EPISODE #7
ADTECH'S PANDORA'S BOX
Unleashing Brand Safety Beasts and Budget Black Holes
We are thrilled to announce this episode of the ADOTAT Show that you won't want to miss. Titled "ADTECH'S PANDORA'S BOX: Unleashing Brand Safety Beasts and Budget Black Holes," this episode promises a deep dive into the intricacies of digital advertising, tackling the industry's biggest challenges head-on.
Join us as we host a stellar lineup of panelists, including Richard Kahn, Mike Zaneis, Jared Siegal, Zach Moore, and Michael Bishop.
These industry leaders will share their invaluable insights on a range of critical topics, from navigating
GDPR compliance to the balancing act of brand safety, inclusivity, and diversity in advertising.
The impact of GDPR on digital ad landscapes and the creation of unintended oligopolies.
The importance of inclusivity and diversity in advertisements and how it relates to brand safety.
The potential of AI in advertising, alongside the challenge of keeping pace with regulatory demands.
Strategies for distinguishing genuine websites from ad-focused platforms.
The critical role of ad networks in vetting publisher partners, and the fight against fraud in programmatic advertising.