MEET RICHARD KAHN: THE MAN WHO BUILT THE AD FRAUD FORTRESS

Richard Kahn is the co-founder and CEO of Anura.io, a leading ad fraud detection company that has been making waves in the industry for its innovative and accurate approach to combatting ad fraud. With over 40 years of experience in developing software and 20 years running a PPC ad network, Kahn has developed a unique perspective on the challenges of ad fraud and the ways in which technology can be leveraged to mitigate its impact.

THE FARRIS FACTOR: REVOLUTIONIZING MARKETING

Amanda Farris, a stunning and charismatic business woman, is the CEO and Founder of LinkUnite, a movement aimed at supporting women in the performance marketing space. With years of experience working in the industry, Amanda has gained valuable knowledge and relationships that have fueled her growth as a leader. She is also a proud Member of CHIEF, a group of accomplished and successful women who support each other’s careers. Throughout her career, Amanda has held various high-level positions, including Director, VP, and CSO. Her passion for the performance marketing industry and her drive to make a positive impact have made her a rising star in the field.
 

MAKING TV MEASURABLE WITH JASON FAIRCHILD’S TVSCIENTIFIC

Imagine a world where TV advertising was as accessible and measurable as paid search – that’s the world that Jason Fairchild, co-founder and CEO of tvScientific, is helping to create. This former early executive of GoTo.com/Overture (which was later acquired by Yahoo) is a recognized leader in the ad tech industry, with a track record of innovation and growth at the intersection of media and technology.

tvScientific is a Connected TV (CTV) advertising and attribution platform that aims to democratize access to TV advertising and bring digital-like measurement to the table. As the only CTV platform to offer direct media buying with comprehensive measurement and attribution, it’s no surprise that tvScientific is making waves in the industry.
 

“BEATSTING”: THE COSTLY AUDIO AD IMPRESSION FRAUD SCHEME TARGETING UNPROTECTED ADVERTISERS

Analytics company DoubleVerify has claimed that a new ad impression fraud scheme called “BeatSting” is costing unprotected advertisers up to $1 million per month. This is the first large-scale ad impression fraud scheme to target audio inventory, according to the software measurement platform. The fraudsters have used SSAI (server-side ad insertion) tactics to falsify audio ad requests and traffic, making it appear as if there are real users and inventory for advertisers to bid on.
 

THE RIGHT WAY TO MEASURE MEDIA

We’ve written this paper because we’ve witnessed first-hand the misleading results of ham-fisted and sometimes lazy models. At Undertone, we offer unique High Impact digital circulars, recipe ads, and more, all personalized through a slew of AI- driven selected variables that drive sales lifts leading to 15x to 19x ROAS. These state-of-the-art products can stymie old and tired media models. This is because, in some retailer attribution models, high-impact display is treated with the same modeling considerations as boring, small, and entirely missable standard display ads. 
 

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