U of Digital will help your teams get smarter in crucial areas like privacy / addressability, clean rooms, programmatic, connected TV, AI and more. We helps teams at leading companies like Yahoo, TikTok, NBCU, Criteo get smarter about the industry so they can deliver better outcomes for their customers and grow their business. How can U of Digital help you?
Contact U of Digital to learn more.
TAG Points the Finger:
Juniper's Allegedly "Flawed" Research
In the ever-confounding maze of digital advertising, we've seen many things: rogue ads, accidental viral campaigns, and the occasional hamster video (don't ask). But every now and then, something comes along that truly makes us sit up – and not always for the right reasons. Enter
Juniper Research and their recent ad fraud report. Research 101: Always share your methodology. It’s the bedrock that assures us that you didn’t just pluck numbers from thin air during a daydream. Given that ad fraud is sneakier than a cat burglar in socks, a robust methodology isn't just good to have—it's vital. Yet, Juniper's report, according to Michael S. Zaneis, the CEO of Trustworthy Accountability Group (TAG) with its bold numbers and grand claims, has all the clarity of mud. While they might as well have said, "Trust us, we're Juniper," the industry would love a bit more to go on than a name drop. Ad standards are to digital advertising what grammar is to
language. Without them, we're left with incoherent babble. The Media Rating Council tried to save us from such chaos with their well-established definitions of ad fraud. But it seems Juniper, in their maverick spirit, decided to play linguistic gymnastics, bending definitions to their whim. They created a mix-and-match collage of terms, making one wonder: Did they use a dartboard to
choose definitions? Plus, invoking Google’s Video Partners program as the poster child of ad fraud is like accusing a fish of forgetting to ride a bicycle – it doesn't match up with any known definitions, including Juniper's own! Now, to the soap opera-worthy twist in our tale: Juniper's
eyebrow-raising promotion of Fraud Blocker. It's akin to writing a critique about soft drinks and then singing the praises of an obscure soda brand out of the blue. Was there a secret handshake we missed? Juniper's silent treatment on its ties with Fraud Blocker makes the gossip mills churn. Rumors are they were paid for this advertisement, or have some sort of investment in Fraud Blocker.
What's up? The Peanut Gallery Weighs In Against TAG Dr. Augustine Fou, ever the provocateur, wears a smirk as he points out the irony of the situation. "It's amusing," he begins, "to see TAG, with their own quirky methodologies, going after Juniper with such gusto." He
implies that TAG's own certification might be less of a badge of honor and more of an “everyone gets a trophy” kind of award. "It's like watching a pot call a kettle black, but in this case, both might just have a few smudges," he adds, barely concealing his glee. Shailin Dhar, CEO and co-founder of Method Media Intelligence, doesn't hold back either. He leans forward, eyes sharp, "TAG's
intentions might've been golden, but the road to ad chaos is paved with self-declarations and unchecked badges." He points out the gaping hole in TAG's approach, questioning the efficacy of a system that, in his words, "lets anyone slap on a 'Good Guy' badge after a pinky promise." For Dhar, the problem isn't just Juniper's report, but an industry that sometimes mistakes self-certification for rigorous vetting. As the digital ad world spins on, the Juniper saga reminds us that while we all love a good plot twist, when it comes to research, we’d rather stick to the straight and narrow. So here's hoping for clearer methodologies, consistent definitions, and fewer surprise endorsements in our reports. And maybe, just maybe, more hamster videos.
|
All the news you need today, in a format that isn't TL:DR summarized for the busy executive.
Twitter, oops, I mean X 🙊, is feeling the Musk effect! 🚀 Since Elon took over and waved goodbye 👋 to our beloved blue bird logo, the app's daily active users have shrunk by 13%. 📉 Meanwhile, Meta's Threads isn't soaring either, more like fluttering in the same spot. 🦋 Despite Musk's claim of record growth, it seems many of those
users ghosted the platform. 👻 The silver lining? 🌤️ The remaining X-men and X-women spend a consistent 15 minutes on the app daily. 📱 But with power users hogging 72% of the total app time, one might wonder if casual users are feeling a bit... X-cluded. 🚷 As for Zuckerberg's Threads? Aiming for a billion users might be a bit too threadful of a dream. 💭🔜❓😂🎭
Racing towards PI LIVE Europe 2023 🏁, we had a quick chat with Nick Fletcher
from Rakuten Advertising 🌐. The deets? He's all about rubbing elbows with the affiliate bigwigs 🤝 and sharing innovative gossip at the event. While 2024 forecasts a digital transformation 🌀, Rakuten is stepping up with their 'Audience Engine' 🎯 and an AI push 🤖. The buzzword? Global expansion 🌍. Nick's spotlight sessions? Rakuten's collabs with Reward and some finance fun 💰. The 2024 trend prediction? Influencers joining the affiliate party 🎉! Affiliates + Influencers = the
power couple of the future! 🌟🕺💃
Netflix is in the spotlight again 🎬, bagging 8.8 million new fans and raking in an 8% revenue bump to a cool $8.5 billion 🤑. Their big play? Hiking the price by $3 on their 4K-luxe plan and teeing off into live sports with a golf mashup of Formula 1 drivers (because why not? 🏎️⛳). Critics cried foul on the price increase, painting
Netflix as corporate villains. But here's the tea ☕: Streaming giants, like Netflix, have been undervalued for too long. Their recent bump targets their priciest tier, leaving the popular $15.49 option untouched. So while some bemoan ads and lament loyalty to just one show, Netflix's play seems less about penny-pinching and more about strategy. 📈🍿📺.
Meta is cooking up a social
media smorgasbord 🍱! Starting with broadcast channels on Facebook and Messenger: think of it as a radio show 📻, where you broadcast and your followers get an invite. Those who RSVP get all your messages, while the wallflowers can just watch and poll, no chitchat 🙅♂️. Ready to join the party? You might have to wait in line 📝. Double trouble on WhatsApp as it's set to juggle 🤹 two accounts, perfect for your alter egos or business-vs-personal personas. Facebook's giving Threads some
TLC with a fresh feed of suggested posts 🍼. And in the battle of the platforms, Instagram's still wearing the crown 👑, with its classic images reigning supreme in the shopping world. So, whether you're a creator, brand, or an avid scroller, Meta's suite is the place to be! 🌐📲🎉.
In a twist worthy of a
Hollywood drama, FaZe Clan, once the esports juggernaut with a whopping $400 million tag🏷️, has found a safe harbor🚢 with GameSquare, the Texan esports giant waving the Dallas Cowboys flag🏈. After a roller-coaster🎢 of controversies, crashing stock prices💹, and CEO musical chairs🎵, GameSquare, playing the knight in shining armor🛡️, hopes to rekindle FaZe's once-fiery brand charisma🔥 and tap into its global fan frenzy🌍👥. As this power-packed merger combines nostalgia📺 with
sharp business moves📈, the esports world is all eyes👀, hoping this duo hits a home run⚾ out of what seemed like a losing inning. 🎮🤞. Havas is riding the high tide🌊, posting a 2.1% net revenue hike, reaching a cool 654 million euros for Q3. With an organic flourish of 4.5% 🌱, it seems like Vivendi, the
parent company, is proud, as Havas (along with Canal+) is seen as the golden goose 🥚. In the big ad world race, Publicis Groupe and Omnicom have crossed the finish line with 5.3% and 3.3% organic growth, respectively. 🏁 Waiting in the wings is Interpublic, ready to spill its numbers soon. While Omnicom predicts a yearly 4% growth and Publicis Groupe is eyeing a juicy 5.5%-6%, Vivendi plays it coy, not hinting at Havas's full-year potential. 🤐 However, with a 4.3% organic growth in
the past nine months, things are looking sunny ☀️. Across the globe, it's green everywhere for Havas 🌍: North America (3%), Europe (1.5%), Asia Pacific (2%), and Latin America with a whopping 51% surge. 🚀 Acquisition-wise, 2023 saw Havas grab six firms, including a major chunk of the UK's Uncommon Creative Studio. They're also diving deep into the ecommerce pool with Mirakl 🛒 and kindling their tech romance with Adobe, unlocking some AI magic 🧙. With revenues of over 1.9 billion euros for
nine months, marking a 4% year-on-year rise, Havas is not just talking the talk, but walking the walk.🚶♂️💼📈. 🍸Diageo is shaking things up with its latest blend of iconic drinks, unveiling "The Cocktail Collection" – a swanky new line of ready-to-sip premium cocktails. 🍹 This isn't just gin and
tonic! We're talking posh Tanqueray negronis, chic Ketel One cosmopolitans and espresso martinis, and a classic Bulleit Bourbon old fashioned and Manhattan. 🥃 Bakery, the Austin-based ad maestros with a history with Diageo, is running the show. They're going all out, dazzling social butterflies 🦋 from Reddit to Snapchat and even CTV and OLV. Spotlight's on the ladies aged 25-35 🍸👩 and all the party hosts out there. Tune in for the 30-second headliner, "You've Got It Made," with bite-sized 6
and 15-second trailers. What's the buzz? Less time mixing, more time mingling – holiday celebrations just got an upgrade. 🎄 As Bakery's chief puts it, it's all about those dreamy, quality-filled moments with pals. And with Diageo's $20 billion revenue and a star-studded drink line-up, this party is just getting started! 🎉 Cheers to that! 🥂
|
You're looking for an edge in your online marketing.
Interest: ADOTAT.com is the answer. Our library of resources has been compiled by some of the world's top internet marketing experts, and it's
constantly updated with new information, case studies, and strategies.
We want to help you succeed online - that's why we offer this information for free. It's our way of giving back to the community and helping people achieve their business goals.
Sign up now and gain access to our entire library of resources!
Want to advertise? Contact pesach@lattin.us |
|
|
The most POWERFUL name in
CIPA AI class action defense and counseling
|
HOW GIANTS LIKE NETFLIX ARE CIRCLING BACK TO CABLE’S SHADOW
The age of streaming dawned with a promise, a vision of a horizon where content was king, and viewers were no longer shackled
by the constraints of traditional cable. But as the years have rolled on, those early promises seem to have evaporated, much like morning mist under the blazing sun. Today, we stand at a curious juncture where the once-revolutionary pioneers, like Netflix, echo the missteps of the very institutions they vowed to replace. READ MORE OF THIS STORY
The Ascendancy of Connected TV: A Dive into the Future of Advertising
In the dim light of modern living rooms, a battle is being waged: the evolution of television consumption. From black-and-white family gatherers to colorized rectangles of
entertainment, TVs have long been the center of home recreation. Today, the rise of Connected TV (CTV) marks a significant shift in how we view and interact with content. As Millennials, Gen X, Y, and even Gen Z make their mark, they’re tuning into CTV like never before. READ THE FULL STORY
The Murky Waters of Podcasting Ad Fraud
The digital soundscape of podcasts has experienced exponential growth. Millions worldwide tune in every day, taking solace in the intimate embrace of a podcast's
comforting audio. Like any influential medium, podcasts have piqued the interest of advertisers and with that, an influx of capital. But this golden age for podcasts, with its rapid expansion and significant revenue milestones, is facing the timeless ailment of the advertising world: fraud. READ MORE
ADTECH’S SECRET SAUCE: IT’S NOT ALL ABOUT THE CODE
If you're anything like me, it's all too tempting to get caught up in the glitzy allure of cutting-edge software and groundbreaking products.
Adtech companies, often driven by an unwavering belief in their innovative solutions as the ultimate game-changers, have been swept away by the irresistible current of technology. As the adtech industry continues to grow, it is becoming increasingly important for companies to differentiate themselves from their competitors. According to Joe Zappa, the Founder of Sharp Pen Media, the key to this differentiation lies in the
quality of service and caliber of individuals backing the product. Adtech companies often place a steadfast faith in their software or product, but this can lead to a focus on features and functionality rather than the overall customer experience. By prioritizing customer service and investing in top talent, adtech companies can set themselves apart in a crowded marketplace. READ FULL STORY
IS THE OPEN MARKETPLACE DONE? THE SLOW EXODUS FROM OMP TO DIRECT-SOLD ADVERTISING Ah, the digital
age – a world where you can have 500 friends yet be terribly alone, and where advertisers think they’re omnipresent until they realize 70% of their audience is in the digital witness protection program. But in an age of hyper-targeted advertising, there’s a plot twist worthy of a classic film noir. The Open Marketplace (OMP) – the trusted intermediary between publishers and advertisers – seems to be on the ropes. Are its days numbered?
READ MORE OF THIS ARTICLE
FORTNITE: THE ULTIMATE PLAYGROUND FOR BRANDS AND GAMERS
There’s a war going on, and it’s not just between the players. It’s a war for attention, for loyalty, for hearts and minds. It’s a war that brands are waging on the virtual battleground of Fortnite, the colossus of gaming that has captivated millions of fans across the globe. In this article, I reveal the secrets of Fortnite advertising, the psychology behind its appeal, the tactics employed by savvy marketers, and the fine line between enchantment and annoyance.
READ THIS STORY
THE MEDIAMATH DEBACLE: IS THIS AD TECH’S THEATER OF THE ABSURD?
In the tumultuous world of business, where the unexpected often becomes the norm, the recent acquisition of MediaMath by Infillion has sent
shockwaves rippling through the industry. It’s a move that’s ignited more debates than a late-night political talk show. The burning question on everyone’s mind: Has Infillion just pulled off a brilliant coup or taken an audacious gamble with a hefty side of risk? It’s a high-stakes poker game, and we’re all spectators, wondering whether we’re witnessing a grand adventure or a fool’s errand. READ MORE OF THIS STORY
|
|
