🎭 Big news in the media world! Shane Ankeney, a bigwig at Havas Media since 2015, has called it quits, spilling the beans on LinkedIn. 📣 Meanwhile, Havas Media's doing some musical chairs, promoting Greg Walsh and Greg James, but mum's the word on Shane's exit. 🤫 A Havas insider hints at more shake-ups, but keeps it hush-hush. 🤐 Shane, a 2020 MediaPost All Star and veteran of the ad game since
the '90s, is teasing a "next chapter" but keeping it mysterious. 📖 And here's a twist: Havas' website still shows Shane and some other long-gone execs as part of the gang. Seems like someone forgot to hit the update button! 🙈🖥️🤷♂️
🔍 Plot twist in the corporate saga! Carrie Stimmel, once crowned Head of Global Agencies by X's big boss Linda Yaccarino, seems to have left the building - or at least that's what her LinkedIn profile suggests.
🤔 Previously, Carrie had shared about her son's Jewish heritage on X, and her LinkedIn bio boasts a 'Strong commitment to DE&I' (Diversity, Equity & Inclusion). 🌍✨ Seems like there's more to this story than meets the eye! 🕵️♀️💼👀
🛒📣 Walmart+ is rolling out the red carpet for "National Quitter’s Day" with a savvy campaign starring TV celeb Andy Cohen, aptly titled “Save Your Resolutions.”
🌟📆 They're cashing in on the day when folks usually ditch their New Year's promises, showcasing how their membership can keep those resolutions alive! 🏋️♂️🎨 The campaign, with Cohen leading the charge, links Walmart+'s savings to fun activities like party hosting and road trips. 🎉🚗 It's a social media fiesta too, with TikTok and Meta influencers joining in. 📱💃
🤖🌟 At CES 2024, S4Capital's Media.Monks launches Monks.Flow, a super-smart AI
service that's like a marketing wizard's dream! It's like having a digital Dumbledore by your side, weaving AI magic to streamline marketing workflows. 🪄💻 According to Forrester, everyone's ready to hop on the AI train, with execs and workers eager to team up with AI for their tasks. Monks.Flow is like the Swiss Army knife for marketers, slashing costs, breaking down silos, and cranking up business smarts. It's the future of marketing, served up with a side of AI brilliance!
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👩⚖️🔒 Supreme Court says "Nope!" to X Corp (aka Twitter) in their decade-old tiff with Uncle Sam over spilling the beans on user data requests. 🐦💻 It's been a saga since 2014, with Twitter wanting to dish out deets on National Security Letters and Foreign Intelligence Surveillance Act orders. The twist? Big tech giants like Apple, Google, and Facebook played ball with the feds, agreeing to vague reporting. But Twitter, flying solo,
cried foul over free speech. Their argument? The First Amendment rights to tell users more about government surveillance. 🦅✊ Both a trial judge and the 9th Circuit said "nah" to Twitter, citing national security. And now, the Supreme Court's silent swipe left leaves Twitter's transparency dreams grounded. 🚫📄🕵️♂️
🎥📉 Josh Chasin, the Chief Measurability Officer of VideoAmp, has left the building, following the recent exit of founder and CEO Ross
McCray. Chasin, the former Comscore bigwig, joined VideoAmp aiming to shake up the TV data game. His LinkedIn post today reminisces about his initial advice to McCray: 1️⃣ Dive into the less crowded, more lucrative currency ratings pond rather than jostling in the crowded TV data pool. 2️⃣ Focus on the sell-side (TV/streaming platforms), where the real money's at. Despite VideoAmp getting a thumbs-up as an ad currency by the U.S. JIC and gaining some sell-side traction, they're hitting
turbulent times, axing 20% of their workforce amid all these leadership shake-ups. 🌪️📊💼
🌟🤝 At CES 2024, it's a wild west for ad market gurus! Publisher sales leads are zooming in on the event, hoping to get the 411 from marketers and agency execs on how to get them to loosen their purse strings. 🤑🎰 Some are opting for one-on-one chats, while others are going big with swanky dinners and floor tours for the C-suite crowd. Sebastian Tomich
from The Athletic is all about "vibe checks" on the ad market's health, while Mike Wong of Bloomberg Media plays it cool with a 75% pre-booked schedule, leaving room for chance encounters. 📅💼 Geoff Schiller from Vox Media, not to be outdone, has packed his CES days with client meet-ups and even The Verge is hosting exclusive floor tours. Over at Axios, they're banking on their AI editorial products to charm clients, even in the fast-paced in-quarter sales cycles. 🤖📈 Amidst all this, Edgar
Hernandez from My Code is aiming high, hoping to rub shoulders with 100+ new brand or agency execs. It's a full-on charm offensive out in Vegas, with everyone hoping to turn handshakes into hefty deals! 🎲📊💸 (Digiday)
🌐📊 Samba TV and HyphaMetrics are shaking hands in the ad world's latest blockbuster duo! 🤝📺 Their team-up promises a deep dive into TV and streaming habits, with Samba's big data and Hypha's detailed person-level data
creating a superhero-like insight into viewers' likes and clicks. It's like having a crystal ball for advertisers, revealing everything from sitcom laughs to late-night binges! 📡🔮💻 #DataDynamics #AdTechAvengers 🌟
🌱💻 Multilocal debuts its eco-friendly ad whiz, CarbonSmart, teaming up with Cedara for a greener digital ad scene! 🌍🤝 They're turning the ad world green by slashing carbon emissions per campaign by 80%, all while boosting ad
performance. Think of it as a digital gardener, trimming the excess bids and leaving only the greenest, most efficient ads. 📊🌿 It's like having a sustainability superhero in your programmatic ad campaigns, saving the planet one click at a time! 🦸♂️🌐 #EcoAds #GreenTechTrendsetter 🚀🍃
🌐🔒 Google's Privacy Sandbox is stirring the ad-tech sea, as IAB Tech Lab grapples with its cookie-less future in advertising. CEO Anthony Katsur views it as
a monumental shift, with early tests showing snags like competing ads sharing screen space and concerns over brand safety. 📊🍪 Amidst this, Google begins its gradual farewell to third-party cookies, pushing the industry towards uncharted waters. To help, Index Exchange donates a demo tool for mastering these new tides, urging advertisers to team up with their agencies to navigate this transformative landscape. 🚢💡 #DigitalAdRevolution #CookielessChallenge 🚀👨💻
📈💼 LinkedIn ad prices are on the rise as advertisers abandon ship from platform X, creating what Outcast VP Leesha Anderson dubs "LinkedIn Season." 🚀🗓️ Amidst a backdrop of Elon Musk's controversial remarks and subsequent advertiser exodus, including big names like Disney and Coca-Cola, LinkedIn is emerging as the go-to spot for ad spend. 🌐🤑 Musk's fiery response to departing advertisers only fueled the shift, with even the UK government stepping back for
'commercial reasons.' 💥🏢 Meanwhile, IPG's Magna forecasts a sunny outlook for UK ad spend in non-traditional media, expecting a growth spurt in 2024. 📊🇬🇧 #LinkedInLeads #AdShift 🚀📉
🍪📊 Bye-bye browser cookies, hello futuristic metrics! Integral Ad Science (IAS) just dropped a game-changer: the "quality attention" metric, blending media quality, eye-tracking, AI, and ML for sharper ad insights. Early bird Omnicom's OMD is already raving,
using this wizardry to compare attention across publishers and ad sources. The tool is a Sherlock Holmes for the digital age, deducing what catches users' eyes and linking it to tangible business outcomes. Advertisers, tired of playing hide-and-seek with results amidst a crowded web, now have a new ally. This IAS brainchild promises real-time, attention-based campaign tweaks and a roadmap to success. Expectations? Sky-high, as IAS teases up to 137% lift in conversion rates. The secret sauce? A
trifecta of visibility, context, and interaction, all analyzed by AI to predict ad success. The future of ad metrics isn't just bright; it's laser-focused! 💡🔍🚀
🚴♀️💥📱 Peloton's pedaling into TikTok territory with a fresh, custom content deal, a first-of-its-kind for the fitness giant! They're launching a #TikTokFitness hub, showcasing a mix of live, pre-recorded classes, and cool collabs with creators and celebs. It's all about
accessibility, echoing their “Anyone. Anytime. Anywhere.” mantra. This move is a strategic sprint to connect with TikTok’s Gen Z crowd and pump up growth. TikTok, home to over a billion active users, is the perfect digital gym for Peloton to flex its content muscles. Their classes won't need Peloton's pricey gear, making fitness fun and accessible in the U.S., U.K., and Canada. Amidst a post-pandemic slowdown and executive shake-ups, this partnership is Peloton’s bid to stay in the fitness race
and captivate new, young audiences. They’re not just riding the social wave; they’re leading the pack! 🌟🤳🔥
This infographic rolls out the red carpet, revealing the cash cows of tech's high society 🎩. Amazon reigns with a $514 billion pie, a
majority sliced by its retail might, while AWS puffs up a decent chunk too 🥧. Apple, not far behind, banks on the iPhone's charm, capturing over half its $383 billion fortune 📱. Alphabet spells success with $283 billion, with Google Search and YouTube Ads casting the winning spells 🪄. Microsoft, the $212 billion "Windows" to the corporate soul, finds Office Products snugly in its revenue repertoire 🏢. Meta, with $117 billion, thumbs through most of its riches via ads, keeping its social
kingdom afloat 💬. Lastly, NVIDIA, the $27 billion whiz kid on the block, flexes its GPU muscles for the tech-savvy crowd 💪.
🍪🚫🔍 Today, Google's Chrome crew began the great cookie crumble, axing them from 1% of browser traffic. 🌐✂️ Ad folks, listen up! It's time to cook up new ad auction recipes 📈🧑🍳 because by year's end, when 100% of Chrome's cookies are history, it's a whole new internet ad game. 🕹️🌐 #CookieCutting #AdRevolution
#TechTrendsetter 🥳📅
📰🤡 "Fake news may be the final curtain call for marketing hoaxes," warns the ad world. Snoop Dogg's 'no smoke' prank for a fire pit ad was fun, but as 2024 rolls in, the line between fun and fiction gets blurry. 🌫️🎭 In the internet's echo chamber, marketers used hoaxes from Taco Bell's Liberty Bell purchase to The Gunshop's anti-violence message. 🌮🔔 Now, the rise of fake news and AI's deepfake wizardry has everyone
second-guessing reality. 🤖👀 The big worry? Losing trust in what we see and read, leading to a dystopian, post-truth world. 🌍🔮 Brands, beware: what once was a chuckle-worthy trick might now be a credibility crisis in disguise. 😕🃏 #MarketingMischief #RealityCheck 🚫🤹♂️
🛒💻 Commerce media's booming, and retail media networks are the new gold rush! 🌟 GroupM's Kate Scott-Dawkins dialed back her retail media spend forecast, but Brazil,
Mexico, and France are gearing up for big growth. 🌍💹 In the U.S., the big names like Amazon and Walmart dominate, but now there's a shift towards the middle market. 🎯🛍️ Enter Jared Belsky's Acadia, targeting the untapped potential of mid-sized retail platforms like Chewy, Kroger, and Ulta. 🐶🛒👗 Acadia, with its 90-person global team, is diving deep into the unique mechanics of each client and platform, proving that the first dollar spent in these middle-market spaces can be more effective
than the last dollar in the giants. 📈💸 As 2024 unfolds, expect more agencies to join this middle-market retail media movement, aiming for a slice of the predicted $150 billion pie by 2026. 🍰🔮 #RetailMedia #MarketingTrends #MiddleMarketFocus
🎥🕵️♂️ TikTok's in a legal tango over privacy! They're facing a lawsuit for allegedly hoovering up data from non-users via a tiny digital spy called the 'TikTok pixel' on sites like Hulu and Etsy. 🌐💼
Their defense? "You clicked, so you consented!" Meanwhile, Bernadine Griffith, a non-TikTokker, claims TikTok's been secretly snooping on her online shopping and streaming habits. 🛍️🔍 The court's like, "Let's hear more," allowing most of her privacy invasion claims to dance on. TikTok's next move? Arguing it's the websites' fault for installing their sneaky pixel in the first place. 🕺💻👀
🥤👨👩👦👦 Coca-Cola's stirring up a fizzy family affair!
Their latest ad campaign marries their soda spectrum with homey vibes, aiming to give viewers those warm, fuzzy goosebumps. 🌟🏡 Directed by "The Bear" creator Christopher Storer, the ad spotlights a newbie introduced to a chaotic, yet endearing family gathering, with Coke products naturally part of the scene. 🎬👋 While AI isn't the main chef in their creative kitchen, it's seasoning the mix with insights. The goal? To be the toast of family moments, just like their beverages.
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