1. AIDEM today announces the global availability of its privacy-first Demand Side Platform (DSP) as well as a new partnership with FouAnalytics, to help clients improve campaign effectiveness while detecting and mitigating ad fraud and waste. Moving on from media buying with legacy platforms which depend on cookies to operate, advertisers
are now switching to AIDEM; a modern cookie-free buying platform, purpose-built to be compliant with all privacy regulations worldwide. This is achieved thanks to a targeting AI that operates on a purely semantic basis without relying on IDs, personal, first, or third-party data.
2.Playground xyz has partnered with Publicis Groupe in APAC to implement attention measurement and optimisation solutions across Publicis Groupe APAC clients’
digital ad campaigns. This project expands on an ongoing partnership that has seen Playground help Publicis Groupe APAC clients test attention-based solutions and build a clear understanding of the actual levels of consumer attention their digital display advertising receives.
3. Lumen Research, the leader in attention measurement, has appointed Scott Linzer as GM North America and Josh Barnett as Head of Sales, EMEA, as growing
numbers of businesses around the world turn to its ground-breaking eye tracking technology to measure the impact of their campaigns. Scott will spearhead the expansion of Lumen's business in the United States and Canada, building a team on the ground to help advertisers optimise attention. He will promote the use of Lumen's tools for planning, buying, reporting and optimising media in order to drive profitable outcomes for both advertisers and agencies.
4.Exit Bee, the leader in micro-moment advertising, has strengthened its team with the appointment of Victoria Pindar as VP of Sales in the UK. Victoria will help to spearhead further growth within the UK, whilst developing key strategic partnerships.With more than 15 years’ experience in the advertising industry, Victoria was formerly Group Digital Manager at Hearst Magazines UK, before joining Ex.Co - formerly Playbuzz - where she rose through the ranks to
Managing Director. Victoria says: “I was attracted to Exit Bee’s innovative, start-up culture and its unique technology. It offers a perfect marriage of effective branding and ground-breaking technology; helping clients to supercharge effectiveness in the attention economy. No one measures the way Exit Bee does and there is so much we can achieve when it comes to strategic brand storytelling in crucial micro-moments.”
5.Mark Burnett is stepping down from
MGM TV.That's right. The reality producer said he was "stepping away from MGM TV's day-to-day management" and returning to "independently creating and innovating." He plans to continue overseeing his legacy programs, including Survivor, Shark Tank and The Voice. Burnett becomes the latest high-ranking MGM exec to exit following Amazon's $8.5 billion deal to acquire the studio. Film chiefs Michael De Luca and Pam Abdy left the company in April. In a statement, Burnett said: "I am proud
of what we have accomplished at MGM over the last two years, but I feel that now is the right time for me to move on."
6.On Monday morning, Disney CEO Bob Iger addressed employees at the company in a town hall for the first time since his sudden return a week earlier. Iger covered a number of topics including the company's relationship with Florida amid the state’s so-called “Don’t Say Gay” bill. He also dismissed the idea that Apple
could buy Disney as "pure speculation."
Iger talked about how he was able to connect with people across all levels of the company, and how much he enjoyed speaking with them again. He said he felt energized by it, and that he was looking forward to getting back into work mode. "It's good to be back," he said at the end of his speech.
7.Elon Musk tweeted on Monday that Apple had “mostly” stopped advertising on Twitter and had threatened
to block Twitter from the App Store, an escalation of his previous tweets complaining about app store fees. He also tweeted a meme about the 30% fee Apple levies on in-app purchases with an image that suggested one path he was considering was going “to war” with the iPhone maker.
8.Musk’s tweets come as Twitter faces an exodus of advertisers from its platform, threatening its ability to generate revenue just weeks after Musk warned
that bankruptcy would not be out of the question for the social media platform. Expulsion from Apple’s app store would be “catastrophic” for Twitter, Yoel Roth — Twitter’s former head of trust and safety — wrote in a New York Times editorial last week. Musk has sparred verbally with Apple before in the context of developing electric cars with self-driving capabilities, which Apple has struggled to do.
9.Cryptocurrency lender BlockFi
filed for Chapter 11 bankruptcy protection on Monday. It’s the latest domino to fall following the implosion of crypto exchange FTX. BlockFi froze customer withdrawals earlier in November, saying that it had significant exposure to FTX as well as the exchange’s trading arm, Alameda Research.
10. Apollo-owned Yahoo has become the single biggest shareholder in internet ad firm Taboola, as part of a broader ad partnership in which the
aging internet firm will use Taboola to power its ad sales. Taboola sells ads that typically run at the bottom of web sites, sold on an automated basis, frequently criticized as poor quality ads. Taboola, whose main rival is Outbrain, says it has partnerships with publishers including CNBC, BBC, Business Insider and The Independent. As part of the deal, Yahoo will get a 25% stake in Taboola and a seat on the company’s board, the companies said in an announcement. Taboola shares, which
in the past 12 months have dropped 80% to below $2, surged to above $3 in response. A 25% stake in Taboola would be worth about $150 million at the company’s closing price on Friday of $1.84. Yahoo isn’t paying for the shares.