1.Ritz Crackers are an incredibly underrated hangover snack. They are light, salty, and have just the right amount of crunch. Plus, they go great with cheese. However, Ritz Crackers typically only get between 10,000 and 50,000 views on their Instagram Reels. But this summer, when they posted a joint Reel with creator Erin Miler, @overthemoonfaraway, they got more than 781,000
views—completely organically. The technical term for that “joint Reel” is an Instagram “Collab.” Instagram rolled out the capability about a year ago, letting two creators team up to create a single Reel. Collabs are a great way for brands to reach new audiences and for creators to get more exposure. And in the case of Ritz Crackers, it was a total success. So if you’re looking for ahangover cure that’s both delicious and efficient, look no further than Ritz Crackers.
2. It's no secret that the advertising industry can be a tough place to work. With long hours and low pay, it's no wonder that some workers are choosing to leave agencies in search of better conditions. However, it seems that some agencies are trying to hold onto their employees by offering perks like GrubHub gift cards. While these perks may seem enticing, they could actually be doing more harm than good. For one thing, they provide a false sense of security,
leading workers to believe that they're being compensated fairly when they're actually being exploited. Additionally, they perpetuate the cycle of long hours and weekend work, which is ultimately detrimental to both workers and the quality of their work. In the end, it's clear that perks can only go so far in justifying poor working conditions. If agencies want to retain their employees, they need to start offering fair salaries and reasonable hours.
3.It's no secret that the advertising industry can be a tough place to work. With long hours and low pay, it's no wonder that some workers are choosing to leave agencies in search of better conditions. However, it seems that some agencies are trying to hold onto their employees by offering perks like GrubHub gift cards. While these perks may seem enticing, they could actually be doing more harm than good. For one thing, they could be viewed as a way to keep
employees working long hours without proper compensation. Additionally, they may create a sense of entitlement among employees, leading them to expect more and more freebies from their employer. In the end, while perks like GrubHub gift cards may seem like a good way to keep employees happy, they could actually end up doing more harm than good.
4. Ah, Rockefeller Center. The New York City landmark that has been the home of NBC's "Tonight Show"
for nearly 60 years. A place where countless celebrities have walked the stage and millions of Americans have tuned in to laugh at the latest jokes from Jimmy Fallon. But what many people don't know is that Rockefeller Center is also a hotbed for gaming. That's right - on Tuesday, NBCUniversal will launch "Tonight at the Rock - Powered by Samsung Galaxy," a gaming experience created in Fortnite. The experience lets fans enter a "fantastical version" of Rockefeller Center and locations
from "The Tonight Show Starring Jimmy Fallon" while encountering numerous Samsung Galaxy capabilities and integrated ads, like "billboards" promoting Samsung and the show. So if you're looking for a new way to experience Rockefeller Center, be sure to check out "Tonight at the Rock." And who knows - you might just learn something about the storied history of this New York City landmark.
5.Facebook is no stranger to lawsuits, and the latest one
comes courtesy of Meta, a company that makes an in-app browser for the social media giant. The lawsuit alleges that Meta collected data about users' online activity by injecting tracking code into the sites people visit through its browser. This is not the first time Facebook has been accused of surreptitiously collecting data on its users, and it's unlikely to be the last. However, this lawsuit highlights the importance of being aware of the privacy settings on your smartphone and
taking steps to protect your information. For example, you can choose to use a different browser for your Facebook activity or disable the in-app browser altogether. You can also opt out of data collection byMeta by going to the company's website and following the instructions there. In short, it's important to be vigilant about your privacy online, and if you're concerned about Facebook's activity, there are steps you can take to protect yourself.
6. Little Caesars Pizza is at it again, this time using Instagram as a pepperoni-themed art gallery to promote the rollout of their new menu item. The one-day event will showcase items available on a first-come, first-served basis and all for $9.99. As someone who's been following the company closely, I can say with certainty that this is just the latest in a long line of marketing genius from Little Caesars. With a track record like theirs, there's no doubt in my
mind that this event will be a success. So if you're looking for some new, delicious pizza at a great price, be sure to check out Little Caesars on September 20th.
7. YouTube has long been the go-to platform for creative content creators looking to make a name for themselves. But with the recent launch of YouTube Shorts, the video-sharing site is now making a play for the top short-form talent. According to The New York Times,
YouTube will soon add a new, direct monetization option for Shorts, which would provide a clearer pathway for short-form content creators to make money purely for their clips. While this might sound like an extreme take, it makes sense when you consider the fact that YouTube is already home to a vast and ever-growing community of creative content creators. With the addition of Shorts, YouTube is simply giving these creators another way to monetize their work. And given the growing popularity of
short-form content, it's likely that many top creators will take advantage of this new opportunity. So don't be surprised if YouTube becomes even more of a powerhouse in the world of online video in the months and years to come.
8.As the vice chairman of the Phoenix Suns, Jahm Najafi is calling on team owner Robert Sarver to resign and sell his stake in the organization. This comes in light of recent findings of racism, misogyny, and
a toxic workplace culture within the Suns organization. Sarver reportedly owns around 35% of the team, while Najafi holds the second largest stake. In his open letter to the team's employees and players, Najafi cites Sarver's "dictatorial" leadership style and lack of empathy as major factors in the decision to call for his resignation. He also calls out Sarver for his role in the team's recent struggles, including their decision to trade away star player Devin Booker. Najafi's letter is a
strong indication of the discontent that exists within the organization and could ultimately lead to Sarver losing control of the team.
9. Apple is at it again, this time notification developers of new search placements arriving on its app marketplace just in time for the holidays. The iPhone maker’s ad sales operations revolve around the App Store, which to date has offered a slim amount of inventory. While details are unclear on the
latest additions, the firm in July said it would expand ads to the App Store’s front page and in the form of sponsoredSearch Ads. So if you’re an app developer, be on the lookout for Apple’s new search placements- and maybe consider creating an ad or two of your own!
10 Believe it or not, you can answer customer questions using Amazon’s assistant, Alexa. Alexa now responds to product queries with the helpful answers provided by
brands, and brands can link queries to their storefronts. So if you’re registered with Amazon Brand Registry, you should see the new Customers ask Alexa feature in Seller Central. This is a game changer for businesses because now they can provide prompt and accurate responses to customer questions, and even direct them to where they can purchase the product. So if you’re looking to get ahead of the competition, make sure you take advantage of this useful feature.
11.We all know that it’s important to say thank you, but did you know that how you say it can make a big difference in the future? A South Korean beauty retailer decided to find out, and they reported some interesting results. They sent different types of thank you notes to 1,232 different customers, then tracked the customers’ future spending. The message with the highest “future spending rate”? A handwritten thank you note. Let’s look at the numbers: Customers
who received a package without a note or a package with a typed-out note spent an average of $24.87 on their next purchase. But customers who received a handwritten thank you note spent an average of $41.38 on their next purchase. That’s a 67% increase! So if you want to encourage repeat business, take the time to write a personal thank you note. It could make all the difference in the world.
12. The theatrical movie business took a slight upturn this weekend, with Sony
Pictures Entertainment's “The Woman King” earning higher-than-expected $19 million in North American box-office revenues, according to Comscore.
This is good news for the struggling industry, which has been hit hard by the pandemic. Theaters have been forced to close their doors, and many movies have been postponed or released straight to streaming services.
“The Woman King” tells the story of an all-female army in the West African Kingdom of Dahomey. The movie was originally slated
for a release in February, but was pushed back due to the pandemic.
Despite the postponement, “The Woman King” still managed to draw audiences and outperform its expectations. This is a welcome sign for the movie business, which is hoping for a rebound in the coming months.
13. When it comes to getting attention, few people know better than Ryan Reynolds. The Canadian actor has built a career on his ability to make people laugh,
whether it's through his roles in comedies like 'National Lampoon's Van Wilder' and 'The Proposal' or his hilarious turn as the Marvel superhero Deadpool. Now, Reynolds is bringing his talent for generating buzz to the world of advertising, with the launch of his creative agency, Maximum Effort. Maximum Effort specializes in developing campaigns that are designed to get noticed, whether it's through outrageous stunts or clever wordplay. And with a client list that includes everyone from Pepsi to
Nissan, it's clear that Reynolds knows a thing or two about how to grab attention. With the recent acquisition of Maximum Effort by MNTN, brands now have the opportunity to tap into Reynolds' unique brand of marketing genius. So if you're looking for a way to get your next campaign noticed, maximum effort is definitely the way to go.
14. As anyone who's ever been in the market for a new car knows, the process of buying a car can be a long and
difficult one. There are so many options to choose from, and it can be tough to figure out which one is the right fit for you. But what if there was a way to make the process easier? That's where GM comes in. GM is the first brand to integrate with NBCUnified, which will enable anonymized matching between the automaker's first-party database and custom audiences of car buyers with NBCUniversal's first-party data and custom audiences. This means that GM will be able to better understand
the needs of its customers and match them with the right car faster and more efficiently. So if you're in the market for a new car, keep an eye out for GM—they just might make your life a whole lot easier.
15. The recent explosion of interest in non-fungible tokens (NFTs) and the metaverse has sent shockwaves throughout the marketing world. While some brands have been quick to embrace this new frontier, others have been more hesitant, feeling
that they need to tread lightly in order to avoid running afoul of China's ban on cryptocurrencies.
One of the biggest challenges for luxury brands is that they need to be able to reach China's young, digitally savvy consumers without using any crypto or NFT-related messaging. This means getting creative with marketing campaigns and finding other ways to connect with this key demographic.
Despite the challenges, there's no doubt that NFTs and the metaverse offer a wealth of
opportunities for luxury brands. By being creative and staying within the bounds of Chinese law, these brands can create truly unique experiences that will engage and delight their customers.