1.Bubbl, the world’s first hyper mobile ‘out of app’ marketing platform, has appointed Taz Hossain as Chief Revenue Officer (CRO). In the newly created role, Hossain will drive revenue and growth, building Bubbl’s Channel Partnership customer base, bringing its disruptive tech to more clients across sectors such as transport, retail, and hospitality. Read Full Article on ADOTAT
2. With all the uncertainty in the world, it's no wonder that advertisers are feeling a bit stressed. According to a new survey from the World Federation of Advertisers (WFA) and Ebiquity, nearly 30% of the world's biggest
advertisers are planning to cut ad budgets in 2023. That's about the same percentage that said they planned to increase budgets, while the rest indicated that their budgets will remain flat. It's understandable that companies are feeling cautious about spending, but it's also worth considering that advertising can be a powerful tool for boosting sales and driving growth. So even though the future may be uncertain, advertising can still be a smart investment.
3. Business Insider recently reported that Disney is likely to buy out Comcast's stake in Hulu after 2024. This would give Disney full control of the popular streaming service. While this could be good news for Disney fans, it's causing some anxiety among current and former Hulu employees. They're worried that the culture of Hulu will change under full control of the Mouse House.Disney is known for its family-friendly content, but Hulu has always been a bit
edgier. It's home to shows like The Handmaid's Tale and South Park, which wouldn't necessarily fit in with Disney's brand. There's also concerns that Disney will start prioritizing its own content on Hulu, making it harder for other studios to get their Shows on the platform. Only time will tell what direction Hulu will go under sole control of Disney, but it's sure to be an interesting ride.
4.The contrarian in me loves this. Many publishers
are shifting their focus to areas like newsletters and podcasts, finding high-value, niche audiences and spinning up direct revenue and commerce businesses. The News Movement is going back to the future by betting on a distributed media strategy tied to social platforms. I'm all for publishers finding their niche audiences and spinning up direct revenue businesses, but the idea of a distributed media strategy tied to social platforms sounds an awful lot like the failed strategy many
news organizations pursued in the late 2000s and early 2010s. Remember when everyone was chasing pageviews and clickthroughs? That led to a lot of short-sighted decisionmaking and, ultimately, a big decrease in trust in the media. Let's hope the News Movement knows what it's doing. Otherwise, we could be headed for another round of contrarian bets.
5. For years, CBD has been relegated to the minors, languishing in obscurity while its more
popular cousin THC hogged the spotlight. But now, CBD is finally getting its moment in the majors. Charlotte's Web, one of the leading producers of CBD products, has just signed a sponsorship deal with Major League Baseball. This marks the first time that any of the four major American sports leagues has entered into a sponsorship agreement with a CBD company. While some may see this as a sign of MLB's desperation to appeal to young fans, it's actually a shrewd move on their part. CBD
is widely known for its calming and anti-inflammatory properties, which can be beneficial for athletes who are constantly dealing with aches and pains. Moreover, Charlotte's Web is a widely respected brand that is committed to producing quality products. MLB may be late to the game when it comes to CBD, but this move signals that they are serious about embracing this new technology.
6Apple’s ad moves: The tech giant is reportedly preparing a
serious push to bring ads to Apple TV+, according to Digiday. In a way, it’s a logical move for the company, which is struggling to get people to sign up for its new streaming service. But it’s also a risky one, as Apple has long been known for its aversion to advertising. If the reports are true, it would mark a major shift in strategy for Apple, and it’s sure to be met with some skepticism from consumers. Only time will tell if Apple’s move pays off, but it’s certainly an interesting
development to watch.
7. The pandemic has been a challenging time for everyone, and it's certainly not over yet. We've all had to develop new skills and adapt to a new reality. Among the most important things we've learned are empathy and transparency. These are the two qualities that SMBs have reminded us are most important to consumers. If we want to continue to survive and thrive in this period of uncertainty, we must lead
with these values intact. Empathy and transparency will help us preserve the trust of our community, and that's essential if we're going to make it through to the other side. (TotalRetail)
8. In one of its latest efforts to position itself as a performance solution and steal more share from rivals including Meta and YouTube, TikTok will begin charging advertisers only for ads
that are watched. Under the new Focused View campaign objective policy, to be formally introduced today during the social video platform’s TikTok World global product event, brands will pay only for ads that are watched for at least six seconds or are interacted with within the first six seconds, whichever comes first. This move is likely to entice more marketers to jump on the TikTok bandwagon and put pressure on YouTube, which has been struggling to compete with the upstart in recent
months. As TikTok continues to build out its ad offerings and tighten its grip on the social video landscape, YouTube will need to step up its game if it wants to stay ahead of the curve.
9.Time management devices, also known as social media games, are designed to get users hooked so that they can be monetized. A new study has found that the same is true of mobile gamers. The study, Digital Turbine's 2022 "Mobile App Habitat Report,"
found that the chief reason mobile users play games on their phones is to idle time. This is not surprising, because "mobile" has become code for the new app-based "social" media world. The study found that the average mobile gamer spends 22 minutes per day playing games, and that the top 20% of mobile gamers spend an average of 43 minutes per day playing games. The study also found that the majority of mobile gamers are women (56%), and that the majority of mobile gamers are between the ages of
18 and 24 (41%).
10. If you’re not familiar with the term “metaverse,” it’s time to brush up on your tech lingo. The metaverse refers to a shared, virtual space where people can interact with each other and with digital content. And according to a new report from KPMG, more than half of Americans are aware of the metaverse – even though only 8% have actually used it.
The report found that claimed metaverse awareness is
fairly high across all generations, but usage is still low. Just 2% of boomers have used the technology, compared to 12% of Gen Zs, 11% of millennials, and 5% of Gen X-ers. READ FULL ARTICLE ON ADOTAT
11. In a surprise move, holding company Publicis Groupe has abruptly ended the employment
of global CMO Justin Billingsley. The news, first reported by Campaign, came with very little explanation from the company. In a terse two-sentence statement, the company said simply, "We have ended Justin's employment and he is now on garden leave. We won't be making any further comment." (REAL FULL STORY)
12.With fast food chains increasingly feeling the pressure to offer healthier options, it's no surprise that Kraft Heinz is launching a new campaign urging McDonald's to add its Mac & Cheese boxed dinner to Big Mac burgers. The new website, WheresTheMac.com, lets users unleash bots to tweetstorm McDonald's, draft their own personalized Tweet that will tag McDonald's, or fill out the fast-food chain's feedback form asking the Kraft product be added to its
burgers.
It remains to be seen whether McDonald's will take the bait, but in the meantime, Kraft Heinz is sure to get plenty of attention for its clever campaign. And with the new Focused View campaign objective policy from TikTok, the brand will only pay for ads that are watched for at least six seconds or are interacted with within the first six seconds – so it's a win-win for everyone involved.
13. At TikTok’s second global
product summit, the company debuted a number of new ad products, including Showtimes on TikTok, a native ad experience that plays a full movie trailer with a “Get Showtimes” button. When consumers click on the button, they are taken to a list of nearby theater options and showtimes based on their location data. The company is partnering with ticketing websites to make the purchase process seamless for consumers. With this new tool, TikTok is making it easier than ever for entertainment
marketers to reach their target audiences.