INSIDE WARNER BRO’S CHANGE OF PLANS FOR HBO MAX AND DISCOVERY+

The year 2022 and 2023 will be remembered as a time of interesting and controversial decisions in the entertainment industry. With the recent merger between Warner Bros and Discovery, there have been numerous changes and headline-making moves that have left many in the industry scratching their heads. One such decision was the initial plan to merge the streaming services of HBO Max and Discovery+.

Instead, Discovery+ will remain a separate streamer, as the company fears that many subscribers would not be willing to pay the increased fee for the new mega channel.

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 After growing to $5b as an industry in 2022, it’s safe to say influencer marketing is sticking around for a while. And impact.com has created the ultimate influencer toolkit to help your brand’s program thrive. 

Learn how to leverage 2023’s most important influencer marketing trends.

LEADING THE WAY FOR WOMEN IN DIGITAL MARKETING: SARA MALO’S VISION

Sara Malo is the President/COO of LinkUnite, a community of executive women in digital marketing and the VP of Partnerships at Lead Generation World. She started LinkUnite in 2022 with Amanda Farris after realizing that there was a need for support and representation for executive women in the male-dominated digital marketing industry.

Malo and Farris both have over 30 years of experience in the industry and are dedicated to providing value to their members, partners, and ambassadors. Malo has seen significant changes in the industry’s gender representation and equality over the years, from the days when the only women representation was booth babes at events to now having women owners, Presidents, and CEO’s at the forefront. “We often wondered why it was so male dominated and how there wasn’t any support out there for the executive women in the space,” Sara told us. She is excited about the progress that has been made but acknowledges that there is still a long way to go.
 

MAKING TV MEASURABLE WITH JASON FAIRCHILD’S TVSCIENTIFIC

Imagine a world where TV advertising was as accessible and measurable as paid search – that’s the world that Jason Fairchild, co-founder and CEO of tvScientific, is helping to create. This former early executive of GoTo.com/Overture (which was later acquired by Yahoo) is a recognized leader in the ad tech industry, with a track record of innovation and growth at the intersection of media and technology.

tvScientific is a Connected TV (CTV) advertising and attribution platform that aims to democratize access to TV advertising and bring digital-like measurement to the table. As the only CTV platform to offer direct media buying with comprehensive measurement and attribution, it’s no surprise that tvScientific is making waves in the industry.
 

INSTAGRAM SAYS GOODBYE TO LIVE SHOPPING: TIME TO START HOARDING YOUR REELS VIEWS

Instagram has announced it will sunset its live shopping feature on 16 March, after removing the Shop tab from its navigation bar earlier this month. The move will prevent brands and creators from tagging products for sale during their livestream broadcasts. However, it will not affect the ability to invite guests or host Q&As with viewers. It will also not impact the ability to set up and manage shops on the main Instagram platform. The app has affirmed it will continue to invest in shopping experiences for main feed, stories, ads and Reels.
 

DIGITAL VIDEO BEATS LINEAR TV FOR FIRST TIME EVER

US adults are set to spend more time watching digital video on platforms like Netflix, TikTok, and YouTube than traditional TV for the first time ever, according to a recent forecast by Insider Intelligence. The market tracker predicts that linear TV will account for less than half of daily viewing, falling to under three hours, while average daily digital video watching climbs to 52.3%, with an average of 3 hours and 11 minutes.
 

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