1. Adverty, the world's leading in-game advertising network, today announces an exclusive partnership with Yazle, a leading digital agency in the MENA region. This partnership will allow Yazle to represent and sell Adverty's full inventory of in-game advertising opportunities in the MENA region on a managed service basis. This is a major coup for Adverty, as it will enable advertisers in the MENA region to
access Adverty's world-class in-game advertising inventory and capabilities on a seamless and immersive basis. In addition, this partnership will also allow Adverty to tap into the huge potential of the MENA region for in-game advertising. With its large population and booming gaming industry, the MENA region is a key strategic market for Adverty. This partnership will allow Adverty to further consolidate its position as the world's leading in-game advertising
network.
2. Twitter has announced several new features that could help you better track ad performance and conversions. These include an updated Twitter Pixel, which can now track actions like "add to cart," and the Conversions API (CAPI), which lets you track Twitter's conversion data without using third-party tracking tools. In addition, Twitter's machine learning feat, App Purchase Optimization, can help optimize your app
purchases on the platform. With these new features, Twitter is making it easier than ever to track your ad performance and conversions, so you can get the most out of your advertising campaigns.
3. Pinterest has long been a visual inspiration board for people looking to plan out their dream home, wedding, or next great vacation. And while the site has always had e-commerce capabilities, the process was never particularly
streamlined. However, that all changed with the recent launch of Pinterest's hosted checkout experience for Shopify merchants. Now users can select items, sizes, and colors, and add payment and shipping details—all without leaving Pinterest. The feature is currently available to select US merchants that are verified by Pinterest and have online stores powered by Shopify. For the rest of us, it's just a matter of time until this game-changing feature is rolled out more broadly. So what are you
waiting for? Start planning your dream wardrobe today!
4. Jon Loomer, a Facebook advertising expert, recently discovered that his campaign ThruPlay numbers were inflated. For example, out of 526
people reached, there were 665 ThruPlays. This is impossible because a person can only ThruPlay once. Jon believes that Facebook is inflating the ThruPlay numbers to make advertisers to spend more money on Facebook ads. He has contacted Facebook about this issue, but they have not yet responded. In the meantime, he is advising other advertisers to be aware of this problem and to check their own campaign numbers carefully.
5. Gaming is big business. In 2019, the industry was worth an estimated $120 billion dollars and is only expected to grow in the coming years.Yet, a leveling-off for gaming isn't discouraging marketers. At a virtual roundtable discussion put on by the Interactive Advertising Bureau (IAB) Monday, representatives from brands, agencies, platforms and developers remained firmly bullish on the category, viewing it as a key channel for engaging young
audiences — as well as one that could benefit from more robust tools to match its enshrinement in pop culture.
"There's this stereotype that all gamers are basement dwellers who are antisocial," said Josh Klein, CEO and president of video game advertising platform Gaming minutes. "But the reality is that there are 2.5 billion active gamers globally across all genres."
And those gamers are increasingly spending money on in-game purchases, with Klein
estimating that there will be $200 billion spent on games this year alone. That presents a ripe opportunity for marketers, who have long been trying to reach young consumers through gaming but have been limited by a lack of understanding of the space by both Madison Avenue and Silicon Valley.
"The challenge has always been how do you actually connect with people in a way that doesn't feel like marketing," said Steve Haske, U.S. head of gaming at AdColony. "The good news is
that over the past few years there's been this maturation where now you can actually integrate brands into games in a way that is non-disruptive."
6. In July, streaming services surpassed both cable and broadcast in terms of share of total day viewing for the first time. Streaming services had a leading 34.8% share of total day viewing, while cable had a 34.4% share and broadcast had a 21.6% share. This is a significant milestone
for streaming services, which have been gradually increasing their share of total day viewing over the past year. This trend is likely to continue, as more and more people cut the cord and turn to streaming services for their entertainment needs.
7. According to Samba TV's second-quarter report on streaming and TV, just over half of subscribers of four major premium TV streamers watched just one program among a streaming service's top 50
shows during the second quarter of this year. This is a dramatic increase from the same time period last year, when only 30% of subscribers reported watching only one show. The most popular show among these subscribers was HBO's "Game of Thrones," which was watched by nearly 70% of all respondents. Other popular shows included Netflix's "Stranger Things" and Amazon Prime's "The Grand Tour." While the report did not speculate on why subscribers are only watching one show, it is likely
that they are either fans of a particular show or they are interested in the hype surrounding a particular show. Regardless of the reason, it is clear that streaming services have a lot to offer viewers who are looking for their next great TV obsession.
8. When asked in a survey how American businesses should operate in the future, nearly two-thirds of respondents believe in coming together with other democratic countries to create a
network of suppliers to address supply chain issues. The majority also want to favorites those businesses that have adopted such policies. What's more, they are willing to pay higher prices for goods and services from these companies. In other words, there is overwhelming support for a democratic coalition of supplying countries that should come together for the good of humanity. This is good news for the world, but it's also good news for business. After all, customers are always
looking for ways to support companies that align with their values. By coming together to form a democratic coalition of suppliers, businesses can show their commitment to the common good and tap into a new market of potential customers.
9. When asked in a survey how American businesses should operate in the future, nearly two-thirds of respondents believe in coming together with other democratic countries to create a network of suppliers to
address supply chain issues. The majority also want to favorites those businesses that have adopted such policies. What's more, they are willing to pay higher prices for goods and services from these companies. In other words, there is overwhelming support for a democratic coalition of supplying countries that should come together for the good of humanity. This is good news for the world, but it's also good news for business. After all, customers are always looking for ways to support
companies that align with their values. By coming together to form a democratic coalition of suppliers, businesses can show their commitment to the common good and tap into a new market of potential customers.
10. UFC is taking live sports advertising to another level, leveraging 4D Sight’s technology to showcase different types of ads during livestreamed matches. 4D Sight, a live video monetization platform built for sports and
gaming, will digitally insert sponsor branding onto the canvas of UFC’s Octagon arena. Essentially, the brand names will be replaced as the camera pans around the match, providing a more immersive viewing experience for fans. And since the ads are targeted in real-time, they could be tailored to each individual viewer based on things like location or demographics. This is a huge step forward for live sports advertising, and it’s sure to have a big impact on the way brands connect with
fans.
11.FuboTV on Tuesday laid out plans to achieve profitability by 2025 that include capitalizing on the continued decline of traditional pay TV, capturing shifting ad dollars as spend moves toward connected TV, and amping up interactivity for subscriber retention and engagement. The key pillars Fubo TV CEO and co-founder David Gandler set out for growth include expanding the subscriber base, monetizat ion, content and technology.
"There are a lot of people that are leaving their pay TV providers," Gandler said. "The number one reason is the high cost of cable. The second reason is there's not enough value." FuboTV plans to position itself as a cheaper alternative to cable with more customization and personalization options as well as interactive features, like the ability to pause and rewind live television, he said. The company also plans to introduce an ad-supported service tier in 2020. As it stands now, FuboTV does
not have any national advertisers but it is in talks with several brands. "We're seeing a lot of interest from brands that want to be associated with our sports content but also want to reach cord cutters and cord nevers," Gandler said. While other companies are focused on TiVo's interactive features or creating their own content, Gandler believes that FuboTV's focus on live sports will help it stand out in the crowd. "Live sports is still the most watched type of content on television," he
said. "It's also the most valuable because people are very engaged when they're watching it." In addition to growing its subscriber base, FuboTV is also banking on capturing a larger share of ad dollars that are shifting from linear TV to connected TV. By 2025, the company expects nearly 60 percent of its ad inventory will be sold through programmatic channels. And while traditional marketers are flocking to connected TV, Gandler believes there's still room for FuboTV to grow its share of spend.
"There are still a lot of big brands that have yet to make that shift," he said. "We think we can go after some of those budgets."
12. New survey results from Hub Entertainment Research show that not only are more consumers tapping ad-supported streaming options, but those using streaming services with ads feel they get just as much value as those who subscribe to ad-free
versions.
