All the news you need today, in a format that isn't TL:DR, summarized for the busy executive.

The Trade Desk has unveiled its new programmatic AI platform called Kokai, offering advanced features and aiming to challenge the dominance of Big Tech. Kokai boasts advanced measurement capabilities, cross-platform data integration, and a redesigned user interface. The platform can process a staggering 13 million ad impressions per second, leverage first-party data for informed media buying decisions, and provide superior AI optimization capabilities. With partnerships with major US retailers and the introduction of the Quality Reach Index metric, The Trade Desk aims to offer unique advantages to advertisers. The company plans to further expand its offerings in the coming year, positioning itself as a formidable player in the programmatic advertising landscape.

A bipartisan bill called the National AI Commission Act has been introduced in the US, aiming to establish a commission that will explore potential regulations for artificial intelligence (AI). The 20-member panel would review the current approach to AI regulation and develop a risk-based framework for the technology. The panel members would have backgrounds in technology, government, industry and labor, or civil society. The bill requires the panel to issue an interim report after six months and a final report after one year, including recommendations for a regulatory framework. The bill comes as regulators and policymakers increasingly focus on AI regulation and oversight.

Palace Resorts, a provider of all-inclusive vacations in Mexico and Jamaica, has chosen Amperity as its enterprise customer data platform (CDP) to integrate its first-party data strategy and enhance guest experiences. With Amperity's 360-degree view of the customer, Palace Resorts can unify, manage, and activate data from various channels to deliver personalized experiences. The centralization of data allows the resort to understand guest preferences and behaviors across properties, enabling the creation of relevant and engaging experiences. This helps build lasting customer relationships and drive business success. By leveraging Amperity, Palace Resorts aims to provide a smooth and seamless experience to each guest by delivering personalized and relevant communications.

A recent report by Fairplay reveals that social media recommendation systems pose unique risks to LGBTQIA+ teens. Shockingly, 24% of LGBTQIA+ teenage users report being bombarded with "dieting or pro-eating disorder" content every time they log on, compared to 18% of their non-LGBTQIA+ peers. Additionally, 18% of LGBTQIA+ teens claim to receive drug-related content regularly, while 12% of other teens experience the same. Furthermore, 43% of LGBTQIA+ teens are consistently recommended to "friend" or "follow" strangers, compared to 35% of non-LGBTQIA+ teens. The report argues that algorithmic recommendation systems exacerbate these dangers by exposing LGBTQIA+ youth to harmful content, including content promoting eating disorders and drug use. These findings support proposed laws such as the Kids Online Safety Act and the Children and Teens' Online Privacy Protection Act, aiming to safeguard young users. However, critics express concerns about potential violations of First Amendment rights and political biases, emphasizing the need to protect LGBTQ+ information and access to medical resources online.

Jon Bond's Instagram post celebrating the return of Cannes Festival reflects the ad industry's excitement for a full-blown, in-person event after years of remote and hybrid transitions. While the visuals of crowded audiences and close-up interactions convey the festival's revival, the truth is that Bond himself isn't physically present. He acknowledges that live reporting at Cannes wasn't ideal for him, preferring the comfort of a pressroom's closed-circuit feed. However, he finds remote coverage incredibly productive, allowing him to cover other industry events simultaneously. Bond also mentions his virtual travel experience to Cannes using Virbela's VR app, which offers a web-based exploration of the French Riviera. While impressed by the technology's advancements, he still considers it an inferior replica of the in-person experience. Nevertheless, he questions the timing and resources invested in creating a virtual Lions festival experience when the industry had recently been captivated by the metaverse and now AI.

Google has introduced Store sales reporting and bidding to Performance Max Campaigns, providing upgraded features for advertisers who use Performance Max with store goals, omnichannel bidding goals, or Merchant Center feed with omnichannel bidding goals. These features include smart bidding capabilities that optimize store sales for conversions, holistic measurement of online and offline conversion return on ad spend (ROAS), and insights into the store-visit-to-purchase rate by campaign. This update aims to enhance sales volume for advertisers and is worth testing.

On another note, USA Today's publisher, Gannett, has filed a lawsuit against Google, alleging illegal monopolization of the ad tech market. Gannett claims that Google has been engaging in anticompetitive and deceptive practices for over a decade. This lawsuit follows previous actions by the Department of Justice and a group of US states against Google for similar reasons, with four additional antitrust lawsuits filed against the tech giant since 2020.

Fitness and health coaching wearable brand Whoop has launched a global ad campaign called "The Best Obsess," created by Mekanism. The campaign features accomplished individuals such as rock climber Alex Honnold, Olympic swimmer Michael Phelps, and soccer star Virgil Van Dijk, emphasizing their commitment to self-improvement rather than talent. Whoop, sold on a subscription basis, offers data tracking and recommendations across sleep, strain, recovery, and stress to help individuals achieve their fitness goals. The campaign includes TV spots, paid media platforms, and organic social media, targeting ambitious and goal-oriented individuals. Whoop is part of the growing wearable sports devices market, which is projected to reach $249.88 billion by 2030.

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