🍸 Tito's Handmade Vodka is shaking things up with its first-ever brand platform, "With Tito’s," featuring a silent, wheeling wonder: the Spokescart! 🛒 This quirky campaign, concocted by Arts & Letters, ditches celeb endorsements for a more product-focused approach. 🌟 Expect to see the Spokescart, serving up Tito's cocktails in all sorts of places, from bathtubs 🛁 to pool sides. 🏊♂️
Tito's, the U.S.'s top-selling vodka since 2020, aims to maintain its folksy charm amidst growing fame, countering the glitzy, celebrity-backed spirits like Ryan Reynolds’ Aviation Gin and George Clooney’s Casamigos. 🌟🍹 The "With Tito’s" campaign will be splashed across ads, events, and even philanthropy, all year long. 🎉 And remember last year’s Martha Stewart collaboration? That was just a taste of Tito's creative marketing mix, even turning vodka into pasta sauce and boot cleaner! 🍝👢
#TitosTwist #MarketingMagic
📉 Starting today, Meta's ad game is changing: they're dialing back on detailed ad targeting options. 🎯 The full list of axed categories is still under wraps, but health, race, and ethnicity are on the chopping block. 🚫 Details are scarce, but we're all ears for more info. 🤔 Ads using these soon-to-be-gone targeting options have until March 18 to run their course. ⏳ Then, it's update time! Why the big change?
Meta's aiming for a more ethical, discrimination-free ad world, stepping away from super-specific targeting. 🌍🕊️ Their solution? Leaning into automated options like Meta Advantage+ audience, promising better ad performance. 🤖📈 This shift might just be the start of a bigger trend towards systematic display options in the ad industry. Stay tuned! 📻👀 #MetaShift #AdEvolution
🎬📉 VideoAmp, once buzzing with optimism, is now dialing down its energy levels.
2023 saw them as a top contender in alternative TV ad measurement, but the heat of market competition is causing some cracks. 🛠️ Last week, they bid farewell to 20% of their team and waved goodbye to their CEO, Ross McCray, with board member Peter Liguori stepping up as the interim boss. This layoff wave follows a 10% cut just five months earlier. 🐢 Behind the scenes, VideoAmp's alternative TV currency business isn't sprinting as fast as the headlines suggested. Mostly making dough from client
campaigns, the company's finding it tough to stay afloat without this financial lifesaver. 💸 With cash burning fast and revenue projections trimmed, layoffs became inevitable, an insider spilled to AdExchanger.
Elf Cosmetics is blending beauty with mystery in their latest glam caper 🕵️♀️🎥. "Cosmetic Criminals," a 15-minute mockumentary, takes us on a wild ride through a true crime-style tale of a makeup thief and a house full of shady
suspects 💄🔍. This isn't your average YouTube flick; it's hitting the big screens in AMC theaters, setting the stage for Paramount’s "Mean Girls" adaptation 🍿🎬. You can also stream this beauty whodunnit on Amazon Freevee – talk about making a dramatic entrance into the world of cosmetics and crime! 🤩🎉
Disney's streaming dreams are looking a bit like a roller coaster ride 🎢 in the world of direct-to-consumer (D2C) business. The Magic
Kingdom's 2023 forecast? A not-so-magical $2.5 billion loss 💸, despite some pixie dust efforts to trim the deficits. MoffettNathanson Research points out that when Disney's D2C is stacked against Netflix's glittering past performance, with over $20 billion in revenue, Disney is still lagging in the trend race 🐢🚀. Flashback to 2019: Netflix was basking in a sunny $20.2 billion revenue with a cozy $2.6 billion positive cash flow, strutting a 13% profit margin 🌞💰. Meanwhile, Disney is playing
catch-up with a projected negative 13% profit margin on $19.9 billion in revenue for 2023, though slightly up from last year's 19% margin dive 📉.
🎬 Netflix's ad-supported plan is booming with 23 million MAUs, a big jump from 15 million! 📈 Amy Reinhard, the ad chief, shares that 85% of these users are actively streaming for over 2 hours monthly. 🕑 Launched at $6.99/month in November 2022, this plan is a key strategy after Netflix faced
subscriber drops in early 2022. 📉 By Q3, it's already 30% of new sign-ups in 12 countries, marking a turnaround for the streaming giant. 🌍 Netflix is focused on growing this user base while keeping content and ads engaging. 🎥👀 #NetflixAdsOnTheRise #StreamingStrategySucces
📱 Gen Z and News: Digiday+ uncovers Gen Z's (born 1997-2012) preference for social media over traditional news sources. 🌍 51% of younger Gen Z get news from social feeds
and messaging, with Instagram and similar platforms being key. 📲 A Reuters study shows 39% of 18-24-year-olds use social media as their main news source. News orgs are adapting with platform-specific content. 💬 Christina Capatides of CBS News emphasizes the need for brand content to mimic creator content. TikTok is a major news source for 32% of U.S. adults under 30, says Pew Research. 📊 Lulu Chiang of ABC News highlights the trust Gen Z places in social platforms for news. (SOURCE)
🚫📱👎 "Just because you can, doesn't mean you should!" TikTok Ads, take note: Non-skippable ads might just be your downfall. Users crave control, with 73% more engaged when they can skip and 56% more likely to watch with that freedom. A MediaScience study
reveals half the ad impact happens in the first 2 seconds. Forcing views? Not a click-winner. Test it, but listen to your data—it speaks volumes! 📊👥💡
🏈📈 The NFL's 2023 season scored big with a 7% hike in TV viewership and a slight uptick in stadium attendance, reaching 18.9 million. Every team was on fire, selling over 93% of tickets, a stark contrast to 2021's pandemic slump. Highlight teams: Detroit Lions, basking in their first division
win in 30 years, and Washington Commanders, with a 10% jump in attendance under new leadership. Globally, the NFL's game plan includes Chicago Bears, Minnesota Vikings, Jacksonville Jaguars, and Carolina Panthers playing abroad in 2024. It's more than just touchdowns; it's a global sports blitz! 🌎🏟️🎟️
🌟 Joanna O’Connell joins Omnicom Media Group as the first Chief Intelligence Officer for North America! 📈 With a journey that began at
Avenue A in 2000, she's now the brains behind navigating the media maze for clients. 🧠 After stints as MediaMath’s CMO, a top analyst at Forrester, and EVP of Innovation at R3, she's back in the agency game. 💼 Ralph Pardo of OMG praises her two-decade expertise in turning market trends into winning strategies. 🏆 Joanna's new mission? To boost OMG's intelligence initiatives and lead projects like the Future Signals series and CASA, shaping the future of advertising identity. 🚀🔮 #MediaMaven
#StrategyGuru
🎉 Disney's self-service ad platform, Disney Campaign Manager, is making waves! 🌊 Launched in 2021, it's now supporting 4,200 brands and 1,000 agencies, with 85% being new to Disney Advertising. 🚀 Dentsu's Brad Stockton highlights the platform's appeal in data and tech advancements, offering advertisers more control and agility. 💻📊 With 16,000 campaigns launched, the platform caters to small budgets (starting at $500) and
allows targeting by location, demographics, and more. 🎯 Coming up: Disney+ and ESPN+ ad spaces will join the platform, spreading its magic globally! ✨🌐
🎭 Big news in the media world! Shane Ankeney, a bigwig at Havas Media since 2015, has called it quits, spilling the beans on LinkedIn. 📣 Meanwhile, Havas Media's doing some musical chairs, promoting Greg Walsh and Greg James, but mum's the word on Shane's exit. 🤫 A Havas insider hints
at more shake-ups, but keeps it hush-hush. 🤐 Shane, a 2020 MediaPost All Star and veteran of the ad game since the '90s, is teasing a "next chapter" but keeping it mysterious. 📖 And here's a twist: Havas' website still shows Shane and some other long-gone execs as part of the gang. Seems like someone forgot to hit the update button! 🙈🖥️🤷♂️
🔍 Plot twist in the corporate saga! Carrie Stimmel, once crowned Head of Global Agencies by X's big boss
Linda Yaccarino, seems to have left the building - or at least that's what her LinkedIn profile suggests. 🤔 Previously, Carrie had shared about her son's Jewish heritage on X, and her LinkedIn bio boasts a 'Strong commitment to DE&I' (Diversity, Equity & Inclusion). 🌍✨ Seems like there's more to this story than meets the eye! 🕵️♀️💼👀
🛒📣 Walmart+ is rolling out the red carpet for "National
Quitter’s Day" with a savvy campaign starring TV celeb Andy Cohen, aptly titled “Save Your Resolutions.” 🌟📆 They're cashing in on the day when folks usually ditch their New Year's promises, showcasing how their membership can keep those resolutions alive! 🏋️♂️🎨 The campaign, with Cohen leading the charge, links Walmart+'s savings to fun activities like party hosting and road trips. 🎉🚗 It's a social media fiesta too, with TikTok and Meta influencers joining in. 📱💃
🤖🌟 At CES 2024, S4Capital's Media.Monks launches Monks.Flow, a super-smart AI service that's like a marketing wizard's dream! It's like having a digital Dumbledore by your side, weaving AI magic to streamline marketing workflows. 🪄💻 According to Forrester, everyone's ready to hop on the AI train, with execs and workers eager to team up with AI for their tasks. Monks.Flow is like the Swiss Army knife for marketers, slashing costs, breaking down
silos, and cranking up business smarts. It's the future of marketing, served up with a side of AI brilliance! 🚀📈🎉
👩⚖️🔒 Supreme Court says "Nope!" to X Corp (aka Twitter) in their decade-old tiff with Uncle Sam over spilling the beans on user data requests. 🐦💻 It's been a saga since 2014, with Twitter wanting to dish out deets on National Security Letters and Foreign Intelligence Surveillance Act orders. The twist? Big tech giants like
Apple, Google, and Facebook played ball with the feds, agreeing to vague reporting. But Twitter, flying solo, cried foul over free speech. Their argument? The First Amendment rights to tell users more about government surveillance. 🦅✊ Both a trial judge and the 9th Circuit said "nah" to Twitter, citing national security. And now, the Supreme Court's silent swipe left leaves Twitter's transparency dreams grounded. 🚫📄🕵️♂️
🎥📉 Josh Chasin, the Chief
Measurability Officer of VideoAmp, has left the building, following the recent exit of founder and CEO Ross McCray. Chasin, the former Comscore bigwig, joined VideoAmp aiming to shake up the TV data game. His LinkedIn post today reminisces about his initial advice to McCray: 1️⃣ Dive into the less crowded, more lucrative currency ratings pond rather than jostling in the crowded TV data pool. 2️⃣ Focus on the sell-side (TV/streaming platforms), where the real money's at. Despite VideoAmp
getting a thumbs-up as an ad currency by the U.S. JIC and gaining some sell-side traction, they're hitting turbulent times, axing 20% of their workforce amid all these leadership shake-ups. 🌪️📊💼
🌟🤝 At CES 2024, it's a wild west for ad market gurus! Publisher sales leads are zooming in on the event, hoping to get the 411 from marketers and agency execs on how to get them to loosen their purse strings. 🤑🎰 Some are opting for one-on-one
chats, while others are going big with swanky dinners and floor tours for the C-suite crowd. Sebastian Tomich from The Athletic is all about "vibe checks" on the ad market's health, while Mike Wong of Bloomberg Media plays it cool with a 75% pre-booked schedule, leaving room for chance encounters. 📅💼 Geoff Schiller from Vox Media, not to be outdone, has packed his CES days with client meet-ups and even The Verge is hosting exclusive floor tours. Over at Axios, they're banking on their AI
editorial products to charm clients, even in the fast-paced in-quarter sales cycles. 🤖📈 Amidst all this, Edgar Hernandez from My Code is aiming high, hoping to rub shoulders with 100+ new brand or agency execs. It's a full-on charm offensive out in Vegas, with everyone hoping to turn handshakes into hefty deals! 🎲📊💸 (Digiday)
🌐📊 Samba TV and HyphaMetrics are shaking hands in the ad world's latest blockbuster duo! 🤝📺 Their team-up
promises a deep dive into TV and streaming habits, with Samba's big data and Hypha's detailed person-level data creating a superhero-like insight into viewers' likes and clicks. It's like having a crystal ball for advertisers, revealing everything from sitcom laughs to late-night binges! 📡🔮💻 #DataDynamics #AdTechAvengers 🌟