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Ads Everywhere: From Your Digital Doorstep to Your Taxi's Tablet
If you thought avoiding ads was as easy as clicking "skip" or turning off your TV, think again. Today, the digital landscape has advertisers sneaking into some of the most peculiar and intimate spaces, from the digital portals of your favorite neighborhood app to the frosty doors of your grocery store's freezer. It’s like advertisers
have inherited the ambitions of ancient cartographers – determined to find the edge of our attention. Or prove there isn’t one. Nextdoor: The Neighborhood Billboard In a move that has the nostalgic among us yearning for the hand-scrawled lemonade stand signs of our
youth, Nextdoor (NYSE: KIND), our local digital grapevine, has leveled up its advertising game. Its new suite of tools seems to be designed to ensure that when you're seeking recommendations for a good handyman, you're also being persuaded by video ads of potentially questionable length. Remember when you had to attend family gatherings to experience that uncle who overstayed his welcome? Now, thanks to the capacity for three-minute long videos on Nextdoor, he’s found another
platform. And, as we all ponder the potential implications of the term "offline attribution" - are we talking, what, reading your thoughts when you gaze at a billboard? - Nextdoor's CAPI is ensuring that advertisers get their proverbial bang for their buck, regardless of where the conversion takes place. Uber's In-Transit Advertising Extravaganza Meanwhile, Uber, in an eternal quest to diversify its revenue streams, has recognized that it has a captive audience. Literally. Your taxi journey, which was once a refuge from the digital deluge, is now turning into a cinematic advertisement experience. Those 5 minutes you spend waiting for your driver? Soon
you’ll be treated to movie trailers, perhaps for films about the romance of old-school taxi rides. As for static advertisements, they might be what you call the opening act before the main interactive performance. And, with plans to expand this format globally, it's clear that the taxi experience as we know it might never be the same again. Kroger’s
Cool(Ad)Screens In another corner of our daily lives, the grocery store, things are getting cooler. Literally. Kroger's innovative partnership with Cooler Screens has transformed traditional cooler doors into digital canvases, showcasing vibrant and interactive advertisements. Why just grab a carton of milk when you could be tantalized by a 4K video of said milk pouring into a
crystal-clear glass? The expectation? That your purchasing decisions might just be swayed by these luminescent displays. While Kroger's cooler ads might be the newest kids on the block, they have some impressive backing with Microsoft's Azure. Whether it's effective merchandising or simply distracting you long enough that your ice cream melts in your cart remains to be seen. So, Where's the Edge? In the bygone era of advertising – let's call it the "Mad Men" age – advertisers had a clear canvas: television, radio, and print. Fast forward to 2023, and the question that nags is: where, indeed, is the edge of advertising? We've moved from billboards to
digital boardrooms, from fleeting TV commercials to perpetual pop-ups on every platform. The sanctity of personal space in the digital realm seems to be dwindling, with advertisements not just knocking on our doors but setting up camp in our living rooms, taxis, and even our refrigerators. Imagine a day when every wall, pavement, and even the skies (thanks, drone technology) become potential
canvases for advertisements. It's not so much science fiction as it is a possible trajectory. The coffee mug that detects your morning mood and displays a relevant ad for mood-enhancing products? The mirror that suggests fashion choices based on your scheduled day's activities? Where does it end, or rather, does it? And in this ceaseless stream of promotion, a vital query surfaces: is the
human psyche equipped to handle this constant barrage? Historically, our brains have evolved to filter out extraneous information – it's why we can focus on a conversation in a noisy room. But what happens when that room gets noisier and noisier? There's a chance our mental filters will become more adept, relegating advertisements to the realm of white noise. However, with advertising becoming increasingly personalized, leveraging AI and deep data analytics, the fight for our attention might
just be an even match. Furthermore, what does this mean for the essence of advertising itself? In a world oversaturated with promotional content, does the impact of any single ad diminish? Like the boy who cried wolf, if every surface screams a marketing message, there’s a risk that we, the consumers, might stop listening altogether. Paradoxically, by making everything an advertisement, the
value of advertising could be diluted, making nothing stand out. For now, as we navigate these hyper-ad spaces, we might just want to remember to grab that lemonade – and maybe sit back and enjoy the show. After all, if everything is an ad, then perhaps nothing is.
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All the news you need today, in a format that isn't TL:DR summarized for the busy executive.
Horizon Media's digital darling, Chapter & Verse, celebrates its Web3 marketing genius by being crowned agency-of-record for the blockchain bigwig, Blockchains. 🎉🖥️ In a world where Web3 is still playing catch-up to the hype of crypto and NFTs, Blockchains, the old-timer from 2018, sees it as a digital playground. 🎠🌐 With its
eyes on a 2024 launch and lofty ambitions of redefining the digital realm, the company has found its cheerleader in Donnie Williams, who dreams of a transformative consumer-brand digital dance. 🕺💡 Oh, and Chapter & Verse? They're at the helm of making this blockchain romance look good! 🚀🎨📈.
Three's a digital party! 🎉 Yelp's leveling up its ad game with AI 🤖, promising
smarter ad matches and photogenic first impressions. Meanwhile, Google Ads is giving its console a makeover 💄, putting you in charge of your metric view. Swipe left or right, as you fancy! 👉👈 And for the Halloween haunters, TikTok’s got your back with a spooktacular 🎃 ad guide. Looking to stir some ghostly engagement? #HalloweenHashtags might be your potion! 🕷️👻 Thanks for the digital drama, trio! 📱💡🚀.
🍹Diageo, our global cocktail connoisseur, isn't just shaking drinks but also the future of boozing. After pouring $300M into Distill Ventures for young startups, they're eyeing digital startups for a splash of AI magic, following their previous success with "What’s Your Whisky" tool. 🥃🤖 Their fresh brew, Fusion by Diageo, is rolling out a 13-week starter program.
And on the side, get a sober buzz from Seedlip’s new campaign, starring Bridgerton's heartthrob, Regé-Jean Page. 📺🍸Cheers to innovation and star-studded sips! 🌟🥂. Big moves for Overstock.com! 🛏️🛒 From being known as Bed Bath & Beyond, they're now switching to simply "Beyond, Inc." on Nov. 6, 2023.
Plus, they're moving their stock game from NASDAQ to NYSE with a fresh ticker symbol: BYON. 📈 But wait, there's more! Remember when Overstock bought Bed Bath & Beyond? They went on a rebranding spree, launching in Canada and the U.S. under the new banner. 🌍💼 Now, as they fully embrace "Beyond," CEO Jonathan Johnson is all about spotlighting their iconic Bed Bath & Beyond brand. The future? Merging old charm with new strategies, aiming to reach and treat millions. Beyond
exciting times ahead! 🚀🎉🛍️. X is shaking things up with new payment tiers while Meta fumbles with your current payments. Elon Musk spills the beans on X's plans to roll out a cheaper, ad-filled tier, and a premium ad-free option. 🤑💸 However, the pricing remains a mystery. On the AI front, X's
"Similar posts" could be a game-changer for content researchers, touted by Elon as the AI's grandest show yet! 🤖💡 But, take it with a grain of salt, as X's active user numbers are under scrutiny - is it 121M or 253M? 🤷♂️🕵️♂️ #XPremiumTiers #AIGameStrong
Saatchi & Saatchi welcomes two strategy superstars 🌟: Emily Lewis-Keane from Cossette as a strategy partner and Jimmy
MacAskill from Adam & Eve/DDB as a strategy director. While Lewis-Keane is set to drive collaboration for a squad handling bigwigs like OVO and EE 📱, MacAskill is digging deep into the British Heart Foundation and Direct Line. Both have an impressive trophy shelf 🏆, with Lewis-Keane shining for SickKids and MacAskill grabbing awards for NHS England's campaign. Richard Huntington can barely contain his excitement, having eyed these talents for some time. Looks like Saatchi &
Saatchi is upping its strategy game! 📈🎉 #StrategicMoves
Paramount+ is going global with style! 🌍📺 Launching a swanky premium tier in Australia, Canada, Brazil, and Mexico on Nov. 16, this new option boasts 4K UHD, HDR10, and Dolby Vision formats. 🎬 But that's not all - they're switching up their strategies in various regions: expect an ad tier in Australia &
Canada by 2024, but Brazil and Mexico? They'll stick to their mobile option. 💡 Prices vary by region, and they've seen a growth spurt with 61 million subscribers globally. 🚀 While Paramount Global saw a slight dip in total revenue, streaming and ad revenues shot up. 📈 Get ready to stream the premium way across multiple devices soon! 📱🖥️ #ParamountPlusGoesPremium
AI scraping
drama! 🎭 Publications wage war against ChatGPT for allegedly nibbling on their content without paying. 🤖💸 More than 535 news outlets have pulled up their digital drawbridges, blocking the AI snack fest. 🚫📰 The Washington Post suggests Shutterstock's artist-compensation model might be a peace treaty blueprint. 📸💰 As print sales wane, this AI-related revenue stream could be a lifeline for publishers. Or, cue the courtroom dramas. ⚖️🗞️ Google's defense? For AI to chat like a human,
it needs a human-level data diet. 🌐🗣️ Feeding AI with public data isn't theft, they say. Debate ensues! 🍿🥊
TikTok's getting an upgrade, inching closer to YouTube's throne! 📈🎥 From 10 to 15 minutes, creators can now churn out lengthier content. 🕰️🤳 But will users stay engaged or doze off? 😴
Meanwhile, LinkedIn's dishing out more blue checkmarks. ✅🔍 With a verified badge, expect a profile popularity boost: more views, comments, reactions, and DMs sliding in. 💼🚀 Everyone loves a shiny badge, right? 🌟🤩
The TV realm is getting testy! 📺🔥 Local broadcasters are feeling left out of the streaming party, urging the FCC to put streaming platforms in the same regulatory
boat as traditional TV. 🚢📡 Sen. Luján and pals penned a letter 💌 saying, "Hey, what about the 2014 review that never finished?" and emphasizing the importance of local news in the digital age. 📰🖥️ Meanwhile, bigwig entertainment companies like Disney, Paramount, and Roku formed a squad 🤝💼, arguing that additional rules might just make streaming pricier for us binge-watchers. 🍿💸 Streamers, on the other hand, are teaming up in defense mode, prepping for a digital showdown. 🛡️📱
Who'll win? Only time will stream...err, tell! 🕰️🎬
In a twist worthy of a Hollywood drama, FaZe Clan, once the esports juggernaut with a whopping $400 million tag🏷️, has found a safe harbor🚢 with GameSquare, the Texan esports giant waving the Dallas Cowboys flag🏈. After a roller-coaster🎢 of
controversies, crashing stock prices💹, and CEO musical chairs🎵, GameSquare, playing the knight in shining armor🛡️, hopes to rekindle FaZe's once-fiery brand charisma🔥 and tap into its global fan frenzy🌍👥. As this power-packed merger combines nostalgia📺 with sharp business moves📈, the esports world is all eyes👀, hoping this duo hits a home run⚾ out of what seemed like a losing inning. 🎮🤞.
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Email Marketing Law Update: Google Announces New Requirements for Bulk Email Senders to Gmail
On October 3, 2023, Google released an
announcement entitled “New Gmail protections for a safer, less spammy inbox.” By February 2024, Google will require bulk senders to authenticate their emails, allow for easy unsubscription and stay under a reported spam threshold.
“…[T]oday, we’re introducing new requirements for bulk senders — those who send more than 5,000 messages to Gmail addresses in one day — to keep your inbox even safer and more spam-free,”
according to the announcement. READ ARTICLE
HOW GIANTS LIKE NETFLIX ARE CIRCLING BACK TO CABLE’S SHADOW
The age of streaming dawned with a promise, a vision of a horizon where content was king, and viewers were no longer shackled
by the constraints of traditional cable. But as the years have rolled on, those early promises seem to have evaporated, much like morning mist under the blazing sun. Today, we stand at a curious juncture where the once-revolutionary pioneers, like Netflix, echo the missteps of the very institutions they vowed to replace. READ MORE OF THIS STORY
The Ascendancy of Connected TV: A Dive into the Future of Advertising
In the dim light of modern living rooms, a battle is being waged: the evolution of television consumption. From black-and-white family gatherers to colorized rectangles of
entertainment, TVs have long been the center of home recreation. Today, the rise of Connected TV (CTV) marks a significant shift in how we view and interact with content. As Millennials, Gen X, Y, and even Gen Z make their mark, they’re tuning into CTV like never before. READ THE FULL STORY
The Murky Waters of Podcasting Ad Fraud
The digital soundscape of podcasts has experienced exponential growth. Millions worldwide tune in every day, taking solace in the intimate embrace of a podcast's
comforting audio. Like any influential medium, podcasts have piqued the interest of advertisers and with that, an influx of capital. But this golden age for podcasts, with its rapid expansion and significant revenue milestones, is facing the timeless ailment of the advertising world: fraud. READ MORE
ADTECH’S SECRET SAUCE: IT’S NOT ALL ABOUT THE CODE
If you're anything like me, it's all too tempting to get caught up in the glitzy allure of cutting-edge software and groundbreaking products.
Adtech companies, often driven by an unwavering belief in their innovative solutions as the ultimate game-changers, have been swept away by the irresistible current of technology. As the adtech industry continues to grow, it is becoming increasingly important for companies to differentiate themselves from their competitors. According to Joe Zappa, the Founder of Sharp Pen Media, the key to this differentiation lies in the
quality of service and caliber of individuals backing the product. Adtech companies often place a steadfast faith in their software or product, but this can lead to a focus on features and functionality rather than the overall customer experience. By prioritizing customer service and investing in top talent, adtech companies can set themselves apart in a crowded marketplace. READ FULL STORY
IS THE OPEN MARKETPLACE DONE? THE SLOW EXODUS FROM OMP TO DIRECT-SOLD ADVERTISING Ah, the digital
age – a world where you can have 500 friends yet be terribly alone, and where advertisers think they’re omnipresent until they realize 70% of their audience is in the digital witness protection program. But in an age of hyper-targeted advertising, there’s a plot twist worthy of a classic film noir. The Open Marketplace (OMP) – the trusted intermediary between publishers and advertisers – seems to be on the ropes. Are its days numbered?
READ MORE OF THIS ARTICLE
FORTNITE: THE ULTIMATE PLAYGROUND FOR BRANDS AND GAMERS
There’s a war going on, and it’s not just between the players. It’s a war for attention, for loyalty, for hearts and minds. It’s a war that brands are waging on the virtual battleground of Fortnite, the colossus of gaming that has captivated millions of fans across the globe. In this article, I reveal the secrets of Fortnite advertising, the psychology behind its appeal, the tactics employed by savvy marketers, and the fine line between enchantment and annoyance.
READ THIS STORY
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