What Does the Future of the Metaverse Look Like? The metaverse is the future of the internet. We exist in a time where a significant change in the history of humanity is going on, and our real lives are bound to spill over to the
metaverse. Back in the early days of the internet, people would use it for simple things like email and chatting. But as it evolved, people started using it for more complex things like online shopping and banking. And now, with the advent of virtual reality, we're entering into a new era where the metaverse will become our primary means of interacting with the world. Just think about all the possibilities that will open up once we move into the metaverse.
We'll be able to shop for clothes, buy cars, and even travel to different parts of the world without ever leaving our homes. And best of all, we'll be able to do all this in a completely virtual environment that's far more realistic than anything we've seen before. Some believe that the metaverse will eventually supplant the internet as our primary means of communication and interaction. After all, the metaverse represents a fundamental shift in how we use technology, and as
such it has the potential to be far more transformative than even the internet. Others believe that the metaverse will simply augment the internet, providing a richer, more immersive experience that will make online interaction even more engaging and compelling. You've no doubt heard that before, and like so many other cutting edge technologies, it's difficult to say exactly what the metaverse will look like when it arrives. But there's little doubt that it
will change everything, and that the way we interact and communicate using technology will be transformed in ways we can scarcely imagine. So what does the future hold for the metaverse? I believe that it will eventually become our primary means of interacting with the world. It will replace traditional websites and apps as our main way of accessing information and conducting transactions. Here are a few keypoints about what the future is likely to
bring” Augmented and mixed reality are predicted to dominate the metaverse in the coming years. This is good news for people who find the real world more appealing than a virtual one. With augmented and mixed reality, users can experience elements of the virtual world while still staying in the real oneWhile full immersion VR will still exist, it will be primarily used for gaming and other entertainment purposes. The reason for this
is that most people don't want to live in a completely virtual world. They prefer having layers of "real" reality that they can interact with. There are many reasons why augmented and mixed reality will be more popular in the metaverse than virtual reality. For starters, they are more realistic. With virtual reality, you are completely immersed in a simulated world, which can be overwhelming and isolating. With augmented and mixed reality, however, you can still see and
interact with the real world around you. This makes them more user-friendly and less intimidating than virtual reality. Augmented reality allows people to do this by overlaying digital content on top of the real world. This can be anything from text and images to 3D objects and videos. This means that people can still interact with the physical world while also experiencing some elements of virtual reality. It provides a more immersive experience than traditional virtual
reality, but it also allows people to stay connected to the real world. This makes it a more appealing option for most people, and that is why it is likely to become the dominant form of VR in the future. The future of the metaverse must not be profit driven. The internet is already dominated by a few large corporations, and the next-generation networked-knowledge ecosystem must be built in ways that better serve the public good than
the current web does. These large corporations are profit-driven, and they are notinterested in the public good. Their only goal is to make more money. This is not what the metaverse should be about. The metaverse should be about connecting people from all over the world and helping them to share knowledge and ideas. It should be about promoting collaboration and creativity. But this cannot happen if the metaverse is dominated by profit-driven
corporations. We need to build a new metaverse that is based on cooperation and community, not greed and self-interest. We need to build a metaverse that is open and accessible to everyone, regardless of their income or social status. We need to build a metaverse that is free and democratic, not one that is controlled by a few powerful corporations. At its core, the metaverse is a digital space where people can interact and
create. It is a blank canvas on which people can paint their own realities. And like any other space, the metaverse will be shaped by the people who inhabit it. The metaverse will magnify human traits because it will give people the ability to act out their desires and fantasies. Whether it's playing dress up,pretending to be a celebrity, or just exploring new worlds, the metaverse will allow people to do things they can't do in the real world. In a
world where people can escape to virtual realities, the traits and tendencies of those people will be magnified. This could be good or bad, depending on the person. For example, someone who is shy may become more outgoing in a virtual reality, while someone who is aggressive may become even more aggressive. The ability to create new worlds with different rules will also magnify human traits. For example, if there is a world where there are no consequences for bad behavior,
that world will likely have more crime than one where bad behavior is punished. If there is a world where everyone is kind and helpful, that world will likely be a nicer place to live than one where everyone is selfish. The future of the metaverse will likely magnify human traits because it will give people more opportunities to act how they want to act without fear of punishment. This could lead to good things, like people being more kind and helpful, or it could lead to bad
things, like people being more aggressive and violent. It will be up to us as humans to decide which path we want to take. In order for the metaverse to function effectively, it must have verified digital identities. This is because without verified identities, it would be difficult to trust and interact with other users in the metaverse. In the real world, we rely on verified identities to do things like open a bank account or board
a plane. The same is true in the metaverse – we need to be able to trust that the other users we are interacting with are who they say they are. One way to achieve this is by requiring users to provide some form of biometric data as part of their digital identity. This could include things like facial scans or fingerprints. By verifying that this data corresponds to the user’s avatar, we can be sure that the identity is real. Another way to verify
identities is through authentication mechanisms like passwords or PINs. Having verified digital identities is important for a number of reasons. First, it allows users to trust that the people they are interacting with are who they say they are. This is especially important in a virtual world where users can be anyone they want to be. Second, it helps protect users’ privacy. By verifying identities, we can ensure that only authorized users have access to sensitive information
or services. Lastly, it enables secure transactions between users. By verifying that both parties are who they say they are, we can reduce the risk of fraud or theft. Verified digital identities are essential for a safe and secure metaverse. They allow users to trust one another and conduct transactions safely and securely. The metaverse is coming, and it’s going to have a major impact on the future. We’ve seen just a glimpse of what’s possible
with virtual reality, augmented reality, and mixed reality, and the potential uses for these technologies are endless. What will the metaverse look like? How will it change how we live and work? These are questions that nobody can answer for sure right now, but one thing is clear – the metaverse is going to be big. What do you think? Let
us know in the comments below.
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Q&A with Cathy Hackl chief metaverse officer at
Journey
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How do you define the metaverse? I see it as a further convergence of our physical and digital lives. To me, it is about virtual shared experiences that happen both in virtual spaces and in the physical world. It is enabled by many
different technologies like AR, VR, edge computing, Blockchain, cloud computing, AI, and others. So it is not just one single technology, and it is not one single company. Many different companies are constructing it. In essence, the metaverse is looking at the world as layers. There’s a physical layer-layer zero, a digital layer, and then there are these virtual layers on top of that. How did you become the chief metaverse officer at
Journey? I’ve been in metaverse-related industries for over eight years; I worked at HTC Vive as a VR evangelist during the company’s partnership with Spielberg’s adaptation of Ready Player One; I went over to Magic Leap and worked there as an enterprise strategist for two years. Obviously, the chief futurist at Magic Leap at that time was Neal Stephenson, who coined the term. Then I went over to Amazon Web Services, then eventually left to create Futures Intelligence Group, which
is a metaverse and Web3 advisory for brands and companies trying to enter the space, which was acquired by Journey at the end of last year. Are you optimistic or pessimistic about the overall impacts that the metaverse will have on society? I’m neither utopian or dystopian. I’m in the middle. I believe that technology will make society better, but there will be a lot of challenges ... I don’t think this is going to slow down ...
We need to have hard conversations today about where we’re heading, so we can start getting ahead of the game. Will there be challenges that we didn’t foresee? Yes. I’m sure there’ll be horrible things potentially that we don’t even know are gonna happen, because there’s no way for us to get ahead of that. But we can have some conversations right now around data, around privacy, around biometric data, around keeping kids safe in these spaces. There are things that we can [do] now to have
those very uncomfortable conversations and to try to [figure out how we can] solve for something that’s not even here. What do you think about all the hype of the metaverse? So what I do when I talk to a client or work with a company is to try to get away from the hype and focus on the now. We can all agree that the metaverse is the successor state of today’s mobile internet. Let’s get away from the hype. And let’s think about
how the internet has evolved and how the internet has changed your business, company, and personal life. And how does a further evolution or convergence impact your line of business, what do you and your employees want, etc. |
TheRundown At least 10 News Stories you Must Know (but don't have time to read!) |
1.Instagram is one of the most popular social media platforms with over one billion monthly users. The platform is especially popular with young adults and has become a mainstay for social media influencers. These influencers often work with brands to promote their products or services through sponsored posts. Until now, there has been no easy way for influencers to show brands the value they can provide. However,
Instagram is developing a new media kit option that will help creators better showcase their value. This new option will allow influencers to share statistics such as their reach, engagement rate, and average post engagement. In addition, it will also provide information on the demographics of their followers. This will be a valuable tool for influencers who want to demonstrate their value to brands. It will also help brands to make more informed decisions about who they partner
with. 2. This year's FIFA World Cup is shaping up to be one of the biggest events in history, and Budweiser is making sure that it's prepared. The brand has launched its campaign in 70 countries, making it one of the largest initiatives ever undertaken by the company. In addition to traditional advertising, Budweiser is also using social media to reach a wider audience. And, in keeping with the spirit of the tournament, Budweiser has
created a number of entertaining videos that feature some of the world's most popular soccer stars. With so much hype surrounding the event, it's no surprise that Budweiser is going all out to make sure that its products are front and center. 3.The India Affiliate Summit (IAS) is back for its 8th edition, and it's bigger and better than ever! This year's event is being held on September 14 and 15 at The Leela Ambience in Gurugram, and it
promises to be two days of engrossing keynote sessions, masterclasses, panel discussions, and exhibitions. Some of the top names in the industry will be in attendance, so if you're looking to learn from the best and network with fellow affiliate marketers, this is the place to be. And of course, there will also be plenty of opportunities to have some fun and let loose - after all, what's a conference without a little bit of socialising? So whether you're a seasoned affiliate marketing
veteran or a complete newcomer to the scene, make sure you don't miss out on the IAS 2022! 4. This Halloween, Snapchat and Twitter are teaming up to bring you the ultimate virtual experience. From costume contests to pumpkin carving, they've got everything you need to make the most of the holiday season. And if you're looking for some actionable tips to take your Halloween game to the next level, they've got you covered there too.
According to Snapchat's latest report, their users use augmented reality (AR) to create immersive experiences and do virtual try-ons. The report claims that Halloween campaigns with Lenses have 66% higher brand awareness, 197% higher purchase intent, and 41% higher recall than those without. So if you're looking to make a big impact this Halloween, AR is the way to go. Twitter is also getting in on the fun with their own set of Halloween-themed filters. And for those of you who are carving
pumpkins this year, be sure to share your masterpieces with the hashtag #PumpkinCarving. So whether you're in it for the fun or the prizes, make sure to follow Snapchat and Twitter for all the latest Halloween news. 5. Optable, the SaaS data collaboration platform and clean room solution for the advertising ecosystem, today announced its support of netID, the largest Single Sign-On (SSO) provider in
Germany. With this announcement, Optable clients which also support netID can now take advantage of the following functionality: include netID as part of their private identity graph within Optable. This will allow them to more easily connect with each other and share data, making the process of creating and managing ad campaigns more efficient and effective. In addition, Optable's support of netID will also help to improve security and privacy for users of the
platform. 6.The FAST ecosystem is still developing as it becomes more popular and there are a variety of players. For a good primer on the different parts of the FAST ecosystem, check out this article from the Streaming Observer. In short, there are four main types of FAST: ad-supported streaming TV (FAST), subscription-based streaming TV (SVOD), free streaming TV (FSTV), and a la carte streaming TV (ATV). each with its own
challenges. The biggest challenge for FAST is that it’s still a young ecosystem and there are a lot of moving parts. Players are still trying to figure out what business model works best, what content viewers want to watch, and how to deliver that content in a way that’s both effective and profitable. It’s a tricky balancing act, but one that Amagi is well-positioned to help solve. As the leading provider of cloud-based technology for broadcasters and content creators, Amagi has a wealth of
experience in delivering targeted advertising at scale. That experience will be crucial in helping FAST players navigate the challenges of this rapidly growing ecosystem. 7. As rain drizzled down on Tommy Hilfiger’s New York Fashion Week (NYFW) show this week, the colorful, preppy models walking the runway to the beat of Travis Barker’s drums were mirrored by their dry avatar twins in the metaverse game Roblox, projected above them on
large screens at Brooklyn’s Skyline Drive-In. Players livestreaming the “See Now, Buy Now” show on Roblox could also purchase any clothing items they saw on the runway in the game’s catalog. It was a truly meta moment: fashion week meets video game meets e-commerce platform. While Tommy Hilfiger is not the first fashion brand to experiment with augmented reality (AR) and virtual reality (VR), it is one of the first to use it in such an integrated way. And while some might see it
as a gimmick, there’s actually a lot of sense in using video games as a platform for fashion shows. For one thing, it allows brands to reach a wider audience than they would if they just held a traditional runway show. And because players can buy clothing items in the game that they see on the runway, it also provides a way for brands to monetize their shows. So don’t be surprised if we start seeing more fashion brands experimenting with video games as a way to reach consumers and drive
sales. It might just be the future of fashion. 8. The National Football League's new streaming app, NFL+, finally made its debut last week as the new season kicked off. This makes the NFL the last of the four major American sports leagues to launch its own streaming app. NFL+ allows fans to watch live out-of-market games, as well as on-demand replays of every game and RedZone - a channel that provides live look-ins and highlights from
around the league. The app also features a wealth of other content, including original programming, analysis, and behind-the-scenes footage. In short, it's everything a football fan could ever want - and more. So why did it take the NFL so long to launch its own streaming app? According to some experts, it's because the league was waiting for the perfect opportunity - namely, the expiration of its contract with DirecTV. Now that NFL+ is finally here, fans can enjoy their favorite sport without
having to worry about cable or satellite television providers. 9. Warner Bros. Discovery Employees Are Being Laid Off and the Internet Is in Shock At the news that at least 100 employees at Warner Bros. Discovery are being laid off, including 30 percent of the ad sales teams, Vulture reports, the internet was in shock. People took to social media to express their disbelief that such a large company would lay off so many people, with
some even calling for a boycott of the company. However, others were quick to point out that this is just another example of the harsh reality of the business world. While it is always sad to see people losing their jobs, layoffs are a common occurrence in the business world and companies have to do what they feel is necessary to stay afloat. In the end, it is just another reminder that life is not always fair. 10 There's been a lot of talk
lately about streaming services merging. First, it was Disney and Hulu. Now, it looks like Paramount is considering merging Paramount+ and Showtime. While on the surface this may seem like a good idea, there are actually a few drawbacks to consider. First of all, it would likely mean an increase in prices for subscribers. And second, it would give the combined company even more power in the already crowded streaming field. So while a merger may be good for shareholders, it's not
necessarily good for consumers. In the end, only time will tell whether this is a wise move or not. 11. Finally, some good news! 2022 is going to be an amazing year for privacy. We’re getting amendments to the California Consumer Privacy Act, new privacy laws in Virginia, Colorado, Connecticut, and Utah, and the list goes on. This is great news for privacy advocates, as we’ve been pushing for stronger privacy laws for years. But
there’s a catch: these new laws won’t go into effect until January 1, 2023. So we still have a few months to wait. But trust me, it will be worth it. These new laws are going to help protect our data and our privacy in ways we never thought possible. So hang in there, privacy fans. The wait is almost over. 12. Google's latest update is a game-changer for ecommerce brands. Now, you can tap into merchant listing experiences simply by providing
product details directly on your website. No Merchant Center needed! This is huge news for brands who have been struggling to get their products noticed on Google. With this new update, you can list your products anywhere on your website- there's no need to confine them to a separate feed. This update is also great news for those of us who are always on the go. Now, we can list our products wherever we are- whether we're at home, at work, or out and about. So if you're not using
Merchant Center, don't worry- Google's got you covered. 13. It was a tough day for auto show organizers when President Joe Biden decided to drop in and give a impromptu press conference. The media preview for the Detroit auto show was already running behind schedule, and Biden's visit only added to the delays. However, Biden's unexpected appearance came with some good news: he announced a $7.5 billion plan to install more electric
vehicle chargers across the country. This investment will go a long way in making electric vehicles more accessible and convenient for drivers. In addition, it will create jobs in the installation and maintenance of charging stations. So while Biden's visit may have caused a few headaches for auto show organizers, his news is sure to be welcomed by electric vehicle fans. 14. It's no secret that streaming services have taken over the entertainment landscape in recent years.
Whether it's Netflix, Hulu, or Amazon Prime, there's no shortage of options for viewers looking to watch their favorite shows and movies. However, a new study from Plex has found that 68% of viewers find it "nearly impossible" to get through their entire watchlist. The study surveyed 2,000 people and found that the average person only gets through 61% of their watchlist. For many people, the sheer number of choices is overwhelming and they end up giving
up before they've even made a dent. So if you're feeling guilty about not finishing your watchlist, don't worry- you're not alone. 15. If you're a small brand looking to get noticed on Walmart's Marketplace, you're in luck. The retailer's advertising division, Walmart Connect, is enhancing its search capabilities for sellers ahead of the holidays. Starting in October, Search Brand Amplifier will become a self-service feature on
Marketplace, allowing small brands to boost their products to the top of search results. The high-visibility format is targeted at smaller brands and designed to help them compete with larger brands during the busy holiday shopping season. So if you're looking to get your products noticed on Walmart's Marketplace, be sure to check out Search Brand Amplifier. |
The Watercooler
Impress your Co-Workers with these useless facts about marketing
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VIDEO -> SEO -> Thumbnails; CTAs; Captions
Here are the 3 SECRET WEAPONS OF VIDEO CONTENT that can really boost your search engine optimization or SEO.
1. THUMBNAILS: THUMBNAILS are an image used for video content which is the attention-getting first impression of your
video.
2. CALL TO ACTION (CTA’s): CTA’s are important in your video content - it clearly defines what you want people to do next. Ex. ‘Follow or More Tips.’ ‘Download Now’…etc.
3. CAPTIONS: CAPTIONS are also indexed by search engines, so by having the captions available on your video, this will make your
videos more searchable - more people can find you.
When you ensure all 3 of these Secret Weapons are in place, you should experience much better SEO results. |
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