HyphaMetrics Revolutionizes Media Measurement with UNIe: A Complete Understanding of Cross-Platform Consumption
HyphaMetrics' UNIe system
revolutionizes media measurement by capturing the complete TV omnichannel experience, providing a comprehensive understanding of cross-platform consumption and empowering advertisers with actionable insights.
In an era of fragmented media landscapes and siloed data, HyphaMetrics, an independent media measurement company, is making waves with its groundbreaking UNIe (Unified Neuromedia Identification Engine) system. UNIe utilizes artificial intelligence and machine learning to capture the complete TV
omnichannel experience in real-time, providing a holistic understanding of media consumption. Recently issued a U.S. patent for its innovative cross-platform measurement system, HyphaMetrics is transforming the way advertisers, content creators, and marketers measure and analyze media performance.
Joanna Drews: A Visionary Leader at the Helm At the forefront of HyphaMetrics is Joanna Drews, the co-founder and CEO, who brings a wealth of experience in product management and research. With a background as the former director of product management/emerging assets at Comscore, Inc. and a partner at WPP/GroupM's industry-leading research practice, Drews is a seasoned expert in the field. As the measurement working group co-chair for AdLedger and client advisory
board member for Captify, she is well-versed in the challenges and opportunities of the media measurement landscape. Drews envisions a future where media measurement transcends the limitations of walled gardens and disparate silos. She believes in the power of UNIe to provide a true cross-platform, single-source metric, stating, "We're able to measure across all the walled gardens, across
all the various silos. What that produces is a true cross-platform single-source metric." UNIe: Capturing the Full Spectrum of Media Consumption UNIe stands as a testament to HyphaMetrics' commitment to comprehensive measurement. Leveraging proprietary and patented
software, UNIe captures every facet of the TV cross-media experience, including all content, advertising, product placement, and brand sponsorship. With a limitless approach that covers premium and user-generated content, gaming, CTV programming, linear, OTA, on-demand, and more, UNIe ensures no aspect of media consumption goes unnoticed. The intricate layers of algorithms in UNIe passively
measure the user journey, analyzing the source, platform, program, and content. By understanding how media appears on the screen and tracing its origin, UNIe provides immediate insights into the media viewed, including the platform and source. The system's adaptability enables it to cater to different viewing scenarios and ensure 100% definitive data collection, regardless of the source or device. One of the key advantages of UNIe lies in its ability to deliver clear and consistent messaging across all channels. By understanding how individuals navigate the multi-faceted video viewing environment, UNIe equips stakeholders with the data necessary to accurately value and distribute their messaging. Drews emphasizes the importance of this understanding, stating, "Doing so is impossible without a clear understanding of how individuals navigate the entirety of today's
fluid movement of video across screens, platforms, and devices." The shift from single-channel to omnichannel marketing has significant implications for customer retention and targeted interactions. Drews highlights the seamless experience that cross-media marketing provides, ensuring the delivery of relevant messages in the right place at the right time. By integrating diverse channels and
reporting across walled gardens, marketers can cater to diverse preferences and enhance user experiences. The Power of Unified Data Storing data in a centralized location offers numerous advantages over traditional data silos. By unifying historically fragmented spheres
of measurement, HyphaMetrics' matchkey enables the integration of disparate data sources, creating a holistic reflection of human behaviors. This matchkey activates an interoperable future, fostering communication and collaboration across the media landscape. UNIe is designed to solve the persistent measurement problems plaguing the industry. While current approaches to measurement often
overlook dynamic, personalized, cross-media experiences, UNIe measures every detail of the full user journey. Its data serves as a matchkey, linking together data sets from various sources and creating a comprehensive behavioral reflection. HyphaMetrics acknowledges the evolving nature of media consumption and ensures that UNIe exhibits flexibility to meet future challenges. As society's
behaviors shift, UNIe's adaptive and agile technology will continuously optimize and adapt to capture emerging viewing patterns and preferences. HyphaMetrics' UNIe has already demonstrated its effectiveness through successful implementations. The proprietary hardware and software power a panel that provides definitive measurement of an individual's exposure to content, advertising, product
placement, and brand sponsorship across all devices in the home. These case studies offer unique insights that were previously unavailable through other data collection methods. The Future of Media Measurement HyphaMetrics and its visionary leader, Joanna Drews, are
leading the charge in revolutionizing media measurement. With the UNIe system, they offer a comprehensive understanding of cross-platform consumption that transcends traditional limitations. By capturing the complete TV omnichannel experience, UNIe empowers advertisers, content creators, and marketers with actionable insights to optimize their strategies and deliver relevant messaging. As
the industry moves towards a unified and interoperable future, HyphaMetrics' UNIe serves as a vital tool for bridging fragmentation and unlocking the full potential of media measurement. By embracing a cross-media approach and leveraging advanced technologies, companies can gain a competitive edge in understanding and engaging with audiences across diverse platforms and channels. With the
era of siloed data and fragmented media landscapes coming to an end, HyphaMetrics and its groundbreaking UNIe system pave the way for a new era of comprehensive media measurement—an era where every aspect of media consumption is captured, analyzed, and harnessed for informed decision-making. |
All the news you need today, in a format that isn't TL:DR, summarized for the busy executive.
At the 2023 National Restaurant Association Show, PopMenu steals the spotlight with its latest addition to the generative AI revolution. Leveraging ChatGPT, PopMenu empowers restaurant operators by automating the creation of digital marketing campaigns. By feeding crucial data to ChatGPT, such as guest behavior and
previous campaign performance, the AI suggests and schedules content for social media posts, emails, and texts. With this innovative technology, operators can focus on running their restaurants while the AI handles the "blinking and breathing" of marketing. PopMenu utilizes captured data to personalize social media posts and email messages, tailoring them to specific menu items or events. While operators can edit and approve the content, PopMenu envisions a future where rich data
enables the creation of unique, personalized marketing messages. With AI-generated content on display at the show, PopMenu hints at its forthcoming Advisor function, which will offer operators actionable advice based on campaign performance data.
In the realm of social media, TikTok offers a nifty feature called "Cross Post" that allows users to connect and integrate their TikTok content with other non-TikTok platforms. With this
functionality, users can effortlessly share their TikTok creations on platforms like Instagram Reels, IG Stories, YouTube, WhatsApp, and Facebook Stories. This integration brings several benefits to the table. Firstly, it saves time by streamlining the posting process, enabling users to reach multiple platforms with just a few clicks. Additionally, it helps expand the audience reach beyond TikTok, driving engagement and visibility on other social media channels. Lastly, cross posting ensures
that your social channels stay up to date with fresh and diverse content. Embracing the power of cross posting enables social media enthusiasts to make the most of their TikTok creations while effortlessly maintaining an active online presence across various platforms.
Meta (formerly known as Facebook) is making strides to improve the experience for marketers with recent updates to its lead generation forms. These enhancements aim to
reduce friction and facilitate better connections with customers. One notable improvement is the automatic application of discount codes, allowing users to claim discounts directly from their news feed without manual code entry. Dynamic leads ads enable the creation of question flows that adapt based on user responses, enabling more effective segmentation. Moreover, Meta now allows the overlaying of Instant Forms on web pages within Facebook's in-app browser. For those using Facebook's new page
experience, adding a lead gen form to the website that links to the CTA button on the Facebook page is now possible. These new features offer marketers smooth and seamless ways to boost sales, such as reminding users who added discounted items to their cart to apply their discount codes. Overall, Meta's updates provide valuable tools to enhance customer engagement and drive conversions.
Buzzfeed, after recently announcing the closure of its
news division, seems poised to embrace generative AI as a key tool for the future. CEO Jonah Peretti expressed his belief that AI will replace static content and serve as a creativity tool, enabling innovation and collaboration with clients and partners. Peretti envisions AI leading to new formats that are gamified, personalized, and interactive. This stance marks a shift from Peretti's previous criticism of publishers using AI solely for cost savings and low-quality content. Buzzfeed's
move towards AI comes as the company closed its news division and laid off 15% of its staff, with HuffPost remaining as the sole news brand. Peretti acknowledged his responsibility in overinvesting in the news unit. With AI and data taking center stage, Buzzfeed aims to shape the future of media content creation, personalization, and animation.
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