South America’s largest carrier, LATAM Airlines, has made a significant impact on the cost and carbon footprint of its digital advertising thanks to the innovative streaming technology provided by Swedish tech company, SeenThis. In a joint effort with media agency Matterkind, LATAM was able to reduce its Cost Per User (CPU) by as much as 83% across all key markets, while also reducing data use and avoiding
unnecessary carbon emissions. SeenThis’s adaptive streaming solution allowed LATAM to deliver high-quality video content at a lower cost than typical video CPM, resulting in improved video reach and better performance compared to traditional static display banners. The technology minimizes unnecessary data transfer, leading to a reduction in the environmental impact of digital content. Using the SeenThis emissions calculator, data savings were estimated to be around 25%, corresponding to a
reduction of approximately 14 tonnes of CO2 emissions in a single campaign.
Amanda Farris, a stunning and charismatic business woman, is the CEO and Founder of LinkUnite, a movement aimed at supporting women in the performance marketing space. With years of experience working in the industry, Amanda has gained valuable knowledge and relationships that have fueled her growth as a leader. She is also a proud Member of CHIEF, a group of accomplished and successful women who support each other’s careers. Throughout her career, Amanda has held various
high-level positions, including Director, VP, and CSO. Her passion for the performance marketing industry and her drive to make a positive impact have made her a rising star in the field.
Imagine a world where TV advertising was as accessible and measurable as paid search – that’s the world that Jason Fairchild, co-founder and CEO of tvScientific, is helping to create. This former early executive of GoTo.com/Overture (which was later acquired by Yahoo) is a recognized leader in the ad tech industry, with a track record of innovation and growth at the intersection of media and technology. tvScientific is a Connected TV (CTV) advertising and attribution platform that aims to democratize access to TV advertising and bring digital-like measurement to the table. As the only CTV platform to offer direct media buying with comprehensive measurement and attribution, it’s no surprise that tvScientific is making waves in the industry.
Analytics company DoubleVerify has claimed that a new ad impression fraud scheme called “BeatSting” is costing unprotected advertisers up to $1 million per month. This is the first large-scale ad impression fraud scheme to target audio inventory, according to the software measurement platform. The fraudsters have used SSAI (server-side ad insertion) tactics to falsify audio ad requests and
traffic, making it appear as if there are real users and inventory for advertisers to bid on.
RED VENTURES VS. RED LINES: THE FALL OF CNET’S INTEGRITYOnce a trusted source for tech news and product reviews, CNET has lost its ethical compass since being acquired by Red Ventures in 2020.
Former CNET employees paint a picture of a company where the lines between advertising and editorial are constantly blurred, and where standing up for journalistic integrity has led to consequences for staff. The acquisition was accompanied by promises from Red Ventures CEO Ric Elias that CNET would continue to operate as an independent publication, with clear
guardrails in place to separate the journalism from business interests. But former employees say that these lines were repeatedly breached, with journalists being pressured to work on advertisements for companies they covered, such as Volvo and Arlo.
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