AI ENGINE OPTIMIZATION: SHAPING THE FUTURE OF MARKETING AND COMMERCE
Bill Gates, a name synonymous with tech visionaries, has often been a harbinger of technological transformations. His prophetic vision of a personal AI, reminiscent of the AI butlers found in science fiction, is finally on the horizon. This impending future, poised to revolutionize the
landscape of SEO and e-commerce, beckons marketers and creators to reimagine their strategies. As the tides of change gather momentum, the clarion call is clear: adapt now or risk irrelevance.
In a candid conversation with VentureBeat, Jeremiah Owyang, a founder, investor, and industry sage, unveils the intricacies of this forthcoming era. Gone are the days of conventional SEO tactics that
aimed to conquer search engine algorithms. Now, a new realm beckons, one that demands optimization for AI agents and foundational models. Owyang asserts that staying ahead of the curve requires planning for disruption and devising innovative strategies that resonate within the AI ecosystem. The very foundations of advertising models are poised to crumble, asserts Owyang. In a landscape evolving at warp speed, he envisions a future where traditional
advertising, designed to channel audiences towards websites, falls by the wayside. As AI agents and foundational models rise to prominence, advertising dollars will find new avenues, with marketers vying for inclusion within the generated responses of AI agents. Picture a world where “sponsored sentences” take center stage, interwoven seamlessly with AI-generated content, blurring the lines between advertisement and information. Intriguingly, Owyang challenges marketers and creators to transcend their comfort zones. The quest for visibility must extend beyond the confines of conventional search engines and encompass the very fabric of AI ecosystems. Embracing a paradigm shift, Owyang emphasizes that the future lies in being discovered within AI agents themselves. Herein lies the crux of the matter: the transition from shaping search engine results to influencing AI
agents. The advent of OpenAI’s web crawler heralds a new era, yet Owyang forecasts its inefficacy in a world where GPT tools become the new gateway to information. With consumers gravitating towards AI-powered information sources, the challenge looms large: how do chatbots acquire their data, and what implications does this hold for businesses aiming to stake their virtual
claim? The answer lies in an unexpected twist—an inversion of expectations. Owyang challenges us to embrace the idea of actively training large language models (LLMs) on our data. Comparing it to a journalist eager to have their articles ingested by LLMs, he envisions a future where every chatbot, powered by various foundational models, serves as an autonomous agent interacting with
buyer-side agents. Just as SEO strategies enabled websites to top search engine rankings, these new strategies would position brands at the forefront of AI-generated interactions. Surprising as this concept might be, Owyang reassures us that the history of marketing is replete with disruptions. From the inception of Google search to the inclusion of content creators and influencers,
marketers have adapted and thrived. Now, AI emerges as the next disruptor, reshaping the very nature of influence. No longer confined to the realm of human influencers, the battlefront extends to AI agents, transforming marketers into architects of AI behaviors. Bill Gates, a pioneer in his own right, lends his weight to this vision. During a Goldman Sachs and SV Angel event on AI, Gates
highlighted the significance of personal AI agents in disrupting SEO. A statement that has translated into action, as evidenced by investments in Inflection AI, a company at the forefront of the AI revolution. Inflection AI’s Pi, short for “personal intelligence,” embodies this vision. Pi takes a more personal, emotional approach compared to its counterparts like ChatGPT, emphasizing the role of emotional intelligence alongside cognitive prowess. With the
introduction of Inflection-1, a potent LLM, the stage is set for AI agents that resonate at a deeply personal level. AI Engine Optimization emerges as the beacon for the future. A radical departure from conventional SEO, it ushers in a new era where APIs become conduits for real-time information streaming into foundational models. In this age of immediacy, where users consult AI agents
before search engines, the demand for real-time feeds is palpable. Simultaneously, marketers are urged to embrace the power of training their own branded AI, an entity that interacts with consumers and buyer-side agents seamlessly. As brands embark on this transformative journey, the possibilities are boundless. At a recent AI conference, corporate and government leaders converged with a
shared mission: harnessing the potential of LLMs for personalized interactions. A future beckons where every brand wields its autonomous agent, engaging in negotiations, making choices, and curating experiences tailored to individual tastes and preferences. As we stand at the crossroads of disruption, the message is loud and clear: marketers must evolve. AI Engine Optimization transcends
mere adaptation; it calls for a profound shift in perspective. Beyond shaping human decisions, the new frontier entails shaping AI behaviors. In this age of rapid change, where AI wields influence akin to human influencers, brands that fail to heed the call may find themselves relegated to the annals of obsolescence. The future is upon us, and those who seize it will forge a new reality—one where AI agents are not just tools but genuine partners in shaping our choices and
experiences. |
All the news you need today, in a format that isn't TL:DR summarized for the busy executive.
"TVGla: Where Creative Meets Performance! 🚀🎨 Shaking up the marketing game, this LA-based agency is making waves by diving headfirst into the world of performance marketing creative services. 🌟 With a legacy of exceptional artistry and client rapport, they're now
turbocharging their efforts to supercharge brand growth. From HBO Max to the NBA, their partnership track record speaks volumes. 👏🏆 Their secret sauce? A fusion of top-tier creative finesse, lightning-fast delivery, and jaw-dropping results that defy expectations. 🎯💥 As they continue to craft standout campaigns, it's clear that TVGla's sky-high ambitions are matched only by their exceptional service. 🌤️🤝 Let's get ready to see brands soar to new heights! 🚀📈 #CreativeOnFire
#PerformancePowerhouse #MarketingMagic ✨🎉"
"🎶 From Records to Rights: Navigating the Digital Odyssey! 💿📲 When you buy a Bright Eyes album at the old-school record store, there's no need to worry about ninja store employees sneaking into your house to snatch it back. But the digital realm's a wilder place, where owning can be a murky affair. 🕵️♀️💻 The FTC keeps an eagle eye on companies, ensuring they don't pull disappearing acts
with your digital goodies. Whether it's a disappearing mural in a local gallery or AI-generated masterpieces, the FTC's got the playbook to keep creators and consumers in check. 🛡️👨🎨 From Beatles sound-alikes to deepfake dilemmas, digital authenticity dances on a fine line. So remember, in the digital age, it's not just the Fab Four that can twist and shout – it's also about transparency, respect, and knowing what's truly yours. 🎵🖼️ #DigitalDilemmas #ArtificialAuthenticity
#RightsAndResponsibilities 🧐✨"
🏎️💥 Formula 1's Las Vegas Grand Prix is spinning a web of disruption across the city that could rival even the wildest racetrack drama 🌆🚧. Since the roaring engines began their prep work, the streets have become a labyrinth of snarling traffic and local exasperation, particularly along the iconic Strip. The final lap of street repaving is underway, with completion set for October, paving the way for
the Nov. 16-18 race extravaganza. Amid the chaos, some Uber and Lyft drivers are waving off Strip pickups due to construction-related time crunch. Despite the chaos, F1's investment of over $500 million is steering towards success, crafting high-octane luxury packages and cashing in on Strip views. Brace yourselves, Vegas, the racetrack spectacle is revving up for 2023's crown jewel event! 🏁🌟🌇
"🔍💡 Decoding Digital Advertising: Tales from
the Tail! 📈🕵️♂️ In the digital ad realm, the allure of the "long tail" theory has led many astray, believing that sprinkling their ad dollars across myriad smaller sites guarantees reach. But hold on to your marketing hats, because this tale takes a twist! 🎩🎯 The data speaks loudly: most ad impressions and clicks pile up in the top 10, not the sprawling landscape. Chase's programmatic journey from 400,000 to 5,000 sites? A 99% drop, zero business change. Turns out, the masses of
lesser-known sites? Many were fakes and frauds. 🚫👻 Adtech's promises of hyper-targeting? A smidge of snake oil! Quality matters more than quantity, and going run-of-site on trusted domains yields results that vanity metrics can't match. 📣💰 So media mavens, take heed: inclusion lists over click-happy chaos, and let real results shine. Spread the wisdom far and wide, and may your campaigns thrive! 🌟🌐 #LongTailTruth #AdTechAwakening #QualityOverQuantity 🚀📊"
"📰🤖 Navigating the AI News Frontier: AP's Editorial Odyssey! 🧠📸 In the world of news, AI pens stay capped, according to the Associated Press. 🖊️🚫 While AI won't churn out publishable pieces, AP encourages its staff to embrace the AI realm, but with a mindful eye. 🤓💡 Vetted AI content is key, and AI-generated visuals or audio should grace stories' spotlight. 🎥🎙️ AP's signature stylebook gets an AI chapter today, marking the path for cautious
experimentation. 💼📚 A recent alliance with OpenAI ignites curiosity, as AP's text treasure trove meets OpenAI's prowess. Meanwhile, The Guardian and Wired echo the chorus: AI is the star only when it's center stage. 🎭📝 Amidst this evolving AI dance, OpenAI's grant to NYU fuels ethical journalism strides. 💰🗞️ AP's VP of News Standards underscores the aim: to innovate, while keeping newsrooms on solid ground. 🌍🔍 #AIInNews #EthicalJournos #InnovationBoundaries 🌱📰"
⚽️📊 "Goals & Gambles: Women's World Cup Fuels Betting Frenzy! 🏆🎰 The FIFA Women’s World Cup ignites a fresh spark in the UK's sports betting arena, as England's groundbreaking journey to the final fans the flames of betting fervor. 🇬🇧🔥 With the Lionesses aiming for glory against Spain, bets surge as the nation unites in support. 🦁🎉 Across the pond, DraftKings reveals the Women's World Cup ranks as the third most bet-on event, following MLB and
UFC, proving that this summer's tournament has struck a chord with bettors on both sides of the Atlantic. 💰⚽️ As women's sports claim their spotlight, the realm of sports betting widens, with anticipation and action reaching new heights. 🌍👟 #WomensWorldCupWagering #BettingBuzz #SheScoresAndSoDoBettors ⚡📈"
📧🚚 "Navigating the Inbox Odyssey: Email Deliverability Under the Spotlight! 📥✉️ A peek into the world of email deliverability reveals
a landscape of uncertainty, as many senders remain in the dark about their messages' inbox destinies. 🌌📬 Mailgun's study showcases that while 15.7% exude confidence in their email deliverability savvy, a significant 25.4% are neutral, and 19.1% grapple with doubt. Challenges abound, from staying clear of spam folders to navigating email blocklists. 🛑🔍 Prioritizing deliverability proves its mettle, with perks ranging from customer satisfaction to revenue boosts. 🌟💰 Companies,
however, wrestle with the complexities, particularly domain management and best practices, as 42.1% juggle separate domains for transactional and marketing emails. Metrics rule the roost, from delivery rates to open and read rates, as marketers strive to ensure emails land, engage, and thrive. 🎯📈 Cloud-based or hybrid, the infrastructure dance continues as businesses seek the path to the coveted inbox. 🌐🏢 #EmailDeliveryDynamics #InboxInsights #DeliverabilityDebate
📨🕵️♂️"
🗞️🚫 The New York Times has drawn a digital line in the sand, revising its terms of service to put the brakes on content scraping for AI training, signaling a more aggressive stance against unauthorized data mining and automated collection 🛑🤖. In its updated terms, the Times clearly prohibits the use of automated tools or devices designed to mine or scrape its content. The move could be a response to Google's revised
privacy policy that enables data collection from the web for AI training purposes, with the company's Bard and Cloud AI services speculated to be in the mix. The Times now firmly prohibits the use of its content for machine learning or artificial intelligence systems, putting the brakes on data-hungry AI aspirations. With penalties, sanctions, and potential suspension at stake, the tides of data usage are shifting in the world of content and AI. 📰🔐🤖
🍕📊 "Papa John's Shakes Up Marketing Playbook! 🧀🚀 Papa John's is tossing things up by initiating reviews of its marketing agencies to align with an analytics-driven marketing approach, post-COVID. 📈🔍 The pizza chain is on a quest to optimize its media and creative partners for a revamped marketing strategy. 🎯🎨 CMO Mark Shambura leads the charge, armed with a vision that encompasses advertising, digital customer experience, and more.
📣📲 With a focus on innovation and evolving consumer habits, Papa John's aims to savor success in the next three to five years. 🕰️🌟 As the search for strategic partners commences, a multicultural lens and a dedication to diversity, equity, and inclusion emerge as key values. 🌍🤝 Papa John's, ready to slice through the marketing landscape! #PizzaPowerMoves #InnovationUnleashed #DiverseDeliverables 🍕📈"
🔍🏛️ "Google's Legal Duel: Pay-Per-Click Perplexities! 🕵️♂️💼 Google is set to step into the courtroom ring, as a pay-per-click advertiser's class-action complaint gains ground. 💥🤝 The long-standing battle revolves around allegations of unfulfilled discounts and geographic ad misplacements. 🗺️💸 While Google sought a pre-trial victory, the U.S. District Court judge deemed a genuine dispute, calling for a trial to uncover the truth. ⚖️🔎 The feud
traces back to 2011, with Rene Cabrera accusing Google of overcharging for ads, and the journey through courts eventually reviving his claims. With the spotlight on 'smart pricing' formulas and geographic targeting, the tech giant now faces a legal showdown. 📢💻 #GoogleLegalShowdown #PayPerClickPuzzle #LegalTechTussle ⚔️📊".
📢🔍 "Twitter's Brand Safety Slip: A Risky Reckoning! 🐦🚫 Brand safety claims hit a snag as watchdog Media Matters
uncovers monetization of unsavory tweets. 📉💰 Despite X Corp.'s assertions of enhanced safety post-privatization by Elon Musk, affiliations with pro-fascist and hate-driven accounts cast shadows on the platform's assurances. 🌑🔒 Major brands, including USA Today, Amazon, and Sports Illustrated, found themselves adjacent to unsettling content. 😱📰 While the account in question was swiftly suspended, the episode underscores the challenges of maintaining brand-safe environments. 💼🔍🛡️
The timing, not in harmony with positive spin, leaves X Corp. facing a trust-testing moment in its quest for credibility. 🕊️🤔 In the social media realm, brand protection remains a dicey dance. 🕺💬 #TwitterTrustTest #BrandSafetyBlunders #ContentConundrum 🚫🔥"
🕵️♂️👦 "YouTube Under Fire: Targeted Ads Circumvent COPPA? 🎯📺 A new study reveals YouTube's potential breach of its
own policies by serving targeted ads on channels aimed at children, leading to questions about its adherence to COPPA regulations. 🕵️♂️👶 Despite YouTube's promise to halt personalized ads on 'made for kids' content, researchers from Adalytics Research have found that such campaigns persist on these channels. 🔄📊 The installation process of the YouTube app allegedly creates a persistent identifier, complicating consent management and potentially violating FTC's Children's Online
Privacy Protection Rule. 🔍💻 Brands like Mars, Procter & Gamble, and Netflix have been observed in these instances, further raising concerns about the platform's practices. 🧐❌ Google has contested the findings, with tensions escalating amidst ongoing scrutiny over its advertising practices and antitrust charges. ⚖️🔎 #YouTubeAdControversy #COPPAConcerns #DigitalAdvertisingDilemma 🚫🎯"
Facebook's creator earnings are in a perplexing whirlwind: some creators received account restriction alerts without rule violations; a recent glitch inflated earning estimates, followed by dramatic payout reductions; and an earlier fluke showed creators wildly exaggerated billion-dollar earnings estimates. Meta cited anti-fraud measures for the first issue, promised fixes, and admitted to errors causing the other glitches. The creator economy on Facebook
is facing an erratic earnings ride. 🎢💰
🎮📈 "Roblox's In-Game Ads: Partner Program Progress 📺🚀 As Roblox gets closer to its self-imposed deadline for rolling out programmatic in-game ads, brands like Puma and the NFL are beta testing immersive ads, including in-game billboards and 'Portals' to
branded experiences. 🏈🎮 These partnerships have sparked increased interest in Roblox among clients of participating companies, elevating their reputations and visibility. 🤝📈 Roblox's strategy of informal agreements to onboard partners was led by Ashley McCollum, who's played a key role in building relationships. However, as the advertising offering expands, more formalized pitching processes may come into play. 📊🔄 Despite the intangible benefits of legitimization and relationship-building,
some partners remain reticent about the specifics of ad incentives, given the fluctuating CPM rates for Roblox ads. 📉 The platform's push for advertising is part of its effort to develop new revenue streams and regain investor confidence following Q2 2023 earnings that fell short of estimates. 💰💡 #RobloxAds #PartnerProgramProgress #InGameAdvertising 🎮📊" 🤖💰 "Insight
Partners' AI Investments: $4 Billion Over 5 Years 📊💡 Insight Partners, the New York-based investment firm, has invested around $4 billion in artificial intelligence companies over the past five years. 🏦💼 George Mathew, a partner at Insight, highlighted the transformative potential of AI and how generative AI models like ChatGPT are raising the bar for software development. 🚀 Mathew emphasized the firm's focus on three AI investment layers: the modern data stack, MLOps
(machine-learning operations), and generative AI applications. 📊 Insight's investments span across data orchestration, AI model performance, synthetic data creation, and more. They're looking for generative AI companies building domain-specific models on private datasets with excellent user experiences. 💼💡 Insight is particularly interested in vertical opportunities in finance, healthcare, and reimagining software applications through generative AI, such as robotic process automation.
🏦🌐"
Generative AI has the potential to revolutionize various industries, but its use must be balanced with caution to avoid copyright infringement and the spread of misinformation. Matt Candy, the Global Managing Partner of Generative AI at IBM Consulting, recognizes the need for a safe and competent approach to leveraging this technology. He highlights IBM's focus on
helping clients adopt generative AI and emphasizes the importance of multi-model, multi-cloud, and open approaches. Candy notes that the technology can automate manual tasks, improve content production processes, and enhance creativity and idea generation. He believes that AI will accelerate workflow and drive transformation while allowing humans to excel in creative thinking. While there are concerns about AI, Candy is excited about the opportunities it offers and believes that the tech
industry should help enterprises adopt AI safely.
🌐 ZTX raises $13M in seed funding for its Web3 virtual world and creator hub, riding the wave of investor excitement within the #Web3 space. Leveraging the legacy of Zepeto, with 400M users, it aims to challenge metaverse giants like Roblox and Minecraft. 🚀 Exciting partnerships with Gucci, Starbucks, and K-Pop
sensations Blackpink give ZTX a stylish edge. Led by Jump Crypto, the funding lineup includes Collab+Currency, Parataxis, MZ Web3 Fund, and more. With a seasoned team blending Apple, Roblox, and web3 expertise, ZTX plans to fuel global adoption of web3 technology. 🎮💡 Their upcoming Playtest platform and unique NFT projects signal a promising journey into the metaverse realm. #VirtualWorlds #MetaverseMagic #Web3Innovation 🌍🔮
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STOP LYING: NO ONE WANTS MADE-FOR-ADVERTISING SITES IN THEIR MEDIA BUYS Where every pixel holds a promise of profit, a sinister underworld thrives –
Made for Advertising (MFA) sites. These digital charlatans operate in the shadows, exploiting the vulnerabilities of the advertising industry for their illicit gain. There is no ambiguity, no room for doubt – MFA sites are unequivocally fraudulent enterprises that deceive marketers, steal their resources, and undermine the integrity of the entire ecosystem. It's a staggering revelation that a Digiday writer recently contended that the industry lacks a clear consensus on what exactly constitutes an MFA site. Such assertions are not only misguided but also dismissive of the unequivocal truth: Made for Advertising sites are nothing more than dens of deception, existing solely to perpetrate fraud. They are the wolves in sheep's clothing of the digital realm. Let's stop lying here: they are fraud, and need no definition besides that. READ MORE
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The old world of advertising with its trusty compass, the Gross Rating Point (GRP) currency, provided a sense of direction to advertisers for decades. But as the digital storm rages on, we must embrace a new currency, the impression-based metrics. This sleek, modern approach allows for precise targeting, granting us the power to reach our desired audience with laser-like accuracy, like daring buccaneers navigating
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TECH BEHEMOTH GOOGLE FACES BILLIONS OF DOLLARS LAWSUIT OVER DECEPTIVE AD PRACTICES In a shocking revelation, Google, the tech giant known
for its search engine dominance and online advertising prowess, is facing a monumental class-action lawsuit alleging that it has defrauded advertisers of billions of dollars through misleading practices surrounding its proprietary TrueView video advertisements. The 26-page lawsuit, filed on July 26, has sent shockwaves through the advertising industry and has raised serious questions about the credibility and ethics of Google’s advertising platform. READ ENTIRE STORY
YOGURT’S GOT A NEW GURU: CHOBANI SCOOPS UP MARKETING MAESTRO THOMAS RANESE We all know Chobani, the foodie trailblazer known for its heavenly Greek
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industry. “Technological innovation is the catalyst for change,” Schiller remarked with a knowing smile. “In the entertainment and media business, we’ve witnessed how technology has consistently unlocked new consumer behaviors since the dawn of media. The problem, however, is that our industry often moves at the speed of a snail on vacation. We saw it with the advent of streaming, from the Napster days to YouTube. Ever tried
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THE FUTURE OF IN-GAME ADVERTISING: A TRANSFORMATIVE SPACE FOR BRANDS As the gaming industry continues to evolve,the next years promise to be a pivotal
marked by significant shifts in gaming culture, technology, and advertising strategies. Gaming has become a multifaceted medium that transcends traditional entertainment boundaries, attracting diverse audiences and opportunities for brands to engage with consumers on a deeper level. In this comprehensive article, we explore the future of in-game advertising through the insights and perspectives of industry experts. From hybrid
monetization models to co-creation with gamers, the rise of AR gaming to the potential of streaming platforms, brands are discovering innovative ways to immerse themselves in the gaming universe. READ THIS ARTICLE
HOW REPETITIVE ADVERTISING IS RUINING THE CTV SPACE Where content is abundant and viewers have endless choices at their fingertips, a new menace has emerged that threatens to tarnish the
reputation of brands and the streaming platforms themselves: repetitive advertising. A recent ad effectiveness test conducted by Magna Media Trials and Nexxen, an ad-tech platform, shed light on just how damaging these repetitive ads can be to both the viewers and the advertisers. READ MORE
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FUTURE OF AI IN ADTECH: OPPORTUNITIES AND SPECULATIONS AI has become a transformative force in various industries, and Adtech is no exception. With the potential to revolutionize advertising,
AI holds the promise of enhancing targeting, personalization, and efficiency. In this comprehensive article, we delve into the various aspects of AI and its implications for Adtech, exploring its different types, current applications, and the exciting prospects it holds for the future. READ MORE NOW
THE RIGHT WAY TO MEASURE MEDIA “Half the money I spend on advertising is wasted; the trouble is I don’t
know which half.” The quote, from retail magnate and marketing pioneer John Wanamaker, is over 100 years old. Despite digital media’s promise of accountability, many retailers still struggle with this attribution conundrum. We’ve written this paper because we’ve witnessed first-hand the misleading results of ham-fisted and sometimes lazy models. At Undertone, we offer unique High Impact
digital circulars, recipe ads, and more, all personalized through a slew of AI- driven selected variables that drive sales lifts leading to 15x to 19x ROAS. These state-of-the-art products can stymie old and tired media models. This is because, in some retailer attribution models, high-impact display is treated with the same modeling considerations as boring, small, and entirely missable standard display ads. READ MORE OF THIS WONDERFUL ARTICLE |
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