Twitter Advertising Continues to Crash and Burn Under Elon Musk's Leadership
In the era of Elon Musk's leadership, Twitter's advertising business has been facing significant challenges and a steep decline in revenue.
While Musk remains optimistic about the
company's prospects, internal documents obtained by The New York Times and insights from current and former employees shed light on the concerning state of Twitter's ad sales. With advertisers growing increasingly wary of hate speech, pornography, and controversial content on the platform, Twitter's ad revenue continues to plummet. There is absolutely no way to be pleased or impressed with the current landscape of Twitter's advertising business and the uphill battle it faces to regain advertisers' trust. The Decline:
The recent financial report from Twitter has shown a significant decline in their advertising revenue for the
April-May period this year. The data revealed that the revenue was 59 percent lower than the same period in the previous year, resulting in a total of $88 million. This is a concerning trend for the company, as they consistently fall short of their weekly sales projections, sometimes even by as much as 30 percent, according to internal documents. The
forecast for June does not bode well either, as it indicates a continued decline with ad revenue expected to be down at least 56 percent compared to the same period in 2022. This trend could have significant implications for the future of Twitter and its ability to generate revenue. As such, the company may need to consider alternative strategies to overcome this challenge. Advertiser Concerns:
The current situation on Twitter is causing a lot of worry and concern among advertisers. Many are hesitant to associate their brands with the platform due to the increase in hate speech, pornography, and ads promoting online gambling and marijuana products. This has led to major ad agencies and brands such as General Motors and Volkswagen pausing their ad spending on
Twitter. In addition to these issues, advertisers are also accusing Twitter of cheating in its ad counting practices, which raises further doubts about the platform's integrity. It is clear that Twitter needs to address these concerns if it wants to maintain the trust and
support of advertisers. Musk's Impact:
Since Elon Musk's acquisition of Twitter and his subsequent takeover as CEO, the company's advertising business has faced a series of setbacks. Musk's controversial statements, conspiracy theories, and the reinstatement of barred Twitter users have alienated advertisers and eroded their trust in
the platform. The departure of key sales executives further exacerbated the challenges. The Issues with Child Sexual Exploitation Material:
Twitter is facing a serious issue with the presence of accounts promoting child sexual exploitation material (CSAM) on their platform. Despite efforts to combat this problem, numerous accounts
continue to post tweets offering to sell or trade such material. These tweets use well-known signs, signals, and hashtags associated with CSAM, which highlights Twitter's failure to effectively address this violation of its rules. The situation is alarming and requires immediate attention from the social media platform to ensure the safety of its users, especially minors. It is crucial
that Twitter takes strong action against such accounts and implements effective measures to prevent them from operating on its platform. The promotion of CSAM is a serious crime and should not be tolerated in any form. Twitter must do its part in preventing such content from being shared on its platform to ensure a safe and secure online environment for all users. The Role of Linda Yaccarino:
Linda Yaccarino, a highly experienced media executive from NBCUniversal, has recently been appointed as the new CEO of Twitter. There are high hopes that Yaccarino's expertise in both traditional and digital media will help the platform overcome its current challenges. However, she is stepping into a difficult situation, with declining ad sales, concerns over brand safety, and several key executives having left the company. Yaccarino's leadership, strategic vision, and decision-making will be critical in rebuilding trust with advertisers and driving growth in revenue. It remains to be seen how she will approach these challenges, but her appointment has generated much interest and excitement within
the industry.
Let's also be clear here: she is a scapegoat. Musk doesn't believe she can save the company, but when it crashes and burns, he can blame Yaccarino.
Twitter's advertising business is at a critical juncture, facing a steep decline in revenue and a loss of advertiser trust. Elon Musk's tenure as CEO has been marked by controversies and a failure to address crucial issues such as hate speech,
pornography, and CSAM. With the appointment of Linda Yaccarino as CEO, Twitter aims to regain its footing and rebuild its advertising business. The path to recovery will require a comprehensive strategy to address brand safety concerns, improve content moderation, and rebuild relationships with advertisers. Only then can Twitter hope to revitalize its ad platform and reclaim its position as a leading social media advertising platform. |
All the news you need today, in a format that isn't TL:DR, summarized for the busy executive.
Text scams are having a blast toying with people's wallets, as the FTC reveals that the top five culprits raked in a whopping $330 million from unsuspecting consumers in 2022. These scammers are like chameleons, pretending to be well-known businesses and using the lightning-fast nature of texts to their
advantage. From bogus bank alerts that drain your account to phony Amazon reps tricking you into buying gift cards, they've got it all covered. It's a scam buffet, where victims willingly hand over personal information, credit card numbers, and even remote access to their phones. The FTC advises folks to be vigilant, never click on suspicious links, and forward potential scam texts to 7726 (SCAM) like a superhero hotline. Remember, the only thing worth texting is your witty banter, not your
hard-earned cash!
In the wild world of golf, a potential alliance between the PGA Tour and LIV Golf is under the federal microscope, and things aren't looking so sunny on the fairway. Antitrust experts are raising their eyebrows, suggesting that this "two-for-one merger" could be seen as a monopoly. It all started with a bang, as 11 ex-PGA Tour players sued their former workplace, leading to a legal battle for the ages. Just when you thought
the dust had settled, the Department of Justice (DOJ) stepped in, investigating potential anticompetitive behavior by the PGA Tour towards LIV Golf. They've even been grilling golf stars like Phil Mickelson and Bryson DeChambeau. Now, with the PGA Tour cozying up to the Public Investment Fund of Saudi Arabia and forming a new commercial entity, the DOJ and other agencies are gearing up for a closer look. These agencies might give the partnership a thumbs-up or slap some restrictions on it, but
one thing's for sure: this process will take longer than Yasir Al-Rumayyan's optimistic "matter of weeks" prediction. Just ask AT&T's former CEO, who tangled with the DOJ over the Time Warner acquisition, ending up in court and losing hundreds of millions of dollars. Looks like these golfing power moves might need to go through a legal sand trap before teeing off. Fore!!!
In the latest update from TIME, CEO Jessica Sibley shares some
exciting news with the staff. Mark Howard, a seasoned leader in the media industry, has joined the team as the new Chief Operating Officer. With a focus on accelerating digital transformation and optimizing operations, Mark will oversee various aspects of the organization, from print and digital to technology, marketing, e-commerce, and more. He brings a wealth of experience in data and analytics, as well as a track record of success in building high-performing teams and driving growth
through strategic partnerships and innovation. Sibley expresses her confidence in Mark's expertise and highlights the importance of his role in building a thriving and sustainable business at TIME. The announcement concludes with Sibley welcoming Mark to the team and listing the direct reports who will now work with him. It's a time of change and new opportunities for TIME as they continue to evolve and make their mark in the media landscape.
Goodway Group CEO Jay Friedman reveals that generative artificial intelligence (GAI) is the shiniest object in the advertising room, offering marketers human insight into visions not seen before, while cautioning that shiny objects in the industry often lack substance. He advises clients to combine multiple data sources to gain a deeper understanding of their campaigns, predicts the rise of image and video-based GAI, highlights the need for collaboration
between shopper media and paid-search practices, emphasizes the synergy between connected television and search, and discusses the measurement challenges and opportunities brought by cookie deprecation.
Forever 21 has chosen Amperity as its enterprise customer data platform to leverage its omnichannel data and enhance personalized customer experiences. With Amperity's unified view and AI-powered technology, Forever 21 can consolidate
its digital and offline customer data, gain actionable insights, and optimize advertising campaigns. By combining first-party and third-party data, the brand aims to understand customers throughout their lifecycle and drive targeted campaigns. Amperity's expertise and platform will enable Forever 21 to fuel growth, enhance customer loyalty, and operate efficiently in the evolving retail landscape.
TikTok has introduced a new AI-powered tool called the "Script Generator" in its Creative Center, allowing users to generate video concepts based on their prompts. Users can enter their industry vertical, product name, description, relevant keywords, and desired video length to generate sample scripts that include hooks, scenes, and calls to action. While the tool can help users come up with TikTok content ideas, TikTok emphasizes that the AI-generated
content may not be accurate and that users are responsible for ensuring compliance with laws and regulations. The Script Generator is built on data from top-performing TikTok videos, but it may also result in more generic content. Nonetheless, it is a free tool worth considering for TikTok marketers.
The Trade Desk has unveiled Kokai, an AI platform designed to assist programmatic advertisers. By leveraging deep learning algorithms and
analyzing vast amounts of advertising impressions, Kokai aims to enhance data-driven decision-making for marketers. The platform offers advanced measurement, collaborative innovation, and an improved user experience. It incorporates predictive clearing, ad impression scoring, and upgraded measurement capabilities, along with additional features such as retail measurement data, TV quality assessment, and a partner integration portal. Kokai extends the capabilities of the Trade Desk's previous
tool, Koa, across various media aspects on its platform.
|
You're looking for an edge in your online marketing.
Interest: ADOTAT.com is the answer. Our library of resources has been compiled by some
of the world's top internet marketing experts, and it's constantly updated with new information, case studies, and strategies.
We want to help you succeed online - that's why we offer this information for free. It's our way of giving back to the community and helping people achieve their business goals.
Sign up now and gain access to our entire library of resources!
Want to advertise? Contact pesach@lattin.us |
|
|
The most POWERFUL name in TCPA
Privacy CIPA AI class action defense and counseling |
CAN CONNECTED TV (CTV) OUTGROW ITS ISSUES AND REACH ITS FULL POTENTIAL? The rise of connected TV (CTV) as a popular viewing platform has brought significant attention to its advertising potential. However, despite the hype surrounding CTV, the industry is still grappling with several issues that hinder its growth and maturity. In this in-depth article, we will examine the key challenges faced by CTV advertising and explore the potential solutions that could reshape the marketing technology
landscape over the next few years.
READ MORE NOW!
THE FUTURE OF TV ADVERTISING: CTV’S DOMINANCE AND INNOVATION The world of television advertising has undergone a significant transformation with the rise of Connected TV (CTV) and the convergence of digital and linear platforms. To explore the exciting innovations and trends in this space, industry experts Jenn Chen from Connatix, James Chanter from Finecast, and Ilana Wollin from Xandr took the stage at the recent
Captivate conference. We now delve into their insightful conversation to gain a deeper understanding of the advancements and challenges within the CTV landscape.
READ MORE
NOW!
HYPHAMETRICS REVOLUTIONIZES MEDIA MEASUREMENT WITH UNIE: A COMPLETE UNDERSTANDING OF
CROSS-PLATFORM CONSUMPTION In an era of fragmented media landscapes and siloed data, HyphaMetrics, an independent media measurement company, is making waves with its groundbreaking UNIe (Unified Neuromedia Identification Engine) system. UNIe utilizes artificial intelligence and machine learning to capture the complete TV omnichannel experience in real-time, providing a holistic
understanding of media consumption. Recently issued a U.S. patent for its innovative cross-platform measurement system, HyphaMetrics is transforming the way advertisers, content creators, and marketers measure and analyze media performance.
READ MORE
NOW!
CTV’S CAPTAIN FANTASTIC: MIKE SEIMAN AND THE RISE OF PERFORMANCE-DRIVEN TV
As the CEO and Chairman of Digital Remedy,
he's been juggling eyeballs, clicks, and ROI like a seasoned pro. From direct response ad networks to media buying nirvana, Seiman's journey has been a wild ride filled with lessons, laughter, and a healthy dose of innovation. With his sights set on conquering CTV and OTT, he's rewriting the rules and turning campaigns into dazzling performances. So, grab your popcorn and get ready for a show like no other, because with Seiman at the helm, digital advertising just got a whole lot wittier and a
whole lot more profitable. READ ENTIRE STORY
THE CZAR OF TCPA DEFENSE: ERIC TROUTMAN’S REIGN OF LITIGATION STRATEGY
Eric Troutman,
commonly known as “the Czar” in certain legal circles, is one of the country’s top class action defense lawyers and a nationally recognized expert in Telephone Consumer Protection Act (TCPA) litigation and compliance. His deep experience and encyclopedic knowledge of the TCPA landscape make him an invaluable resource to institutional compliance teams struggling to comply with the shifting regulatory landscape. Eric Troutman is well known for finding creative solutions to complex legal problems
and has earned numerous first-in-the-nation results and precedent-setting cases for his clients. READ ENTIRE STORY |
|
