EPISODE #13
RETAIL MEDIA'S FAMILY REUNION: LESS HUGS AND MORE DATA THUGS
Prepare for a
compelling episode of the ADOTAT Show with host Pesach Lattin, as we convene a roundtable of digital pioneers poised to delve into the advertising universe's secrets.
This conversation transcends ordinary discussions, as we explore the dynamics of
the advertising industry, from the hidden depths of retail media to Walmart's expanding influence in our living spaces.
🍵 Join us as we examine the complex landscape of measurement standards and the challenges of integrating retail media with conventional media investments, embarking on a
voyage to the core of the advertising revolution. We will tackle the critical shift away from third-party cookies, shedding light on how first-party data could redefine competitive strategies. Moreover, we will navigate the evolving world of retail media networks, distinguishing the fleeting from the lasting in the marketer's journey.
Our illustrious panel features James Avery, the ingenious mind behind Kevel's APIs; Shamim Samadi, the digital wizard from Roscoe Labs; Jeffrey Bustos, the IAB's expert navigating the complexities of measurement; Brian J. Quinn, renowned in digital media; Jed Meyer, architect of advertising strategies at Kantar Media Solutions; Amy Rumpler, maestro of the search-social symphony at Basic; and Amy Sheridan, the unmatched ecommerce and marketing
maestro from KINESSO. They are set to offer a rich tapestry of insights, laughter, and possibly a few astonishing revelations that will leave you astounded. 🤯 This episode transcends a mere podcast; it represents the premier arena in digital retail, where the future of advertising is not just discussed but envisioned anew. 🎪
Key Insights:
Development of measurement standards for retail media aims to provide benchmarks and facilitate comparisons between retailers.
The intricacy of retail media demands consistency and
poses the challenge of aligning it with other media investments.
The transition from third-party cookies to first-party data opens doors for retailers to use their data more effectively, positioning them as key players in consumer spaces.
Connected TV (CTV) emerges as a significant channel within retail media, offering expansive reach and opportunities for tailored advertising.
The surge in retail media networks marks a pivotal moment in the industry, as companies vie for a share of customer data and margin opportunities.
