Memorial Day is an important day in the history of the United States to honor those who’ve sacrificed their lives while serving in the armed forces.
However, for marketers, it’s also a day that can help skyrocket sales and bring in new customers at it is the symbolic start of summer.
In fact, it’s one of the biggest holiday weekend sales of the year. And to capitalize on it, you need to have some powerful Memorial Day marketing ideas up your sleeve.
Most promotions start a couple of weeks before the holiday. Traditionally, you'll see bargains on camping equipment, mattresses, TVs, laptops, and home appliances. Retailers try to stand out with major price discounts and it is essential to know how to separate your brand from the rest.
On Memorial Day, most businesses, especially online stores and retail outlets, enjoy a huge uptick in sales comparable to more shopper centric holidays like Black Friday and Cyber Monday. 🎁
First, it’s always important to remember to be respectful. This is Memorial Day. Leave the jokes to a minimum, because some people are already (rightfully so) sensitive that Memorial Day isn't practiced appropriately.
Seems like a given but don’t let your Memorial Day promotions and sales messages take up all your social media presence during the holiday weekend.
Because it’s important for your small business to acknowledge the meaning and purpose behind Memorial Day, which was first begun after the Civil War.
Be the Smartest Person at Work Today,
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10 Memorial Day Marketing Ideas
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Memorial Day Weekend is fast approaching. Whether traveling, hosting a backyard BBQ, or spending time with family and friends, this weekend celebrating our service members is the perfect start to the Summer Season.
Seasoned marketers know it is also a major shopping weekend, meaning new customers and increased sales. That’s why we’ve put together this list of 9 Marketing Ideas for Memorial Day Weekend to inspire your next promotion.
#1: Lifestyle-focused Content
Your coach will keep your campaign laser-focused on achieving your goals. You’ll gain a new perspective on your role in leading your business to the next level. You’ll spend less time working IN your business as you experience the satisfaction and thrill that come from working ON your business and you’ll get back time to live the life you want.
#2: Remember Why We Celebrate Memorial Day – Honor a Veteran!
It’s also important to remember the reason we celebrate Memorial Day in the first place. This is a holiday for remembering and honoring those who served in the military. Show that you appreciate their sacrifices by sharing their stories (with permission) and expressing sincere gratitude. Many in your community likely served themselves or have family that does and will be thankful for your recognition.
#3: Crowdsource Content with a Giveaway
This is also a great opportunity to generate some engagement on social media. Encourage your followers to share their stories of veterans or their plans for the Summer. You can host a contest using Twitter collages or a Pinterest “Pin and Win” campaign, where entries that include your product or service in their Summer Wish List are entered for a chance to win! These will not only help your brand stand out, but they’ll also help you capture new followers when done well.
#4: Social Coupons
Memorial Day is known for having great specials and many pride themselves on finding the best deals. You can win the day with coupons for social media that double as a purchase incentive and a shareable advertisement. A number of tools allow you to create coupons for social media that must be shared before a customer is eligible to redeem it. This can get you new followers while ramping up sales.
#5: Partner with others
Memorial Day is about coming together and there is no better way to show that than by partnering with a compatible local business or even your resellers, manufacturers, and/or vendors. This allows you to extend your reach to new audiences while offering great buying opportunities for your customers. Co-marketing relationships can be huge wins for all involved when done right by cross-promoting to each other’s audiences and increasing the value of the products and services being offered.
#6: Donate Proceeds
Another great partnership idea is to benefit a local nonprofit or charitable organization by donating a portion of sales proceeds. This shows that your business is a contributing member of the community and is invested in everyone’s success. Not to mention, it feels great to help out an organization with special meaning to you.
#7: Special Discounts to Veterans
Another charitable way to celebrate Memorial Day is to offer discounts to service members and veterans. By showing genuine appreciation for the sacrifices of military personnel, you may have the opportunity to serve someone who might not otherwise have been a customer. An extra incentive to learn more about your brand may be all that is needed to build interest with a new audience.
#8: Cater to Staycationers
Many celebrate the weekend by staying local and upgrading their home. Offering free delivery on large purchases or discounts for online purchases with in-store pickup are great ways to cater to this crowd and generate holiday sales. You might also bundle your offer with home goods and services to create urgency and excitement.
#9: Extend Your Promotions
Finally, let your specials run for just over a week, or while supplies last. This is a big travel weekend and you don’t want to miss out on those interested customers who might be out of town. You’ll also reduce your competition when you’re the only business around still running a great deal! Free shipping, free items, or a percentage discount on purchases are all great ways to keep the buzz going all week
#10: Free Shipping
Offer free shipping during Memorial Day weekend for deals over a certain amount or just in general. Nine out of 10 people say free shipping is the top incentive that can get them to buy online!
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ALL YOU NEED TO KNOW, CONDENSED ('CAUSE YOU DON'T HAVE THE TIME!)
1. Memorial Day? More Like Memorial Week. The consistently high website visits and conversions data is a promising one for advertisers to lengthen their promotions beyond the weekend itself, and stretch it out for the week following the holiday as there is an appetite
for extended sales. Even if your sales event needs to end on the weekend itself, you should still keep your ad creative running (minus any mention of special deals) to continue getting shoppers to your website and through to check-out.
2. Netflix has apparently been running subscriber-feedback panels for its original content before it’s scheduled for release, according to a Variety report. The publication noted Netflix has
conducted these panels since May 2021.
3. Regional cable operator WideOpenWest (WOW!) is apparently in “exclusive” discussions to sell its business to Morgan Stanley Infrastructure Partners, though it’s possible the deal could still fall through, Bloomberg reported.
4. The partnership economy has grown rapidly, with spending on influencer marketing in the U.S. expected to rise to more than $4 billion this year, and partnerships contributing an average of 28% of overall company revenue for high-maturity companies, according to Forrester. With this in mind, now is a pivotal moment for brands to look toward partnerships to stay ahead of competitors. (Impact.com)
5. Mattress Firm has embraced a new podcast to provide mattress-adjacent content, such as tips on how to get a good night’s sleep. The company collaborated with Vox Creative, the branded content studio started by digital publisher Vox
Media, to launch the “Are You Sleeping?” podcast in April.
6. According to a report from Deadline, Netflix is currently working on a livestreaming option for stand-up specials and other live content. As pointed out by Deadline, support for livestreams could open up the possibility for Netflix to air live reunions, like the one recently held by the real estate reality show Selling Sunset, as well as enable live voting for competition shows.
7. Yesterday, Twitter CEO Parag Agrawal posted a long thread explaining the methodology his team uses to detect and deal with spam accounts. Then, Rand Fishkin followed through with a report claiming nearly 20% of Twitter accounts were fake. Who is right? Musk claims as much as 90% are fake, which is ridiculous. It's likely
somewhere between 5-10%
8. Google announced that it is discontinuing the use of several image and video sitemap extensions. Google stated they decided to sunset the use of these sitemap extensions after evaluating the value of the tags. The deprecated tags and attributes will have no effect after August 6, 2022. ( SEJ)
9. The cardinal rule of participating in a Virtual World (VW) is that your real identity is never divulged to anyone within that system. Every aspect of your virtual existence flows from that rule. Funds are the Achilles heel in this structure,
as they must come from real currencies (or now Cryptocurrencies, which makes the process easier and harder), and those real currencies have a real identity attached to them. Therefore, virtual worlds, including the Metaverse, have adopted many methods of handling such a structure, especially when dealing with transferring funds in and out of the system.
10. We know a lot of people are overwhelmed by the subject of metaverse (and there’s a high probability that in a few years, metaverse will become something usual, like Facebook today), but there is also a subconcept, called “metawork”, which refers to working from 9 to 5 in the metaverse. Along with the changes in our way of working in recent years, the metawork is providing us virtual space for collaboration and communication - so, we could
see a complete virtual avatar of someone and interact with it like, as if it were a real person (the problem of facial expression was taken into account). ( Botond Gagyi)
11. According to research from Kantar, Netflix has the highest proportion of subscribers who say that someone else pays for it (27.4%), compared to Disney+ (26.3%) and Hulu (23.1%). This suggests that a lot of account-sharing may be taking place. Churn adds confusion to
reliance on subscriber numbers. A consumer can sign up for service then cancel it when a free trial, sports season, or specific show comes to an end. The same consumer may do this several times a year.
11. Chaka Cumberbatch spoke at Social Media Week with Roblox's Jon Vlassopulos and Logitech's Meredith Rojas, where they spoke about how labels, brands and artists can work together seamlessly in the metaverse. He had the following tips 1) Go where your audience lives and plays and where cultural conversations are happening. 2) Make sure your experience is authentic, entertaining and provides value to the community. They advised marketers to
ask themselves questions such as, "When planning an event, take away the brand and ask: Is this cool? Would I go to it? Would I post about it on social? 3) Don’t have a 'cut and paste' mentality," they said. Create something that you've never tried before and see where it takes you.
12. In the Metaverse, Creators Will Lead Again: Want to know how the Metaverse will really progress? Keep your eyes on the creators, says BEN CEO Ricky Ray Butler. I agree, but instead of manufactured creators, the true auteurs of this new media are likely playing Minecraft and Roblox
right now and graduating from middle school. For a more data-driven view, check out Wunderman Thompson’s latest research and case studies looking at how things have changed even in the last 8 months. Still having trouble describing what the Metaverse is? You are not alone, 85% of the population can’t define it. a16z to the rescue! And if you’re wondering how it’s going in Meta’s Metaverse, Protocol has a great interview with Mark Zuckerberg. (Jim Lauderback)
13. TvScientific, a CTV ad tech startup focused on digital marketers, has had a busy start to the year. April saw the company close $20 million in Series A Funding, followed by an announcement with strategic investor NBCUniversal to help power Peacock’s new Ad Manager platform.
14. Though the metaverse will provide experiences enhanced by environmental connectivity, the major platforms functioning within it will continue to generate their own individual engagement channels. In the way that Facebook is already offering interactive shopping on
Instagram — complete with in-app digital storefronts, product tags and checkout options — Amazon could design a virtual mall environment where consumers could walk, browse, choose and order products to be delivered to their doorstep. Five Guys could create a virtual restaurant where customers can check out the menu, speak to a customer service avatar and order food through DoorDash or UberEats. The possibilities are endless.
15. Metaverse KPIs? KPIs include everything from financial measurements like net profit, revenue and sales to customer-focused metrics like customer retention and satisfaction. Suffice it to say, marketing in the metaverse is not going to lend itself to many of these KPIs at this point in the ongoing evolution of these infant platforms. Instead, companies and their executives should be focused on one measurement above all others: engagement.
The more users companies are able to engage and entertain through their marketing experiences, the more successful the venture should be deemed. In several years, when millions of people will be congregating in Sandbox, Decentraland and Meta's forthcoming metaverse Juggernaut, the companies that have been diligently cultivating engagement for the longest will be in an excellent position to start introducing a trove of other KPIs. (Lion Shridan)
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The Watercooler
Impress your Co-Workers with these useless facts about marketing
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Google images was created after the search engine received so many searches of Jennifer Lopez dress at the Grammys in 2000.
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All About Us & Advertising
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ADOTAT.com is the product of over 20 years of online marketing publications and articles by Pesach Lattin & many more experts that have contributed!
Want to advertise? Contact pesach@lattin.us
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