According to a survey of 500 American adults fielded by Pollfish on Tuesday, more than half—49%—agree with the decisions made by big brands to halt their Twitter ad spending. A quarter said they do not agree with these companies' choice and another 24% aren't sure if the move is wise or unwise for those organizations. Following meetings with
advertisers, a live public Twitter Q&A to address their concerns, and a reported meeting and deal with "activist" groups putting pressure on big brands to pause their ad buys on the platform, Musk has sent a series of mixed signals about how he actually plans to address their concerns. After initially stating that he had addressed concerns by agreeing to form a "moderation council" that would help guide what content is permissible on the platform, Musk reportedly reneged,
leaving the issue of content moderation -- as well as brand safety concerns -- in limbo. Musk said he would personally review all ads for the platform to make sure they were "appropriate." Then he backtracked, saying that instead of doing this himself, he would leave it up to Twitter's advertising team. But then he tweeted again later in the day, saying that Twitter's ad review team was too slow and inefficient and that they were not doing a good job. He then fired most of
them. When Musk announced his plans to buy Twitter in April, actor and activist Jameela Jamil tweeted that she would leave Twitter if the deal went through: “I fear this free speech bid is going to help this hell platform reach its final form of totally lawless hate, bigotry, and misogyny. Best of luck.” Jamil has not tweeted since Musk acquired the company. NAACP President Derrick Johnson called on all companies to pull their ads from Twitter, arguing that
it is “destructive to our democracy” for any business owner whose ad appears next an incendiary tweet or conspiracy theory not only funds the platform but also spreads the message. In November, Volkswagen told its brands to stop advertising on Twitter until further notice. In a recent development, a spokesperson for the German auto giant said that all of its brands had followed the advice given to them by social media managers. Audi had opted to halt organic activities—such as
direct posts on Facebook or Twitter responses from customers—and would only use their official pages in order respond with questions brought up be potential clients. For their part, some other counterparts of Elon Musk have left the platform. These include Mary Barra—CEO of General Motors and RJ Scaringe—CEO at Rivian; they haven't tweeted since the takeover by billionaire. Henrik Fisker also announced his immediate departure to Instagram. Jaguar Land Rover
has announced that it will hire many of the employees who lost their jobs on Twitter's earnings release day, and will do so by selecting among those laid off. In a series of tweets criticizing Musk, long-time marketing exec Lou Paskalis noted the move also contradicted what Musk promised some of Twitter's biggest advertisers during his meeting with the Twitter Influence Council on Nov. 4. It seems that the industry is noticing and taking action in light of Musk's obvious
deceptiveness. However, it gets much worse for Twitter. The controversies surrounding Twitter have been many, but this latest news is generating much discussion. A new report shows that more than 5 million users on the digital platform have had their data compromised. Their information is now being sold and traded publicly or privately through API vulnerabilities—and it contains some sensitive personal details such as phone numbers, emails and even birth
dates.
One security researcher discovered a flaw in Google’s systems and raised the alarm about how it could be abused by threat actors. His research included public information that had been scraped from public info—including phone numbers, email addresses, etc.—that wasn't meant to be made available. Here is a running list of brands that have told ADOTAT that they have quit twitter completely. It should be noted that several agencies including
OMD/OMG have expressed that they have no intention of working with Twitter as long as Musk is in charge, as most of their brands have a serious issue with the way he is running things. Abbott Laboratories Allstate Corporation AMC Networks American Express Company AT&T Big Heart Petcare BlackRock, Inc. BlueTriton Brands, Inc. Boston Beer Company CA Lottery (California State Lottery) CenturyLink (Lumen Technologies,
Inc.) Chanel Chevrolet Chipotle Mexican Grill, Inc. Citigroup, Inc. CNN Dell Diageo DirecTV Discover Financial Services Fidelity First National Realty Partners Ford Heineken N.V. Hewlett-Packard (HP) Hilton Worldwide Inspire Brands, Inc. Jeep Kellogg Company Kohl’s Department Stores, Inc. Kyndryl LinkedIn Corporation MailChimp (The Rocket Science Group) Marriott International, Inc. Mars Petcare Mars, Incorporated Merck
& Co. (Merck Sharp & Dohme MSD) Meta Platforms, Inc. (formerly Facebook, Inc.) MoneyWise (Wise Publishing, Inc.) Nestle Novartis AG Pernod Ricard PlayPass The Coca-Cola Company The Kraft Heinz Company Tire Rack Verizon Wells Fargo Whole Foods Market IP Yum! Brands
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Smoothie King has added an experienced marketing executive to its leadership team. Marianne Radley brings a wealth of global marketing, advertising and product innovation experience to Smoothie King and will support the brand’s mission to inspire people to lead a healthy and active
lifestyle. (READ MORE) Integral Ad Science, a global leader in ad quality and brand safety solutions, today announced the appointment of Khurrum Malik as Chief Marketing Officer (CMO).
Malik will accelerate market growth initiatives for IAS and lead its global marketing strategy. (READ MORE) Curative, a leading healthcare delivery company, today announced the appointment of Beth Henry to the position
of Chief Marketing Officer (CMO) of Curative. (READ MORE) |
TheRundown At least 10 News Stories you Must Know (but don't have time to read!) |
1. Today, GumGum, a contextual-first, global digital advertising platform, along with Frameplay, the global leader in enabling intrinsic in-game advertising, announced that they've partnered earlier this year to provide contextually relevant and brand safe creative advertising units to be utilized across Frameplay’s intrinsic in-game platform.
Johnsonville, the most popular sausage brand in the United States, is committed to continuous development on its advertising strategies and was eager to enter the critical in-game advertising industry. With GumGum and Frameplay, Johnsonville targeted gamers playing in sports, casual and simulation games on mobile devices with simple, standout creative ads that did not disrupt game play and enhanced the gaming experience.
2. LinkedIn is finally launching its own scheduling app, and it's about time. Until now, if you wanted to schedule your posts on LinkedIn, you had to use a third-party tool. Not anymore.Now when you create a post, you can click on the clock icon and go directly to the scheduling screen. From there, you can choose the exact date and time for your post, based on 30 minute intervals—and up to 3 months in advance! Once you've scheduled your posts, they'll show up in your feed as
usual. You can also view them all from your phone via the new app. The feature is rolling out gradually on desktop first, then Android devices and iOS devices later this year. So if you don't see it yet, it's coming soon! 3. If you aren't on Snapchat, you're missing out. Snap is the fastest-growing social media platform in the world—and it's not just millennials who are using it. A survey found that 90% of Gen Zers and 75% of all 13-34
year olds in the U.S are on Snapchat now!5 Snap helps you create emotional impact: 250 million people are engaging with augmented reality (AR) every day on Snap. And why does that matter? AR technology allows for users to become immersed in your content. It’s engaging and memorable, it builds emotional connections, and users share that experience with friends and family. This leads to a higher response and effectiveness to your ads… which leads to higher ROI: Across consumer packaged
goods (CPG), Snap drove an average ROI 1.78X higher than total media averages!6 4.Cyber Monday is the biggest online shopping day of all time. Consumers spent a total of $11.3 billion online on Cyber Monday, representing 5.8 percent growth year-over-year (YoY), according to Adobe Analytics. In the peak hour (8:00 p.m. to 9:00 p.m. Pacific), consumers spent $12.8 million every minute!
Online spending was driven by purchases of toys, with sales growing 684 percent compared to an average day in October 2022, as well as perennial favorites including electronics (up 391 percent) and computers (up 372 percent). Mobile sales increased from 40 percent to 43 percent of Cyber Monday sales YoY, and since Oct 1 has accounted for 44 percent of all e-commerce sales. (MP)
5.The Identity Enrichment app from LiveIntent is debuting on the
Salesforce AppExchange to help brands ensure their first-party data is complete, verified, and addressable. The goal is to help brands “enrich customer records with high-quality data and reduce duplicate CRM records,” says Mano Pillai, chief product officer at LiveIntent. LiveIntent dedupes, cleanses, appends, and enriches a customer’s first-party data with licensed identity, demographic, behavior, and interest data. 6.Hasbro's Nerf brand is getting into the holiday spirit with two new social media campaigns, according to information shared with Marketing Dive. The first campaign features 12 elite college athletes competing in a Nerf Blitz relay race where the winner gets to douse the competition with a Super Soaker. The second campaign showcases NBA All-Star Luka Doncic showing off Nerf's new Elite 2.0 Motoblitz and Viper Strike blasters via Neural Radiance Fields (conveniently abbreviated as
NeRFs) that help turn two-dimensional content into 3D environments. (MD) 7.Elon Musk tweeted on Monday that Apple had “mostly” stopped advertising on Twitter and had threatened to block Twitter from the App Store, an escalation of his previous tweets complaining about app store fees. He also tweeted a meme about the 30% fee Apple levies on in-app purchases with an image that suggested one path he was considering was going “to war”
with the iPhone maker. 8.Google is playing matchmaker. In October, the company debuted a tool it says can help advertisers and publishers reach their overlapping audiences using first-party data. Called Google PAIR—or, the Publisher Advertiser Identity Reconciliation ()—it’s a “new solution” that can help advertisers target and monetize audiences that are spit out of a clean room, a buzzword that can mean several things but
is generally understood to be a privacy-focused way in which two entities can combine data and find similarities. PAIR is just one solution among many that Google is pitching to advertisers and publishers as it tries to *checks notes* rewrite the telemetry of the internet and the infrastructure behind digital advertising. No big deal, right? More seriously, if Topics is a solution to mine and find new customers and lookalike audiences, PAIR is more
about reaching and retargeting known customers, Dan Taylor, Google’s VP of ads, explained. (Earlier this year, some publishers told us they weren’t exactly in love with Topics 9.Cryptocurrency lender BlockFi filed for Chapter 11 bankruptcy protection on Monday. It’s the latest domino to fall following the implosion of crypto exchange FTX. BlockFi froze customer withdrawals earlier in November, saying that it had significant exposure
to FTX as well as the exchange’s trading arm, Alameda Research. 10. Apollo-owned Yahoo has become the single biggest shareholder in internet ad firm Taboola, as part of a broader ad partnership in which the aging internet firm will use Taboola to power its ad sales. Taboola sells ads that typically run at the bottom of web sites, sold on an automated basis, frequently criticized as poor quality ads. Taboola, whose main rival is
Outbrain, says it has partnerships with publishers including CNBC, BBC, Business Insider and The Independent. As part of the deal, Yahoo will get a 25% stake in Taboola and a seat on the company’s board, the companies said in an announcement. Taboola shares, which in the past 12 months have dropped 80% to below $2, surged to above $3 in response. A 25% stake in Taboola would be worth about $150 million at the company’s closing price on Friday of $1.84. Yahoo isn’t paying for the
shares. |
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