1.If you're looking to reach a young, engaged audience, then TikTok is the platform for you. According to data from Varos, advertising spend on TikTok has doubled in the last year, while spend on Facebook has fallen. This is likely due to the fact that TikTok is one of the most popular social media platforms among Gen Z and millennial users. Not only that, but TikTok users are highly engaged
with the content on the platform. They're constantly watching videos, sharing them with friends, and commenting on them. This makes TikTok an ideal platform for reaching potential customers and promoting your brand. So if you're not already advertising on TikTok, now is the time to start.
2. Advertisers seem to be happy with the results they are seeing from TikTok, despite some questionable food trends. DTC ad spend on the platform
increased about 60% between Q1 and Q2 of this year, according to an analysis of e-commerce data from more than 5,000 stores conducted by software company Triple Whale. This reach almost $30 million in ad spend in just the second quarter. The platform has also proven to be effective in driving sales, with some brands seeing a 20x return on their investment. Given these results, it's no wonder that advertisers are happy to keep funneling money into TikTok.
3.YouTube Shorts is a new feature that allows creators to share vertical videos that are up to 60 seconds long. YouTube has announced that it will start sharing ad revenue with creators who produce Shorts. This is a great opportunity for creators to generate additional income from their YouTube channel. In order to be eligible for ad revenue sharing, creators must have a channel with at least 10,000 subscribers. YouTube will also be giving creators who produce
Shorts early access to new features and tools. This is an exciting development for YouTube creators and will no doubt lead to more innovative and creative content being produced on the platform.
4. The US Federal Trade Commission has asked Amazon and iRobot Corp for more information on the ecommerce giant's $1.7-billion buyout of the Roomba vacuum maker, in a filing on Tuesday. The FTC had on September 19 requested more details on the
deal that was announced last month and would expand Amazon's stable of smart home devices. IRobot said the move was a routine request for information and did not imply that it believed the merger violated antitrust laws. TheRoomba is a robotic vacuum cleaner that has been on the market since 2002 and has about 62 percent of the global market for robotic vacuums, according to research firm Statista. Amazon's Alexa voice assistant is already built into some Roomba models, allowing users to start
their vacuuming with a voice command.
5.Any Distance is a new gamified activity tracking platform that aims to improve global wellness through movement. Any Distance is a free app that is available for iOS and Android devices. The app tracks your movement and activity levels throughout the day and encourages you to stay active by awarding points for every step you take. You can also compete with friends and family members to see
who can accumulate the most points in a day, week or month. In addition to promoting physical activity, Any Distance also provides a gamified community experience that allows you to connect with other users, share tips and tricks, and motivate each other to be more active. (MP)
6. Looking to get more out of your travel campaigns? Tripadvisor's new in-house creative and content studio, Wanderlab, can help. Using the platform's first-party data, Wanderlab crafts
more relevant, targeted campaigns that are sure to hit the mark with today's savvy travelers. Based in NYC's trendy SoHo neighborhood, the studio is overseen by General Manager Christine Maguire and offers a range of cutting-edge marketing solutions.
7.Facebook just introduced Collaborative Ads for local delivery, an ad format that lets small businesses advertise products while giving customers the option to order from local grocery stores and
restaurants. In other words, if a local store or a restaurant has your items in stock, shoppers can see up-to-date prices of the items and order them instantly. This is a great way for small businesses to get their products in front of potential customers, and it's also a convenient way for customers to get the items they need without having to leave their homes. So if you're a small business owner, be sure to check out Facebook's Collaborative Ads for local delivery. And if you're a
shopper, keep an eye out for these ads when you're browsing Facebook. They just might save you a trip to the store!
8. Despite a rocky few months, things may be starting to look up for streaming giant Netflix. Following the announcement of its plans to launch an ad-supported tier, several analysts have upgraded their assessments of the stock. And with the decision to move that launch up to November instead of waiting until Q1 2023,
Netflix appears to be taking a proactive approach to addressing its recent subscriber losses. While there's no guarantee that these moves will be successful, they do suggest that Netflix is taking steps to shore up its business and protect its position as a leading streaming platform. As a result, now may be a good time for investors to take another look at the stock.
9. As we all know, the online landscape is constantly changing, and that means that those of us in the
business of marketing and advertising have to be constantly on the lookout for new ways to reach our target audiences. That's why I was really interested to see the latest research from AdTech company Bango, which shows that early two thirds (65%) of app developers and marketers are searching for new ways of targeting new paying users without IDFA, cookies or data privacy issues. Even with Google’s recent announcement that they are postponing the
removal of cookies once again, changes such as Apple’s decision to restrict IDFA, and mounting government regulation of data privacy, it’s clear that the writing is on the wall for traditional methods of online advertising. The good news is that Bango has a suite of cutting-edge solutions that can help app developers and marketers to reach their target audiences without having to rely on cookies or IDFA.
10 When it comes to fast-casual
restaurants, Jersey Mike's Subs is moving swiftly up the ranks. The New Jersey-based sandwich franchise has added hundreds of locations in the past four years and plans to add thousands more. QSR magazine even dubbed it the fastest-growing quick-service restaurant in America, thanks to its impressive growth. But it's not just the numbers that are impressive—Jersey Mike's also offers a delicious, high-quality product that keeps customers coming back for more. From its signature
submarines loaded with fresh, quality ingredients to its made-to-order salads and wraps, there's something for everyone at Jersey Mike's.
11. Compass, a real estate brokerage, has announced its second round of layoffs in three months. The layoffs will be focused on Compass’s technology team and the company is expected to cut a large number of positions. In a filing with the Securities and Exchange Commission, the company said it
has experienced "a slowdown in the momentum of its business." As a result, Compass is trying to slash costs and navigate a slowing housing market. The company said the layoffs are "necessary to align its cost structure with its current business realities." Compass also announced that it is suspending its plans to go public. The news of the layoffs comes as a shock to many, as Compass had been one of the fastest-growing startups in recent years. The company had raised over $1 billion from
investors and was valued at $6.4 billion. However, the slowing housing market has put pressure on the company, and it seems that Compass is now feeling the effects.
12. Data is supposed to be the lifeblood of modern marketing, but it turns out that a lot of marketers are still flying blind. According to a new survey from Gartner, only 53% of marketing decisions are influenced by data, and the consulting firm predicts that this number will
actually decline in the next few years. The main reason for this? Analytics departments are failing to deliver on their promises, and as a result, CMOs are getting fed up. In fact, Gartner predicts that 60% of CMOs will cut the size of their analytics departments in half by 2023. So if you're one of those responsible for handling marketing data, it might be time to step up your game - or start looking for a new job.
13. As the world
increasingly moves towards a digital economy, retail media and e-commerce are playing an ever-larger role. GroupM's This Year Next Year 2022 E-Commerce and Retail Media Forecast predicts that this trend will continue, although at a slower pace than in previous years. The main reason for this slowdown is that China's e-commerce market has matured, and digital advertising growth is waning in the face of the current economic recession. Nevertheless, retail media and e-commerce still offer
immense potential for businesses looking to reach a global audience. By capitalizing on these growing platforms, businesses can ensure that they stay ahead of the curve and remain competitive in the ever-changing marketplace.
14. The Uber data breach was a serious security lapse that exposed the personal information of millions of riders and drivers. The company has now admitted that the hacker behind the breach is affiliated with the Lapsus$
extortion group, which is known for breaching other high-profile tech companies. This is a major black eye for Uber, and it's sure to damage the company's reputation. In the wake of the breach, Uber has beefed up its security measures and is offering free credit monitoring to all affected riders and drivers.
15. If you're a California worker, you can now breathe a little easier-literally. A new law that went into effect on January 1st protects workers from being
fired, or not hired, for off-the-clock marijuana use. That means that if you want to relax with a joint after work, or take a hit before your shift, you can do so without fear of losing your job. The only catch is that you must be 21 or over and only consume marijuana in private. So while you can now enjoy marijuana without worrying about work, be sure to consume it responsibly.'
16. Criteo S.A. (NASDAQ: CRTO), the commerce media company,
today announced the launch of Commerce Max – a self-service, all-in-one demand-side platform (DSP) for enterprise marketers built for scale and powered by Criteo’s leading retail media and programmatic capabilities. With Commerce Max, marketers can plan, buy, and measure their programmatic advertising campaigns across all major touchpoints in the shopper journey, including display, video, social, and native. Powered by Criteo’s long-standing relationships with the world’s leading
retailers and publishers, Commerce Max gives marketers unprecedented reach and scale to drive awareness, consideration, and purchase intent among shoppers worldwide. “ CMOs are under pressure like never before to deliver measurable business results from their marketing programs. With Commerce Max, we’re giving them a powerful self-service platform that combines the reach and scale of our retail media network with the data-driven targeting and measurement capabilities of our programmatic
technology,” said JB Rudelle , CEO of Criteo. “We’re excited to launch this game-changing product that will help our clients maximize their return on investment and fuel the next wave of growth for Criteo.”=