Mad Men, Furious Women: Exposing Sexual Harassment in Advertising
In the dimly lit corners of the advertising world, a silent revolution has been stirring. An eruption of fury, courage, and desperation, catalyzed by a single blogpost, has thrust the advertising industry into what many are calling its own #MeToo moment. Hundreds of women have stepped out of the shadows, speaking out about their experiences with sexual assault, harassment, and discrimination that have festered like a hidden wound within the profession for far too long. Zoe Scaman, a respected figure in the advertising realm, has become a torchbearer in this fight for change, her revelations igniting an essential conversation that transcends the conference halls and
boardrooms. Exposing the Darkness Scaman's blogpost, titled "Mad Men, Furious Women," serves as a searing exposé of the industry's dark underbelly. The curtain has been pulled back, revealing a sordid tapestry of sexist comments, unwanted advances, and power abuses that
have lingered like a malignant shadow over the lives of countless women working in advertising. Yet, Scaman's intention is not just to expose the rot but to effect genuine change, a transformative wave that goes beyond policy pledges and ceremonial gestures. The stories shared within Scaman's blogpost are harrowing in their similarity, yet deeply personal in their impact. She speaks of her
own traumatic encounter when she was 24, recounting an incident where a senior ad industry executive followed her into a restroom cubicle and then later trivialized the encounter as "consensual or mutual." Scaman firmly asserts, "It was neither." She is not alone in her anguish; a chorus of voices emerges, highlighting tales of pay disparities, pregnancy discrimination, and clients' sexual advances. These narratives expose an industry riddled with a toxic culture that has thrived on the
exploitation of women's vulnerability. The outpouring of stories in response to Scaman's blogpost is a rallying cry that resounds across the globe, as women find the courage to share their own experiences of indignity and assault. However, a chilling undercurrent flows through their testimonies—a deep-seated fear of retaliation, a dread of being silenced by non-disclosure agreements (NDAs),
and a pervasive terror of jeopardizing their careers. The victims, with their stories of pain and trauma, reveal not only the pervasiveness of the problem but also the dire consequences of speaking out. Advertising's Maverick Identity: A Shield for Misconduct Scaman's
insight into the advertising world's unique complicity in this crisis is revealing. She contends that the industry's self-proclaimed "maverick" identity, its posture of existing beyond societal norms, has granted it a veneer of impunity for reprehensible behavior. The notion that the unconventional nature of advertising excuses or normalizes such misconduct is an alarming and disheartening revelation. A sector that prides itself on innovation and creativity is now exposed for its inability to
innovate its own moral compass. The statistics that accompany Scaman's revelations paint a damning portrait of an industry marred by its own inaction. TimeTo, an ad industry organization formed in the aftermath of the #MeToo movement, conducted a survey in 2018 that revealed 41% of respondents had experienced sexual harassment and/or assault at work, but a staggering 83% had refrained from
reporting it. Similarly, the 3% Conference's 2016 study of 600 American women working in the industry unveiled that over half had encountered unwanted sexual advances. However, only a third had taken the step of filing a complaint. These numbers serve as a poignant indictment of the industry's failure to address this crisis head-on. As the revelations continue to reverberate, an embodiment
of change is emerging on the horizon. Scaman's efforts are beginning to galvanize a movement to reshape the advertising industry's landscape, to exorcise its demons and lay the foundation for an inclusive, equitable future. An initiative spearheaded by Troutman Amin,
LLP, (Yes, one of our sponsors) calls for a confidential platform where women can anonymously report instances of abuse and harassment at industry events and conferences. The aim is not only to document abuse but to identify patterns, support victims, and hold wrongdoers accountable. This project, devoid of financial motivations, stands as a testament to the industry's collective determination to protect and empower its
female talents. As the curtains drew to a close at the Cannes Lions International Festival of Creativity, a paradox emerges. The event, heralded as a showcase of the industry's best and brightest, finds itself grappling with a dark shadow that refuses to fade. Scaman's recounting of incidents at Cannes underscores the festering issues that persist beneath the veneer of glamour and
creativity. The festival's intoxicating mix of celebration and excess has inadvertently nurtured an environment conducive to sexual harassment and abuse. The revelations offer a glimpse of hope, however. As the industry confronts its demons and endeavors to change, Scaman's essay serves as a wake-up call for collective action. The time has come for the advertising industry to redefine its
identity, to cast off the shackles of a toxic past, and to rise as a beacon of inclusivity, equality, and creativity that champions the rights and dignity of all its members. The stories of pain and resilience must catalyze a true transformation, a metamorphosis that guides the industry towards a future untainted by the shadows of its past. |
All the news you need today, in a format that isn't TL:DR summarized for the busy executive.
Sharethrough and White Bullet team up to make the internet safer, 🦾 cleaner, 🧼 and higher-performing 📈. Sharethrough, an ad exchange, is partnering with White Bullet, an IP protection and cyber safety company, to stop ads from being placed on piracy or child safety risk
websites and apps 🚫🛑. This will make the internet a safer place for everyone 🌎, and will also help Sharethrough and White Bullet to grow their businesses 📈.
Congratulations to Jellyfish for winning four awards in the 2023 Google Cloud Training Partner of the Year Awards! Jellyfish has been
awarded Training Partner of the Year across two key regions, Europe, Middle East, and Africa (EMEA) and the North America regions, retaining both these titles for a second year in a row. In addition to the company awards, two of their Trainers were also honored with the Trainer of the Year award. Mark Crump received the award for EMEA, while Guillermo Perasso was recognized for North America. impact.com has announced growth in the second quarter led by global client expansion and the launch of its new creator platform. The creator economy is estimated to double in size over the next five years to $480 billion by 2027 from $250 billion today. During the quarter, impact.com welcomed nearly 400 new clients including leading brands SeatGeek, Daily Harvest, and USAA. The company
also announced the launch of the new impact.com / creator, an influencer marketing platform that allows advertisers to discover, create, manage and scale full-funnel influencer marketing programs from a single interface. 📸📊👩💻: What a stellar day for content creators! Meta unveils a snazzy feature
allowing Stories content to morph into ads via Instagram Marketing API – streamlining the process while amping up the enjoyment factor. Speculation swirls about potential future perks like analytics. Meanwhile, Instagram's testing a cooler trick: the ability to sprinkle followers' comments onto your Stories. Just swipe, tap "Add to Story," and voilà – follower engagement galore! 💬✨ Bond with your crew and watch your following flourish. And hey, X is peeling back the curtain on ad share
payment for creators – with "receipts" featuring date ranges for each payout. A welcome step towards clarity. They've also started cracking down on platform misuse, inspiring creators to dive into the sharing pie without nibblers. Yet, full transparency still feels like a distant dream. 🥧🔍🤖 📺🤳🧐: Are
attention spans dwindling or are we just missing our favorite TV dramas? Either way, connected TV (CTV) users are less enamored with ads, with their ad attention slipping to a concerning 29.6%, a new low. The "presence in the room" metric also took a hit, dropping from 59.2% to 55.9%. Could it be those on-screen countdowns nudging viewers to take ad breaks elsewhere? Or perhaps the late-night streaming trend and waning attention spans are to blame. But here comes Gen Z to the rescue –
they're the ad-loving champs! A recent study finds that 6 out of 10 Gen Zers prefer watching ads over skipping them, with half even boasting impressive recall abilities. And guess where they're soaking up the most captivating ads? Yep, good ol' YouTube. As Gen Z strides into financial independence, they might just nudge those ad stats and sales back on track. 📹👀💥
🛍️💰🤝: The landscape of dynamic commissioning in affiliate marketing is a bit like a mysterious sword – it could either be a powerful Excalibur or a looming catastrophe. Dynamic commissioning involves tweaking affiliate commissions based on specific criteria like product categories, AOV, and payment models. This allows retailers to target pain points and gather audience data for future strategies. However, the debate is
whether this trend benefits affiliates or merely serves retailers' interests. While some see it as a natural evolution of affiliate marketing, enabling refined strategies, others view it as a potential exploitation of affiliates. Retail giants like Amazon and Target have been criticized for using dynamic commissioning to encourage certain sales while limiting commissions on other fronts. For instance, Target employs tiered commission rates based on order volume in different product categories.
As the industry grapples with this complexity, the question remains: Is this the future of affiliate marketing or an intricate pitfall that undermines affiliates? 🛒💡🤷♂️
Chad Fletcher steps into the spotlight as the new VP of Sales at Sonder Inc. With a resume that practically screams "sales guru," Chad takes the reins of Sonder's corporate travel game. Armed with experience from Choice Hotels, Avis Budget Group, and even the DHL
crew, he's set to orchestrate a symphony of global B2B sales and partnership magic. Shruti Challa, the Chief Revenue Officer, can hardly contain her excitement as she looks to the future revenue horizons. Meanwhile, Chad's upbeat melody in this tech-infused hospitality symphony has him amped to pioneer the path for the next-gen globetrotters. Welcome aboard, Chad - the stage is yours at Sonder! 🎉🌍
Media maestros 🎬💡 are turning every dollar into a marketing masterpiece! 🤑✨ They're playing ad Jenga in this wild omnichannel world, where even your morning eggs can pitch an idea. 🍳📺 Super Bowl ads? Pfft, it's a whole strategic game now. 💰🏈 If your media plan isn't sparkling, that multimillion-dollar investment might fizzle. 💥 But fear not, the heroes of the hour are here! BRP
and Touché teamed up like a dynamic duo 🦸♂️💥, bringing off-road action with an "Airbnb for Mud Lovers" 🏞️🛺 – enter 'Uncharted Playgrounds'! Geo-targeting magic 🌎🔮 let riders and landowners connect for adrenaline-pumping joyrides. Sales skyrocketed 🚀📈 with a 56% booking boost, more footprints, and rival-switching galore. 🏆🎉 Media plans that shine like stars? You bet! ⭐🎥 Ad dollars are on the upswing, and it's a refreshing change from skyrocketing gas prices, isn't it? 🚗⛽️ The US ad market's flexing its muscles with a 6.2% growth spurt in July, like a triumphant dance after a rocky 2023 start 📈💃. Brace for more highs and maybe a few small dips until December, but the holiday season's likely to keep the ad party alive 🎄🎉. Globally, the ad outlook is brighter than a neon billboard! 🌍💡 Anticipate a 4.4% growth finale
in 2023 and a whopping 8.2% spectacle in 2024 🌟🚀. The star performers? Drumroll, please! Social media juggernauts like Meta and TikTok, search sovereign Google with an 83% market slice 🕵️♂️🔍, retail royals Amazon and Alibaba, and streaming sensation CTV 📺🎥. And guess who's the ad maestro? The US, wielding almost a third of the global ad spending wand! 🇺🇸🔮 Even everyday goodies like food, household items, and sodas are in on the growth game 🍔🏠🥤. It's a sweet tune, but is it almost
too good to be true? 🎶🤔
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DECODING THE DISRUPTION: WILL AI UNRAVEL INFLUENCER MARKETING? The winds of change are rustling through the world of influencers once again, echoing the cadence
of evolution. The ascent of Artificial Intelligence (AI) has unfurled a new chapter in the narrative of influencer marketing, plunging both creators and consumers into a quest to comprehend the imminent transformation. An era marked by generative AI tools, exemplified by the likes of ChatGPT, is poised to redefine the contours of influence, leaving us to grapple with the implications of this paradigm shift. READ MORE
WHO ARE THE PROGRAMMATIC SCAMMERS? A pervasive threat lurks beneath the glossy surface, ensnaring marketing budgets,
eroding trust, and redefining the very essence of return on investment: We’re talking about programmatic ad fraud—a cunning game played in the shadows, where bots and automated systems orchestrate an elaborate dance of deception, siphoning off billions from advertisers’ pockets. As we stand on the precipice of a new era, with AI and quantum learning technologies beckoning us toward uncharted realms of automation, the question
looms: Who are the biggest scammers orchestrating this grand charade? READ MORE
STREAMING ADVERTISING: EMBRACING CHANGE AND CONQUERING THE NEXT 24 MONTHS We currently find ourselves sailing through turbulent waters, but also
witnessing the birth of new opportunities. Over the next two years, streaming advertising is set to become a major force, transforming the way brands interact with consumers and ushering in a digital renaissance. So, hoist the sails, grab the helm, and let us set our course on this digital odyssey.
The old world of advertising with its trusty compass, the Gross Rating Point (GRP) currency, provided a sense of direction to advertisers for decades. But as the digital storm rages on, we must embrace a new currency, the impression-based metrics. This sleek, modern approach allows for precise targeting, granting us the power to reach our desired audience with laser-like accuracy, like daring buccaneers navigating
through treacherous waters. READ MORE NOW
TECH BEHEMOTH GOOGLE FACES BILLIONS OF DOLLARS LAWSUIT OVER DECEPTIVE AD PRACTICES In a shocking revelation, Google, the tech giant known
for its search engine dominance and online advertising prowess, is facing a monumental class-action lawsuit alleging that it has defrauded advertisers of billions of dollars through misleading practices surrounding its proprietary TrueView video advertisements. The 26-page lawsuit, filed on July 26, has sent shockwaves through the advertising industry and has raised serious questions about the credibility and ethics of Google’s advertising platform. READ ENTIRE STORY
YOGURT’S GOT A NEW GURU: CHOBANI SCOOPS UP MARKETING MAESTRO THOMAS RANESE We all know Chobani, the foodie trailblazer known for its heavenly Greek
yogurt and a fresh outlook on snacking! They’ve just unveiled their secret weapon as Chief Marketing Officer: Thomas Ranese, the marketing maestro who’s conquered the branding world at Uber and Google. Chobani’s CEO, Hamdi Ulukaya, gushed about their quest to serve up “better” everything – from ingredients to quality, nutrition to business practices. And guess what? They’ve found their brand wizard in Thomas. His superpower?
Making a difference for humanity through good food. Talk about a match made in yogurt heaven! READ MORE NOW
SCHILLER’S SHOWTIME: A MEDIA MAVERICK’S INSIGHTS UNVEILED As we sat down with the media maverick himself, it quickly became evident that Schiller’s sharp wit and encyclopedic knowledge of
the industry were a match made in heaven. We had wanted this interview for a while. Why? He can effortlessly traverse the complexities of digital media, technology, data, and monetization while vividly portraying the future of advertising and media consumption. I only wish I had asked more and better questions. In our first tête-à-tête, we explored Schiller’s insights into the evolution of technology and its impact on the media
industry. “Technological innovation is the catalyst for change,” Schiller remarked with a knowing smile. “In the entertainment and media business, we’ve witnessed how technology has consistently unlocked new consumer behaviors since the dawn of media. The problem, however, is that our industry often moves at the speed of a snail on vacation. We saw it with the advent of streaming, from the Napster days to YouTube. Ever tried
doing something different, and people around you are like, ‘Wow, why are you doing that? Can you say ‘streaming video’?” READ MORE OF THIS INTERVIEW
THE FUTURE OF IN-GAME ADVERTISING: A TRANSFORMATIVE SPACE FOR BRANDS As the gaming industry continues to evolve,the next years promise to be a pivotal
marked by significant shifts in gaming culture, technology, and advertising strategies. Gaming has become a multifaceted medium that transcends traditional entertainment boundaries, attracting diverse audiences and opportunities for brands to engage with consumers on a deeper level. In this comprehensive article, we explore the future of in-game advertising through the insights and perspectives of industry experts. From hybrid
monetization models to co-creation with gamers, the rise of AR gaming to the potential of streaming platforms, brands are discovering innovative ways to immerse themselves in the gaming universe. READ THIS ARTICLE |
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