TIME TO GET UP AND LEARN!
Each morning, Benjamin Franklin woke up at 5 a.m. and asked himself, “What good shall I do this day?”
Steve Jobs asked himself every single morning “If today was the was the last day of my life, would I be happy with what I’m about to do today?”
Peak performers are clear about their intentions for the day. This way, they make meaningful progress towards their goals. Most people, however, start the day without a clear plan or intention, which leaves them prone to distractions and time-wasting.
Intentions can guide us. According to teacher and author Mallika Chopra, an intention is like a seed that already contains the essence of what it will eventually become. When you plant your seed of intention and nourish it with your attention, you start to notice all of the people, events, and situations that can guide you to experience greater happiness and well-being.
An intention can be as simple and specific as “get out of bed by 6:30 a.m.” or “meditate each evening for the next week” or “make that doctor’s appointment by noon tomorrow.”
Incorporate your intentions in your existing morning routine. If you like to sit down, read the news, and sip your coffee, make some time to state your intentions while the coffee is brewing, or while you’re pouring your cup.
However, start somewhere today to focus yourself before you work. Tell someone right now what your intention is! Sharing what you want with someone else will keep keep you focused, encourage you to become extra clear on your ambitions, and hold you accountable to your goals no matter the timeframe.
Be the Smartest Person at Work Today,
Pesach Lattin
Pesach@lattin.us
add me on linkedin
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Expert Insight
with Cyrille Vigneron
CEO of Cartier
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Luxury Items in the Metaverse?
Marie-Ange Casta and President and CEO Cartier International Cyrille Vigneron
Metaverse is probably the most talked about technology innovation.
There is no press interview without at least one question about it, about NFTs or Cryptos, and whether it will revolutionise the luxury sector or not.
In Jewelry and Watches, many designs are very old. The Tank Louis Cartier more than 100 years.
The Love bracelet and Juste un Clou more than 50.
These designs were present in clients life before the invention of internet and smart phones and are still desired in the same way today.
Some were even created at the very beginning of electricity. It is therefore unlikely that the Web3 and the Metaverse will change their appeal, nor replace them.
The best selling models will be the same as now, sold by the same Maisons and counterfeiters will copy them in the Metaverse as in the real world.
They already do.
Human beings have also invented, before the Metaverse, ways to live different experiences through avatars, like the Venice carnival where everyone hid behind a mask to act freely.
What will the digital native new generation actually do in the Metaverse and with the Metaverse, is difficult to predict. It is a brand new field of exploration, including the very notion of identity.
What will probably remain is what makes human human, how they interact with each other, need both regulations and freedom, protection and justice. Sociology and philosophy will be as important as technology.
The critical currency will be trust.
To expand broadly, the Metaverse will need Meta-trust.
Cyrille Vigneron
CEO CARTIER
Cyrille Vigneron
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ALL YOU NEED TO KNOW, CONDENSED
1. The "metaverse" recently got a big boost from Facebook, now known as Meta, which is pouring $10 billion into its ambitions there. Other big tech companies including Apple, Google, and Microsoft are working on their versions of the concept. The vague term refers to a variety of shared spaces and assets that people can access
via the internet, sometimes using virtual reality and augmented reality devices, and interact with each other and buy virtual goods.
2. We’ve come far from the initial days of Roblox, but we’re still just seeing the fragments of where we’ll spend our time moving forward. Some experts are still strongly questioning both the readiness and the mere existence of metaverse. One of the latest examples being Sony PlayStation inventor Ken Kutaragi, calling the phenomena of being a polished avatar instead of your real self the same thing as the old “anonymous message board sites."
3. #YugaLabs, the creator of the popular Bored Apes Yacht Club collection of NFTs, launched a sale of 55,000 plots of virtual land related to its highly anticipated metaverse project, raising about $320 million worth of cryptocurrency in the largest offering of its kind. Demand was so strong that activity related to the event caused ripple effects across the entire Ethereum blockchain, disrupting activity and sending transaction fees soaring.
4, More and more automotive brands have entered the metaverse movement, such as Volkswagen, Mercedes Benz, McLaren, amongst others. In recent reports, Nissan and Toyota are the newest to join. For Nissan, they have executed a VR version of its Crossing gallery located in Tokyo with an objective to create more immersive VR events with the additional perks of convenience and an uptick in consumer excitement. As for Toyota, their entrance entailed
developing virtual workspaces, creating employee avatars that enable them to participate in events and company meetings in a much more interconnective way.
As we see it, there are two ways to look at making an advertising mark in the MetaVerse. One way is to view it as an additional channel to your marketing mix in between apps, native, social and programmatic and the usual suspects. This new space will certainly have its special ad formats that we go through further down, and of course they will come with a level of attribution, tracking and analytics so you can invest your spend wisely. The same programmatic principles can be applied, metaverse real estate could be treated as digital ad spots, and consumer data-based targeting mechanisms are already in place.
6. LVMH, the luxury goods conglomerate overseeing brands like Christian Dior, Marc Jacobs, Tiffany & Co., and Louis Vuitton, is looking at the metaverse and blockchain gaming “very carefully,” said Jean Jacques Guiony, LVMH’s Chief Financial Officer, in the company’s latest earnings call.
8. Gen Z’s influence on luxury brands is growing online. That’s driving brands to tap into new digital marketing channels and experiment with new concepts like the metaverse, in order to reach this cohort with growing purchasing power, experts said. In The RealReal’s 2021 Luxury Resale report, Gen Z was the demographic with the largest buyer and consignor growth at 33% and 86% year-over-year,
respectively. Eyeing the opportunity, luxury brands are increasingly seeking the favor of Gen Z consumers, a demographic they’ve historically ignored. Last year, Farfetch partnered with Snapchat to provide an immersive AR shopping experience,
utilizing technologies like 3D Body Mesh and voice-enabled controls. Prada and Gucci have also entered similar partnerships with Snapchat.
9. Advertising and marketing in the metaverse particularly require a smart approach to ensure ads are relevant, respectful, contextualized and reward-based. Brands will be expected to provide real value and embed themselves seamlessly into the context of the environment that
surrounds them. Focus on privacy, decentralized autonomous organization, shared success, and Advertising 3.0 will be key. There is a sense of playfulness in most of the metaverses, so light and humorous immersive brand activations like Louis the Game from Louis Vuitton have worked well.
10. No, we not ready for Cookieless Tracking. "Industry trade groups have sounded the alarm about the cost of not properly preparing for the future of targeting and measurement. Up to $10 billion of annual sell-side revenue is in
jeopardy, according to February’s State of Data report from the Interactive Advertising Bureau (IAB), which warned of a “measurement blackout” if the industry doesn’t act soon. While knowledge gaps abound, several recent studies show that brands, agencies and publishers recognize that changes to how they target, measure and attribute must change, sooner than later."
11. “Facebook is pulling out of podcasts and plans to remove them altogether from the social-media service starting June 3. Facebook will stop letting people add podcasts to the service starting this week, according to a note sent to partners. It will discontinue both its short-form audio product Soundbites and remove its central audio hub.” - Bloomberg
12. Amazon announced on Wednesday plans to shut down its global website ranking system and competitor analysis tool "Alexa.com", which has been available for 25 years. Alexa.com is a subsidiary company of Amazon and it's widely known for its global ranking system which uses web traffic data from its partners to list the most popular internet companies.
13. Samsung Ads announces its new Total Media Solution, a full-service advertising solution that provides buyers with cross-platform management and measurement of campaigns.
What it is. “Bring-your-own-media” (BYOM) capabilities enable advertisers to manage ads on streaming inventory that was originally negotiated directly with TV networks, helping brands and agencies to take a holistic approach to measuring across fragmented digital channels. The Total Media Solution simplifies cross-platform reporting by way of a single data source, residing in the Samsung DSP.
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Will Twitter Ditch Advertising?
"And no ads," Musk said. “The power of corporations to dictate policy is greatly enhanced if Twitter depends on advertising money to survive," Musk explained.
With those words, marketers, advertisers and affiliates heard the words they dreaded the most.
Twitter’s revenue surpassed $5 billion last year, a 37% year-over-year increase, and the company is projected to reach $7.5 billion in revenue by 2023, according to Hootsuite. Of that $5 billion in 2021, $4.5 billion was generated by advertising, with the remainder coming from data licensing, Statista reports.
It could mean Twitter moves to a subscription-based model to make it less reliant on advertising dollars and enhancing Twitter's platform for commercial entities for tasks like hiring rather than a mostly consumer platform, he said.
However Mark Reid, CEO of WPP, the world’s largest advertising communication group, said in an interview on Wednesday that Musk’s plan for Twitter may improve the company’s service, which is subject to WPP customers. However, he doesn’t think Musk will cut off Twitter’s ad revenue stream.
According to CNBC, “If Twitter were to exit the advertising industry altogether, we would view that as a slight positive for the rest of our coverage, as the roughly $7bn in advertising dollars Twitter was likely on track to generating in 2023 would shift to other platforms like Facebook and Snap."
However, some think this is ridiculous idea: "If you convert TWTR’s business model from advertisers, who generate 93% of $TWTR revs, to DAUs paying monthly fees, TWTR would have no profits," commented Gary Black, who is a Tesla investor. "There aren’t enough users who will pay monthly fees to use TWTR."
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The Watercooler
Impress your Co-Workers with these useless facts about marketing
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What is the worst banner ad ever? No idea, but this is funny (and old)
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All About Us & Advertising
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ADOTAT.com is the product of over 20 years of online marketing publications and articles by Pesach Lattin & many more experts that have contributed!
Want to advertise? Contact pesach@lattin.us
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