REMEMBERING SEAN FINNEGAN
As you may have heard, Sean Finnegan, one of the true pioneers of the Digital Advertising Industry, a friend, a business partner, an advisor, has passed away.
As Julian Zilderbrand put it best:
Sean Finnegan is and will be forever a legend.
Not because he knew everyone.
Not because he was as much of a celebrity as the people he often spent time with. But because he was a genuinely good man.
Because he was a great father and husband.
Because he was a good and caring friend who was always available if you needed him.
Because he cared about people and about the relationships that make life relevant.
I was beyond heartbroken to learn about his sudden passing. My sincere condolences to his family and to the just army of ppl who called him a friend. RIP my friend.
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This is our Daily Digest of Important Reads. Every day we read what you need to know!
StackCommerce, providers of a commerce and content platform for digital publishers, has acquired The Fascination, a discovery and commerce marketplace for direct-to-consumer (DTC) companies. Financial terms of the deal were not disclosed.
The move follows last year's acquisition of BrandCycle, an affiliate marketing and influencer network. It adds unique, premium DTC companies to StackCommerce's shops and affiliate offerings for publishers. Why is this interesting? The Fascination is attempting to be a private alternative to Amazon which will be promoted heavily though the StackCommerce system. This means more products outside of the Google-Amazon-Facebook marketplace?
What is Digital Out-of-Home Advertising?
Digital out-of-home (DOOH) advertising is capturing a bigger sof brand marketing budgets than ever before. But why?
For one, DOOH inventory has become much, much easier to buy programmatically than in the past, with more DSPs including DOOH in their media mix. On the flip side, this increase in demand has made more publishers join the programmatic DOOH revolution, and more screens are being onboarded to SSPs on a daily basis. In addition, more brand marketers have realized that DOOH offers an attention-grabbing alternative to digital display and social ads, which consumers find easy to ignore and filter out
of their attention. Key take away? With programmatic DOOH, your advertising budget can be optimized for the best possible return on investment. Whether you are an independent artist with a small budget or a fortune 500 company with millions at your disposal, DOOH can accommodate your advertising needs. Another great benefit is that you can test, measure, and repeat. There’s no need to spend all of your budget upfront, you can break it up into
smaller budgets for testing purposes.
MetaVerse marketing complaint? The nonprofit watchdog group Truth In Advertising filed a complaint with the Federal Trade Commission last week accusing Roblox of “deceptive marketing,” saying it facilitated undisclosed advertising indistinguishable from its organic content to the platform’s predominantly young audience. Roblox reports it has nearly 55 million daily users. The majority are under the age of
14, according to Statista. The complaint urges an investigation by the FTC, stating, “Roblox has failed to establish any meaningful guardrails to ensure compliance with truth in advertising laws.” Video games are increasingly touted as the next major advertising opportunity, as seen by the inaugural PlayFronts hosted earlier this month by the Interactive Advertising Bureau. Brands have been relatively hesitant so far to make major
investments due to brand safety and ad delivery issues, the Wall Street Journal reports. The Roblox complaint suggests marketers need to tread carefully when experimenting in the metaverse, particularly on platforms with minors.
NBCU's Latest Tool Lets Advertisers Target Viewers Across Its Entire Streaming Audience NBCUniversal said it is expanding programmatic access to advertising inventory on its Peacock streaming service, letting clients use data from iSpot.TV and activate campaigns across media companies through OpenAP. Media buyers will be able to access NBC linear and digital inventory, including Peacock inventory with single RFPs via Mediaocean and
Salesforce. And Peacock is integrating with demand-side platforms (DSPs) including Adobe, Amazon, Amobee, Beeswax, Samsung DSPm Viant and Xandr. The deal will allow buyers and agencies like Target’s partner Essence to conduct audience buying that drills down into more granular demographic information, the kind that’s usually associated with digital media buying.
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What is Commerce Media & How to Implement it?
Marketers are increasingly leveraging data intelligence and digital advertising technology to reach consumers across the shopping journey, according to a new report by Criteo and Forrester that calls this approach “commerce media.” Commerce media is a new digital advertising strategy that combines commerce data and artificial intelligence to reach consumers during their customer journey and boost sales, revenue, and leads for advertisers and media owners. It can be used across all channels
and devices, and even offline.
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The Watercooler
Impress your Co-Workers with these useless facts about marketing
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When was the First Pop-Up Ad?
Ethan Zuckerman, who claims to be the creator of the original pop-up ad, which first appeared on Tripod.com in 1997, has a message for the Internet: "I'm sorry."
Whether or not he is really the guy who created the first pop-up ad is questionable, since he only written the code to open a new window.
In 1997, I was doing pop-up ads also -- for actual clients, leading me to believe this might not be 100% true.
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All About Us & Advertising
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ADOTAT.com is the product of over 20 years of online marketing publications and articles by Pesach Lattin & many more experts that have contributed!
Want to advertise? Contact pesach@lattin.us
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