Looking to advertise without compromising the planet? Look no further than SeenThis, the technology company that's revolutionizing the way we serve digital ads.
Advertising Goes Green: SeenThis Joins Ad Net Zero to Tackle Emissions Ad Net
Zero, a five-point action plan to decarbonise advertising operations, has been making waves across the ad industry as businesses commit to robust, verified plans to reduce their emissions. SeenThis, a technology company that minimises unnecessary data transfer in advertising, recently joined Ad Net Zero and is supporting their mission to bring about collective industry action and reduce media’s carbon emissions. The global greenhouse gas emissions of the internet as a whole are on a par with those of the aviation industry, generating about 2% of all emissions, and the latest numbers suggest that the internet’s contribution might be closer to three or four per cent. Approximately, 30% of that is attributable to data transfer and the energy required to drive the data centres, the core network, the content delivery networks, the access networks, and end-user devices that form the
supply chain that carries all that data across the internet. SeenThis provides a solution that creates a smaller carbon footprint compared to legacy ad-serving technology. The foundation for SeenThis has always been that they deliver high-quality ads with instant loading. They are able to deliver and display high-quality content very quickly by only sending data that they actually need. The
adaptive streaming solution they have built is smarter about if, what, and when data should be sent when an ad is served. Traditional alternatives use non-adaptive downloading technologies that essentially download an entire file as soon as the request to the server to fetch the content is triggered. SeenThis’ solution splits the image or video into smaller segments and streams them only when required, avoiding unnecessary data transfer. Most campaigns show savings of between 25% and 55% using SeenThis technology. They have upcoming updates that will improve those numbers substantially, taking savings to 50%, 60% on average. They still have levers they haven't tapped out on the potential for them to save, but at some point, vendors will come in. SeenThis is working with vendors to identify joint opportunities to lower emissions further because upstream emissions also make a
contribution to our collective emissions. One potential area could be usage optimisation based upon the availability of green energy at a certain location and time of day. SeenThis is also monitoring vendors’ individual efforts to get to net zero via green energy usage and lowering of embedded emissions of the internet infrastructure. In the end, this only works if all of us are fighting for
the same cause, and increasingly, in media and advertising but also in the C-suite across many other industries, we are finding that is the case. Digital ads generate approximately 60 million tonnes of CO2 per year, which is around 1.3 times the size of Sweden's total emissions. These are the industry’s contributions to the climate crisis, and it is vital that we bring those numbers down as
fast as possible. That’s especially true given that data transfer is projected to skyrocket in the coming decade, growing at a rate of 40% per year, resulting in a 40x increase by 2030. That’s driven by video consumption, mobile internet and consumer expectations. The traditional methods of serving digital ads are not environmentally friendly, and they are contributing to the problem. The
old ad-serving technologies transfer huge amounts of data that have no impact on user experience. SeenThis is trying to change that by delivering ads with instant loading, without transferring data that they don't need. By minimising data transfer, they are contributing to Ad Net Zero's mission to reduce carbon emissions from the development, production and placement of media. SeenThis
technology has been designed to provide a solution that creates a smaller carbon footprint compared to legacy ad-serving technology. Their adaptive streaming solution is smarter about if, what, and when data should be sent when an ad is served. They split the image or video into smaller segments and stream them only when required , which avoids unnecessary data transfer and leads to significant energy and emissions savings. SeenThis’ solution also enables usage optimisation based on the
availability of green energy and monitors vendors’ individual efforts to get to net zero via green energy usage and lowering embedded emissions of internet infrastructure. Overall, the adoption of technology like SeenThis by the ad industry can make a significant contribution to reducing carbon emissions and combating the climate crisis. It is essential for businesses to commit to robust,
verified plans to reduce their emissions and join Ad Net Zero's mission to decarbonise advertising operations. By working together towards this common goal, we can create a more sustainable future for all. |
All the news you need today, in a format that isn't TL:DR, summarized for the busy executive.
Meta Platforms, the parent company of Facebook, plans to cut an additional 10,000 jobs, according to CEO Mark Zuckerberg. He attributed the slowdown in revenue growth to a "new economic reality" that will persist for many years. Zuckerberg said that Meta would undergo a restructuring process over the next few
months, including the flattening of organizational structures, the cancellation of lower-priority projects, and a reduction in hiring rates. Meta's recruitment team would also be downsized. OpenAI has started selling access to its latest machine-learning model, GPT-4, which is trained on web-scraped data and has better text summarization
and factual question-answering capabilities than earlier versions due to increased computational power and data. The Microsoft-backed startup has already sold GPT-4 access to companies like Stripe and Duolingo for uses such as chatbots and fraud detection. The model will also power the paid ChatGPT Plus chatbot and features of Microsoft's Bing search and Office 365 software. Microsoft has invested several billion dollars in OpenAI and has exclusive rights to use its models in its own
products. Meta, formerly known as Facebook, is ditching NFTs after less than a year, just as Sesame Street launches a collection of Cookie Monster NFTs. The company's head of commerce and fintech, Stephane Kasriel, announced on Twitter that Meta is winding down digital collectibles to focus on other ways to support creators, people, and
businesses. The decision comes after Meta announced the metaverse as the all-encompassing future of the company, technology, communication, and entertainment. However, a recent New York Times article suggests that Mark Zuckerberg is now focusing on leading the generative-AI boom, which could eventually incorporate NFTs into the metaverse. The future remains uncertain for both NFTs and Meta's metaverse plan. The American Association of Advertising Agencies (4As), the Association of National Advertisers (ANA) and the Interactive Advertising Bureau (IAB) are forming a joint committee to update the standard terms and conditions (T&Cs) for digital advertising buys, which haven't been changed since 2018. The negotiations are expected to be finalized by the end of 2023. The T&Cs will include the language covering the
purchase, posting and payment of media for ads that are run, and they aim to reduce confusion, streamline the process and make it easier for both parties to reach agreement. The task force aims to simplify the standard T&Cs by identifying typically renegotiated terms and providing clear guidance on remedies and requirements. Listicles may be
the butt of many jokes, but when done right, they can be a powerful tool in your content strategy. So what's the key to a great listicle? Make sure your content makes sense in list format, include valuable takeaways, and link to more in-depth information when necessary. And don't forget to have a clear and catchy title! But beware of fluff - a lousy list post will leave your readers with nothing but empty calories. So go forth, create engaging content, and remember: you can always write
another listicle for examples later on. The NBA is shooting for the moon with hopes of tripling their revenue from TV deals, but tech giants like Amazon and Google may not be so easily swayed. While they've expressed interest in streaming NBA games, they're not about to break the bank for the rights. Amazon recently signed a pricey deal
with the NFL and they're not ready to get locked into another long-term and expensive contract until they see how that one pans out. Looks like the NBA will need to bring their A-game if they want to score big with these tech giants. Quentin Tarantino, the acclaimed filmmaker behind hits like Pulp Fiction and Once Upon a Time in Hollywood, is
reportedly putting together his final movie, called The Movie Critic. The story is said to be set in late 1970s Los Angeles and will feature a female lead, but details are being kept tightly under wraps. Some speculate that the film may focus on influential movie critic Pauline Kael, whom Tarantino deeply respects. Despite not having a studio home yet, Tarantino's track record of attracting top-tier actors means that he won't have any trouble filling out the cast. If this truly is his
last film, he'll be going out with a bang - or perhaps a pulp. OpenAI is back with a bang, announcing the release of GPT-4, the newest version of its language model. Not only is it more reliable and creative, but it's also able to understand images and even suggest recipes based on what's in your fridge. And if that wasn't enough, the
new API system lets developers steer the language model in different directions, making it even more versatile. Meanwhile, Google is not one to be left behind and has opened up PaLM, its own language model, to developers. With PaLM, you can generate text, code, and even summaries, just like ChatGPT. Google also has two other enterprise tools, Vertex AI and MakerSuite app builder, which could help boost your career and inspire you to try new things. All in all, these improvements are exciting and
we can't wait to see what people will do with them. Looks like social media platforms are feeling the heartbreak of dropping engagement rates. It's like trying to start a conversation with a wall these days. Facebook, Instagram, and Twitter are all experiencing a decline in overall engagement, but TikTok is here to show them how it's done with
an impressive engagement rate of 5.69%. Looks like it's time to hop on the TikTok bandwagon if you want to keep your engagement up. And if you're struggling to make it work on other platforms, just remember to keep it interesting with Reels, Carousels, and plenty of visual content. Who knows, maybe you'll go viral and become the next social media superstar! Looking to simplify your advertising strategy? Look no further than Alex Greifeld's theory of advertising, which breaks it down into just three use cases: demand generation, demand capture, and in-market demand capture. But don't make the mistake of trying to do all three at once - that's like juggling three flaming chainsaws while riding a unicycle. Instead, pick one and go all in. And if you still find advertising to be a brain-squishing task, just remember -
at least you're not juggling flaming chainsaws while riding a unicycle. The healthcare industry has seen significant advancements in artificial intelligence (AI) over the past few years, with ChatGPT, a natural language processing model developed by OpenAI, being a prominent AI-powered tool. ChatGPT is used in healthcare applications
such as virtual assistants for telemedicine, clinical decision support, medical recordkeeping, medical translation, medication management, disease surveillance, medical writing and documentation, clinical trial recruitment, symptom checkers, patient triage, drug information, medical education, mental health support, and remote patient monitoring. The benefits of ChatGPT in the healthcare sector include improving patient outcomes, reducing healthcare costs, and saving time for healthcare
professionals. |
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