is all about making data sharing between brands and partners as smooth as a slick sales pitch, while keeping privacy in check. Think of it as a data dance floor where everyone's masked, but still grooving in sync. With 90% of companies eyeing more data clean room action, LiveRamp's playing chess, not checkers, in the data game. And the cherry on
top? A sweet revenue boost and a jump in operating income. 🎯💸🤖
🎭📈 Marketers' wild ride in 2023: They started the year with a two-eyed focus on budgets and game-changing trends but got a plot twist when M&M's pulled a Super Bowl stunt. Now, they're stuck navigating a culture war minefield. 🚁🏞️ From Bud Light to Target, brands are caught in the crossfire between purpose-driven action and pleasing everyone. It's like trying to build a
plane while flying it. Some are considering going back to basics, while others believe in staying the course. And AI? It's not just a shiny object; it might be the secret weapon for savvy marketers. 🤖🚀 It's a wild marketing rollercoaster, and the ride is far from over. 🎢💥
📺👋 Netflix's film chief, Scott Stuber, is bidding farewell to the streaming giant in March. He played a pivotal role in Netflix's Hollywood success, but his departure comes as he
secures financing for his own media venture. Stuber's efforts helped shape the streaming era, but he faced challenges in pushing for Netflix films to have a bigger presence in theaters and marketing budgets. Now, as Netflix reports earnings, it faces fierce competition in the battle for viewers. 🎬💼
📍🔍 The FTC just put InMarket Media in a timeout for playing too fast and loose with location data. Turns out, they were not just tracking where
you chill, but also selling the scoop on sensitive spots visits. No more of that, says the FTC, demanding explicit thumbs-up from consumers before any data grab. InMarket, caught creating a whopping 2,000 ad segments like "suburban moms" or "home-schooling parents," had to wave the white flag. So, next time you're near a pharmacy, maybe no more oddly specific ads for toothpaste! 🚫📱💬
🔥🌲 Solo Stove, known for its smokeless fire pits, tried
to heat up sales with a Snoop Dogg twist, but ended up with more smoke than fire. The "smokesman" stunt, kicking off with Snoop's cryptic "giving up smoke" tease, initially lit up social media and earned media buzz. Despite the high hopes, this pricey celebrity move didn't spark the expected sales surge among outdoor enthusiasts. Now, Solo Brands, after a less-than-sizzling financial report and a CEO shuffle, is feeling the burn. Turns out, Snoop's cool factor might not mesh with
campfire vibes, leaving Solo Stove to ponder if their marketing match was a bit too off-trail. 🌳🚫💰
🔍👚 Gap Inc., the fashion heavyweight, is shaking things up! They're rethinking their U.S. media agency strategy, even after dropping a cool $190 million on media last year. Omnicom’s PHD, the reigning champ, is gearing up to defend its title. Gap, with its crew of Old Navy, Banana Republic, Athleta, and the
Gap brand itself, is on a mission for a brand makeover, aiming to boost both bucks and buzz. Despite hauling in $15.6 billion in 2022, they're bracing for a possible sales dip this year. It's all about staying sharp and relevant in the ever-changing fashion game. 💸📈🛍️
🎯📈 Retail's big leap! At the National Retail Federation's show, it's clear retail media is getting a major makeover, stepping into either its 2.0 or 3.0 era. Goodbye,
old-school search and display ads; hello, in-store ad revolution! With giants like Walmart and 7-Eleven turning aisles into ad spaces and Instacart playing with AI-powered carts, it's all about blending the digital with the physical. The goal? To make shopping aisles the new prime-time TV. It's a mix of high tech and high touch, with a dash of "let's hope this works!" 🛒🤖💡
🎮🚗💨 Surprise in esports! BLAST, a Danish company, just scored big by
partnering with Epic Games to run "Rocket League" esports, leaving industry insiders 🤯. This twist overtakes expectations of Saudi-Arabian-owned ESL/FACEIT clinching the deal. BLAST, already a whiz at "Fortnite" events, now gears up to turbocharge "Rocket League" with its event, sales, and marketing magic. While the deal's finer details are under wraps, it's a long-term play. For "Rocket League" fans and players, it's game on, no matter who's behind the joystick. 🏆🕹️🌍
(digiday)
🕺💡 TikTok's not just for dance moves anymore! Adobe's latest scoop shows a whopping 10% of Gen Z ditching Google for TikTok when they need answers. Millennials, Gen X, and even Baby Boomers are hopping on this trend too. Whether it's whipping up a new recipe, tuning into the latest tunes, DIY hacks, or fashion fixes, TikTok's the new 'Ask Jeeves'. And let's talk video tutorials - 62% of users are all in for these visual guides.
Business owners, perk up your ears: video tutorials are outshining traditional search results. Plus, creative content, product reviews, and influencer chit-chat are big hits. If you're not on TikTok yet, you might be missing out on a goldmine of potential customers, especially if your biz is in one of those hot search categories! 🎥🔍
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