Influencer marketing, which gained popularity alongside the rise of social media in the 2010s, has become a go-to strategy for brands looking to engage with their target audiences. 

According to the Influencer Marketing 2022 Report by eMarketer, U.S. spending on influencer marketing is projected to reach $5 billion by the end of 2022, a significant increase from the previous forecast. 

With 74.5% of U.S. marketers from large companies planning to use influencer marketing, it is clear that this trend is here to stay and will continue to grow. 

To stay ahead of the curve, stay informed on the latest 2023 influencer marketing program trends and access the ultimate influencer toolkit.

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