The Metaverse: Death, Rebirth, and Zuckerberg's Bland Legacy Zuckerberg's attempt at creating a metaverse fell flatter than
a pancake at a gravity-defying breakfast. Legless avatars and a virtual wasteland left us wondering if we accidentally stumbled into a bad Roblox knockoff. But fear not, dear readers! The metaverse lives on, beyond the realm of corporate blandness. With Apple's mixed-reality headset on the horizon and projects like Decentraland and The Sandbox pushing boundaries, there's hope for a digital future that's as vibrant as a neon disco party. So, raise your virtual glasses and bid adieu to Zuck's
metaverse, for it's time to dance to a new beat in a world where creativity and diversity reign supreme.
In a world where the term "metaverse" has become synonymous with Mark Zuckerberg's failed corporate experiment, it's easy to overlook the vibrant and dynamic digital landscape that continues to evolve outside his grasp. While the version of the metaverse that Zuckerberg envisioned may have died a quiet death, there is hope on the horizon. We take a quick dive into the demise of Zuck's metaverse and explores the potential for a truly exciting and diverse digital future. Chapter 1: The Rise of Zuck's Metaverse: Once upon a time, Mark Zuckerberg, the tech
giant behind Facebook, decided to embark on a new adventure—the creation of his very own metaverse. With great fanfare and excitement, he unveiled Meta, a rebranded version of Facebook that was supposed to be the future of cyberspace. Zuckerberg spared no expense, investing billions of dollars and hiring thousands of engineers to bring his vision to life. Little did we know that this metaverse would turn out to be a lackluster and uninspiring virtual wasteland. Chapter 2: A World of Blandness and Legless Avatars: Enter Horizon Worlds, the virtual-reality platform that was supposed to revolutionize the way we connect and interact. But instead of an immersive digital universe, users found themselves in a clunky and uncomfortable experience reminiscent of a poorly designed Zoom call. The
avatars, lacking legs and any sense of personality, roamed through textureless landscapes that could easily be mistaken for bad Roblox levels. It seemed that the metaverse had become a corporate playground devoid of creativity and excitement. Chapter 3: The Death of Zuck's Metaverse: As the
shortcomings of Zuck's metaverse became apparent, prominent companies such as Disney, Microsoft, and Walmart quietly distanced themselves from the metaverse frenzy. Business Insider even penned an obituary for the technology, proclaiming "RIP Metaverse, we hardly knew ye." It seemed that the dream of a vibrant and immersive digital world was dead, buried under the weight of corporate ambitions and misguided expectations. Chapter 4: The Hope for a Thriving Digital Future: But fear not, for all is not lost. While Zuck's version of the metaverse may have fallen flat, the concept itself remains alive and well in the hands of other innovators. Apple, with its highly anticipated mixed-reality headset set to release soon, has the potential to breathe new life into the metaverse industry. The
prospect of Apple's high-quality products entering the scene has sparked optimism and excitement among industry experts. Chapter 5: Beyond Zuck: A Diverse and Exciting Metaverse: It's important to remember that the metaverse extends far beyond Zuckerberg's vision. Projects like Decentraland and The
Sandbox, despite their challenges, continue to push the boundaries of what a digital universe can be. These blockchain-based metaverse endeavors offer opportunities for users to create and explore immersive worlds, untethered by the constraints of corporate agendas. Chapter 6: Lessons Learned and Future
Possibilities: The demise of Zuck's metaverse serves as a cautionary tale about the dangers of corporate influence and the importance of preserving the creativity and diversity that the metaverse concept represents. As we move forward, it is crucial to embrace the potential of emerging technologies while staying true to the principles that make the metaverse an exciting prospect. The future lies not in corporate-driven homogeneity but in the hands of a multitude of creators and
innovators. The death of Zuck's metaverse is not the end of the story. It's merely a chapter that highlights the need for a more inclusive and dynamic digital future. While Zuckerberg's attempt may have been lackluster and corporate-driven, it has opened the door for others to step in and shape the metaverse into something truly extraordinary. As we eagerly await Apple's entry into the metaverse arena, there is a sense of anticipation and hope. Apple's track record of delivering high-quality, market-shifting products gives us reason to believe that they could reignite the excitement surrounding the metaverse. Their upcoming mixed-reality headset could be the catalyst that breathes new life into the industry, drawing more users and inspiring further innovation. Beyond the corporate giants, projects like Decentraland and The Sandbox continue to evolve and explore the potential of the metaverse. While they may still be in the process of building out their virtual reality capabilities, they represent the spirit of creativity and community that the metaverse should embody. Their commitment to user-generated content and immersive experiences paves the way for a more
diverse and exciting digital universe. It's important to remember that we are still in the early stages of the metaverse journey. Just as the iPhone took time to fully realize its potential with the emergence of groundbreaking apps, the metaverse will require time and widespread adoption to truly thrive. The success of metaverse tokens like MANA and SAND will depend on the popularity and
uptake of the metaverse among everyday users. In the midst of the metaverse's evolution, industry figures like Tim Sweeney, CEO of Epic Games, remind us that online virtual worlds are far from dead. With millions of monthly active users across platforms like Fortnite, Minecraft, Roblox, and VR Chat, the metaverse is alive and well in various forms. It's a testament to the enduring appeal of
immersive digital experiences and the power of community-driven engagement. While Zuckerberg's attempt at creating a corporate and bland metaverse may have faltered, the spirit of the metaverse lives on. The potential for a vibrant, diverse, and exciting digital future remains within our grasp. As we move forward, it's crucial to learn from past mistakes and embrace the creativity,
inclusivity, and community-driven nature that make the metaverse concept so compelling. Let us celebrate the demise of Zuck's metaverse as an opportunity for a brighter and more dynamic digital universe that is truly for the people, by the people. |
All the news you need today, in a format that isn't TL:DR, summarized for the busy executive.
Advanced FouAnalytics: where human phone wobbles expose bot shenanigans! With motion and orientation data, the battle against sneaky bots gets real. Bots can mimic scrolling, clicks, and even touch, but can they master the art of faking it all? Historical data holds the secret, helping us discern the genuine
from the fake. Let's be clear, this data doesn't single-handedly unmask bots, but it's an invaluable ally in the war on fraud. Forget your outdated fraud detectors; it's time for enlightened analytics. Happy bot-hunting and optimizing your campaigns like a boss... wink, wink!
Dotdash Meredith unveils D/Cipher: the ad targeting wizard that cracks the intent code without cookies! Connecting advertisers and consumers during crucial moments of
intent across DDM's vast brand empire, this groundbreaking tool reaches audiences on any device or platform. What's more, it opens the door to Apple (iOS) users, previously untouchable by advertising cookies. Armed with billions of consumer signals, D/Cipher deciphers user intent, empowering advertisers to deliver the right message to the right person at the right time, all at an impressive scale. Say goodbye to cookie-based targeting woes and hello to DDM's performance guarantee. With brands
like Allrecipes, People, BHG, and more, DDM serves a staggering 30 million people daily, revolutionizing the ad game!
Late to the party but ready to make a grand entrance, Amazon is on the hunt for AI engineers to create a ChatGPT-inspired interface for its search engine. Brace yourself, because this move could shake up Amazon's SEO game, similar to the impact Bing or Bard had on traditional SEO. Prepare for concise summaries that give
users a quick grasp of a topic, courtesy of Google's Bard. Plus, Bard now assists in identifying source matches and easily navigating to the original website for more information. So, fear not, your traffic might just be safe after all. Thanks, Google! Speaking of which, let's delve into more Google goodness..
AI is causing a stir in the communications industry, but companies
have concerns about factual errors and misinformation, according to a study by WE Communications and the USC Annenberg Center for Public Relations. While 80% of respondents believe AI will be crucial for the future of public relations, only 16% consider themselves highly knowledgeable about AI applications. However, there's hope, as these figures show improvement compared to previous surveys. Email takes the lead as the content type being created with AI input, followed by executive
summaries, social posts, and articles. AI is making its mark in content creation, research, data analysis, language translation, and audience targeting. Nonetheless, reservations remain, including fears of factual errors, disinformation, algorithmic bias, data privacy, and limited industry knowledge. Despite concerns, the majority believe AI will positively impact speed, efficiency, and workload reduction. Looking ahead, skills like writing AI prompts, strategic thinking, data analytics, and
creativity will become more important, though 23% feel coding will become less crucial.
multilocal, a supply-side expert in programmatic advertising, has made new appointments to strengthen its APAC operations. Justin Lim, with extensive experience in ad tech and programmatic media buying, joins as the new General Manager for APAC. Ryan Nash, an accomplished sales manager with expertise in digital strategy, takes on the role of Sales Director. multilocal focuses on
delivering global audiences and simplifying programmatic ad placements for clients, enabling improved efficiency and effectiveness. The company's CEO, James Leaver, expresses confidence in the new hires' ability to contribute to multilocal's expansion and innovative approach in the APAC market.
In a world filled with noise and short attention spans, breaking through and reaching potential customers has become increasingly challenging. This has led to the rise of affiliate
marketing as an innovative method to get products and services seen by the right audience. To succeed in affiliate marketing, there are five key tips to consider. First, selecting the right niche is crucial, as it allows for promoting products or services that align with your passion and expertise. Building an audience that trusts and values your opinion is essential, which can be achieved by consistently creating quality content and engaging with your audience through various channels. Choosing
the right affiliate partner is also important, considering factors such as their track record, niche alignment, and commission rates. Promoting products strategically by focusing on audience interests and needs and utilizing different marketing channels can enhance success. Finally, tracking and analyzing results using tools like Google Analytics helps refine strategies and focus on high-performing products. By following these tips, aspiring affiliate marketers can increase their chances of
success in this competitive landscape.
To find marketing ideas and boost your performance, there are several sources of inspiration you can explore. First, pay attention to the tactics and channels used by organizations to persuade you as a consumer. Observe their marketing strategies and consider how you can adapt them to your own work. Additionally, broaden your horizons by looking beyond your direct
competitors. Explore organizations from different sectors and contexts, as they may have valuable insights and ideas that can be applied to your own marketing efforts. Don't hesitate to test out different approaches when interacting with customers of your employer's direct competitors, such as using alternative communication channels or examining their UX decisions. Remember to conduct such research ethically and in good faith. Finally, keep your eyes and ears open for inspiration in your
everyday experiences, but also maintain a healthy work-life balance. Not every transaction needs to be related to your job, so allow yourself some downtime.
Podcasting continues to grow at a rapid pace, outpacing overall digital advertising growth. However, the industry is currently experiencing a slowdown, partly due to the nascent state of programmatic podcast advertising technology. This slowdown has led
to layoffs and canceled podcasts by major players like NPR, Spotify, iHeart Media, SiriusXM, and Sony Music. Despite this, there is still hope for the future of podcasting. The recent IAB Podcast Upfront event focused on content, brand safety, and first-party data, with audio companies showcasing their celebrity podcasters to attract advertisers. US podcast advertising revenues grew by 26% in 2022 to reach $1.8 billion, and they are expected to reach $4 billion by 2025. While these figures are
lower than previous expectations, podcasting remains the top growth channel in digital media. Brand safety is also a significant concern in podcast advertising, and artificial intelligence (AI) is being leveraged to address this issue. Barometer and ArtsAI have introduced a product called AI Brand Integrity Daily Measurement (AB Daily) that combines impression-tracking and brand safety technologies to provide episode-level suitability monitoring. This allows advertisers to run ads on select
episodes based on their brand's safety and suitability standards. Furthermore, Acast, a podcast hosting and analytics platform, emphasizes the importance of targeting audiences with contextual relevance. They highlight that concentrating ad budgets solely on the top 500 shows, which represent only 12% of monthly audience reach, leads to inflated costs and ad loads. Acast is leveraging first-party data and partnering with companies like LiveRamp, Adobe, and The Trade Desk to improve audience
targeting and maximize podcast advertising ROI.
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WTF IS MARYLAND's DIGITAL AD TAX ALL ABOUT??? Maryland's pioneering digital ad tax has left the digital ad industry
scratching its head and pondering its impact. With big tech companies facing varying tax rates based on their global revenue, the industry wonders if this move will level the playing field or simply give Maryland advertisers a case of FOMO (Fear of Missing Out). Will this tax disrupt the online advertising landscape, or will advertisers find clever ways to navigate this new terrain? Only time will tell if Maryland's digital ad tax is a stroke of genius or a costly clickbait
adventure. READ ENTIRE STORY
FTC’S BCP ISSUES CRIMINAL LIAISON UNIT REPORT OUTLINING WRONGDOER ACCOUNTABILITY EFFORTS On January 30, 2023, the Criminal Liaison Unit of the Federal Trade Commission’s Bureau of Consumer Protection (BCP CLU) issued its 2022 Criminal Liaison Unit Report, describing the history of the BCP CLU, its program operations, and major accomplishments over the past five years. In an effort to ensure criminal prosecution of appropriate consumer fraud cases, the BCP CLU refers cases to partner agencies with criminal jurisdiction, including U.S. Attorney’s Offices
across the county, Divisions of the Department of Justice (DOJ) and others. . READ ENTIRE STORY
THE CZAR OF TCPA DEFENSE: ERIC TROUTMAN’S REIGN OF LITIGATION STRATEGY Eric Troutman,
commonly known as “the Czar” in certain legal circles, is one of the country’s top class action defense lawyers and a nationally recognized expert in Telephone Consumer Protection Act (TCPA) litigation and compliance. His deep experience and encyclopedic knowledge of the TCPA landscape make him an invaluable resource to institutional compliance teams struggling to comply with the shifting regulatory landscape. Eric Troutman is well known for finding creative solutions to complex legal problems
and has earned numerous first-in-the-nation results and precedent-setting cases for his clients. READ ENTIRE STORY
KPIS THAT ACTUALLY MATTER: A GUIDE TO PROGRAMMATIC ADVERTISING SUCCESS The world of
programmatic advertising can be overwhelming, with a seemingly endless array of metrics to choose from. It’s easy to fall into the trap of measuring vanity metrics that don’t provide any real insight into the success of your campaign. But fear not, my dear reader, for I am here to guide you through the world of programmatic KPIs and show you which metrics to focus on to ensure your campaign’s success. . READ MORE OF THIS STORY
SEPHORA U.S. TAPS ZENA SRIVATSA ARNOLD TO LEAD GROWTH STRATEGY Sephora, the French multinational retailer of personal care and beauty products, has appointed Zena Srivatsa Arnold as its new chief marketing officer for the U.S. market. Srivatsa Arnold joins Sephora from PepsiCo, where she served as the senior vice president of carbonated soft drinks. She has also held senior marketing and management positions at Google, Kellogg Company, Proctor & Gamble, and Kimberly-Clark. Her appointment
follows a period of C-suite reshuffles at Sephora, including the appointment of Guillame Motte as global president and CEO and the transition of Deborah Yeh to global chief purpose officer. READ THE FULL STORY
COLLABORATION IS KEY: UNLOCKING THE POTENTIAL OF FIRST- AND SECOND-PARTY DATA STRATEGIES The age of relying on third-party data for media buying may be coming to a close, but don't count out the power of collaboration just yet. Data clean rooms (DCRs) have emerged as a popular avenue for brands to uncover valuable insights, but they're not the end-all-be-all solution to marketing strategies in the face of a looming recession. While a DCR can help match audiences and allow brands to... READ MORE
DAVE MORGAN’S CRYSTAL BALL: HOW NETFLIX’S AD TIER WILL SHAPE THE VIDEO AD LANDSCAPE As Netflix dives into the realm of ad-supported streaming, it’s clear that the video advertising landscape is about to experience a seismic shift. With the streaming giant making its move, we sat down with Dave Morgan, CEO of Simulmedia, to discuss how Netflix’s new tier will impact the industry and what it means for advertisers, long-form video content, and the
advertising world at large. In light of the tough ad economy in 2023, Morgan believes that Netflix’s ad-supported tier is well-positioned to succeed. “It still has limited inventory as the ad tier just begins to scale. Thus, it doesn’t need huge commitments from advertisers, just modest
commitments from a number of the top brand advertisers, and it doesn’t need to trade piercing for volume like fully scaled players need to when budgets are under pressure,” he says. READ MORE NOW |
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