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How Bad Are is Twitter (X) Advertising, Really?
Once upon a digital time, Twitter was the thriving agora of the Internet, where opinions, ranging from the profound to the profoundly silly, were shared with the eagerness of birdsong at dawn. But enter Elon Musk, the tech maestro known for sending rockets to space and cars on auto-pilot down our highways, who decided to take the blue
bird under his wing. And just one year later, this bird seems not just caged, but a tad ruffled and bereft of its song. A Tweetless Dawn: Musk Begins His Tune The Muskian era dawned with not a whisper but a tempestuous gust. Gone were the company executives, the old
guardians of Twitter, replaced faster than you can say "280 characters." From a bustling 8,000-strong workforce, the company's employee count dwindled to a mere 1,500. It was less of a restructuring and more of a decimation. Esther Crawford, a former project manager, reminisces about a Twitter that felt like an extended family Christmas dinner - noisy, chaotic, but heartwarming. Musk's
takeover, however, turned it into an Orwellian Thanksgiving, with Big Brother watching and 'yes men' nodding. And when Musk discarded the iconic bird logo for a mysterious 'X', one couldn't help but feel a chill reminiscent of an 'X-Files' episode. Championing the banner of 'free speech', Musk's next move was akin to removing the dams and letting the river flood the plains. He eased content
moderation, breathing life back into extremist phoenixes that Twitter had long banished to ashes. Suddenly, the platform was rife with misinformation, making it a playground for conspiracy theorists. The problem got so pronounced that PolitiFact felt the need to intervene, pointing out that X was not just blurring the lines between fact and fiction, but erasing them altogether. The European
Commission wasn't far behind, with a magnifying glass over X, dissecting its role in the disinformation saga. The Fiscal Fiasco: When Advertisers Swipe Left Advertisers, the silent sentinels of a platform's health, seemed to get a whiff of the impending storm. They began
to distance themselves from X, as though it was an ex they'd rather not bump into at parties. From a robust $4.14 billion ad revenue in 2022, projections for 2023 plummeted to $2.98 billion. If that's not a vote of no confidence, what is? Musk's bid to monetize the once-free features of Twitter was as well-received as a cat at a mouse convention. Ideas like charging for the hallowed blue
tick or making users pay for basic features left users and advertisers alike raising eyebrows so high they practically left their foreheads. Musk's affection for extreme right-wing narratives only deepened the furrows on many brows. The triumphant return of Donald Trump to X and Tucker Carlson's fresh stint on the platform gave it a certain hue, one that many found not just questionable but
alarming. Musk's liaisons with political figures, coupled with the data revealing the catastrophic plunge in advertising rates, painted a clear picture: X was no longer the democratic platform it once was. Instead, it had morphed into a realm where narratives were skewed and truth was often the first casualty. In Retrospect: The Muskian Muddle? A year into Musk's digital odyssey, one thing is clear: X marks a spot of confusion, loss, and a desperate quest for identity. Musk, for all his brilliance, seems to have misread the room, treating a vibrant social ecosystem like just another tech tool to be tweaked and twisted. Perhaps there's a lesson here, a digital fable of sorts: in the bid to evolve and innovate, one must never lose sight of the soul of a platform. And as the sun sets on this tumultuous year, one can only hope that the blue bird finds its way back to its original song, rather than fading into an eerie silence.
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All the news you need today, in a format that isn't TL:DR summarized for the busy executive.
Lupin's back on Netflix, and boy, did he make an entrance! 🎩✨ On Sep 27th, before the much-anticipated release of Part 3 on Oct 5th, Netflix teased Paris with sly posters hinting at Assane Diop's latest heist 🖼️💍. Think you've seen these? Look again! The missing jewels leave only tan lines as clues 😏. Kudos to Jellyfish for
capturing Lupin's cheeky charm, placing these audacious ads near luxury stores. Classic Assane, always stealing the spotlight (and some jewels)! 💎🤷♂️🔦.
U.S. ad market's on the up, but just barely! 📈 With a 0.1% rise in September, it's a hat-trick of monthly gains after a slump. 🎩💹 While we're
2.0% down from 2021's record-breaking September, it ain't all gloom amidst recession whispers. 📉👂 Kudos to the little ad categories for pulling weight with a 1.7% boost, while the big guns dipped 1.0%. 🐭💪 vs. 🐘⬇️. Meta's on the seesaw's high-end, legs dangling with a 23% revenue jump to $34.15B 📈🦵.
More eyes on ads with a 31% rise in impressions, though each ad's 6% cheaper. 🤑 Meanwhile, 2.09B folks logged in daily in September (5% up YoY). 🌍 Snap's not slacking; 400M total users, 406M daily, with 12% YoY growth 🚀. And, their chatbot MyAI is buzzing with 20B+ messages from 200M users 🤖✉️. Revenue? A cool $1.19B, up by 5%. 💰 Amazon's in the spotlight with 181M EU users, earning the "very large online platforms" badge and extra regulations 🏅🔍. They're not thrilled, but hey,
green is everyone's color, especially in marketing! 🟢👌.
In Utah's tech industry, a booming hub dubbed "Silicon Slopes", women face unique challenges and stark inequities. 🏔️🔧 Trina Limpert, once deemed a "risky hire" because she's a woman, felt gender disparities that many echo. Despite Utah's tech job growth leadership, it lags behind in women's equality metrics.
📉💼 A blend of political conservatism and a high Mormon population influences the tech culture. The state exhibits one of the worst gender pay gaps in the US, and societal expectations lean towards women as primary caregivers. 🏡👩👧👦 Many women describe the environment as a "Mormon boys' club", with church missions often seen as a badge of honor, especially in sales. Amidst this backdrop, women strive for equity and respect in an industry where gender norms are firmly entrenched.
👩💻🚫🔄.
🤔 WPP's GroupM is feeling the heat, with insiders raising eyebrows at CEO Mark Read's recovery strategy. 📉 After a string of account losses, totalling billions in ad spend, rival agencies are having a field day. 🏆 The whispers around the ad-world water cooler suggest major shake-ups, and many are waiting with bated breath to see if Read can make WPP shine again.
Three's a digital party! 🎉 Yelp's leveling up its ad game with AI 🤖, promising smarter ad matches and photogenic first impressions. Meanwhile, Google Ads is giving its console a makeover 💄, putting you in charge of your metric view. Swipe left or right, as you fancy! 👉👈 And for the Halloween haunters, TikTok’s got your back with a spooktacular 🎃 ad guide. Looking to stir some ghostly engagement? #HalloweenHashtags might
be your potion! 🕷️👻 Thanks for the digital drama, trio! 📱💡🚀.
🍹Diageo, our global cocktail connoisseur, isn't just shaking drinks but also the future of boozing. After pouring $300M into Distill Ventures for young startups, they're eyeing digital startups for a splash of AI magic, following
their previous success with "What’s Your Whisky" tool. 🥃🤖 Their fresh brew, Fusion by Diageo, is rolling out a 13-week starter program. And on the side, get a sober buzz from Seedlip’s new campaign, starring Bridgerton's heartthrob, Regé-Jean Page. 📺🍸Cheers to innovation and star-studded sips! 🌟🥂. Big
moves for Overstock.com! 🛏️🛒 From being known as Bed Bath & Beyond, they're now switching to simply "Beyond, Inc." on Nov. 6, 2023. Plus, they're moving their stock game from NASDAQ to NYSE with a fresh ticker symbol: BYON. 📈 But wait, there's more! Remember when Overstock bought Bed Bath & Beyond? They went on a rebranding spree, launching in Canada and the U.S. under the new banner. 🌍💼 Now, as they fully embrace "Beyond," CEO Jonathan Johnson is all about spotlighting
their iconic Bed Bath & Beyond brand. The future? Merging old charm with new strategies, aiming to reach and treat millions. Beyond exciting times ahead! 🚀🎉🛍️. X is shaking things up with new payment tiers while Meta fumbles with your current payments. Elon Musk spills the beans on X's plans to roll
out a cheaper, ad-filled tier, and a premium ad-free option. 🤑💸 However, the pricing remains a mystery. On the AI front, X's "Similar posts" could be a game-changer for content researchers, touted by Elon as the AI's grandest show yet! 🤖💡 But, take it with a grain of salt, as X's active user numbers are under scrutiny - is it 121M or 253M? 🤷♂️🕵️♂️ #XPremiumTiers #AIGameStrong
Saatchi & Saatchi welcomes two strategy superstars 🌟: Emily Lewis-Keane from Cossette as a strategy partner and Jimmy MacAskill from Adam & Eve/DDB as a strategy director. While Lewis-Keane is set to drive collaboration for a squad handling bigwigs like OVO and EE 📱, MacAskill is digging deep into the British Heart Foundation and Direct Line. Both have an impressive trophy shelf 🏆, with Lewis-Keane shining for SickKids and MacAskill grabbing
awards for NHS England's campaign. Richard Huntington can barely contain his excitement, having eyed these talents for some time. Looks like Saatchi & Saatchi is upping its strategy game! 📈🎉 #StrategicMoves
Paramount+ is going global with style! 🌍📺 Launching a swanky premium tier in Australia, Canada, Brazil, and Mexico on Nov. 16, this new option boasts 4K UHD, HDR10,
and Dolby Vision formats. 🎬 But that's not all - they're switching up their strategies in various regions: expect an ad tier in Australia & Canada by 2024, but Brazil and Mexico? They'll stick to their mobile option. 💡 Prices vary by region, and they've seen a growth spurt with 61 million subscribers globally. 🚀 While Paramount Global saw a slight dip in total revenue, streaming and ad revenues shot up. 📈 Get ready to stream the premium way across multiple devices soon! 📱🖥️
#ParamountPlusGoesPremium
AI scraping drama! 🎭 Publications wage war against ChatGPT for allegedly nibbling on their content without paying. 🤖💸 More than 535 news outlets have pulled up their digital drawbridges, blocking the AI snack fest. 🚫📰 The Washington Post suggests Shutterstock's artist-compensation model might be a peace treaty blueprint. 📸💰 As print sales
wane, this AI-related revenue stream could be a lifeline for publishers. Or, cue the courtroom dramas. ⚖️🗞️ Google's defense? For AI to chat like a human, it needs a human-level data diet. 🌐🗣️ Feeding AI with public data isn't theft, they say. Debate ensues! 🍿🥊
TikTok's getting an upgrade, inching closer
to YouTube's throne! 📈🎥 From 10 to 15 minutes, creators can now churn out lengthier content. 🕰️🤳 But will users stay engaged or doze off? 😴 Meanwhile, LinkedIn's dishing out more blue checkmarks. ✅🔍 With a verified badge, expect a profile popularity boost: more views, comments, reactions, and DMs sliding in. 💼🚀 Everyone loves a shiny badge, right? 🌟🤩
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Email Marketing Law Update: Google Announces New Requirements for Bulk Email Senders to Gmail
On October 3, 2023, Google released an
announcement entitled “New Gmail protections for a safer, less spammy inbox.” By February 2024, Google will require bulk senders to authenticate their emails, allow for easy unsubscription and stay under a reported spam threshold.
“…[T]oday, we’re introducing new requirements for bulk senders — those who send more than 5,000 messages to Gmail addresses in one day — to keep your inbox even safer and more spam-free,”
according to the announcement. READ ARTICLE
HOW GIANTS LIKE NETFLIX ARE CIRCLING BACK TO CABLE’S SHADOW
The age of streaming dawned with a promise, a vision of a horizon where content was king, and viewers were no longer shackled
by the constraints of traditional cable. But as the years have rolled on, those early promises seem to have evaporated, much like morning mist under the blazing sun. Today, we stand at a curious juncture where the once-revolutionary pioneers, like Netflix, echo the missteps of the very institutions they vowed to replace. READ MORE OF THIS STORY
The Ascendancy of Connected TV: A Dive into the Future of Advertising
In the dim light of modern living rooms, a battle is being waged: the evolution of television consumption. From black-and-white family gatherers to colorized rectangles of
entertainment, TVs have long been the center of home recreation. Today, the rise of Connected TV (CTV) marks a significant shift in how we view and interact with content. As Millennials, Gen X, Y, and even Gen Z make their mark, they’re tuning into CTV like never before. READ THE FULL STORY
The Murky Waters of Podcasting Ad Fraud
The digital soundscape of podcasts has experienced exponential growth. Millions worldwide tune in every day, taking solace in the intimate embrace of a podcast's
comforting audio. Like any influential medium, podcasts have piqued the interest of advertisers and with that, an influx of capital. But this golden age for podcasts, with its rapid expansion and significant revenue milestones, is facing the timeless ailment of the advertising world: fraud. READ MORE
ADTECH’S SECRET SAUCE: IT’S NOT ALL ABOUT THE CODE
If you're anything like me, it's all too tempting to get caught up in the glitzy allure of cutting-edge software and groundbreaking products.
Adtech companies, often driven by an unwavering belief in their innovative solutions as the ultimate game-changers, have been swept away by the irresistible current of technology. As the adtech industry continues to grow, it is becoming increasingly important for companies to differentiate themselves from their competitors. According to Joe Zappa, the Founder of Sharp Pen Media, the key to this differentiation lies in the
quality of service and caliber of individuals backing the product. Adtech companies often place a steadfast faith in their software or product, but this can lead to a focus on features and functionality rather than the overall customer experience. By prioritizing customer service and investing in top talent, adtech companies can set themselves apart in a crowded marketplace. READ FULL STORY
IS THE OPEN MARKETPLACE DONE? THE SLOW EXODUS FROM OMP TO DIRECT-SOLD ADVERTISING Ah, the digital
age – a world where you can have 500 friends yet be terribly alone, and where advertisers think they’re omnipresent until they realize 70% of their audience is in the digital witness protection program. But in an age of hyper-targeted advertising, there’s a plot twist worthy of a classic film noir. The Open Marketplace (OMP) – the trusted intermediary between publishers and advertisers – seems to be on the ropes. Are its days numbered?
READ MORE OF THIS ARTICLE
FORTNITE: THE ULTIMATE PLAYGROUND FOR BRANDS AND GAMERS
There’s a war going on, and it’s not just between the players. It’s a war for attention, for loyalty, for hearts and minds. It’s a war that brands are waging on the virtual battleground of Fortnite, the colossus of gaming that has captivated millions of fans across the globe. In this article, I reveal the secrets of Fortnite advertising, the psychology behind its appeal, the tactics employed by savvy marketers, and the fine line between enchantment and annoyance.
READ THIS STORY
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