In the digitial crazy world of fast-paced world of marketing, keeping up with the latest technologies and platforms can feel like a never-ending race. It's enough to make your head spin and your coffee consumption skyrocket.
So, here's the burning question that's been thrown at me more times than I can count: Should you outsource your Advertising Operations (AdOps) or keep it in-house? Let's dive into the nitty-gritty of this dilemma, shall we?
Outsourcing your AdOps can be a real lifesaver. Picture this: while you focus on the other crucial aspects of your job, a team of experts takes care of managing your
campaigns, dealing with PPC, and wrangling all those moving parts of your digital marketing. It's like having a magical unicorn herd working for you. However, let's not forget that there are also some pretty good reasons NOT to outsource your AdOps. Stay tuned, we'll get to those later.
But first, let's talk about the sweet advantages of outsourcing. Drumroll, please!
Save Time: When you hand over your Advertising Operations to the pros, you free up valuable time that you can spend on other important tasks, like finally finishing that neglected project or enjoying a well-deserved lunch break.
Get Expert Help: Outsourcing AdOps means tapping into a pool of
specialists who eat, sleep, and breathe campaign management. They have all the secret knowledge and know-how to squeeze every last drop of goodness out of your marketing budget.
Free up Internal Resources: Instead of keeping an entire team chained to their desks, obsessing over AdOps, you can unleash them onto new adventures. Let them explore other areas like content creation or lead
generation, spreading their creative wings and contributing to your company's success in different ways.
Focus on Your Core Business: Sometimes it's better to stick to what you do best and leave the rest to the experts. By outsourcing AdOps, you can focus on your core business, knowing that the advertising gurus have your back. This is especially true for small businesses that can't spare
the internal resources for a dedicated AdOps team.
Get Better Results: Outsourcing AdOps gives you access to top-notch tools and brilliant minds. Think of it as having a secret weapon in your marketing arsenal. With the right team and tools at your disposal, you can supercharge your campaigns and achieve better results than ever before.
Now, let's tackle the elephant in the room: money. You might assume that outsourcing AdOps would be a hefty expense, but guess what? It can actually save you money in the long run. When you outsource, you only pay for the services you need, precisely when you need them. No need to worry about shelling out for full-time salaries, benefits, or training for your internal staff. It's like getting the benefits of a professional team without the
hefty price tag.
Now that we've sung the praises of outsourcing, let's take a peek at the top dogs in the AdOps space. These companies have proven themselves time and time again, so you can trust them to handle your advertising operations:
AdOps.com: They are the
champions of ad operations services and support for publishers. Their goal is to help publishers maximize their revenues and reach their full potential. With services like yield management, ad fraud detection, and traffic quality monitoring, they've got your back when it comes to online advertising.
Sebpo: When it comes to ad operations, Sebpo is a reliable third-party
company that specializes in the nitty-gritty tasks. They work closely with your internal team, taking care of the details so that you can focus on the big picture. Plus, they stay on top of the latest industry changes, ensuring your ads are compliant and effective.
MediaMint: This world-renowned media management company knows how to make your media spend count. With services
ranging from trafficking and campaign optimization to media planning and reporting, MediaMint has a reputation for delivering impressive results across various industries. If you want to maximize your ROI or reach a global audience, they're the ones to call.
Accell Digital: Started by a group of Ad Operations professionals in 2014, Accell-Digital knows the ins and outs of
the digital media industry. Their mission is to support clients with day-to-day Ad Operations tasks, including finding the right talent and aligning them with your needs. Think of them as your go-to AdOps partners.
Operative Managed Services: Operative is all about providing rapid and accurate operations support. With their highly trained traffickers and knack for
optimization, they let your AdOps team focus on the campaigns that truly matter. No need to sweat the small stuff.
Now, let's take a moment to address the CMOs out there who firmly believe that outsourcing AdOps is a terrible idea. Some of them are so confident in their platform prowess that they've trained themselves on every system imaginable (plus, they've even designed a few themselves).
For these mighty CMOs, it's easier to train their staff to do things their way rather than jump into another system. They prefer keeping AdOps in-house and making it work for their clients.
And hey, they've got some valid points to consider:
Reason #1: You Know Your Business
Best: Nobody understands your company's marketing and advertising efforts better than you do. You know your target audience, your desired message, and the best way to reach potential customers. Outsourcing AdOps means relinquishing control over these vital aspects of your marketing strategy.
Reason #2: Cost Efficiency: Let's face it—outsourcing AdOps can be
expensive. Not only do you have to pay for the agency's services, but there's also the additional cost of the ads themselves. By keeping AdOps in-house, you have the power to negotiate directly with publishers and platforms, potentially saving some precious moolah.
Reason #3: Improved Speed and Agility: In the ever-changing landscape of digital marketing, speed and agility
are key. When AdOps is handled in-house, you have more control over the pace and adaptability of your campaigns. You can swiftly seize new opportunities or respond to market changes without relying on external teams.
Reason #4: Better Data Collection and Analysis: Data is the lifeblood of digital marketing. To make informed decisions about your campaigns, you need to collect
and analyze performance data. When AdOps is in-house, this process becomes more streamlined because all the data is already at your fingertips, ready to be analyzed and turned into actionable insights.
Reason #5: Enhanced Security: When sensitive company data resides with an outside agency, there's always a risk of it falling into the wrong hands. You wouldn't want your
secret sauce recipe ending up in the hands of your competitors, right? Keeping AdOps in-house ensures greater control and peace of mind when it comes to data security.
So, my fellow marketers, the choice is yours. AdOps can be handled in-house or outsourced—it all depends on what's best for your company. Both options have their pros and cons, and it's crucial to carefully weigh your options
before making a final decision.
