MEET RICHARD KAHN: THE MAN WHO BUILT THE AD FRAUD FORTRESS
Richard Kahn is the co-founder and CEO of Anura.io, a leading ad fraud detection company that has been making waves in the industry for its innovative and accurate approach to combatting ad fraud. With over 40 years of
experience in developing software and 20 years running a PPC ad network, Kahn has developed a unique perspective on the challenges of ad fraud and the ways in which technology can be leveraged to mitigate its impact. One of the key factors that led to the development of Anura.io was Kahn’s experiences at eZanga, the PPC ad network that he founded with his wife in 2003. As Kahn explains, “I
started to see anomalies in the visitor data. I realized fraud was starting to creep into the network.” Despite his efforts to find a commercial fraud detection solution to integrate into the network, he found that none were available. As a result, he decided to build his own solution, which ultimately proved successful in helping the network to grow. Over time, Kahn realized that there
was a larger market for a standalone fraud solution, and thus Anura.io was born. One of the key differentiators of Anura.io is its commitment to accuracy, thoroughness, and analytics. As Kahn explains, “We are the ONLY solution to achieve a 99.999% accuracy when marketing a visitor as fraudulent.” This stands in contrast to many of the company’s competitors, which often have high rates of false positives.
Anura.io also sets itself apart in terms of its approach to fraud detection. Rather than relying on a scoring system, the company collects hundreds of data points on every visitor and analyzes them in real-time to detect the digital footprint of fraud. This approach has allowed the company to find even the most sophisticated forms of fraud, including those committed by bots, malware, and humans. Anura.io has helped many clients detect and eliminate ad fraud, often with dramatic results. As Kahn notes, “We had a new potential client in testing, and we uncovered a ton of fraud. They quickly became a paying client and then asked me to get on the phone with this source to explain our findings. I was happy to help, as that is the level of support we offer. The source gave a valiant effort to deny the fraud, but once we went through the data in our
dashboard, metric by metric, there was no denying it…it was fraud.” In this case, Anura.io helped the client save millions of dollars. One of the key challenges facing the ad tech industry today is the prevalence of ad fraud, which can have serious consequences for businesses beyond just financial losses. As Kahn explains, “Brand reputation…if you call a lot of people…that didn’t fill out
the form, they are more concerned with HOW you got their information than WHAT you are trying to sell them…TCPA Violations: Every time to you reach out to someone that didn’t give you EXPRESSED permission to call them, you are breaking the TCPA, which the penalty for that is $500 – $1500 per call/text…that can add up quickly.” Another of the most significant issues that Anura.io faces is
the constantly evolving nature of ad fraud. As new technologies emerge and tactics evolve, fraudsters are always finding new ways to deceive advertisers and generate fake clicks or impressions. To stay ahead of the curve, Anura.io invests heavily in research and development to identify new types of fraud and develop new approaches to detecting and preventing them.
Anura.io is also working to
address is the lack of transparency in the digital advertising industry. Many advertisers are left in the dark when it comes to the specifics of their campaigns, including where their ads are being shown and who is viewing them. Anura.io is working to change that by providing its clients with detailed, real-time analytics on their ad traffic, including information on the geographic location, device type, and behavior of each visitor. Despite the challenges of combating ad fraud, Anura.io has seen significant growth and impact in the industry, as evidenced by its recognition and awards. As Kahn notes, “For the past several years we have received the TAG Certified Against Fraud Seal, which only a select few ad fraud companies have received.” Looking ahead, Kahn sees ad fraud as a continuing challenge, but one that Anura.io is well-equipped to tackle. “We have an internal process
to continue to find new fraud attacks and a process in which to deal with them and roll out updates on a regular basis to keep ahead of the new attacks for all our clients.” Beyond his work at Anura.io, Kahn also enjoys a variety of hobbies, including traveling with his family and flying his plane. He is also passionate about giving back to the community, and has been involved in several
charitable organizations, including the Delaware Humane Association and the Delaware Breast Cancer Coalition. In addition, Kahn has been a mentor for several up-and-coming entrepreneurs in the ad tech industry, helping them to navigate the challenges of starting and growing their own companies. Overall, Richard Kahn’s work at Anura.io has made a significant impact in the fight against ad
fraud, helping businesses to protect their brand reputation and avoid costly penalties. With his years of experience in the industry and commitment to accuracy and innovation, Kahn and his team at Anura.io are well-positioned to continue leading the way in ad fraud detection and prevention.
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Amazon has been criticized for mislabeling products sold by large companies and overseas merchants as coming from American small businesses or Black-owned small businesses. The "Small Business" badge was introduced a year ago to help customers support small businesses while shopping on Amazon, but it has been
appearing on products that do not fit the criteria. The move was part of Amazon's effort to enlist sellers to fight against proposed antitrust legislation in the US and to compete with rivals like Shopify. Critics argue that mislabeling products undermines the purpose of supporting small businesses and promoting diversity. A recent survey by
Aluma Insights has found that smart TVs have become the most popular device for streaming videos, accounting for 50% of video viewing time, compared to just 6% for game consoles and smartphones. The increase in smart TV usage may be attributed to the fact that 64% of US broadband homes now have at least one smart TV. Streaming media devices, such as dongles, sticks and pucks, accounted for 21% of streaming time, with pay-TV set-top boxes accounting for 9%, and PCs and DVRs claiming just
3% and 2% shares respectively. The popularity of streaming devices varied greatly by age group. Smart TVs accounted for 53% of TV streaming among those aged 45 and over, compared to just 39% for those aged 18 to 24. Federal Trade Commissioner Rebecca Kelly Slaughter has suggested that privacy regulations could benefit companies by providing more
certainty about the type of data collection and harvesting practices that the FTC considers to be unfair. Speaking at a summit hosted by the Interactive Advertising Bureau, Slaughter defended the FTC's decision to initiate a process that could lead to new regulations, stating that "clearly communicated rules" offer more certainty for businesses than the current case-by-case approach. Slaughter also expressed skepticism about the current notice-and-choice approach to privacy, suggesting
that limitations on data collection, use, and retention may be a better alternative. Google has announced a few new search features that are useful for businesses in the summer travel industry. The features include a swipeable story format for hotels, allowing users to explore all properties in a particular area, and the ability to discover
unique experiences for attractions and book tickets. Additionally, Google Analytics 4 (GA4) now allows modification and creation of events using regular expressions (regex), which can make it easier to set up conversions. Google's chatbot Bard also uses PaLM to improve its ability to understand and respond to multi-step word and math problems, which is beneficial for logical niches such as web development. These updates should help businesses promote themselves and simplify their data
analysis. The TV industry has seen a shift in consumer behavior towards cord-cutting and streaming, meaning that streaming TV is delivered via connected TVs (CTVs), which have the technological capabilities to measure TV in nearly the same way as search and social. As a result, TV is now a valuable commodity alongside paid search and
social and is a superior performance channel, performing better than search and social in terms of driving consumer action and advertiser ROI. Furthermore, TV ads can be bought in the same way as search and social ads via self-serve platforms and performance TV has better data and reporting. Some predicts that in the future, TV consumption will involve streaming on CTVs, and average TV CPMs will hit over $100 within the next five years, creating a massive revenue windfall for TV
publishers. Small businesses and startups that once focused primarily on direct response marketing are increasingly turning to digital out-of-home (DOOH) advertising to boost brand awareness. DOOH advertising offers flexibility in media buying and creative, targeting, measurement, and programmatic marketing tools thanks to technological
advances. Brands like Lemon Perfect, Hero Cosmetics, Cocofloss, and Joah Beauty have recently launched DOOH campaigns with Sos, a nationwide network of smart vending machines in the bathrooms of high-traffic public access locations. The OOH advertising segment saw an increase in revenue of 20.7% in 2022 compared to the year prior, accounting for $8.6 billion, while the DOOH segment jumped 24.2% compared to 2021. As economic uncertainty continues, brands are turning inward to get the most value from their existing technology investments. A technology roadmap is key in achieving this goal as it helps brands to optimize their customer experience, revenue generation, and broader goals. This roadmap allows brands to realize the full potential of their existing investments by focusing on four key areas before investing in new
technology. These areas are first-party data asset, automation and integration, technology utilization, and measurement, ROI, and budget management. By working together, marketing and IT leaders can create a roadmap that drives marketing ROI. According to a Digital Out of Home Advertising Market report, the digital out-of-home market is expected
to grow at a compound annual growth rate of over 10% to reach a market size of more than $33 billion in 2026. With many brands investing in digital out-of-home advertising, this article highlights the benefits, including automation and technology streamlining execution, making tracking relevant KPIs easier, and driving innovation and personalization. Examples of smart digital out-of-home advertising campaigns from brands such as McDonald’s, Sea-Doo, and Dole are provided. The article
also explores how digital out-of-home and social media can complement each other to enhance a campaign's reach. |
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DIVERSIFYING MEDIA MIXES: A SURPRISING SOLUTION TO DATA ACQUISITION As the world becomes increasingly digital, businesses are facing unprecedented challenges in balancing privacy and personalization. The great migration to first-party data has encountered some bumps in the road, as consumers are becoming more reluctant to share sensitive personal information unless they see a clear benefit in return. This was the main takeaway from a recent Gartner CMO research, which
surveyed nearly 400 marketing professionals in November and December of last year. READ ENTIRE STORY
THE PRICE OF A ‘GOOD DEAL’: AD FRAUD IN THE DIGITAL AGE. But here’s the thing – people don’t care about ad fraud because they want to get “good deals.” Just like how people want to buy cheap counterfeit handbags, advertisers want to buy low-cost ads. They don’t care if the ads are fake or if they’re not shown to actual humans – as long as they get to show off their large quantities of impressions and clicks to their bosses. READ THE FULL ARTICLE
COLLABORATION IS KEY: UNLOCKING THE POTENTIAL OF FIRST- AND SECOND-PARTY DATA
STRATEGIES The age of relying on third-party data for media buying may be coming to a close, but don't count out the power of collaboration just yet. Data clean rooms (DCRs) have emerged as a popular avenue for brands to uncover valuable insights, but they're not the end-all-be-all solution to marketing strategies in the face of a looming recession. While a DCR can help match audiences and allow brands to... READ MORE
FROM COUCH POTATOES TO CONVERSIONS: THE POWER OF CTV ADVERTISING Connected TV (CTV) and over-the-top TV (OTT) advertising have taken the marketing world by storm, providing brands with a powerful new tool to reach their target audiences. With many advantages over traditional TV advertising, CTV and OTT have become a popular choice for businesses of all sizes. In this guide, we will cover everything you need to know about setting up and measuring CTV ad campaigns, from how it works to the key considerations for advertisers.
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