1. LEGAL: The Business Opportunity Rule (“Bizz Opp Rule”) was first adopted in 2012. It applies to commercial arrangements where a seller solicits a prospective buyer to enter into a new business, the prospective purchaser makes a required payment, and the seller – expressly or by implication – makes certain kinds of claims. Without
limitation, opportunities where a seller says it will help the buyer set up or run a business are covered. The Bizz Opp Rule generally exempts business opportunities that meet the definition of a “franchise.” READ FULL STORY
2. YouTube is continuing to encourage the creation of short-form content with new features that allow you to better understand how viewers engage with your channel.Starting February, you'll be able to use a frame from an uploaded shot as a thumbnail for your Shorts content, allowing you to better customize the image. Plus, there's a new way to monetize your Shorts: YouTube announced a new monetization
policy, replacing the YouTube Shorts Fund with ad revenue sharing starting February.
3. The future is here, people.Last year, CNET began using AI to create articles explaining financial issues. This week, Gael Breton, an online marketer, revealed their secret in a tweet. The article he shared was titled “What are NSF Fees and Why Do Banks Charge Them?” It included this note: “This article was generated using automation
technology and thoroughly edited and fact-checked by an editor on the editorial staff.”
4. Twitter is changing! In a move to make the platform more user-friendly, Twitter has made an algorithm-curated feed the default on iPhones and other Apple mobile devices. The default “For You” tab includes recommended tweets from accounts that users don’t follow that the algorithm predicts the person would be interested in. The
“Following” tab is a reverse-chronological feed of the latest tweets from accounts that users follow. Users who switch to the chronological timeline, and then exit the app, will automatically see the “For You” feed when they return. These changes should push users to see more recommended tweets.
5. Tom Brady, Udonis Haslem, and Robert Kraft are among the investors who could be left in the lurch as FTX faces bankruptcy.The former New England Patriots
quarterback and his ex-wife Gisele Bündchen were among the largest individual shareholders of the crypto exchange.Both had more than 1.1 million common shares of FTX, according to court documents filed as part of an ongoing dispute between FTX and its creditors. The value of their holdings is unknown; Forbes previously estimated that Brady’s stake was worth around $45 million, however. KPC Venture Capital, which is linked to New England Patriots owner Robert Kraft, also owns stock in
FTX's subsidiaries West Realm Shires and West Realm Credit Partners (WRCP). And NBA player Udonis Haslem also has a small stake in WRCP.
6. Advertisers can now activate their first-party customer data with The Trade Desk's new product, Galileo.With Galileo, advertisers can optimize digital media buys and measure business outcomes.Galileo incorporates integrations with all major customer relationship management (CRM), customer data
platform (CDP) and other data and clean room providers to allow users to 'instantly' match audiences across publishers, platforms, devices and channels, including connected TV. Samantha Jacobson (pictured), Chief Strategy Officer at The Trade Desk, said: 'The infrastructure of the Internet is embracing new identity solutions built for today's digital media consumption across different devices and apps such as Unified ID 2.0. With Galileo, we will help the world's major advertisers take advantage
of this by unleashing the value of their most valuable customer data.'
8. The State of Mobile 2023 Report was just released by data.ai (formerly App Annie), the leading mobile data analytics provider, and it shows that 2018 was a year of growth in downloads and hours spent on mobile apps, but a decline in consumer spend.The report reveals that downloads grew to 255 billion (+11% YoY), and hours spent peaked at 4.1 trillion (+9%
YoY). Meanwhile, consumer spending across all app stores, including third-party Android marketplaces in China, slipped by 2% YoY to $167 billion as economic headwinds impact discretionary spending.
9. Tinuiti, the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, and Amazon, has been named the Digital Marketing Agency of Record for Liquid I.V., OLLY, Onnit, SmartyPants Vitamins, and Welly
Health PBC.Tinuiti will oversee the Addressable and Acquisition proprietary suite of marketing intelligence and media activation technology across the five brands. With Tinuiti’s tech suite Mobius, Tinuiti teams across Web Media, Commerce Media, Commerce Strategy, and Analytics & Insights will partner with the business to implement Segment, a customer data platform that unifies touch points across all platforms and channels. Zach Morrison, Chief Executive Officer at Tinuiti said:
“We’re thrilled to partner with this incredible group of brands that are dynamic and people-centric with an unwavering commitment to consumers. This is an ideal relationship because Tinuiti also shares a people-first commitment inside and outside of our organization." Recently, Tinuiti made Adweek’s Fastest Growing Agencies list for the third consecutive year.
10. Ireland’s Data Protection Commission (DPC) fined Facebook and Instagram
parent company Meta a total of $414 million for violating the EU’s General Data Protection Regulation (GDPR). The decision follows two accusations lodged in 2018 that Meta violated the GDPR by requiring users to consent to personalized and targeted advertisements. As a result, Meta will pay roughly $223 million for breaking Facebook’s privacy policies and about $191 million for its actions on Instagram. The GDPR is a set of regulations that aids in safeguarding the personal data of EU
citizens. It allows EU citizens more control over how businesses acquire, use, and share their personal information. Additionally, the GDPR makes it unlawful for businesses to retain customer information without that customer’s consent. This ruling emphasizes the significance of abiding by stringent privacy regulations and the penalties businesses may incur if they do not.