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Welcome to a New Look, New Name, Same Great Information
For over a decade, you've trusted us to provide you with the most relevant, up to date news and commentary about the online marketing and advertising industry. We've rebranded, redesigned and have a new focus -- but still the same great information, just presented a little differently.
Every morning expect a great newsletter with all the important information presented in a concise digest so that you don't have to wonder what is going on.
Get your coffee, relax and be the smartest person in your office!
Sincerely,
Pesach Lattin
Pesach@lattin.us
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This is our Daily Digest of Important Reads. Every day we read what you need to know!
What is the future of social media marketing? Big tech CEOs agree: The future of social media looks like TikTok. In a recent call with investors, Snapchat’s CEO, Evan Spiegel, said that people are flocking to Spotlight, Snapchat’s TikTok rival, to get their content. They are even testing ads on their rival!
What sets Spotlight apart from rivals at this stage is that it offers financial incentives to upload creative posts, and the company said it distributes more than $1 million every day. Rewards are based on a "proprietary formula." It takes into account the number of unique video views a video gets compared to other users' uploads that day.
UK Makes Faked Reviews Illegal? Small business minister Paul Scully said the consumers deserved better and the majority of business doing the "right thing" deserved "protection from rogue traders undermining them". Why is this important? Many consumers expect reviews to be "real" and not fake. While the application seems to be focused on review sites, this could create issues with those who make "fake reviews" on their own
products from fake consumers. Read More
Klarna has announced the completion of its acquisition of PriceRunner, the leading comparison shopping service in the Nordic region with operations in Sweden, Denmark, Norway and the UK. PriceRunner will bring new features to the Klarna app globally in the form of product discovery, price comparisons and product reviews. Klarna’s 400k+ global retail partners as well as PriceRunner’s retail partners will benefit from increased website traffic from high
intent consumers and optimized marketing opportunities to further drive their growth. Read More
Google’s earnings should be a warning to investors in Facebook and other online-ad companies. Google parent company Alphabet Inc. GOOGL, 3.17% GOOG, 3.35% reported first-quarter results Tuesday that were slightly shy of Wall Street estimates, with revenue at Google and YouTube both hit by the war in Ukraine and slower ad spending. The numbers weren’t the only problem, though: Wall Street analysts seemed especially disappointed in comments by
Alphabet Chief Financial Officer Ruth Porat about a potentially slower second quarter and slowing revenue growth at YouTube.
Mavrck raises $135M, buys Linkin.bio. Mavrck, which operates a platform for brands and media companies to source and engage with influencers for marketing campaigns, has raised another $135 million, and with some of that it’s scooping up Later, a startup that first made its name with a social media scheduling tool for Instagram (its original name was Latergramme), but has since diversified into other social platforms like Pinterest, TikTok and
LinkedIn, a Linkin.bio service, and analytics for the creator to track engagement and other metrics. The Linkin.bio service alone is an interesting asset to pick up: Linktree, a big competitor in that space, just last month raised $110 million at a $1.3 billion valuation. Read More
How widespread is the problem of affiliate fraud, and why is it rising? Fraud in digital marketing is nothing new and has been a matter of concern for the world's leading brands for a long time. The direct cost of ad fraud stood at $35 bn in 2020, and current estimates expect it to reach from $44 bn to $68bn by the end of this year. Some estimates say that over 15% of all online advertising budgets just "disappear." Check out this AdFraud Calculator
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How did Google Strangle the Digital Marketplace?
About 15 years ago, Alphabets Inc.’s Google bought YouTube for $1.65 billion, a platform that had only been around for less than two years. Back then, there were about 25 million videos available on YouTube, while now experts estimate tens of billions. Today, YouTube accounts for 11% of Alpha’s overall revenue. Not a bad purchase in hindsight.
But those numbers only tell a small part of the story. Over the past decade plus, Google has leveraged its search engine, YouTube, along with acquisitions of advertising tech, to become the number one player in the digital ad market.
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The Watercooler
Impress your Co-Workers with these useless facts about marketing
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When was the First Banner Advertisement?
On Oct. 27, 1994, Wired magazine’s digital affiliate HotWired ran what later became known as the web’s first banner ad.
The phrase “first banner ad” is a misnomer because HotWired simultaneously published ads in October 1994 from 12 different brands, including AT&T, MCI, Volvo, Club Med, 1-800-Collect, Sprint, IBM and Zima.
Several of the brands worked with Organic, one of the original webshops.
The purpose of testing the waters in this nascent field was simple and will resonate with any digital publisher today — to make money.
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All About Us & Advertising
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ADOTAT.com is the product of over 20 years of online marketing publications and articles by Pesach Lattin & many more experts that have contributed!
Want to advertise? Contact pesach@lattin.us
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