Featured Story How Metaverse Marketing is Revolutionizing Brand Engagement The article explores the advantages of metaverse marketing, a new trend in digital marketing for 2023 that utilizes virtual and augmented reality to create immersive, interactive experiences for customers. It also delves into case studies of successful brands that have utilized this technology in their marketing campaigns. The article emphasizes the need to understand the target audience and leverage cutting-edge technology
like virtual and augmented reality to create experiences that are truly immersive and engaging. By using the metaverse, businesses can create unique experiences that engage their customers on a deeper level than traditional marketing campaigns, helping to build brand loyalty, increase visibility, and reach new audiences.
Metaverse marketing is one of the hottest trends in digital marketing for 2023, utilizing virtual and augmented reality technology to create immersive, interactive experiences for customers. The Metaverse is a virtual world where people can interact and experience a 3D environment, with multiple layers of digital content such as VR, AR, and 3D graphics. In this article, we explore the advantages of using the Metaverse for marketing and branding, as well as case studies of brands that have successfully utilized this technology in their campaigns. One of the biggest advantages of using the Metaverse for marketing is the ability to create immersive experiences that engage users in new ways, helping them better understand a company's products or services. The Metaverse also allows companies to host events and conferences that bring together people from around the world in one place, without any physical limitations. Despite the slow adoption of this technology, many anticipate it to be the way of the future. Businesses and organizations have started exploring the potential of using the Metaverse for branding and digital advertising purposes. By creating 3D worlds with branded content, businesses can create unique experiences that engage their customers on a deeper level than traditional marketing campaigns. With metaverse marketing, businesses can create
immersive environments that allow customers to interact with their brand in meaningful ways, helping to build brand loyalty, increase visibility, and reach new audiences. There are three main ways that brands can incorporate the Metaverse into their marketing strategy. Firstly, through native advertising such as virtual billboards or product placement. Secondly, developing a unique virtual
world platform tailored to their products or services, although this approach may require significant time and resources. Finally, providing customers with a trial period for products through the use of virtual augmented reality. A number of brands have already started to use the Metaverse for their marketing campaigns, with Unilever being one of the first companies to launch an in-house
Metaverse marketing team. Other brands such as the NFL and Olay have partnered with Samsung to create immersive virtual reality experiences that allow customers to feel like they are on the field or to try a product before they buy it. These case studies demonstrate how brands should use VR to create immersive experiences for consumers and drive engagement with them. Here are five
campaigns that worked well in the metaverse, that one can learn from: 1. Unilever Unilever launched an in-house Metaverse marketing team called ‘Team Mars’ to create immersive experiences through digital and physical VR products, as well as interactive digital content for its brands such as Dove, Axe, and Lipton. The platform is used to engage with customers who are often
difficult to reach through traditional marketing channels. 2. NFL NFL partnered with Samsung to launch a virtual reality experience that let fans feel like they were standing on the field. The campaign had an estimated reach of over 18 million people and was even mentioned in a Washington Post article about Facebook’s attempt to enter into virtual reality. This case study
demonstrates how brands should use VR to create immersive experiences for consumers and drive engagement with them. 3. Olay Olay partnered with Samsung to create the virtual reality experience “Olay 360 FIT” to promote their new gel moisturizer. The platform is available for both Samsung Gear VR and Oculus Rift and gives users a chance to do an upscale facial with a
celebrity makeup artist before they can have it done at home. This case study demonstrates how brands should use VR to create immersive experiences for consumers while driving engagement with them. 4. Netflix Netflix partnered with Oculus to create a virtual reality experience for “The Haunting of Hill House”. The multi-sensory experience included smells, sounds, and
interactive elements that would take users through the story of the haunted house. In 2019, Netflix collaborated on VR projects with Marvel Studios and DreamWorks Animation featuring some of their most popular characters such as Iron Man and Shrek. 5. Disney Disney partnered with Oculus to create an immersive experience based on one of its most iconic films: “Toy Story”. The
experience utilized more than 70 virtual reality scenes that would take users through one of the key moments from the film: when Woody, Buzz Lightyear and Jessie find themselves trapped in a small room with a toy box and the only way out is to find the hidden passageway. This campaign reached over 1 million unique viewers in the first week and over 3.2 million viewers by the end of 2018, while also raising over $20,000 for Children’s Hospital Los Angeles. The success of these campaigns is due in part to the fact that the metaverse is a new and exciting space that is still largely unexplored. Customers are eager to explore these new digital worlds and experience something different, which means that they're more likely to engage with brands that offer something unique and exciting. One key takeaway from these campaigns is that successful metaverse marketing requires a deep understanding of your target audience. Brands need to be able to identify the needs and preferences of their customers and create experiences that are tailored to those needs. For example, Unilever uses the metaverse to engage with customers who are hard to reach through traditional marketing channels. By understanding their target audience and the unique opportunities that the metaverse offers, they're able to create campaigns that are both effective and memorable. Another important factor in the success of these campaigns is the use of technology. Brands that are able to leverage cutting-edge technology like virtual and augmented reality are more
likely to create experiences that are truly immersive and engaging. This is especially true when it comes to gaming and entertainment, where users are already accustomed to using advanced technology to interact with digital worlds. These campaigns demonstrate that metaverse marketing can be used to achieve a variety of different goals. For some brands, the focus is on brand awareness
and engagement, while others are using the metaverse to promote specific products or services. The key is to understand your goals and use the right tools and strategies to achieve them. Metaverse marketing provides businesses and organizations with a new platform to explore the potential of digital advertising and branding. This technology creates immersive experiences that engage users in
new ways, helping customers better understand a company's products or services. Metaverse marketing has three main advantages, including native advertising, developing a unique virtual world platform, and providing customers with a trial period for products through the use of virtual augmented reality. There are several things that can be learned from past Metaverse campaigns, including
understanding the customer, leveraging advanced technology, and ensuring that good data is used in the campaign. For instance, Unilever created immersive experiences for its customers by establishing an in-house Metaverse marketing team, whereas Olay partnered with Samsung to create the virtual reality experience “Olay 360 FIT” to promote its new gel moisturizer. These campaigns demonstrated how brands should use VR to create immersive experiences for consumers, promote their products, and drive
engagement with them. Metaverse marketing is still in its early stages, and many brands are still experimenting with it -- and a lot of mistakes are being made. But that's a good thing. As more businesses and organizations move toward this technology, it is important to
learn from past campaigns, leverage advanced technology, and understand the customer to create more immersive experiences. By taking these steps, brands can achieve greater brand loyalty, increase visibility, and reach new audiences through Metaverse marketing. |
All the news you need today, in a format that isn't TL:DR, summarized for the busy executive.
Twitter has announced a change to its policies to allow state-licensed cannabis businesses and advocacy groups to advertise on their platform in the United States. The move is a significant step for the cannabis industry, as Twitter has over 200 million active users in the US.
However, there are still some restrictions in place, including a ban on targeting minors or promoting illegal drugs. Advertisers must also undergo an eligibility verification process and comply with relevant laws and regulations. While this presents a new avenue for cannabis companies to reach potential customers, some concerns remain about responsible media use and brand promotion. Susan Wojcicki, CEO of YouTube, is stepping down after nine years in the role, and will be replaced by Neal Mohan, currently the chief product officer. Wojcicki oversaw YouTube's significant growth during her tenure, helping it become a major contributor to parent company Alphabet's revenue. After stepping down as CEO, Wojcicki will move into an advisory role at Google and Alphabet. Tesla has issued a recall of 362,758 cars due to a crash risk arising from its Full Self-Driving software. The software may result in unsafe vehicle behavior around intersections and may respond inadequately to changes in speed limits, according to a filing with the National Highway Traffic Safety Administration. Tesla can address the concerns via a software update. Tesla has been subject to
frequent recalls, including nine in 2022 and a recall of 1.1 million vehicles in September due to a problem with its automatic windows. The NHTSA conducted testing and analysis that prompted Thursday's recall and said its investigation into Tesla's Autopilot software remains ongoing. Google has updated its SEO link best practices document to
provide more detailed guidelines on how to make links easier to crawl and improve page relevance. Previously, the document only provided information on making links crawlable, but now includes new sections such as anchor text placement, how to write good anchor text, internal links, and external links. In addition, Google Analytics 4 (GA4) has reduced the number of touchpoints available in conversion paths and multi-channel funnel reports from 50 to 20. While the reduction may result in
faster reports, some users may miss the 30 lost touchpoints. Links remain an essential authority factor, and businesses should follow Google's linking guidelines to improve page relevance and authority. Meta has announced it will no longer offer livestream shopping on Instagram, a feature that allowed U.S. businesses and creators to tag products
while livestreaming. The move follows a similar shutdown on Facebook and reflects the difficulties of making livestream shopping successful in the U.S. market. Social commerce, which includes livestream shopping, only accounted for around 5% of total e-commerce sales in the U.S. last year. While social media channels such as Instagram influence the brand discovery process for younger consumers, the decision to end the live shopping feature could lead consumers to other platforms like
Nextdoor and TikTok. New York-based strategic design agency, Marshall Haber Creative Group (MHCG), has launched a marketing lab called Zero Dark Media, aimed at expanding the company's digital technology reach. The lab will integrate virtual and augmented reality, interactive holographic communications, on-demand 3D printing, Web3
technologies, and strategic thought leadership. MHCG has been creating award-winning marketing and brand communications for clients across several industries for nearly two decades. The move aims to extend the agency's capabilities to meet its clients' increasing needs for cutting-edge technologies to provide transformative results. Despite most
brands’ commitment to improving customer engagement, they still fall short of offering a truly connected customer experience (CX), and most brands have not innovated beyond surface-level personalization. Customer data platform (CDP) solution provider, Treasure Data, provides real-time data insights and analytics that enable brands to combine first-party, second-party and third-party data from multiple channels, to offer a more personalised customer experience. Kaz Ohta, Co-Founder and
CEO at Treasure Data, explains that CDPs can also deploy artificial intelligence models for predictive analytics to segment audiences and improve retargeting accuracy by connecting customer data with advertising data. CDPs are not created equal and some offer omnichannel capabilities that take connectivity a step further, creating a more complete view of the customer. New research by Wunderkind, a performance marketing channel, reveals that almost two fifths of UK ecommerce brands employed no form of data capture during online buying journeys. The study analysed on-site shopping journeys and customer engagement and found that 37% of the brands audited did not seek data capture, either when a customer first comes to the site, after browsing the site for several minutes, or at the point of exiting the website, leaving valuable
first-party data on the table. The study also found that 93% of the websites surveyed failed to include explicit checkbox consent in on-site capture experiences, and that just 6% of the retailers were set up to capture mobile numbers. Roblox struggled throughout much of 2022 due to the fading hype around the metaverse and a failure to expand its
user base beyond children. However, in the fourth quarter, the platform showed signs of reversing its fortunes as bookings increased by 17% to $899.4 million and daily active users rose by 19% year over year. Roblox's strategy to expand to new regions and attract players of all ages appears to be working, with the number of users ages 17 to 24 growing by 31% YoY, accounting for 22% of all users. However, advertising, including immersive ads, has not outperformed expectations, and the
metaverse's place in the advertising world is uncertain. Despite Roblox's success, advertisers may be hesitant to launch costly one-time activations on the platform due to rising interest rates and technological barriers. 247Partners, an affiliate program in the iGaming industry, has been awarded the Rising Star award at the iGB Affiliate Awards
in London. The award recognizes the company's impact in the realm of affiliate marketing and reflects the exceptional talent and hard work of the 247Partners team. The team navigated the challenges of the previous year successfully, transforming them into growth opportunities for the affiliate program and its partners. 247Partners provides monetization opportunities in the casino and sports betting sectors and has five projects with state-of-the-art gamification features. The company
also offers a highly-acclaimed product tailored to 25 fully localized and regulated territories worldwide. A recent study by researchers from the Technological University of the Mixteca in Mexico, and Datyra Inc. in the US, sponsored by Fooji Inc., has found that offering on-demand fulfillment of prizes and giveaways can increase positive brand
sentiment by 391%. Brands that invest in on-demand delivery and fulfillment have the potential to increase social-media engagement and brand sentiment. The more firms invest in on-demand delivery and fulfillment, the greater the increase in social-media engagement and brand sentiment. To achieve this, email teams would need machine-learning investment, or they would have to engage a vendor that can provide real-time delivery through social media and local delivery networks. DMi Partners, a performance marketing agency specializing in affiliate, email, paid search, and SEO, has announced an expansion of its executive leadership team to support its long-term growth strategy driven by the increasing demand for affiliate marketing and CRM marketing services. Four key members of DMi's leadership team have been
appointed to new roles to manage and evolve the company's paid media services, CRM services, analytics and marketing intelligence, and growth initiatives. DMi's revenue increased 26% year over year in 2022, with a 40% increase in its affiliate marketing services and a 73% increase in managed service CRM offering. DMi's NPS score increased from 81 in 2021 to 100 in 2022, and its client roster doubled. The agency works with leading consumer, B2B, and e-commerce brands, providing email and
affiliate management, SEO, paid search, e-commerce, branding and interactive, social media marketing, and advanced marketing analytics. |
You're looking for an edge in your online marketing. Interest: ADOTAT.com is the answer. Our library of resources has been compiled by some
of the world's top internet marketing experts, and it's constantly updated with new information, case studies, and strategies. We want to help you succeed online - that's why we offer this information for free. It's our way of giving back to the community and helping people achieve their business goals.
Sign up now and gain access to our entire library of resources!
Want to advertise? Contact pesach@lattin.us |
|
|
De-influencing, the practice of criticizing influencer recommendations and encouraging consumers to think twice before
buying a product, is a growing trend among younger generations. With the rise of videos on TikTok criticizing influencers and urging users to carefully consider their purchases, the days of influencers telling us what to buy, wear, watch, and follow may be coming to an end. READ THIS STORY
Can we finally say the AOR Model is Dead? The Agency of Record (AOR) model, which has been a staple
in the advertising industry for over 50 years, is facing an existential crisis as brands look for more value and greater efficiency in their advertising spend. While the AOR model has been effective in the past, recent trends in advertising, including shifts toward e-commerce, data and performance marketing, have forced agencies to diversify their offerings beyond traditional media and creative services. As a result, there has been a decrease in the value of new business for creative and media
agencies. According to a recent report from consultancy R3, large advertisers are consolidating their marketing with holding groups that offer integrated services. READ FULL STORY
Fixed URL! Sorry about that Inside the Advertising Sectors Abusive Hiring Process. Stories of job interviews gone wrong are not uncommon. Candidates often find themselves subjected to rude and hostile behavior from potential employers, leaving them feeling trapped and obligated to stick it out until the end. But why do job seekers put up with such treatment during what should be a two-way assessment? READ MORE OF THIS STORY
The world of video games and advertising has changed dramatically in recent years, with
big brands and marketers taking note of the massive success of popular games like Fortnite and using them to target specific audiences with their advertising. This is a big shift from the past, where video games were seen as just a form of entertainment for children and teenagers, and marketers were hesitant to invest in this type of advertising. But now, with more than 80% of gaming adults saying they would be interested in seeing a brand advertise within a game, the trend has shifted towards
in-game advertising. So, what is driving this trend towards in-game advertising and why are brands so interested in using video games to reach their target audience? To answer these questions, it’s important to understand what makes video games so appealing to consumers and how they can be used to reach them. READ MORE OF THIS STORY |
|