1. For centuries, feet have been considered one of the most beautiful parts of the human body. The Ancient Greeks believed that the feet were a source of power and strength, and they were often depicted in sculptures and paintings. In more recent times, feet have been fetishized and sexualized, and they are now considered an important part of many people's physical appearance. However, there is one company that thinks your feet are ugly. Birkenstock, the shoe company made famous by the Nazi army, has launched a new advertising campaign called "Ugly for a Reason." The campaign features a documentary series that explores the evolution of the foot. The first episode, which premiered on July 1, features interviews with academics about the history of the foot. While some may find the campaign to be offensive, Birkenstock is hoping that it will start a conversation about how we view our bodies.
Ultimately, the company wants us to accept our imperfections and embrace our uniqueness.
2. Coke Summer Music is an annual event that Coca-Cola has been hosting for years now. This year, they are teaming up with Snapchat to give their fans an augmented reality (AR) experience featuring Australian rapper The Kid Laroi performing a new song titled “Thousand Miles.” This is a great opportunity for Coke and Snapchat to showcase how their products can be used to create immersive and interactive experiences for users. Coke is known for
its creativity when it comes to marketing, and this AR experience is sure to be a hit with their fans. It will also be a great way for The Kid Laroi to gain exposure to a wider audience.
3. Amazon may have just revealed the July dates for its Prime Day shopping bonanza, but the company is already prepping a second shopping event for Amazon Prime subscribers for later this year, Business Insider and CNBC report. Information sent to sellers that has been seen by the publications calls it the “Prime Fall Deal Event” and it’s scheduled to run from October 5-16. The news of a second major event will come as a relief to many shoppers
who were disappointed by last year’s Prime Day. The event was plagued by technical difficulties and angered customers who expected big deals but instead found raised prices and unavailable items. This year’s Prime Day is sure to be a different story, with Amazon pulling out all the stops to make sure shoppers have a positive experience. So mark your calendars and get ready to shop!
4. As any small business owner knows, digital marketing is no longer a bonus, but a critical tool for reaching customers and growing their business. A lot of SMBs are using emerging platforms like TikTok to find new audiences, build communities and generate results in the real world. According to the report, “Small Business Digital Marketing Trends”, small businesses understand that digital platforms are essential for reachiing customers
and growing their business. In addition to TikTok, businesses are also using platforms like Snapchat and Instagram to reach new audiences. For businesses, it’s essential to stay up-to-date on the latest digital marketing trends in order to remain competitive. By using platforms like TikTok, businesses can connect with customers in new and innovative ways.
5. In the programmatic world, it's no secret that Google Open Bidding has been giving some publishers pause. However, two more demand-side platforms (DSPs) have removed Google Open Bidding supply for advertisers. Yahoo and Amobee followed suit of The Trade Desk, which disabled access to this inventory earlier this year. Despite this arms race against Google, many in the industry believe that Open Bidding is still a valuable tool. For example, it
allows for more transparency and control over the auction process. In addition, it can help to improve campaign performance by opening up new sources of inventory. As the programmatic landscape continues to evolve, it will be interesting to see how this situation develops.
6. As the 2020 election approaches, campaigns are scrambling to find new and innovative ways to reach voters. With so much at stake, it is more important than ever for campaigns to make sure their messages are being seen and heard. One way to do this is through email marketing. Google’s Gmail is one of the most popular email platforms, with over 1.5 billion users worldwide. However, Gmail’s filtering system has been known to send political
emails to spam folders, where they are less likely to be seen by potential voters. In response to complaints, Google is now proposing a plan to keep political campaign emails out of spam folders. This is a welcome relief for campaigns that rely on email to reach voters. With Google’s new plan in place, campaigns can rest assured that their messages will be seen by the people who need to see them most.
7. Senegalese TikTok star Khaby Lame has announced a new partnership with Binance, the world’s largest platform for buying and selling cryptocurrencies. The partnership will see Lame investing in Binance Coin (BNB), the native cryptocurrency of the Binance ecosystem. Lame is the latest celebrity to get involved in the cryptocurrency space, following in the footsteps of stars like Floyd Mayweather and Paris Hilton. BinanceCoin is currently the
sixth-largest cryptocurrency by market capitalization with a value of over $27 billion. The partnership with Lame is a major boost for Binance as it looks to increase its presence in Africa. Binance CEO Changpeng Zhao said that he was “excited to welcome Khaby to the Binance family” and that he was looking forward to “working together to grow the crypto ecosystem in Africa.” Lame, who has over 4 million followers on TikTok, said that he was “excited to be partnering with Binance and to be part
of the Crypto revolution.”
8. The findings of the 2022 Global Media Training Report, released this morning by ID Comms, show that the vast majority of ad executives perceive the level of media training for advertisers to be either somewhat or entirely unsatisfactory. The report surveyed more than 1,000 advertising professionals from around the world, and found that only 21% of respondents felt that media training was "very satisfactory" or "satisfactory." In contrast, 79%
of respondents said thatmedia training was "somewhat unsatisfactory" or "entirely unsatisfactory." The report also found that nearly half of respondents (49%) felt that media training was "not at all effective" in preparing advertisers for their interactions with the media. These findings highlight the need for improved media training for advertisers, in order to better prepare them for their interactions with the media.
9. Delta Air Lines has long been an innovator in the aviation industry, and its latest move is sure to revolutionize the travel experience for its customers. The airline has recently installed its “Parallel Reality” technology at its Detroit Metropolitan Airport hub, becoming the first in the world to offer this cutting-edge service. The technology allows up to 100 customers to each see personalized flight information tailored to their unique
trip on a single, shared digital screen. This not only simplifies the journey through the airport for passengers, but also reduces congestion and wait times. In addition, Delta is also working on plans to roll out the technology at other major airports across the country.
10. On Thursday, IBT Media filed a lawsuit seeking to cancel a 2018 agreement to spin off Newsweek as an independent company. The suit asks a New York State civil court to nullify the deal in which current CEO Dev Pragad acquired co-founder Etienne Uzac’s 50% stake in the magazine. According to Newsweek, this move puts the tangled ownership of the magazine back under scrutiny. Under the terms of the original agreement, Uzac was to remain
involved with Newsweek as a consultant and member of the board of directors. However, due to allegations of financial misconduct, he was forced to step down from his position last year. IBT Media is now claiming that Uzac breached the terms of the agreement by not adequately cooperating with the investigation into his conduct. If the court rules in favor of IBT Media, it could have major implications for the future of Newsweek.
