Inside the War Between the IAB and AMA

The Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A’s) have expressed support for the increasing number of data privacy laws and regulations aimed at giving consumers more control over their personal information. Despite this, the two organizations recently issued a joint statement disagreeing with David Cohen, the CEO of the Interactive Advertising Bureau (IAB), on his comments at the IAB’s Annual Leadership Meeting. They believe in the need for innovation in the advertising industry to create privacy-respecting technology while lawmakers in various markets are implementing data privacy laws.
 

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Opinion: Don't Get Depressed During the Marketing Downturn

As we face the uncertainty of a potential economic downturn, it can be tempting to cut back on marketing and technology budgets. But as industrialist Warren Buffett once said, “The best chance to deploy capital is when things are going down.” And history has shown that boosting advertising during a recession can lead to improved financial performance for up to three years after the recession is over.
 

Terence Kawaja Calls Agencies, "Cockroaches."

Terence Kawaja, CEO of Luma Partners, gave a controversial presentation at the 4A’s Decisions conference, where he compared agencies to cockroaches. During the presentation, Kawaja discussed the media transparency issue that arose in 2016 after media agency veteran Jon Mandel made a speech at an ANA conference, alleging that many major holding company agencies had institutionalized various forms of rebates, kickbacks, and indirect payment models from media suppliers that were not disclosed to agency clients.
 

FTC's BCP Issues Criminal Liaison Unit Report Outlining Wrongdoer Accountability Efforts

On January 30, 2023, the Criminal Liaison Unit of the Federal Trade Commission’s Bureau of Consumer Protection (BCP CLU) issued its 2022 Criminal Liaison Unit Report, describing the history of the BCP CLU, its program operations, and major accomplishments over the past five years.  In an effort to ensure criminal prosecution of appropriate consumer fraud cases, the BCP CLU refers cases to partner agencies with criminal jurisdiction, including U.S. Attorney’s Offices across the county, Divisions of the Department of Justice (DOJ) and others.
 

How to Prevent Quiet Quitting in the Advertising Industry

Discussions on “quiet quitting” have been circulating around the internet for the past several months. The term refers to the philosophy of not quitting a job, but instead committing to the minimum workload required. This trend has been particularly affecting the advertising industry, where employees are increasingly finding themselves burnt out from the demanding and fast-paced work environment.
 

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