U of Digital will help your teams get smarter in crucial areas like privacy / addressability, clean rooms, programmatic, connected TV, AI and more. We helps teams at leading companies like Yahoo, TikTok, NBCU, Criteo get smarter about the industry so they can deliver better outcomes for their customers and grow their business. How can U of Digital help you?
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What Happened at Advertising Week? The 2023 Rundown You Didn't Know You Needed
Ah, New York in the fall. The leaves are turning, the subway is...still the subway, and Madison Avenue is a-buzz with industry chatter. In a city that never sleeps, the kickoff of Advertising Week New York 2023 was the
kind of event even a native New Yorker would try to crash. But for those who weren't cozying up with a cocktail at Variety and Canva's soiree at Ned NoMad hotel, here’s your all-access pass to what went down. First things first, Variety and Canva weren’t just there to make us feel bad about our networking skills. Their three-day series was an eye-opening discourse on the changes and
challenges facing advertising: from the reinvention of TV (whatever that means these days) to the omnipresent AI. The Great TV Debate By the way, have you tried defining television lately? Because, apparently, we shouldn't even try anymore. From TikTok to cable TV, the
lines are blurring. While Nicolle Pangis of Ampersand and her fellow panelists – some of the sharpest minds in the biz – took the stage, one thing became clear: definitions are so last season. Sean Muzzy of KINESSO (you know, the powerhouse that's now gobbled up Matterkind and Reprise) challenged us to expand our view of TV. Not to be outdone, Michael Law of Carat North America let us in on
his little secret: flipping between TikTok and YouTube TV during his son's baseball game. It's the new multitasking, folks. But let's not forget Jay Askinasi of Publicis Groupe's investment arm, PMX. His view? The “professionally produced” content pedestal is cracking, pointing to the fact that kids these days equate TV with “YouTube on an iPad.” And while the days of network TV may be
waning, advertisers aren’t entirely ready to make the leap – a testament to the challenges of quality control in the digital age. Measurement Mania Another year, another day of Advertising Week dedicated entirely to the conundrum of measurement. Yet, the sentiment around
it seems to be shifting. As Law put it, “At some point, we've got to value progress over perfection.” Hear, hear! Speaking of progress, as cookies crumble (sorry, couldn't resist), the talk of the town is about "privacy-safe identity solutions." Our guy Shiv Gupta from U of Digital, along with other industry stalwarts, highlighted the urgency for interoperability in the evolving ID
landscape. So if you’re betting on just one horse – or ID – it might be time to reconsider. Branding & The Pop Culture Pulse Paramount+’s heavy-hitters, Amy Campbell and Molly Shea, graced the Variety Studio to shed light on branding in the ever-evolving
entertainment landscape. The keyword here? Relevance. Whether it’s vibrant aesthetics for the VMAs or leveraging superstars like Taylor Swift (because let’s be honest, Swifties run the world), staying connected with the zeitgeist is paramount – no pun intended. Peter Naylor of Netflix dropped a bombshell about the upcoming "Netflix Cup." Picture this: F1 drivers and PGA golfers in a match
play golf tournament. Only Netflix could make such madness seem so darn exciting. But the real magic? Pairing this event with key sponsors like T-Mobile and Nespresso. Jessica Padula of Nespresso gave us a peek behind the curtain of their partnership strategy. Brands are no longer just logos – they're part of the story, and Nespresso aims to weave seamlessly into our favorite binge-worthy
moments. As the sun set last night, the murmur of conversations faded into the glittering skyline of Manhattan. The revelations, insights, and shifts in paradigm shared throughout the week had indelibly left their mark. From deep dives into AI’s potential to redefine business growth to the evolution of “television” in the eyes of newer generations, and the bold steps brands like Netflix and
Nespresso are taking to redefine the traditional boundaries of advertising, one thing was crystal clear: the advertising landscape is undergoing a tectonic shift. In between panel discussions, the hushed whispers of executives and industry mavericks suggested an industry ready to break the mold, poised on the brink of innovation. Challenges, of course, lay ahead. The death of the cookie, the
ever-evolving definitions of TV and video, and the critical emphasis on transparency and brand safety, are just a few of the mountainous tasks the industry must summit. But with these challenges come opportunities - ones that companies like Paramount+, Yahoo, and Netflix, among others, have already begun to harness in dynamic and inventive ways. Perhaps what remained most resonant were the
notions of adaptability and resilience. Shiv Gupta's insight on the duality of signal loss, Amy Campbell's emphasis on platform-intentional content, and Dan Gardner's assertion on the overlooked potential of AI all pointed towards one unified sentiment: change is not only inevitable but also desirable. Embracing it, understanding it, and leveraging it is the way forward. Yet, beyond the
technicalities and the strategies, it was the human element that stood out the most. The laughter shared over cocktails, the passionate debates sparked by a single comment, and the sense of community as thousands gathered with a shared purpose. In a digital age, it's these moments of connection that underscore the power of in-person engagements. In the days and weeks to come, Madison Avenue
and its counterparts worldwide will mull over the insights and predictions shared. Strategies will be reshaped, campaigns recalibrated, and perhaps, a few bold moves made. But one thing is certain: Advertising Week New York 2023 was more than just a week-long event; it was a catalyst, a beacon pointing the way to a future shimmering with possibilities.
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All the news you need today, in a format that isn't TL:DR summarized for the busy executive.
Disney unveils ESPN's financial magic for the first time! 🎩✨ Splitting linear TV from the sports network group, ESPN shined with revenues of $17.3 billion, a rise of 8%. 📈 The new "sports" realm includes a star-studded lineup like ESPN+, Star, and more. 📺 But, not all see pixie dust; some fear the costly sports rights 🏀⚽ and
ESPN's content challenges. Meanwhile, ESPN+ is showing promise, trimming its net losses. 💰 On the broader stage, Disney's entertainment D2C faced a rocky road with a net loss of $2.08 billion in 2023. 🎢 Removing ESPN, Disney Entertainment still boasts a sparkling $39.6 billion for the year. 🏰💫
Netflix's growth is chillin' in style! 🍿🎬 Q3 net paid memberships jumped by 8.8
million, pushing revenues to a binge-worthy $8.5 billion. 📈 Remember last year's 3.2 million additions in Q3? Netflix outdid itself! 💥 The secret sauce? More members from low-ARM countries, fewer price hikes, and changes in plan mix. 🌍 Net income? A cool $1.7 billion. 🤑 With 247.15 million global subscribers, Netflix is vibing. Their ad-based model? Heating up 🔥 with a 70% increase in Q3, aiming to seduce advertisers. Global ad-subscribers? 10 million's the target. 🎯 Brace
yourselves: price hikes are coming, but not for everyone! 🏷️ In the U.S., 'Basic With Ads' and 'Standard' stay put, while others get a bump. 🎟️ Their competitive edge? A $6.99/month 'Basic With Ads' plan – cheaper than popcorn at the movies. 🍿 In the U.S./Canada, subscriber growth is soaring, with U.S. count at 77.3 million. 🇺🇸🇨🇦 Revenue per member? $16.29. And, hold onto your remotes, Q4 is predicted to be even brighter with $8.7 billion in revenue! 🌟 But, plot twist, net income may see
a cliffhanger drop to $956 million. 📉 Stay tuned! 📺🍕
Omnicom is seeing some sunny days with a reported Q3 revenue of nearly $3.6 billion, a 3.9% hike 📈. Big thumbs up came from their advertising and media sectors, precision marketing, and healthcare wings 🌡️🎨. And guess what? Their organic growth outlook just got a makeover, up from 3.5% to 4% this year. CEO John
Wren is riding high on recent victories like teaming up with HSBC, Uber, and Novartis 🤝. But he's keeping an eye on the future, hinting that the end of 2023 might have a couple of curveballs 🎄🔮. However, 2024? He's confident it's gonna be a knockout year, especially with folks heading back to their desks 🏢. While Adland has felt the tech industry's slump, Omnicom's CFO believes a rebound is coming. Globally, Europe and the UK are celebrating growth, while the US's 2.7% is modest and LATAM
has surged by a whopping 19% 🌎. On the discipline front, experiential marketing is the star, soaring by 9.2%, though PR and branding faced a few bumps 🚀📉. As for expenses, third-party service costs went up 15% to $678.8 million 💰.
Advertising Week NYC kicked off with big brand mascots like Geoffrey the
Giraffe 🦒 and the Wienermobile 🌭. Amid the glitter, AI took the spotlight 🤖, thanks to the ChatGPT hype. Over at The Penn District 🏢, expect to see 10k in-person attendees and 50k virtual ones. Audience? Techies, media folks, and marketers galore! 📊 Ruth Mortimer, the global prez, highlights a fresh, interview-based approach and advises to pre-plan your agenda ⏰. Big talks? Barbie, Paris Hilton, and Shark Tank 🦈. And for the smaller businesses? There's a special Amazon initiative
to up their marketing game 🚀. Also, meeting rooms are aplenty for those mixing business with, well, business. 💼🍸.
The Martec, a trailblazing AI content platform in the talent marketing arena, has secured a cool $8m in funding, spearheaded by AS1, with AirTree Ventures jumping on board too. 🎉💸 Having rolled out a comprehensive suite in January 2023, they've won over
big-shot brands like Sainsbury’s and Marriott. 🛍️🏨 Given the talent crisis, their solution – AI-driven personalized content targeting both internal and external talent – seems tailor-made for these times. 🤖💼 Founder Raaj Govintharajah, leveraging his insights from the worlds of recruitment and marketing tech, envisions AI as a game-changer in authentically communicating a company’s ‘human’ side. 🌍❤️ Backers from AirTree and AS1 sing praises for The Martec's rapid trajectory and vision. 🚀📈
As for The Martec? They’re all geared up for global expansion! 🌏📊👩💼.
Ready for a winter glow-up, New York? UGG® is turning up the heat in Times Square! With a little help from Jellyfish, they're not only flaunting their new Shasta Boot Tall on the grand stage of two iconic billboards but are also bringing them to life in 3D. So, while the city braces for cold, UGG®
is ensuring it’s all about hot style and bold statements. Times Square might be chilly, but with UGG® around, it's also the trendiest spot this winter! ❄️👢🔥🌆
In the ongoing Justice Department's antitrust battle with Google, the ad industry's perspective has taken center stage. While Big Tech revelations have grabbed headlines, antitrust expert Eric Posner suggests
that a complete Google breakup might not be on the horizon. Microsoft CEO Satya Nadella's testimony revealed the challenges of entering the search market, citing Google's exclusive agreements with manufacturers like Apple and Samsung as roadblocks. Recent witness testimony from Google's own customers, Joshua Lowcock and JP Morgan Chase's Tracy-Ann Lim, emphasized the unique value of Google search ads, backed by intent data signals, making them practically irreplaceable. 🚀💼🔍 Posner also noted
the potential for follow-on private litigation, with advertisers seeking damages if Google is found guilty of prior anti-competitive practices. 💰🏛️
Breaking 🚨! X app is ringing in a new feature! 📞 It seems that Elon Musk's app is joining the ranks of WhatsApp, Viber, and Messenger, gearing up to introduce phone calls through its platform. And while video calls are
off the table, voice calls are on the horizon. Is this a strategic play to tap into the market share of its communication app counterparts? 🤔 Or just Musk’s vision of X being the 'jack-of-all-trades' in the app world? 🌐 Plus, for those who push the content boundaries a tad too much, beware! 🚫 X's upcoming transparency notifications will flag NSFW content, potentially limiting its reach and visibility. So, content creators, tread cautiously! 🎥🔍 #AppUpdates #CommunicationShifts.
The&Partnership gets a new U.S. captain, Sam Lewis! 🎉🇺🇸 With a decade under his belt at the agency and some flashy achievements like AI-penned TV ads and big-name rebrands, Lewis is set to take the U.S. helm. 📺🍚 He's got tight ties with media buddies mSix&Partners and some big client names like Electronic Arts. 🎮💍 Worldwide CEO, Nick Howarth, will be his go-to, and
founder Johnny Hornby is singing Lewis's praises, reminiscing about the Toyota and Mars Wrigley wins 🚗🍫. Pre-The&Partnership days, Lewis was a big shot at McCann Erikson with some iconic brands in his dossier. 🛍️💄 Lewis eyes the future, hinting at an AI-led branding revolution 🤖🎨. A quick peek into The&Partnership's wallet shows a cool $160 million from 2022. 💰📅
Netflix plays the "Ad Game" with Nielsen's shiny toy 📺📊! Integrating Nielsen One Ads, Netflix is leveling up its ad business by measuring its baby ad-supported tier against big kids like Hulu 🍼🆚🎩. One candle on the cake for Netflix's ad-version, boasting 10M global viewers and juicier profits 💰🎂. Opinion twist: Netflix's ad-adventure feels like a toddler in big shoes. To charge premium, it needs fancier steps (read: features). But hey, with moves
like the Nielsen jig, the streaming titan might just awaken its adzilla! 🎥🐉
📺✨ Crate & Barrel's younger sibling, CB2, is giving its popular Instagram content a second life on the big screen. How? By turning trending social posts into snazzy connected TV (CTV) ads. Because why limit a good post's shine to just one platform? CB2's mantra: If it's buzzing on the
'gram, let it dazzle in the living room. 🛋️🔄📱 #RecycleTheBuzz
Musk's X (previously Twitter) sees its ad dollars fly away since the takeover 🚀💸. A staggering 78% YoY plunge in December 2022? Ouch! 😬 CEO Yaccarino offers a glimmer of 2024 profit hope with brands making a cautious comeback 👜🐢. Their new strategy? Subscription tiers that range from "ad-full" to
"ad-null" 🎢📺. Opinion twist: The X ad-drop saga isn't just a hiccup, it's a coughing fit! 🤧 Multiple subscription tiers might feel more like rearranging deck chairs on the Titanic. Amidst chaotic changes and dwindling dollars, Yaccarino's CEO seat feels more like a hot potato 🥔🔥.
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HOW GIANTS LIKE NETFLIX ARE CIRCLING BACK TO CABLE’S SHADOW
The age of streaming dawned with a promise, a vision of a horizon where content was king, and viewers were no longer shackled
by the constraints of traditional cable. But as the years have rolled on, those early promises seem to have evaporated, much like morning mist under the blazing sun. Today, we stand at a curious juncture where the once-revolutionary pioneers, like Netflix, echo the missteps of the very institutions they vowed to replace. READ MORE OF THIS STORY
The Ascendancy of Connected TV: A Dive into the Future of Advertising
In the dim light of modern living rooms, a battle is being waged: the evolution of television consumption. From black-and-white family gatherers to colorized rectangles of
entertainment, TVs have long been the center of home recreation. Today, the rise of Connected TV (CTV) marks a significant shift in how we view and interact with content. As Millennials, Gen X, Y, and even Gen Z make their mark, they’re tuning into CTV like never before. READ THE FULL STORY
The Murky Waters of Podcasting Ad Fraud
The digital soundscape of podcasts has experienced exponential growth. Millions worldwide tune in every day, taking solace in the intimate embrace of a podcast's
comforting audio. Like any influential medium, podcasts have piqued the interest of advertisers and with that, an influx of capital. But this golden age for podcasts, with its rapid expansion and significant revenue milestones, is facing the timeless ailment of the advertising world: fraud. READ MORE
ADTECH’S SECRET SAUCE: IT’S NOT ALL ABOUT THE CODE
If you're anything like me, it's all too tempting to get caught up in the glitzy allure of cutting-edge software and groundbreaking products.
Adtech companies, often driven by an unwavering belief in their innovative solutions as the ultimate game-changers, have been swept away by the irresistible current of technology. As the adtech industry continues to grow, it is becoming increasingly important for companies to differentiate themselves from their competitors. According to Joe Zappa, the Founder of Sharp Pen Media, the key to this differentiation lies in the
quality of service and caliber of individuals backing the product. Adtech companies often place a steadfast faith in their software or product, but this can lead to a focus on features and functionality rather than the overall customer experience. By prioritizing customer service and investing in top talent, adtech companies can set themselves apart in a crowded marketplace. READ FULL STORY
IS THE OPEN MARKETPLACE DONE? THE SLOW EXODUS FROM OMP TO DIRECT-SOLD ADVERTISING Ah, the digital
age – a world where you can have 500 friends yet be terribly alone, and where advertisers think they’re omnipresent until they realize 70% of their audience is in the digital witness protection program. But in an age of hyper-targeted advertising, there’s a plot twist worthy of a classic film noir. The Open Marketplace (OMP) – the trusted intermediary between publishers and advertisers – seems to be on the ropes. Are its days numbered?
READ MORE OF THIS ARTICLE
FORTNITE: THE ULTIMATE PLAYGROUND FOR BRANDS AND GAMERS
There’s a war going on, and it’s not just between the players. It’s a war for attention, for loyalty, for hearts and minds. It’s a war that brands are waging on the virtual battleground of Fortnite, the colossus of gaming that has captivated millions of fans across the globe. In this article, I reveal the secrets of Fortnite advertising, the psychology behind its appeal, the tactics employed by savvy marketers, and the fine line between enchantment and annoyance.
READ THIS STORY
THE MEDIAMATH DEBACLE: IS THIS AD TECH’S THEATER OF THE ABSURD?
In the tumultuous world of business, where the unexpected often becomes the norm, the recent acquisition of MediaMath by Infillion has sent
shockwaves rippling through the industry. It’s a move that’s ignited more debates than a late-night political talk show. The burning question on everyone’s mind: Has Infillion just pulled off a brilliant coup or taken an audacious gamble with a hefty side of risk? It’s a high-stakes poker game, and we’re all spectators, wondering whether we’re witnessing a grand adventure or a fool’s errand. READ MORE OF THIS STORY
Nandini Jammi: The Woman Who Cost Breitbart 90% of Its Ad Revenue and Exposed Pubmatic’s Support for Hate Speech and
Disinformation Nandini Jammi is not your typical activist. She doesn’t march on the streets, hold up signs, or chant slogans. She doesn’t even have a catchy name for her cause. She just has a laptop, a Twitter account, and a mission: to stop the flow of money from advertisers to
publishers of hate speech and disinformation. Jammi is the co-founder of Check My Ads, a non-profit organization that helps brands regain control of their ad placements and avoid funding bad faith publishers. She is also the co-founder of Sleeping Giants, a grassroots movement that exposed how thousands of advertisers were unwittingly supporting Breitbart News, a far-right website that promotes white nationalism, misogyny, and
conspiracy theories. READ FULL ARTICLE
EMILIE COTTER TAKES THE HELM AS AUDI’S CHIEF MARKETING OFFICER In a pivotal move signaling Audi of America’s
determination to navigate the ever-evolving automotive landscape, the luxury automaker announced the establishment of a groundbreaking brand marketing team. Leading this visionary endeavor is the seasoned Emilie Cotter, who has been appointed as the Head of Brand Marketing and Communications, holding the esteemed title of Chief Marketing Officer. This strategic restructuring is set to harness the power of integration, aligning
brand strategy, marketing efforts, and external communications with a singular aim: to accelerate growth and propel consumers toward an electrifying automotive future. READ FULL HIRING ARTICLE
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