1.As an online marketer, I am always excited when Google makes changes to their products because it means that there is something new to learn. I was especially excited when I heard about the recent changes to the Google Ads search queries report in Universal Analytics and the addition of a few new dimensions in Google Analytics 4. The most notable change is the addition of the "first user Google Ads
query" dimension. This dimension will allow you to see which query was the first one that a user entered into Google before clicking on your ad. This is valuable information because it can help you to optimize your campaigns by targeting the right keywords. Another change is the addition of the "session Google Ads query" dimension. This dimension will show you all of the queries that were entered during a session. This is useful information because it can help you to understand how users
interact with your ads and how they move through the buying cycle. Overall, these changes are valuable additions that will help you to better understand and optimize your Google Ads campaigns.
2.Ever come across a pond so covered in algae, you can't see the water? That basically sums up Facebook's relationship with TikTok right now. Green and viewed all over: In Meta's recent Widely Viewed Content Report, Gizmodo discovered an
interesting insight. TikTok accounts for 35.9M of the views in users' feeds. That makes TikTok links the most widely viewed links out of all websites in the US. TikTok is quickly becoming the leader in social media variety, and Facebook is none too pleased about it. There's even been talk of a potential lawsuit between the two companies. So, if you're looking for some light entertainment, keep an eye on this ongoing feud. It's sure to be full of twists and turns.
3. Reddit further fleshed out its ad business by acquiring Spiketrap, an AI-powered technology firm that Reddit says will help improve ad relevance and performance. How it works: Spiketrap’s AI uses “contextual analysis” to decode ambiguous online conversations, inferring what comments or posts are referring to even if they don’t explicitly mention the topic. For example, if someone were to comment on a post about the new iPhone, “This is the best phone ever!”,
the AI would be able to infer that they are talking about the new iPhone. The system then looks at how often these types of comments are made, and uses this data to help advertisers target their ads more effectively. This is just one of the many ways that Spiketrap’s technology can be used to improve ad relevance and performance. We’re excited to see how Reddit will put this technology to use in the future!
4. Ad tech companies are always
looking for new ways to score big wins for their clients. And what better way to score a big win than by teaming up with one of the world's largest software companies? That's exactly what GumGum, OMD, ODR, and Lumen Research have done, joining forces with SAP to measure the impact of contextual advertising and attention on high impact units. The campaign has been a resounding success, demonstrating the potential of a cookieless approach for driving improved outcomes for digital
advertising. The partnership has bought a 93.2% increase in viewability rate for SAP with 61% of exposed audiences taking action. This is just the beginning of what promises to be a long and fruitful partnership between these industry giants. CASE STUDY HERE
5.Meta's new "no-cost" monthly installments feature for advertisers in India is a move to help the
social networking giant expand its advertising business in the South Asian country. The feature lets advertisers pay for their campaigns in three monthly installments, with no interest or additional fees. This is a great way for Meta to attract more advertisers, as it means they can spread the cost of their campaigns over a longer period of time. And, with more advertisers on board, Meta will be able to increase its revenues and further grow its business in India.
6.
Google's Display & Video 360 (formerly DBM) has long been the go-to tool for buying and managing digital out-of-home (DOOH) ad inventory. But that changed yesterday with the announcement that Google is now offering DOOH ads in Display & Video 360. This move provides a one-stop solution for buying and managing both online and offline ad campaigns.. With people spending more time at home, brands are looking for new ways to reach them. And what
better way to reach someone than with a giant screen right in their living room? With Display & Video 360, brands can now target consumers with DOOH ads when they're most likely to be receptive: when they're relaxing at home. So if you're looking to get in on the DOOH action, there's no better time than now. Thanks, Google!
7.Kate Spade is known for its trendy and chic handbags, clothing and accessories. But what you may not know
is that the brand is also becoming a pioneer in the world of digital shopping experiences. Recently, Kate Spade launched its first ever “metaverse store” – a virtual reality space that allows shoppers to explore a life-size replica of a NYC townhome, complete with furnished rooms, artfully arranged tablescapes and of course, plenty of Kate Spade products to browse and purchase
8. Today is a sad day for the advertising industry. We lost a great
agency, Dentsu International, which has been an important part of the landscape for many years. It's a huge loss, and our thoughts go out to all of the employees who are affected.
We don't yet know all of the details about what happened, but it seems clear that Dentsu Group is making a major shift in strategy. They're moving to a "one management team" approach, which means that the role of global CEO of Dentsu International will be phased out. Wendy Clark, who has been in that role
for the past few years, will be leaving the company at year-end.
This is obviously a big change for Dentsu Group, and it remains to be seen how it will affect their business in the long term. For now, we can only mourn the loss of an industry giant and hope for the best for all of those who are affected by this news.
9. Apple is on a hiring spree, and it's all thanks to its ad tracking policies. The company is looking to fill
216 more jobs related to advertising, nearly doubling the size of its current team. And it's no wonder, given how effective these policies have been in eating into the ad businesses of its competitors. As a result, Apple is now in a position to dominate the market for online advertising. So if you're looking for a job in the tech industry, you might want to keep an eye on Apple. Who knows, you might just be the next lucky hire.
10. As
the world's leading search engine, Google is no stranger to putting its money where its mouth is when it comes to basketball. The company has increased its investment in the sport, becoming the first women's-only global partner with FIBA - the organization that defines the rules of basketball, such as the equipment and facilities required. The partnership with FIBA is scheduled to begin with this year's FIBA Women's Basketball World Cup in Sydney, Australia on September 22. This is
where Google becomes the title partner of the event, as well as an official sponsor of the Women's National Basketball Association (WNBA) and the Women's NBA G League (WNBAGL). In addition to these high-profile partnerships, Google has also teamed up with USA Basketball to be the Presenting Partner of their Women in the Game initiatives. These initiatives are designed to increase female participation in basketball at all levels, from grassroots to elite. With its increased investment in
basketball, Google is clearly committed to growing the game globally and providing more opportunities for women to participate.