Kevin Frisch, the former head of performance marketing and CRM at Uber, told the tale of how ad fraud (specifically attribution fraud) ate at least $100 million of Uber's $150 million online ad budget...

"We turned off 2/3 of our spend, we turned off 100 million of annual spend out of 150, and basically saw no change..."

Most "performance marketers" have no idea how deeply they're being penetrated by online ad fraud. They don't even know where to look. They have no clue how untrustworthy or irrelevant the numbers they're getting are. Listening to Frisch tell his story brings it all to life.

Perhaps the most deeply disturbing aspect of his story was his description of how nobody gave 1/10 of a flying shit how much money was being pissed away.

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REPORT: Nick Fiorentino Accused of Digital Theft by Zeeto Group

Complaint filed alleges major crimes accusing Nicholas Fiorentino of major crimes in stealing data and information from other marketing companies -- and brings in several known criminals including the now dead master criminal Karl Steinborn. 

The report also alleges that a member of the Canadian Competition Bureau has been involved in illegal graft. 
 

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Pesach Lattin is one of the top experts in interactive advertising, affiliate marketing. Known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, he has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

 

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