GENERATIVE AI IN MARKETING: UNLEASHING CREATIVITY OR UNRAVELING CHAOS?

Generative AI models are changing the game for the marketing world, allowing for a faster and more efficient creative process. Brands can now input their ideas into AI-powered tools and receive creatives in seconds, streamlining the marketing campaign creation process. For example, Dall-E can create images based on marketing themes and Adobe's Firefly generates variations of design elements and creates paintbrushes based on existing images. These tools, along with Adobe's recent acquisition of Figma, cement the company's position as a leader in the creative space.

A Marketing must-have.

 After growing to $5b as an industry in 2022, it’s safe to say influencer marketing is sticking around for a while. And impact.com has created the ultimate influencer toolkit to help your brand’s program thrive. 

Learn how to leverage 2023’s most important influencer marketing trends.

WE ❤ NYC”: A NEW LOGO WITH MIXED REVIEWS

New York City has unveiled a new logo for its “We Love NYC” campaign and the reactions have been… interesting. The design features a heart in place of the word “love” and has been stylized as “We ❤ NYC.” While some have praised the campaign’s focus on community togetherness in the post-pandemic era, many have criticized the new logo’s design.

Critics have pointed out that the original “I Love New York” logo, designed by Milton Glaser in the ’70s, is a classic example of simplicity and symmetry. The new logo, however, is not as compact and is not a square, leaving some people scratching their heads.
 

BOTS AND SCRAPERS AND DATA CENTERS, OH MY! THE GROWING PROBLEM OF INVALID TRAFFIC

A new report from cybersecurity company CHEQ reveals that more than 40% of all online traffic is invalid, which means that billions of dollars are being wasted on fake traffic, and this invalid traffic can "pollute" audience data and cause marketers to miss out on revenue opportunities in the digital advertising industry.
 

SCOOTER’S COFFEE STEPS UP GAME, HIRING MALORIE MADDOX AS CHIEF MARKETING OFFICER

As Scooter’s Coffee celebrates its 25th anniversary this March, the beloved coffee brand is not just looking back on a storied history of serving delicious brews but is also gearing up for an ambitious, nationwide expansion. With a mission to become the #1 drive-thru specialty coffee franchise system in the nation, Scooter’s Coffee is ready to build on its already impressive foundation of nearly 600 stores in 28 states. The appointment of Malorie Maddox as the new Chief Marketing Officer (CMO) is set to further bolster Scooter’s scalability and brand recognition. Maddox brings with her a wealth of experience across multiple industries, making her a valuable addition to the Scooter’s Coffee team.
 

KERRY CURRAN JOINS GEN3 MARKETING: THE AFFILIATE MARKETING WORLD JUST GOT SMARTER

The world of affiliate marketing is abuzz with the latest announcement from Gen3 Marketing, the largest independent affiliate marketing agency on the planet. The company has just appointed Kerry Curran as its new Chief Growth Officer, a move that promises to take the firm’s market presence and client base to new heights. Curran, a seasoned digital media veteran, brings nearly two decades of leadership experience to the table, having served in various leadership roles at GroupM, the world’s leading media investment company. Her appointment is expected to accelerate the growth of Gen3 Marketing, which boasts an impressive roster of Fortune 500 retailers and international financial institutions among its clients.
 

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