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Streaming into the Future with Magnite: The All-In-One Supply-Side Platform Revolutionizing TV Advertising Streaming into Success: Magnite Launches New Platform to Maximize Media Owners' Ad Revenue. With 81% of respondents watching streaming TV, Magnite Streaming empowers media owners to monetize their assets and drive their businesses efficiently.
Magnite, the world's largest independent omnichannel sell-side advertising platform, has announced the launch of Magnite Streaming, a singular supply-side platform that merges leading technology from Magnite CTV and SpotX platforms. The new platform is aimed at empowering media owners to maximize
the value of their assets across live and VOD inventory, CTV and OTT environments, and addressable linear, while gaining insights to more efficiently and effectively drive their businesses. According to a proprietary research study conducted by Magnite, "Streaming Continues To Surge: An In-Depth Look at How Ads Are Powering Streaming Growth", streaming TV has emerged as the most watched form
of TV. The study revealed that 81% of respondents reported watching streaming TV, compared to only 48% and 30% who reported watching paid traditional TV and broadcast TV, respectively. The study also found that consumers are looking to reduce their paid streaming subscriptions in favor of free or reduced-cost ad-supported streaming, and that 86% of streaming TV viewers reported watching some form of ad-supported content. Sean Buckley, Chief Revenue Officer of Magnite, explains that "consumers are embracing streaming as their preferred way of watching TV and increasingly adopting ad-supported services to gain access to more premium entertainment without straining their budgets. Media owners are eager to meet this demand and the challenge many face is integrating and managing high-quality ad experiences across their diverse content portfolios. Magnite Streaming addresses these
concerns by bringing together the leading technology and tools that a media owner needs at every stage of the advertising process in one unified platform." Magnite Streaming offers a comprehensive seller deal management capabilities to monetize all types of long-form video content, purpose-built video inventory curation tools such as advanced podding, frequency capping, and reserved/upfront
inventory management, multi-faceted audience activation features including seller-defined audiences, third-party data integrations, and secure data matching, responsive reporting and dashboards that provide real-time alerts and insights, innovative technology to help publishers optimize live inventory, including the award-winning Live Stream Acceleration (LSA) tool, and an intuitive platform interface and streamlined workflows for deal creation and management. The launch of Magnite Streaming has been met with support from industry-leading clients such as AMC Networks, DISH Media, Disney Advertising, FOX Corporation, FuboTV, LG Ads Solutions, VIZIO, and Warner Bros. Discovery. Evan Adlman, Senior Vice President, Advanced Advertising and Digital Partnerships at AMC Networks, says "we continue to be impressed by the Magnite team's innovative solutions and outstanding client
service and support. The launch of Magnite Streaming is an exciting development we hope opens more doors for publishers like ourselves." Andrew Tint, General Manager, Programmatic at DISH Media, says "we've seen positive results using Magnite's first-to-market solutions such as Live Stream Acceleration (LSA) to enhance the monetization of our video inventory. Having the strength of Magnite's
CTV and OTT features under one platform will streamline our workflow even further." Travis Hockersmith, Group VP at VIZIO Ads, explains "Magnite's focus on quality, brand safety and efficiency is a reliable supplement to our advertising infrastructure, which in turn helps us deliver a better experience for our customers." Jill Steinhauser, Senior Vice President, Ad Sales Planning and Operations at Warner Bros. Discovery, says "a central platform that allows us to optimize yield, troubleshoot campaigns and get real-time feedback is an incredibly powerful asset. We look forward to using the Magnite Streaming platform to further build and unify our advertising strategy and drive better results for our business." The announcement of Magnite Streaming comes at a time when the streaming industry is rapidly expanding and changing. With streaming TV now the most watched form of TV and consumers looking to reduce their paid subscriptions, media owners are facing increased competition and pressure to monetize their content. Magnite Streaming provides a comprehensive solution that empowers media owners to monetize their assets and gain a competitive edge in the
market. In addition to the comprehensive seller deal management capabilities, Magnite Streaming also includes advanced data analytics and reporting features that give media owners real-time insights into how their content is performing. This information can be used to identify new revenue opportunities and optimize performance. With Magnite Streaming, media owners have access to the tools
and information they need to maximize the value of their content and drive their business forward. Overall, the launch of Magnite Streaming is a major milestone for Magnite and the industry as a whole. The platform provides a unified solution for media owners to monetize their assets and achieve greater success in the streaming market. With the support of industry-leading clients and the
continued growth of the streaming industry, Magnite Streaming is poised for success and will play a key role in shaping the future of streaming TV. |
All the news you need today, in a format that isn't TL:DR, summarized for the busy executive.
GumGum the contextual-first digital ad platform, has just added another feather to its cap by receiving accreditation from the Media Rating Council for its Verity contextual intelligence platform. Verity offers a frame-by-frame analysis of CTV (Connected TV) content, providing advertisers with a more accurate
and comprehensive way to target users in a brand-safe and contextually-relevant environment. In a study by GumGum and MAGNA Global, video ads placed using Verity's insights were found to be 2.3 times more memorable and had a 12% stronger alignment with the video content. The MRC's recognition solidifies Verity's advanced
capabilities, and advertisers can now confidently partner with GumGum for their brand safety and advertising strategies. READ FULL STORY ON ADOTAT.com TikTok's Promote tool, which allows users to turn organic vertical videos into ads, has been updated with new features to enhance targeting options. These include the ability to drive
traffic directly to a TikTok page or inbox through a call-to-action or "more messages" goal, the promotion of influencer content to increase views, and specific location targeting for local businesses. These updates indicate TikTok's continued focus on advertising and its aim to become a dominant e-commerce platform, following the introduction of Shopping Ads in the summer of 2022. Disney's entertainment division reported a loss in the December quarter due to decreased profits from its TV networks and higher losses from its streaming division. CEO Bob Iger has announced layoffs of 7,000 employees and a multi-faceted plan to cut costs and improve the company's performance, including a review of content costs, rethinking the programming mix and markets for Disney+, and reinstating the dividend. However, Disney's free cash flow
has shrunk in recent years and streaming losses are expected to continue in the March quarter, with a drop of $200 million but a decrease of $1 billion in profits from the TV networks. Temu, a discovery-based shopping app that provides personalized shopping feeds of mostly affordable products, has been quickly gaining popularity in the US market
since its launch in August. Its parent company, Pinduoduo, invests heavily in paid acquisition to quickly gather user data through its compelling recommendations page, similar to TikTok's approach. Temu's popularity comes from its personalized product recommendations based on users' interests, making it different from traditional search-based platforms like eBay and Amazon. Additionally, Temu adds a gaming aspect to shopping, with features such as earning credits for branded products
and creating thematic shopping carts. In just four months, Temu has gained 16.5 million downloads, making it a platform to watch for those in the e-commerce industry. The Web3 spending on advertising has declined after a period of growth, particularly affecting social media platforms like Facebook, Instagram, Snapchat, Twitter, and TikTok.
A new report by advertising analytics firm Pathmatics by Sensor Tower shows that crypto brands spent 96% less on social media and digital channels in January compared to the same period in the previous year, due to the impact of the "crypto winter." In Google's Q4 earnings call, CEO Sundar Pichai confirmed the company's plans to bring
AI-powered search features that can "engage directly with" users, starting with LaMDA. Pichai stated that the company has been preparing for this moment since early last year and that the AI-first approach will play a big role in the next few months across three areas: large models, composing, constructing, and summarizing. Pichai added that these models will be launched as labs products, beta features, and will be slowly scaled up while iterating in public to ensure they get
better. Madonna's appearance at the 2023 Grammys has sparked a conversation about ageism, as she faced criticism for her looks. Advocates are speaking out in defense of the singer, claiming that women face unfair pressure regarding their appearance as they age. The situation highlights the ongoing issue of ageism in society,
particularly in the entertainment industry. Google recently introduced its AI chatbot Bard, meant to rival OpenAI’s ChatGPT. However, the bot's first demo has raised questions among experts after making a factual error. In response to the question “What new discoveries from the James Webb Space Telescope can I tell my 9 year old
about?”, Bard stated that the telescope took the first picture of a planet outside of our solar system, which astronomers on Twitter pointed out to be incorrect as the first image of an exoplanet was captured in 2004. The error was first reported by Reuters and New Scientist. In the recent Twitter hearing, there were valid concerns
raised by Republicans about the government's role in tech platforms and the decision-making process regarding content. However, the manner in which some members treated the witnesses, especially Yoel Roth, was criticized. Democrats spoke up about witness intimidation and its impact on future engagement between the government and tech platforms. The hearing set a concerning precedent, as junior staffers, former employees, and current employees may be hesitant to engage with the
government or make content decisions due to fear of politicization and abuse. CBS has given a pilot order for its first comedy project for the 2023-24 season. The project will star Damon Wayans and Damon Wayans Jr. and will be co-written by former Last Man Standing showrunner Kevin Hency and the senior Wayans. The show will revolve
around a legendary talk radio host and his new female co-host, and his relationship with his adult son. The series is produced in-house by CBS Studios and will be overseen by Kameron Tarlow, VP of Production at Two Shakes Entertainment, which he co-founded with Wayans Jr. CBS has already picked up dramas Matlock and Elsbeth, and drama The Never Game has been ordered to series. More comedy pilot orders are expected soon. Elon Musk, the CEO of Twitter, has instructed employees to halt new feature development and focus on maximizing system stability and robustness after an hour-long outage on the platform on Wednesday. The outage affected the ability of users to tweet, send, or read direct messages. With the upcoming Super Bowl, the CEO emphasized the importance of fixing the platform's stability
issues. |
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Hispanic Advertising Industry Thriving.
The advertising recession that
hit many tech giants and media companies in the fourth quarter of 2022 has created concerns in the industry, with many giants reporting a decline in their advertising revenue. However, some experts are optimistic that the Hispanic advertising sector may be shielded against this trend. The U.S. Hispanic market is the third-largest growing economy in the world, and there is a strong rationale for advertising targeting Hispanic consumers to increase at a much higher rate than overall U.S.
advertising. READ MORE
Meta, the parent company of Facebook and Instagram, remains focused on improving the monetization of its short-form video content platform Reels. Despite continued user engagement, the company noted that Reels’ path to profit is still a work in progress.READ FULL STORY
Fixed URL! Sorry about that Inside the Advertising Sectors Abusive Hiring Process. Stories of job interviews gone wrong are not uncommon. Candidates often find themselves subjected to rude and hostile behavior from potential employers, leaving them feeling trapped and obligated to stick it out until the end. But why do job seekers put up with such treatment during what should be a two-way assessment? READ MORE OF THIS STORY
Advertising agencies are facing a potential downturn as the economy enters uncertain times. While the National Bureau of Economic Research (NBER) has not officially declared a recession, the threat of one can lead to clients tightening their marketing budgets. The impact of a recession on marketing agencies can be significant, with missed business opportunities and lack of confidence among clients. The Great Recession in 2007-2009 saw a decline in global ad spending by $60 billion, and during the Covid-19 recession in 2020, advertising revenue fell by $25
billion. “We see the decline in advertising budget by businesses as they are not optimistic about the current financial situation,” ROI Minds CEO Sandeep Kumar told us. “Most advertisers are pulling ad budgets due to the recession concerns. We have not done any layoffs as of now as we’ve enough funds to support our business operations in these hard times.” READ MORE OF THIS STORY
The world of video games and advertising has changed dramatically in recent years, with
big brands and marketers taking note of the massive success of popular games like Fortnite and using them to target specific audiences with their advertising. This is a big shift from the past, where video games were seen as just a form of entertainment for children and teenagers, and marketers were hesitant to invest in this type of advertising. But now, with more than 80% of gaming adults saying they would be interested in seeing a brand advertise within a game, the trend has shifted towards
in-game advertising. So, what is driving this trend towards in-game advertising and why are brands so interested in using video games to reach their target audience? To answer these questions, it’s important to understand what makes video games so appealing to consumers and how they can be used to reach them. READ MORE OF THIS STORY |
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