5 Ways To Engage Creative Consumers in the Metaverse

Published: Fri, 07/01/22

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FRIDAY JULY 1st

The Daily REYD

5 Ways To Engage

Creative Consumers

in the Metaverse

The creator economy is booming, with more and more people turning to creative pursuits to express themselves and make a living. Creative consumers are also the lifeblood of virtual worlds. I remember even in the 1990s, Ultima Online, one of the first fantasy virtual worlds, where the most engaged players were the ones who had a stake in the game. They engage in the metaverse because they want to be creative and have fun. It's important for virtual world designers and marketers to engage these consumers, as they can help make or break a world.

Here are five new ideas on how to ensure you engage creative consumers to be involved with the Metaverse:

1. Give people opportunities to create and share their own content. User-generated content has become a key part of the modern media landscape of the metaverse. Not only does it give people a chance to have their voices heard, but it also helps to create a sense of community and connection. In an age where we are increasingly bombarded with professional, polished content, there is something refreshing and intimate about grassroots content that is created by everyday people. At its best, user-generated content can be a powerful tool for promoting positive social change. When people feel that they have a stake in the dialogue, they are more likely to be engaged and invested in the outcome. As gatekeepers of the internet, it is our responsibility to give people opportunities to create and share their own content. By doing so, we can help create a more diverse and inclusive online community.

2. Let them customize their experiences to match their interests and values. In a metaverse, people can create their own experiences to match their interests and values. For example, someone who loves nature can create a virtual world that looks and feels like a real forest. They can add trees, animals, and waterfalls, and make the environment as realistic or fantastical as they want. Similarly, someone who is interested in history can create a virtual museum, complete with exhibits and educational materials. The possibilities are endless, and the ability to customize one's experience ensures that everyone can find something to love in the metaverse. Metaverses provide opportunities for people to come together and connect over shared interests. They also allow people to explore new things in a safe and secure environment. As more and more people flock to the metaverse, it is important to remember that it is still a new frontier. There are many unknowns, but that is part of the appeal. The metaverse is an exciting place to be, and the possibilities are limitless.

3. Help them connect with others who share their passions

In a world where we are increasingly disconnected from the people around us, it's more important than ever to find ways to connect with others who share our passions. And what better place to do that than in the metaverse? The metaverse is a virtual world where people can come together to socialize, play games, and explore new ideas and cultures. It's a place where anything is possible and where you can be whoever you want to be. So if you're looking for a place to connect with others who share your passions, the metaverse is the perfect place to start.

4. Support collaboration and community-building for everyone: The metaverse is a powerful tool for bringing people together. It allows us to explore new worlds, meet new people, and discover new things about ourselves. However, the metaverse can also be a lonely place. For minority groups, it can be even more difficult to find a sense of community and belonging. That's why it's important to support collaboration and community-building in the metaverse. By creating spaces where people can come together to share their experiences and build relationships, we can make the metaverse a more inclusive and welcoming place for everyone. In turn, this will help to create a more vibrant and diverse community that can offer valuable insights and perspectives on the world around us. So let's work together to build a better metaverse for everyone.

5. Encourage risk-taking and innovation: A vibrant and thriving metaverse requires users who are willing to take risks and innovate. That's why it's important to encourage risk-taking and innovation from users of the metaverse. When users feel comfortable taking risks, they are more likely to experiment with new ideas and approaches. And when they feel comfortable innovating, they are more likely to create new experiences that can enrich the lives of others. In short, encouraging risk-taking and innovation from users of the metaverse is essential for maintaining a healthy and vibrant metaverse. Don’t stifle that desire to innovate in users, and have them as part of the creative process from the start.

The success of virtual worlds and the experiences they offer hinge on the creativity of their users. Whether you are a creator or consumer, it is important to understand what makes virtual worlds thrive. We hope this article has given you a better understanding of how creators contribute to the metaverse and why their work is so important. What are you doing to support creators in virtual worlds? Let us know in the comments on LinkedIn

Pesach Lattin
Pesach@lattin.us

The Rundown

At least 10 News Stories you Must Know

1. According to a recent report from Axios, President Joe Biden is planning to take action to protect the privacy of those seeking abortions. Specifically, he intends to send a letter to the Federal Trade Commission (FTC), urging them to crack down on unfair or deceptive practices related to personal data collection and sharing. This includes health-related information. Given the sensitive nature of abortion, it is vital that those seeking this procedure be able to do so without having their privacy violated. The FTC has the authority to take steps to ensure that companies are not engaging in practices that would put the personal information of abortion seekers at risk. Therefore, Biden's letter is likely to have a significant impact on how the FTC handles this issue going forward. insensitive nature of this procedure, it is crucial that providers take steps to protect the privacy of their patients. The FTC has the authority to take steps to ensure that companies are not engage in practices that would put the personal information of abortion seekers at risk. Therefore, Biden's letter is likely to have a significant impact on how the FTC handles this issue going forward.

2. Volkswagen Group of America has created a new C-Suite position that focuses on the automaker's digital and data strategy. Neeru Arora has been appointed executive vice president, chief information officer (CIO) and chief digital officer (CDO) for Volkswagen Group of America and the North America Region, which includes both Volkswagen and Audi brands. In this role, Arora will be responsible for developing and implementing the company's digital transformation strategy.
Arora brings more than 20 years of experience in the technology sector to her new role. Most recently, she served as the chief information officer for Dunn-Edwards Corporation, a leading manufacturer of paints, coatings and related products. Prior to that, she held various leadership positions at Hewlett Packard Enterprise, including head of Americas Transformation Office and global head of Next Generation Data Centers. Arora has also held leadership roles at Microsoft, Honeywell International and Deloitte Consulting."I am thrilled to welcome Neeru to our team," said Scott Keogh, president and CEO of Volkswagen Group of America. "Her appointment underscores our commitment to investing in the future of mobility through digital innovation."

3. Google is testing a new SERP feature that will show places to eat, drink, shop, and more based on user reviews. This feature is similar to the “find places through photos” feature that Google rolled out earlier this year. The new feature is currently being tested on mobile devices, and it is not clear when or if it will be rolled out to all users. However, the fact that Google is testing this feature suggests that it is interested in making it easier for users to find places to go based on reviews. This could be a major change to the way that people use Google to find information about businesses. It could also lead to more businesses focusing on their online reviews in order to attract more customers.

4. Today marks a big day for privacy-conscious web users: Mozilla has released Firefox 102, which includes a new feature that strips parameters from URLs that are used to track you around the web.
URL parameters are often used by third-party trackers to uniquely identify users and track their activity across the web. By removing these parameters from URLs, Firefox makes it much more difficult for trackers to identify and target users. This change will have a profound impact on the online ecosystem, and it will make it much harder for companies to collect data about users without their consent. This is just the latest in a series of privacy-focused changes that Mozilla has made to Firefox in recent years. In 2018, the browser implemented a "Do Not Track" feature that tells websites not to track your activity. Earlier this year, Firefox began blocking third-party cookies by default. And now, with the release of Firefox 102, Mozilla is once again setting the standard for privacy-friendly web browsers.

5. Facebook has announced that it will soon be rolling out support for non-fungible tokens (NFTs). This means that Facebook users will be able to create custom posts with a ‘Digital Collectible’ tag, while their profiles will also have a new, dedicated NFT section to show off their artworks. This is a big move for Facebook, and it is likely to have a big impact on the world of digital collectibles. NFTs are a relatively new phenomenon, but they are rapidly gaining popularity due to their uniqueness and the fact that they can be bought, sold, or traded like traditional assets. With Facebook now getting involved, it is likely that we will see a significant increase in the number of people buying, selling, and trading NFTs. This could lead to a whole new economy developing around these digital assets, and it will be fascinating to see how it all unfolds.

6. YouTube plans to officially disable hidden subscribers July 29, making numbers of subscribers visible to all users on the platform. While they claim it’s to prevent comment spam, the real motive is likely to appease advertisers. With clear subscriber data, it will be easier for brands to find relevant influencers, compare and track campaign results, and avoid scammy creator accounts.

8. The platform is currently testing a new Shopping feed, a hub where you can buy products relevant to your interests from the platform’s shop. The feature is currently available in just a few countries, with no indication of when—or if—it will expand. However, the potential for this feature is considerable. For example, it could make it easier for people to find and purchase products from the platform’s shop. Additionally, it could provide a new revenue stream for the platform. Given the current state of the economy, it is likely that many people would be interested in using this feature. As such, it is possible that the platform will roll out the Shopping feed more broadly in the future.

9. As any developer knows, getting your app noticed can be half the battle. With millions of apps on the market, it can be difficult to make yours stand out from the crowd. Fortunately, Microsoft is making it easier for developers to get their apps noticed with the addition of new discovery features to the Microsoft Store. Microsoft demonstrated the forthcoming enhancements during this week’s Build 2002, which the company held again as an online event. The new Microsoft Store Ads will let developers create advertising campaigns for their apps, making it easier for potential customers to find and download your app. In addition, Microsoft is also adding new features to help customers discover apps that are relevant to their interests. With these new tools, it’s easier than ever for developers to get their apps in front of the people who are most likely to use and enjoy them.

10. In today's increasingly digital world, algorithms are becoming more and more powerful. They are used to personalized our online experience, recommend products, and even target ads. However, these algorithms can sometimes be biased, according to some "resulting in negative consequences for both individuals and businesses." To combat this perceived problem, Delta Air Lines Inc (DAL.N), Kellogg Co (K.N), and several major ad agencies have pledged to take action. They will work to ensure that their algorithms are free from bias and discrimination, and that they take into account the needs of all consumers.

11. In the current landscape of mobile user acquisition, TikTok is not the leader. Instead, that honor goes to Google and Meta. Why? Because they are the primary platforms that users turn to when they are actively looking for new apps to download. This is opposed to TikTok, where users are primarily passively engaged, meaning they are not actively searching for new apps but stumbled upon TikTok while scrolling through their social media feeds. While TikTok may have a higher number of monthly active users, Google and Meta are still the king and queen when it comes to mobile user acquisition.

12. MediaRadar, a leading media intelligence platform, announced Thursday that it has added Twitter and Instagram to its social tracking capabilities. The addition of these two popular social media platforms will provide MediaRadar's users with even more insights into the social media habits of their target audiences. With this increased level of insight, advertisers will be able to better tailor their campaigns to reach their desired consumers. MediaRadar plans to further enhance its social tracking capabilities later this year by adding geographic buying trends to the feature. This will allow advertisers to see which regions are most active on social media and adjust their strategies accordingly. With these new capabilities, MediaRadar is poised to become the go-to resource for social media intelligence.

The Watercooler
Impress your Co-Workers with these useless facts about marketing

Getting burned out as a marketer is easy. Especially when you work in a fast-paced environment or have to deal with unrealistic deadlines. In fact, a study by the American Psychological Association found that 65% of Americans experience physical and emotional symptoms of burnout. But what exactly is burnout? And how can you prevent it?
Burnout is defined as "a state of physical, emotional, and mental exhaustion caused by prolonged or intense stress." I

t's different from just feeling stressed or overwhelmed. When you're burnt out, you feel like you can't keep going anymore. You may start to feel cynical or negative about your work. You may lose motivation and feel like giving up. If you're experiencing any of these symptoms, it's important to take a step back and assess the situation.

There are a few key things you can do to prevent burnout: first, make sure you're taking breaks throughout the day and disconnecting from work when you're not at the office. Secondly, try to set realistic expectations for yourself and your team. And finally, don't be afraid to ask for help when you need it. By taking these steps, you can avoid burnout and stay healthy both mentally and physically.

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5 Ways To Engage Creative Consumers in the Metaverse

FRIDAY JULY 1st

Pesach Lattin Pesach@lattin.us

Pesach Lattin
Pesach@lattin.us