In an exclusive interview with VideoWeek, Matt Barash, Vice President at IndexExchange, provides valuable insights into the ever-evolving programmatic advertising landscape. With over 20 years of experience, IndexExchange has transformed from an ad network into a formidable exchange model, helping publishers monetize their assets. Barash highlights the seismic shifts witnessed in the industry, emphasizing the rise of quality and video as paramount factors
driving change.
Amanda Farris, a stunning and charismatic business woman, is the CEO and Founder of LinkUnite, a movement aimed at supporting women in the performance marketing space. With years of experience working in the industry, Amanda has gained valuable knowledge and relationships that have fueled her growth as a leader. She is also a proud Member of CHIEF, a group of accomplished and successful women who support each other’s careers. Throughout her career, Amanda has held various
high-level positions, including Director, VP, and CSO. Her passion for the performance marketing industry and her drive to make a positive impact have made her a rising star in the field.
It’s bad. It’s
actually worse than everyone was saying. Google may owe advertisers billions of dollars and face huge lawsuits after scamming advertisers. For years, many people, including myself, have questioned the ecosystem of online advertising, particularly Google’s enormous advertising growth that seems to be backed by junk and scam sites. Now, new research reveals that Google has violated its promised standards when placing video ads on other websites, raising serious concerns about the transparency and
integrity of the tech giant’s online ad business.
Analytics company DoubleVerify has claimed that a new ad impression fraud scheme called “BeatSting” is costing unprotected advertisers up to $1 million per month. This is the first large-scale ad impression fraud scheme to target audio inventory, according to the software measurement platform. The fraudsters have used SSAI (server-side ad insertion) tactics to falsify audio ad requests and traffic, making it appear as if there are real users and inventory for advertisers to bid
on.
We’ve written this paper because we’ve
witnessed first-hand the misleading results of ham-fisted and sometimes lazy models. At Undertone, we offer unique High Impact digital circulars, recipe ads, and more, all personalized through a slew of AI- driven selected variables that drive sales lifts leading to 15x to 19x ROAS. These state-of-the-art products can stymie old and tired media models. This is because, in some retailer attribution models, high-impact display is treated with the same modeling considerations as boring, small, and
entirely missable standard display ads.
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