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Digiday's Shallow Dive: Misreading Racial Undertones in Black Publishing Struggles
Digiday's recent article, "Some Black-owned publications push back on MFA reform amid declining traffic," presents a troublingly narrow and arguably ill-informed perspective on the multifaceted challenges that Black-owned publishers face in the digital advertising realm. One can't help but detect hints of racial undertones in the portrayal of these publishers' struggles, particularly concerning traffic buying. The narrative seems to be crafted by writers who appear woefully uneducated on the broader, systemic issues within the media industry, especially those that intersect with racial
dynamics. Such an approach does a disservice to the very publishers the article claims to represent, underscoring the need for more thoughtful and informed journalism on this critical topic. Upon reading the piece, there is an immediate tension between the context of race and
the problematic dynamics of the digital publishing ecosystem. The article's intention may have been to underscore challenges faced by Black-owned publishers, but the execution leaves much to be desired, particularly with respect to the nuanced complexities of structural racism and the digital advertising landscape. Over-reliance on Anecdotal Evidence: The article makes a
problematic decision by leaning heavily on a couple of testimonies from Black publishers to illuminate what is framed as a widespread issue. This approach creates a myopic view and, unfortunately, a caricature of Black publishers' experiences. Two voices, especially when anonymized, can hardly be representative of the complex landscape of Black-owned digital publishing. Questionable
Assumptions: The article's statement that many Black publishers "don't have traffic" and are "forced" to buy it paints a concerning portrait. Not only is this an oversimplification, but it's also rooted in a potentially harmful stereotype. To present the idea that Black publishers as a group struggle with generating organic traffic is a dangerous narrative that needs empirical substantiation. Lack of Hard Data: The article, troublingly, seems to lean more towards a storyline than an investigative piece. Where are the numbers? The studies? The larger-scale industry analyses? The omission of concrete data undermines the validity of the claims and risks misinforming the audience. Ambiguous MFA Definition: While the article
provides a glimpse into the murky waters of the MFA definition, it doesn’t sufficiently critique or deconstruct the implications of such ambiguities, especially in the context of Black-owned publishers. A more in-depth exploration would have done justice to the gravity of the issue. Questionable Analogies: The analogy of telling developing countries not to use fossil fuels
parallels a complex global environmental issue with digital publishing, trivializing both in the process. Such comparisons require more nuance and care, especially when discussing matters as sensitive as race and global inequalities. Unbalanced Representation: The article introduces a counter-voice, Kerel Cooper, whose Black-owned media company hasn't faced the struggles
discussed. However, his perspective is quickly passed over, further skewing the narrative. A more in-depth exploration of his success, and that of other publishers who might have found a sustainable model, would provide a more comprehensive view of the situation. Overlooked Structural Challenges: The article fails to delve deep into the structural challenges that might be
responsible for the issues faced by some Black-owned publishers. It hints at historical underinvestment, but there's little exploration of systemic biases in the advertising world, or how the digital landscape might be structurally disadvantageous for minority publishers. The Dangerous Implication: The article, perhaps unintentionally, implies that Black publishers are more
likely to resort to potentially unethical practices (like buying bot traffic) to meet advertiser demands. This portrayal can perpetuate stereotypes and fails to address the systemic pressures that all publishers, irrespective of race, might face in the hyper-competitive digital ad space. A Narrow Frame: The discussion is largely centered around the DE&I initiatives and
the consequent challenges. However, the broader context – of how race intersects with digital commerce, the historical trajectories that have led Black publishers to this juncture, and the transformative potential of the digital space for marginalized voices – is conspicuously absent. In
sum, while the article aims to shed light on an important issue, it does so with an awkward blend of oversimplification and inadvertent racial assumptions. A topic this complex demands a more rigorous, comprehensive, and sensitive examination, one that doesn't inadvertently perpetuate the very biases it seems to decry.
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All the news you need today, in a format that isn't TL:DR summarized for the busy executive.
WPP's got big news! 🎉 They're combining their creative powerhouses Wunderman Thompson and VMLY&R to form the mammoth agency, VML 🤯. Touted as the "world's largest creative company," 🌍✍️ the new entity will be helmed by bigwigs Jon Cook and Mel Edwards 🎩👑. They're promising a unique blend of brand experience, commerce,
and customer interactions, setting the stage for the next era of advertising 🚀💡. But as always, with mergers come uncertainties – like the fates of certain top execs 🤷♂️. Set to launch with a whopping 30k staff across 64 markets on 1st Jan 2024 📆, the industry waits with bated breath to see if VML lives up to the hype! 🌟🍿.
Advertising Week NYC kicked off with big brand mascots like Geoffrey the Giraffe 🦒 and the Wienermobile 🌭. Amid the glitter, AI took the spotlight 🤖, thanks to the ChatGPT hype. Over at The Penn District 🏢, expect to see 10k in-person attendees and 50k virtual ones. Audience? Techies, media folks, and marketers galore! 📊 Ruth Mortimer, the global prez, highlights a fresh, interview-based approach and advises to pre-plan your agenda ⏰. Big talks?
Barbie, Paris Hilton, and Shark Tank 🦈. And for the smaller businesses? There's a special Amazon initiative to up their marketing game 🚀. Also, meeting rooms are aplenty for those mixing business with, well, business. 💼🍸.
The Martec, a trailblazing AI content platform in the talent marketing arena, has secured a cool $8m in funding, spearheaded by AS1, with AirTree Ventures
jumping on board too. 🎉💸 Having rolled out a comprehensive suite in January 2023, they've won over big-shot brands like Sainsbury’s and Marriott. 🛍️🏨 Given the talent crisis, their solution – AI-driven personalized content targeting both internal and external talent – seems tailor-made for these times. 🤖💼 Founder Raaj Govintharajah, leveraging his insights from the worlds of recruitment and marketing tech, envisions AI as a game-changer in authentically communicating a company’s
‘human’ side. 🌍❤️ Backers from AirTree and AS1 sing praises for The Martec's rapid trajectory and vision. 🚀📈 As for The Martec? They’re all geared up for global expansion! 🌏📊👩💼.
Advertising Week New York 🗽 kicks off with appearances from iconic brand mascots and dives deep into emerging ad trends, especially AI post-ChatGPT's fame 🤖. Located at The Penn
District 🏙️, this gathering boasts AI-focused talks from big shots like Mondelez and the NFL 🏈. There's a special spotlight on retail media, which is booming 📈, featuring insights from giants like Target and Best Buy. Attendees, which could reach 60k (both in-person and online 🖥️), get a blend of tech, media, and brand insights. Tips for newcomers: plan your sessions 📅; the big names attract big crowds! And for those juggling work and the event, there are plenty of nooks to multitask 📞.
All in all, whether you're a marketing titan or a small biz, this year's Advertising Week promises value and variety! 🚀📊🎤.
In the ongoing Justice Department's antitrust battle with Google, the ad industry's perspective has taken center stage. While Big Tech revelations have grabbed headlines, antitrust expert Eric Posner suggests that a complete Google breakup might
not be on the horizon. Microsoft CEO Satya Nadella's testimony revealed the challenges of entering the search market, citing Google's exclusive agreements with manufacturers like Apple and Samsung as roadblocks. Recent witness testimony from Google's own customers, Joshua Lowcock and JP Morgan Chase's Tracy-Ann Lim, emphasized the unique value of Google search ads, backed by intent data signals, making them practically irreplaceable. 🚀💼🔍 Posner also noted the potential for follow-on private
litigation, with advertisers seeking damages if Google is found guilty of prior anti-competitive practices. 💰🏛️
Breaking 🚨! X app is ringing in a new feature! 📞 It seems that Elon Musk's app is joining the ranks of WhatsApp, Viber, and Messenger, gearing up to introduce phone calls through its platform. And while video calls are off the table, voice calls are on the
horizon. Is this a strategic play to tap into the market share of its communication app counterparts? 🤔 Or just Musk’s vision of X being the 'jack-of-all-trades' in the app world? 🌐 Plus, for those who push the content boundaries a tad too much, beware! 🚫 X's upcoming transparency notifications will flag NSFW content, potentially limiting its reach and visibility. So, content creators, tread cautiously! 🎥🔍 #AppUpdates #CommunicationShifts.
The&Partnership gets a new U.S. captain, Sam Lewis! 🎉🇺🇸 With a decade under his belt at the agency and some flashy achievements like AI-penned TV ads and big-name rebrands, Lewis is set to take the U.S. helm. 📺🍚 He's got tight ties with media buddies mSix&Partners and some big client names like Electronic Arts. 🎮💍 Worldwide CEO, Nick Howarth, will be his go-to, and founder Johnny Hornby is singing Lewis's
praises, reminiscing about the Toyota and Mars Wrigley wins 🚗🍫. Pre-The&Partnership days, Lewis was a big shot at McCann Erikson with some iconic brands in his dossier. 🛍️💄 Lewis eyes the future, hinting at an AI-led branding revolution 🤖🎨. A quick peek into The&Partnership's wallet shows a cool $160 million from 2022. 💰📅
Netflix plays the "Ad Game" with Nielsen's
shiny toy 📺📊! Integrating Nielsen One Ads, Netflix is leveling up its ad business by measuring its baby ad-supported tier against big kids like Hulu 🍼🆚🎩. One candle on the cake for Netflix's ad-version, boasting 10M global viewers and juicier profits 💰🎂. Opinion twist: Netflix's ad-adventure feels like a toddler in big shoes. To charge premium, it needs fancier steps (read: features). But hey, with moves like the Nielsen jig, the streaming titan might just awaken its adzilla!
🎥🐉
📺✨ Crate & Barrel's younger sibling, CB2, is giving its popular Instagram content a second life on the big screen. How? By turning trending social posts into snazzy connected TV (CTV) ads. Because why limit a good post's shine to just one platform? CB2's mantra: If it's buzzing on the 'gram, let it dazzle in the living room. 🛋️🔄📱 #RecycleTheBuzz
Musk's X (previously Twitter) sees its ad dollars fly away since the takeover 🚀💸. A staggering 78% YoY plunge in December 2022? Ouch! 😬 CEO Yaccarino offers a glimmer of 2024 profit hope with brands making a cautious comeback 👜🐢. Their new strategy? Subscription tiers that range from "ad-full" to "ad-null" 🎢📺. Opinion twist: The X ad-drop saga isn't just a hiccup, it's a
coughing fit! 🤧 Multiple subscription tiers might feel more like rearranging deck chairs on the Titanic. Amidst chaotic changes and dwindling dollars, Yaccarino's CEO seat feels more like a hot potato 🥔🔥.
Google gives a cookie-less glimpse with its Privacy Sandbox, but leaves many in the sandbox still building castles of confusion 🍪🏰. At a fancy techie conference,
Alex Cone from Google took the stage to assure that Google's cookie-jar changes are transparent and under the UK watchdog's eye 🇬🇧🔍. What's with the new-fangled "Protected Audiences API" (previously called FLEDGE)? It’s like hosting ad auctions in your browser's living room instead of a noisy market square 🛋️🆚🏪. And yes, it plays nice with others. Opinion twist: Despite Alex's clarity concert, Google's PR tune on Privacy Sandbox feels a bit off-key 🎵🤔. With the cookie clock ticking, will
Google hit snooze again on its timeline? The plot thickens... 🕰️🍪🤷♂️.
Teens in California, blaming social media platforms for their struggles with mental health issues like eating disorders, have been given the green light to sue giants like Meta, TikTok, Snapchat, and YouTube. 🚦📲 While Judge Carolyn Kuhl tossed out many of their complaints, she supported the claim
that these platforms negligently used addictive features like endless scrolling. 🔄 A similar lawsuit is also unfolding in federal court. The big defense? The First Amendment and Section 230 of the Communications Decency Act, which, in essence, protect these platforms from being blamed for user-generated content. 🛡️ Judge Kuhl, however, highlights the alleged harm done by the platform's features themselves, not just the content. Tech industry representatives, naturally, beg to differ. 🤖🤔
Meanwhile, Google insists they prioritize child safety, and another court hearing is set for late October. ⚖️📆.
Allen Media Group is pushing the boundaries in TV advertising with its Weather Channel. 🌦️📺 They're pioneering upfront TV advertising deals, using VideoAmp as the main "ad currency". While they've been tight-lipped about the specifics, their move is backed
by big names in the industry, like David Campanelli from Horizon. 📊 In the year leading up to October 2023, The Weather Channel had a pretty healthy ad revenue stream, pulling in $152.9 million. 🤑 Back in June, during the Cannes Lions Festival, Allen Media revealed their ten-year commitment to using VideoAmp. 🎥💼 Apart from the Weather Channel, Allen Media has its hands in 27 TV stations across 21 U.S. markets, as well as various digital TV networks and streaming platforms. 📡 Meanwhile,
Dentsu, a media agency powerhouse, has been making its own waves by clinching deals with seven major media players using its unique media allocation system, DELTA, and also tapping into VideoAmp's audience data. 📈📣.
Google's unveiling a global upgrade: Demand Gen campaigns 🌎💼! Whether you're a YouTube addict catching up with your favorite NFL touchdown 🏈 or just cruising through a 60-second short, Google's got your advertising cravings
covered 🎥🍿. Vidhya Srinivasan, Google Ads' VP, hints: trust in creators matters, and YouTube's the place to be—beating out other social giants 🥊📺. Built with AI superpowers, 🤖, Demand Gen isn't just a swanky tool; it's the evolved form of Discovery campaigns. It's got new bells and whistles like inventory insights, and a smoother ad creation process. Short vids, carousels, you name it, it's there 🔄! Online shopping has evolved, with consumers now more likely to go Google than your
regular social site for product digging 🕵️♂️🛍️. Plus, with success stories like Naranja X raking in 3X click-throughs at cheaper rates, retailers and agencies are definitely intrigued 📈. Buckle up advertisers, Google's offering a revved-up ride! 🚀🎯
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The Ascendancy of Connected TV: A Dive into the Future of Advertising
In the dim light of modern living rooms, a battle is being waged: the evolution of television consumption. From black-and-white family gatherers to colorized rectangles of
entertainment, TVs have long been the center of home recreation. Today, the rise of Connected TV (CTV) marks a significant shift in how we view and interact with content. As Millennials, Gen X, Y, and even Gen Z make their mark, they’re tuning into CTV like never before. READ THE FULL STORY
The Murky Waters of Podcasting Ad Fraud
The digital soundscape of podcasts has experienced exponential growth. Millions worldwide tune in every day, taking solace in the intimate embrace of a podcast's
comforting audio. Like any influential medium, podcasts have piqued the interest of advertisers and with that, an influx of capital. But this golden age for podcasts, with its rapid expansion and significant revenue milestones, is facing the timeless ailment of the advertising world: fraud. READ MORE
ADTECH’S SECRET SAUCE: IT’S NOT ALL ABOUT THE CODE
If you're anything like me, it's all too tempting to get caught up in the glitzy allure of cutting-edge software and groundbreaking products.
Adtech companies, often driven by an unwavering belief in their innovative solutions as the ultimate game-changers, have been swept away by the irresistible current of technology. As the adtech industry continues to grow, it is becoming increasingly important for companies to differentiate themselves from their competitors. According to Joe Zappa, the Founder of Sharp Pen Media, the key to this differentiation lies in the
quality of service and caliber of individuals backing the product. Adtech companies often place a steadfast faith in their software or product, but this can lead to a focus on features and functionality rather than the overall customer experience. By prioritizing customer service and investing in top talent, adtech companies can set themselves apart in a crowded marketplace. READ FULL STORY
IS THE OPEN MARKETPLACE DONE? THE SLOW EXODUS FROM OMP TO DIRECT-SOLD ADVERTISING Ah, the digital
age – a world where you can have 500 friends yet be terribly alone, and where advertisers think they’re omnipresent until they realize 70% of their audience is in the digital witness protection program. But in an age of hyper-targeted advertising, there’s a plot twist worthy of a classic film noir. The Open Marketplace (OMP) – the trusted intermediary between publishers and advertisers – seems to be on the ropes. Are its days numbered?
READ MORE OF THIS ARTICLE
FORTNITE: THE ULTIMATE PLAYGROUND FOR BRANDS AND GAMERS
There’s a war going on, and it’s not just between the players. It’s a war for attention, for loyalty, for hearts and minds. It’s a war that brands are waging on the virtual battleground of Fortnite, the colossus of gaming that has captivated millions of fans across the globe. In this article, I reveal the secrets of Fortnite advertising, the psychology behind its appeal, the tactics employed by savvy marketers, and the fine line between enchantment and annoyance.
READ THIS STORY
THE MEDIAMATH DEBACLE: IS THIS AD TECH’S THEATER OF THE ABSURD?
In the tumultuous world of business, where the unexpected often becomes the norm, the recent acquisition of MediaMath by Infillion has sent
shockwaves rippling through the industry. It’s a move that’s ignited more debates than a late-night political talk show. The burning question on everyone’s mind: Has Infillion just pulled off a brilliant coup or taken an audacious gamble with a hefty side of risk? It’s a high-stakes poker game, and we’re all spectators, wondering whether we’re witnessing a grand adventure or a fool’s errand. READ MORE OF THIS STORY
Nandini Jammi: The Woman Who Cost Breitbart 90% of Its Ad Revenue and Exposed Pubmatic’s Support for Hate Speech and
Disinformation Nandini Jammi is not your typical activist. She doesn’t march on the streets, hold up signs, or chant slogans. She doesn’t even have a catchy name for her cause. She just has a laptop, a Twitter account, and a mission: to stop the flow of money from advertisers to
publishers of hate speech and disinformation. Jammi is the co-founder of Check My Ads, a non-profit organization that helps brands regain control of their ad placements and avoid funding bad faith publishers. She is also the co-founder of Sleeping Giants, a grassroots movement that exposed how thousands of advertisers were unwittingly supporting Breitbart News, a far-right website that promotes white nationalism, misogyny, and
conspiracy theories. READ FULL ARTICLE
EMILIE COTTER TAKES THE HELM AS AUDI’S CHIEF MARKETING OFFICER In a pivotal move signaling Audi of America’s
determination to navigate the ever-evolving automotive landscape, the luxury automaker announced the establishment of a groundbreaking brand marketing team. Leading this visionary endeavor is the seasoned Emilie Cotter, who has been appointed as the Head of Brand Marketing and Communications, holding the esteemed title of Chief Marketing Officer. This strategic restructuring is set to harness the power of integration, aligning
brand strategy, marketing efforts, and external communications with a singular aim: to accelerate growth and propel consumers toward an electrifying automotive future. READ FULL HIRING ARTICLE
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