1.The blockchain and NFT gaming industry is on the rise with early-stage companies attracting the most investment. In total, more than $3.4B was raised by blockchain / NFT gaming companies with almost half of the total amount raised by early-stage companies. While some people may be hesitant to invest in an industry that is still relatively new, the potential return on investment is hard to ignore. With the
industry expected to continue to grow at a rapid pace, now is the time to get involved. So, if you're looking to get in on the action, be sure to check out some of the leading blockchain / NFT gaming companies.
2. This year's Advertising Week New York conference has been marked by a pronounced focus on media fragmentation. With the rise of new platforms like TikTok and streaming TV, and the popularity of existing ones like the
metaverse, marketers are finding it increasingly difficult to reach their target audiences. In an effort to get a pulse on the state of the industry, we sat down with some of the top advertisers in attendance to get their thoughts on the matter. (READ FULL STORY ON ADOTAT)
3. As Netflix begins to roll out its new ad-supported tier, the company is vowing to work with third-party measurement and verification companies. This move could help Netflix not only better understand its audience, but also pave the way for future changes to its business model. READ FULL
STORY
4. On Wednesday, Comcast’s FreeWheel unit announced a new set of capabilities called Unified Yield. Unified Yield automates optimization across guaranteed, direct IO, and non-guaranteed, programmatic demand in order to help publishers boost access to premium video inventory that’s usually inaccessible because of guaranteed deals. Here’s what you need to know about Comcast’s latest offering. (READ FULL STORY)
5. Asos, the online fashion giant, has posted lacklustre results for 2022, with new CEO José Antonio Ramos Calamonte blaming the slowdown on "underinvestment" in marketing. However, Mr Ramos is confident that he can deliver long-term
sustainable growth, outlining a plan to invest in Asos's core strengths. Marketing will be a key focus, with a particular emphasis on digital channels. Asos will also look to expand its global reach, with a focus on emerging markets such as China and India. Finally, the company will invest in its customer service and logistics operations, ensuring that it can continue to deliver an exceptional level of service. With these investments, Asos is confident that it can return to strong growth in the
years ahead.
6. It's no secret that social media can be time-consuming. Posting updates, engaging with followers, and creating new content can quickly eat up hours of your day. If you're looking for a way to streamline your posting strategy, consider using the TikTok app to cross post to other platforms. By connecting your TikTok account to Instagram, YouTube, WhatsApp, and Facebook, you can quickly and easily share your content with
a wider audience. And because the TikTok app makes it easy to do this, you'll save yourself valuable time that you can use to create even more great content. So if you're looking for a way to expand your reach and keep your social channels up to date, cross posting is the way to go.
7. After a year of decline, Netflix is finally seeing some growth. The streaming giant added 2.4 million subscribers in the third quarter, marking a major
turnaround. Netflix is now projecting to add another 4.5 million subscribers in the fourth quarter. In the U.S. and Canada, Netflix saw a modest gain of 100,000 subscribers, while the Asia Pacific region contributed 1.4 million paying subscribers. Latin America brought in 310,000 subs, and the EMEA region drove 570,000 of Netflix's quarterly subscriber adds. All in all, it looks like Netflix is finally back on track.
8. The Venetian
in Las Vegas is making a huge investment ahead of Formula 1’s arrival in the city. The hotel is known for its replica canals and gondolas, and it is already undertaking a huge project with Madison Square Garden Entertainment. The Venetian is revamping its casino floor, restaurants, and entertainment areas, as well as spending $50 million on a beach day club. The hotel company is a presenting partner of the Vegas Grand Prix, and the street track will pass the Venetian. The Venetian will
offer suites and experiences connected to the race. Race founding partner MGM Resorts plans to purchase $20 million–$25 million in F1 tickets and could offer packages around the race. So if you’re looking for a place to stay in Las Vegas during the Grand Prix, be sure to check out the Venetian!
9.We all know that YouTube is a great place to watch cute cat videos and fail compilations, but new features also make it great for your brand
YouTube has just announced three new advertising features that will help businesses to reach their target audiences. First, there’s Moment Blast, a premium connected TV ad placement that will help brands to reach their audiences during key moments, like major sporting events. Second, there are product feeds on Discovery ads, which will include local offers that show the real-time availability of products. And last but not least, audio ads and podcast ads are becoming available worldwide
in Google Ads and Display & Video 360. So if you’re looking for a way to reach more customers, YouTube is definitely the place to be.
10. After a long and hard-fought court battle, Meta has finally lost its bid to take over Giphy. This means that Meta will now have to divest the platform and step away from the $400 million takeover arrangement. As reported by CNBC, the UK Competition and Markets Authority cited the risk of a
substantial lessening of competition in the social media and display advertising market as its reason for blocking the deal. While this is undoubtedly a setback for Meta, it is also a victory for those who believe in a level playing field when it comes to online competition.Meta may have lost this particular battle, but it is sure to be back with a vengeance. In the meantime, we can all enjoy the GIFs that Giphy has to offer without worry about them being taken over by a monopoly. Thank you,
CMA!
11. EMX by Big Village, the leading Premium SSP and end-to-end programmatic technology group focused on the planning, buying, and measurement of CTV and omnichannel media, today announced it is approved by Kroger Precision Marketing (KPM), the retail media business of The Kroger Co., to make Kroger retail sales data available to advertisers within its SSP through EMX’s Data Connected Private Marketplace (DCPMP) offering. The
collaboration will enable advertisers to create custom audiences using KPM’s data to reach 120 million households in the US and activate via a Data Connected PMP.
12. The MARTECH India conference 2020 on October 14 was truly a unique event. The panel discussion on Marketing in Metaverse was surreal, to say the least. The discussion started with the introduction of metahuman, an avatar of Ruparel. The metahuman explained what the
metaverse actually is, in brief. This was followed by the introduction of Metababy Kalpana, a digital person created by Soul machines in partnership with WPP, that can have one-on-one live conversations with the audience. She can be empathetic and even smile back at people. This was a surreal experience. She explained how marketing in the metaverse will be different from marketing in the real world. In the metaverse, there will be no concept of time or space. marketers will need to find new and
innovative ways to reach their target audience. They will also need to create compelling content that will engage and entertain their audience. The panel discussion was truly enlightening and provided a glimpse into the future of marketing.
13. Redhill, a leading marketing and communications agency, is expanding its offerings into the metaverse scene by collaborating with US-based enterprise metaverse platform Pixel Canvas. The partnership
will allow Redhill to leverage Pixel Canvas’s powerful platform and technologies in brand campaign development and communications strategies, adding a new dimension to omnichannel storytelling for clients.
Redhill hopes to use the partnership to further its mission of transforming customer experience and delivering real business outcomes. Jacob Puthenparambil, founder and CEO of Redhill, said its metaverse offering is designed to help clients understand and capitalise on
this next massive wave of disrupting businesses and industries. He added that the agency is committed to arming clients with the strategies and technologies they need to fully capitalise on these new virtual worlds.
Using programming, connection tools, and avatar customisation features built into the Pixel Canvas platform, Redhill will be able to create engaging and immersive brand experiences that deliver results. So far, the partnership has been a success, with several
high-profile campaigns already underway. Redhill looks forward to continued success in the metaverse space as it partners with Pixel Canvas to bring innovative solutions to its clients.
14. As any advertiser knows, getting the most bang for your buck is essential to a successful ad campaign. And now, TikTok is making it easier than ever to maximize your results with their new Smart Performance Campaigns. With this automated process,
you can simply sit back and let TikTok's machine learning systems take care of all the targeting and optimization for you. So if you're looking for an easy way to get the most out of your advertising budget, TikTok's Smart Performance Campaigns are definitely worth considering.
15. FuboSportsbook, an online sports wagering platform, is shutting down. FuboTV had put the platform under strategic review in order to find a partner. The company had
hoped that the platform would drive revenue; however, due to challenging economic conditions and investors' desire for profitability, FuboTV was unable to find a viable path forward. As a result, the decision was made to shutter Fubo Sportsbook immediately.
15. Keira Krausz Joins Purple Innovation as Chief Marketing Officer
Purple Innovation, Inc. (NASDAQ: PRPL) (“Purple”), a comfort
innovation company known for creating the “World’s First No Pressure® Mattress,” today announced the appointment of Keira Krausz as its Chief Marketing Officer, effective November 1, 2022. READ FULL STORY